Accelerate, Integrate and Automate your BusinessPierre FrickeDirector, Product Marketing, Red Hat

Ken JohnsonDirector, Product Management, Red Hat

The Innovative Retailer

81%

78%

59%

81% - of companies with the capability to delivercustomer experience excellence outperform their competition

78% - of consumers deferred purchases or went elsewhere due to poor service experience

59% - of people would try a new brand or company for better service experience

Source: American Express Survey - 2011

Why are retailers cutting their customers, and profits, into pieces?

RED HAT JBOSS xPaaS SERVICES FOR OPENSHIFT

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SaaS

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Innovative Retailers use JBoss Middleware

Technology driving the Innovative Retailer

Scenario: e-Commerce Retailer

On-line Jewelry Retailer

Challenge: Lack of Agility

●Proprietary e-commerce solution, costly, behind schedule●Customization difficult, expensive, requires heavy IT involvement

On-premise proprietary system to a cloud-based open source solution.

Proprietary software to Red Hat Enterprise Linux and Red Hat JBoss EAP

Solution Approach

On-premise data center to Cloud (EC2)

On-line Jewelry RetailerOn-premise proprietary system to a cloud-based open source solution.

Proprietary software to Red Hat Enterprise Linux and Red Hat JBoss EAP

Solution Approach

On-premise data center to Cloud (EC2)

Benefits: Agility

●Business is in control: 75% of changes handled by merchandising team rather than IT – Competitive edge.●3-4x more product up on-line in one day than previously – Wide selection for customers.●Elastic capacity to match demand – Greater efficiency.●Able to introduce new mobile applications – New modes of customer engagement.

Scenario: Retail Infrastructure for Agility

Common Architecture Pattern

Retail Outlets

Warehouses / Distributors

On-line, e-commerce presenceBrand Headquarters

Architecture Detail

Retail Outlets Warehouses / DistributorsBrand Headquarters

WAN / Low Bandwidth LinkCommodity

Server or small cluster.POS and other

in-store systems.

WAN / Low Bandwidth Link

Core Business Applications

Commodity Server or small cluster.

Warehouse, Inventory Management Apps

Architecture Detail

Retail Outlets Warehouses / DistributorsBrand Headquarters

WAN/Modest Bandwidth Link

WAN/Modest Bandwidth LinkCommodity

Server or small cluster running Fuse, A-MQ

POS and other in-store systems. EAP/kiosk.

WAN/Modest Bandwidth Link

Fuse, Fuse Service Works

Core Business Applications

Commodity Server or small cluster running Fuse, A-MQ

Warehouse, Inventory Management Apps

Store and Forward communication to address link latency.

Simplified in-store integration.

Integration with core business systems.

Customer Success with JBoss A-MQChallenge:

●Over 1400 retail outlets, needed solution that would distribute and scale.●Outlets are not equipped with large servers or IT staff.●Relying on batch delivery of inventory and cash register data due to cost constraints.●Out-of-date data was limiting the efficiency of operations.

Requirements/Considerations:

●Retail is low margin – cost management and efficiency are key●Business is growing, need to be able to set up new outlets quickly●Want to offer buy online/pick up in store – need up-to-the-minute inventory data

Solution/Benefits:

●JBoss A-MQ (Fuse MQ Enterprise) + consulting●Real-time integration between outlets and headquarters●Scalable, easy-to-maintain, cost-effective solution..

Scenario: Improved Customer Retention

Women's Fashion and Accessories Retailer

Challenges: Complexity, Lack of Agility

●Multiple catalogs and data stores●Disparate business processes●Many point-to-point integrations, costly to maintain

● Nationwide chain of 500+ stores● E-Commerce web operation● Warehouse operations● Integrated point-of-sales systems● Numerous departmental and custom apps/systems

Business Objective: Save the Sale●Convert in-store customer via inventory visibility● Increase customer affinity with brand●Drive sales through improved in-store and on-line customer experience

Women's Fashion and Accessories RetailerSolution Approach

Retail Outlets Brand Headquarters

JBoss EAP – kiosk versionConsistent, stable, scalable platform

● Inventory available to sell from Point of Sale.● Inventory lookup across nearby stores● View inventory by style, class, size, color

JBoss SOA Platform (now JBoss Fuse Service Works)SOA/Integration “backbone”Message transformation, enrichment, routing, mediation.Enabled decision automation and orchestration

● Integrate with incumbent technology (MQ Series, COTS applications)

● Capture special orders from POS● Push special orders to warehouse for fulfillment● Receive status updates from vendors● Process shipment confirmations● Email status updates to customers

Benefits● Deliver higher levels of customer service, product assortment, and availability● Drive additional revenue● Aggregate/synchronize inventory across store networks and distribution centers● Leverage existing fulfillment infrastructure● Reduces custom, manual, and fault laden processes● Establish foundation for future - Centralized order integration hub

The Innovative Insurance Company

Questions?