Accelerate the Delivery of Your S+S Business

ModelRob KentHosting Partner Account ManagerMicrosoft Canada

The Changing Business Environment

IndustryCompetitive Pressures

Cheap Bandwidth &

StorageMultiple Devices

Web 2.0

Customer ChoiceFlexibility

Rich “Consumer Like” Experiences

Ease of acquisition & deployment

Delivery Model

Hybrid Model Prevailing

Scalability is Key

Best of Software + Services Worlds

+

Software Industry Transformation

• A few companies dominated the landscape

• Ecosystem managed on a relationship by relationship basis

• Predictable upgrade and release cycles

Erin TenWolde, “Reaching Critical Mass in the SaaS Ecosystem: Are We There Yet?”, IDC Doc #206699, May 2007

Simple Network

Old Software Ecosystems

Software Industry Transformation

• Many more companies are participating — not just ‘software’ companies

• Ecosystem must be managed as a system or network

Erin TenWolde, “Reaching Critical Mass in the SaaS Ecosystem: Are We There Yet?”, IDC Doc #206699, May 2007

Complex Network

Old Software Ecosystems

Market Opportunity for Hosted Services

32% CAGR for Worldwide SaaS forecasted, 2007-2011 (IDC)

32% Growth

25% of new business software will be delivered as a service by 2011 (Gartner)

25% Share

SaaS is forecasted to exceed $20 billion in revenue by 2011 (Yankee Group)

$20 Billion

Software + Services Strategy

Software + ServicesWeb 2.0 SOASaaS+ +

Monetization Composition FederationDeliveryExperience

PCBrowserMobileTV

SoftwareLicenseSubscription

ServiceTransactionAdvertising

On PremisePartner HostedMicrosoft Hosted

Aggregation of Services

Directory federationStorageComputer resources

S+S Resources for ISVs

S+S Training

& Informatio

n

Microsoft Partner S+S Whitepaper https://partner.microsoft.com/spluss

Innovate-On http://www.innovate-on.com

Case Studies http://search.microsoft.com/results.aspx

Licensing Service Provider License Agreement https://www.microsoft.com/serviceproviders/licensing/default.mspx

Microsoft Online Services Business Reference Guide

https://partner.microsoft.com/global/licensing/licensingprograms/40047805

Architecture

Guidance

MSDN S+S Architecture Center http://msdn.microsoft.com/en-us/architecture/aa699384.aspx

Windows Deployment Guidance http://learn.iis.net/page.aspx/31/shared-hosting-roadmap

Hosted CRM http://www.microsoft.com/downloads/details.aspx?FamilyID=6e211231-30fe-4df2-9b81-15cfb87adcf1&DisplayLang=en

Sales & Marketing

S+S Marketing Best Practices https://www.microsoft.com/serviceproviders/hosting/softwareplusservicesmarketing/index.aspx

Business Design Session

POC/ Launch

Development ADS

Catalogue

Infrastructure ADS

Helping ISVs get to market.

• Designed to guide ISVs through a structured series of business and architectural consulting sessions

• Ensure their business model and applications are ready for the challenges of service-based delivery

• Provide the expertise to rapidly deploy SaaS applications and maintain a secure and reliable hosting environment