ACCELERATE YOUR IMPACT. MAXIMIZE YOUR VALUE.

PRESENTS:

OCTOBER 16-17, 2018SCOTTSDALE, AZ

100% Practical, Focused on Need-to-Know Information:Artificial intelligence for MR * Social science integration * Media consumption * Cultural

changes * New methodologies * Data science * Storytelling * Leadership techniques * Strategic communications * New qualitative approaches * Automation and much more…

marketing.knect365.com/future-insights-leaders Space is extremely limited, register today.

The most efficient and affordable way to develop and reward high-performing talent.

Jeremy Gutsche CEO, TrendHunter, NYT Best Selling AuthorBETTER & FASTER

Donna Murphy SVP, Consumer Insights & Culture Lab, DISCOVERY

Katy MogaL UX Research & Strategy LeadershipFACEBOOK

Stokes Jones Executive Director, Payments UX Research JPMORGAN CHASE

Anthony Lambrou Corporate Strategy, Artificial Intelligence Lead,PFIZER

Kate Schardt Director, Global Insights,PEPSICO

Introducing the TMRE Insights Leaders Bootcamp, the fastest, most efficient way to get up-to-speed on the ever-changing role of insights. We have assembled some the best client-side insights leaders to share their approaches, methods and career lessons in a highly interactive event experience.Designed to prepare the next generation of market research leaders for a career in consumer insights, this two day course delivers a comprehensive introduction to those recently hired into market research, those whose role now includes market research or consumer insights as a core competency or those who are high-performing with a goal of sharpening their skills. This event is intentionally limited in size and restricted to those with a research/insights focus to ensure an optimal learning experience. Need help building the case? Download the “Convince Your Boss” letter on the event website. Space is limited, don’t miss out on the opportunity to accelerate your career by delivering better, faster results.We look forward to seeing you this October.All the best,Amanda

Amanda PowersConference Director, TMREKnect365, an Informa company

Kelly SchramIMI DirectorKnect365, an Informa company

IF YOU ARE NEW TO INSIGHTS, A RISING STAR OR RECENTLY ADDED INSIGHTS AS A NEW ASPECT TO YOUR ROLE, THIS EVENT IS FOR YOU.• Market Research• Consumer Insights• User Experience• Global Research• Data Science• Analytics• Competitive Intelligence• Corporate Strategy• Qualitative Research• Quantitative Research• Strategic Marketing• Innovation

WHO SHOULD ATTEND?

UNITING FUTURE TALENT UNDER ONE ROOF TO ACCELERATE THEIR POTENTIAL

Connect with the TMRE community leading up to the conference and after!Read speaker interviews, industry news, trend articles, and more on our blog: The Research Insighter Blog (knect365.com/

insights)

Like us on Facebook for breaking news and event updates: Facebook.com/marketresearchevent Join our LinkedIn group for thought leadership and networking: The Market Research Event Follow us on Twitter for content year-round and live coverage during the event: @TMRE #TMREvent

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CPGJason Chebib, VP, Consumer Planning, Diageo North AmericaJanet Ziffer, Senior Global Researcher, Kimberly-ClarkColette Matthews, Head of Global Innovation, WhirlpoolKathleen Johnson, Director Global Media and Content Strategy, CoE, PepsiCo Kate Schardt, Director, Global Insights, PepsiCo.

FINANCIAL SERVICES Stokes Jones, Executive Director, Payments UX Research, JPMorgan Chase & Co.

Jacquie Lane, VP Insights, Retail Services, CitigroupRama Mallika, Head of Market Research, Paypal

PHARMA/HEALTHCAREAnthony Lambrou, Corporate Strategy – Artificial Intelligence Lead – Pfizer

MEDIADonna Murphy, SVP, Consumer Insights & Culture Lab, Discovery CommunicationsFlavio Pereira, Head of Business Intelligence, ESPN Brazil

TECH/HOSPITALITYJohn Garvie, Manager, User Experience Research, LinkedInYoni Karpfen, UX Research, AirbnbKaty Mogal, UX Research & Strategy Leadership, Facebook

THOUGHT-LEADER William Greenwald, Author of Be a Mindsetter

JEREMY GUTSCHECEO, TrendHunter, NYT Best Selling Author, Better & Faster

KEYNOTE

SPEAKER LINE-UP BY INDUSTRY

• NO commercialism from the podium• Future thinking by visionary keynote• Real-world case studies by the corporate

practitioners themselves• A comfortable environment where

discussions and asking questions isencouraged

• Access to best practices and new methodsfirst, not heard anywhere

TMRE is a BRAND YOU CAN TRUST

SPEAK, SPONSOR OR EXHIBIT

Don’t miss the chance to get in front of this audience. To find out more about sponsorship opportunities associated with this Bootcamp, contact Liz Hinkis at Elizabeth.Hinkis@knect365.com.

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8:30 AM Registration & Coffee

9:15 AM Chairman Opening Remarks

9:30 AM The Big W: Start with WhyTaking inspiration from former TMRE keynote Simon Sinek, Author of Start with Why, this bootcamp will begin with an engagement session drilling into the composition of how good leaders lead and what it means for you as a rising star.• The psychology of the pursuit of results• Introduction exercise • Practical steps to deliver more value to your organization

10:00 AM TOPIC: ARTIFICAL INTELLIGENCE | Deeper Insights: Artificial Intelligence to Uncover New TruthsAnthony Lambrou, Corporate Strategy – Artificial Intelligence Lead – PfizerTraditional insight to action methods are limited because of human’s ability to objectively decipher information. Learn how to use the power of Artificial Intelligence to uncover hidden wisdom. • Understand what you might be missing through traditional insights work and where AI can help• Practical steps to incorporating AI into your insights processes

10:30 AM Networking Break

11:15 AM TOPIC: BEHAVIORAL SCIENCE | Can Behavioral Science Really Drive Business Strategy? Janet Ziffer, Senior Global Researcher, Kimberly-ClarkThe ability to uncover deep human motivations and yield critical insights through behavioral science is unapparelled. Learn how Kimberly-Clark leveraged

behavioral science to activate brand initiatives within a B2B category by gaining a deep understanding of stakeholders who are critical to a brands’ success. • Discover how methodologies were leveraged to spearhead healthcare initiatives• Uncover tips to leverage behavioral sciences within brands• Activate a more authentic and inspirational business strategy

11:45 AM Have a unique methodology or approach to share?If you’re interested in speaking in this session, contact Elizabeth Hinkis at Elizabeth.Hinkis@knect365.com.

12:15 PM TOPIC: DATA SCIENCE | One Team, One Dream: What Happens When Market Research & Data Science CollaborateRama Mallika, Head of Market Research, PaypalToday PayPal is an ecommerce powerhouse and the amount of data it has is enormous. Hear how this organization leverages data science, consumer insight

and other market research methods to understand and predict behavior. • Understanding buying habits by consumer and by device • Using machine learning to gain a deeper understanding • How traditional market research fits into the overall business

1:00 PM Lunch

MORNING FOCUS: METHODOLOGY

DAY ONE: TUESDAY, OCTOBER 16, 2018

2:15 PM TOPIC: LEADERSHIP TECHNIQUES | Insights Means Business: Lessons & Inspiration from Today’s Insights Leaders Panelists:Jason Chebib, VP, Consumer Planning, Diageo North AmericaColette Matthews, Head of Global Innovation, WhirlpoolJacquie Lane, VP Insights, Retail Services, CitigroupKaty Mogal, UX Research & Strategy Leadership, Facebook Don’t take yourself and you’re the equation by neglecting your roots and time in the trenches. Knowing processes and staying up to date on new tools, methods and processes better than anyone else can give you the upper hand. Whether you’re still in the implementation stage or fresh from it, learn strategies to becoming an indispensable member of your team and how to gain influence both up and across other functions. • Teamwork: How to build strong teams that is can have fun while staying focused on discovering and igniting transformative insights• Great expectations: getting the most out of your vendor relationships• Finding the sweet spot: balancing the need for speed with quality while having project workload • Getting a seat: how to stand out in meetings and practical tips to refine your voice as a leader

3:30 PM TOPIC: STORYTELLING | Tell Compelling Stories: Story to Stage William Greenwald, Founder & Chief Neuroleaderologist, Windsor Leadership Group, LLC & Author of Be a MindsetterThe ability to craft and deliver a memorable (dare I say, inspirational) presentation while holding mastery of the stage is a powerful, priceless skill. In this fun, highly engaging, and high-impact workshop, leaders are immersed in various evidence-based and empirically defined leading practice models require to reach the pinnacle of oratory mastery (for use at home and at work. Learn the fundamental principles and best practices of presentation “design and delivery from numerous pioneers in the field and from current day “TEDx” superstars.

5:15 PM Content Wrap-Up

AFTERNOON FOCUS: LEADERSHIP DEVELOPMENT

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MORNING FOCUS: TMRE KEYNOTE & EMERGING TRENDS8:00 AM Registration & Coffee

DAY TWO: WEDNESDAY, OCTOBER 17, 2018

AFTERNOON FOCUS: MAKING AN IMPACT2:00 PM TOPIC: STRATEGIC COMMUNICATION | Disrupting the Disrupted: Transform Your Practice from Validation Partner to Thought Partner

John Garvie, Manager, User Experience Research, LinkedInIn many organizations, research is used to “validate” previously established product ideas. In this session, you’ll learn how to level-up your practice to help define product strategy, transforming into a true thought partner instead of just a validation partner.• How to inform product decisions at every stage of the product development lifecycle, from discovery to deployment • The key capabilities to inform at the strategic level• Hear specific tactics to build and demonstrate your or your team’s strategic research capabilities

2:45 PM Networking Break

3:15 PM TOPIC: ORGANIZATIONAL INFLUENCE | Research Doesn’t Matter... Unless... Yoni Karpfen, UX Research, AirbnbIf research generates any value at all, it’s only through the work of other people. Our measure as researchers is the influence we wield, and the impact of that influence on the thoughts, plans, actions, and output of others. One powerful way to generate influence is to create novel structures that give shape to the problems that others are tackling. Through a series of case studies, Yoni will illustrate strategies for designing frameworks that shape the ways product teams tackle design challenges.

3:45 PM TOPIC: AUTOMATION | Revolutionizing PepsiCo Insights through Digital Transformation Kate Schardt, Director, Global Insights, PepsiCo.Kathleen Johnson, Director Global Media and Content Strategy, CoE, PepsiCoLearn how PepsiCo is augmenting human creativity with advanced technology to step change the power and speed of insights and drive consumer centricity into the heart of the organization to accelerate growth.• There is a “burning platform” in the insights industry – if we don’t act we risk losing relevance• Automating insights for speed and lower cost is not enough; we need fundamentally better insights to become indispensable to business• Navigate challenges when driving a bold change agenda

4:15 PM Content Wrap-Up

4:30 PM End of Bootcamp

8:15 AM TMRE MAIN STAGE ACCESS FROM 8:15 AM-10:15 AM | What Today Holds and What to Look Out For

8:30 AM Awards: Next Generation & Diversity in Insights Award8:45 AM How to Win at the Future: The World’s Top 10 Megatrends and What to Do About Them

Jeremy Gutsche, CEO, TrendHunter, New York Times Best Selling Author, Better & FasterLearn how to leap ahead of the competition with insight and big data gleaned from studying 300,000 innovations using big data from an audience of 150,000,000 people. The result is a series of 6 patterns you can use to uncover new opportunities, and the 18 most critical megatrends shaping the future. This hyper-visual keynote gives TMRE attendees real-life insight into hot topics like Big Data, A.I., Tribalism, Gamification, Simplicity, Instant Entrepreneurship, Authenticity, Co-Creation and Personalization

9:30 AM Make It Relevant: Jeremy Gutsche & David Boyle, Director, Consumer Insights, Harrod’s Q&A 10:15 AM Networking Break

11:00 AM TOPIC: SOCIAL SCIENCE | “Zooming Out & Zooming In” - Connecting the Macro and Micro for better Digital Banking Stokes Jones, Executive Director, Payments UX Research, JPMorgan Chase & Co.This presentation describes how “zooming out” to the macro level traditionally left to social science, then “zooming in” to the digital product again (with fresh insights onboard) provides an antidote to off-the-shelf strategies. Zooming out & zooming in helps makes a product more attuned to its own specific mission, and its own target audience.

Audiences will learn how to switch their cinematic “focal point” on the market:• Everyone “pans” across the category landscape (to benchmark tables stakes) or get new ideas from competitors …• But to be customer-centered, “zooming” will be demonstrated as a more powerful method for locating your customer in the landscape – to focus on what is most essential from their point of view.

11:30 AM TOPIC: CULTURAL SHIFTS | Have a unique methodology or approach to share?Donna Murphy, SVP, Consumer Insights & Culture Lab, Discovery, Inc.Donna Murphy and her Insights Team specialize in cutting edge cultural work, one example of that work is Project Inclusion, carried out throughout 2017 to understand the cultural divide happening (globally), the continued shifts that we are all experiencing, and to understand how brands can build a bridge to unite.• Projecting off of the divide, what are potential shifts we can all expect to see• It’s not all fake news - moving into an era of authenticity

12:00 PM TOPIC: MEDIA CONSUMPTION | Innovation Nation: New Insights to Yield New Products Flavio Pereira, Head of Business Intelligence, ESPN Brazil

Get a behind the scenes look at bringing two new products to market - ESPN Play & ESPN Extra. Market analysis on the feasibility included: scenarios, • Adapt or die: as the media landscape changes fast, product and brands must adjust to best deliver to fans/consumers• Content is still king, but new ways of monetizing it must be found• Timing is of the essence for new product launches: wait too long, you’re gone. Arrive too soon, market is no there, yet.

12:45 PM Lunch

5

DATE & VENUE

OCTOBER 16-18, 2

018

Westin Kierla

nd Resort

& Spa

6902 E. Gre

enway Parkway

Scottsdale, A

Z 85254

MUST QUALIFY TO ATTEND This program is designed specifically for those working in insights/market research roles. The program is not applicable business development, sales or marketing roles. Participants will be vetted upon registration and registrants must be approved.

PAYMENTSPayments may be made by check, Visa, MasterCard, Diners Club or American Express. Please make all checks payable to the “Knect365” and write the name of the delegate(s) on the face of the check, as well as our reference code: M3028. If payment has not been received prior to registration the morning of the conference, a credit card hold will be required.

AUXILIARY AIDAny disable individual desiring auxiliary aid for this conference should notify Knect365 at least 3 weeks prior to the conference in writing by faxing, 212.661.6045.

INCORRECT MAILING INFORMATIONIf you are receiving multiple mailings, have updated information or would like to be removed from our database, please contact database department at 646.895.7417.

CANCELLATION POLICYFor information on Knect365’s cancellation and substitution policy, please visit: www.TheMarketResearchEvent.com.

HOTEL RESERVATIONSTo book your hotel stay, contact the hotel directly by calling the reservation department at 480.624.1000 or 866.681.1791 and asking for the “TMRE” rate. The discounted room rate is $289+ tax/night. Reservations are available until September 21st or until sold out. Reservations received after this date will be accepted on a space and rate availability basis.

WAYS TO REGISTER3

ONLINE: TheMarketResearchEvent.com

CALL: 888.670.8200 or Intl: 941.554.3500

EMAIL: Register@KNect365.com Include code M3028

Register by June 8th

Register by July 13th

Register by August 10th

Standard & Onsite

PRICE $650 $750 $950 $1,150

TMRE FRIENDS & FAMILY RATE* $500

*The TMRE Friends & Family rate is offered as an add-on to any existing TMRE 2018 registration package. This is best way to gift your high performing team member with a valuable experience.

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