accelerated mobile pages (amp) : all that you need to know
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Accelerated Mobile Pages (AMP) : All That You Need To Know
Google's new Pinball 'Accelerated Mobile Pages' or AMP has now become a hot topic of discussion among webmasters
and SEOs. Ever since it was rolled out, questions were constantly raised about its relevance and benefits.
What Is AMP or Accelerated Mobile Pages
AMP does enable publishers to offer faster page load time to the users even with slow internet connections. The concept is currently limited to
news-related websites. However, if you own a website, you should keep track of AMP to know how you can
build an AMP version of website.
How AMP Benefits Publishers
Google's idea behind AMP was to accelerate page load time for websites rendering on mobile phones. This could be the game
changer at the places where the mobile users are deprived of having fast internet access. AMP offers direct benefits to mainly static, information-based websites like blogs and news websites. However, the concept is
still not able to render websites which have transactional pages.
Is There Any AMP Disadvantage?
Well, besides being able to support only news websites, AMP has other drawbacks as well. The first disadvantage is its limited support to for ad
networks. Another major drawback is that it supports only limited instruction set. Since JavaScript commands and HTML tags are
important for AMP supports, standard JavaScript are not available with AMP that usually needed to develop a website.
Source from : http://www.brainpulse.com/articles/web-development/all-about-accelerated-mobile-pages.php
