accelerating business results through cloud application
Post on 14-Sep-2014
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Discover how modern businesses are using cloud applications to accelerate their business returns.TRANSCRIPT
Accelerating Business Results Through Cloud Application
Table of Contents
> Cloud Applications: SaaS, PaaS & IaaS
> Benefits of Cloud Applications> 4-part Plan for Migration> EventBank Case Study> Results Delivered
3
Businesses are becoming increasingly agile and flexible
The World is Rethinking Business
4www.eventbank.com
Cloud Applications Drive Disruption
Peop
le
Processes
Technologies
Cloud applications allow businesses to grow the inside of the triangle while controlling the outside
• The cloud has changed the old IT model
• Cloud applications have restructured existing models and increased the potential for profitability
Profitability
5www.eventbank.com
Disruption Has Driven Profitability
Cloud applications deliver 1.7 times more ROI than on-premise ones.
- Nucleus
12 to 24 months after implementing Cloud, businesses saw a 27% return on investment.
- Forrester
More than 76% of CIOs sampled said they believed they would at least have a private cloud by 2015, and 35% expected to be operating in a hybrid cloud environment.
- Gartner
6www.eventbank.com
Technology as Utility
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
Com
pany M
anages
Clo
ud M
anages
Com
pany M
anages
Com
p.
Clo
ud M
anages
Clo
ud M
anages
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
On-Premises IaaS PaaS SaaS
www.eventbank.com
> Scalability• Cloud applications allow companies to rapidly expand or contract
their operation to seamlessly fit their specific needs
> Business Agility• The flexibility provided by cloud applications allow companies to
respond quickly and efficiently to change
> Opportunity Cost• Cloud applications offer business lower upfront costs and quicker
returns than traditional IT deployments
Profit Drivers of Cloud Applications
7
8www.eventbank.com
Benefits of Cloud Applications
Value Proposition of Cloud Computing
Automation Standardization & Control
Enhanced Efficiency & Scalability
Enables Mobility, Big Data Social
Trends
Focus on Core Competency
Business Innovation at
Low Risk
Business Agility
Cost Saving
Faster to market, lower costs, more agility, more value generating higher ROI
4-Part Plan for Cloud Application Adoption to Drive Higher ROI
> Vendor Choice> Deployment Scope> Usability> Value of Continuous Updates
10www.eventbank.com
Business Reimagines through Cloud Applications
www.eventbank.com
Planning for Business Returns
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Business Considerations Technology Considerations
Vendor Choice
Deployment Scope
Usability
Value of Continuous Updates
• Vendor Lock-in• Customer Support• Mobility
• Backward Compatibility • Speed of deployment• Range of deployment
• Ease-of-use• Device Ecosystem• Customizability
• Cost Saving• Frequency of Updates• Scope of Updates
www.eventbank.com
Maximize Return Through Vendor Choice
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Customer SupportThe ability to have support and service when and where you need it
MobilityMobile is expected to take over internet access this year as more and more business is done outside the office through mobile devices
Vendor Lock-inThe ability to easily switch providers while maintaining data integrity during migration
www.eventbank.com
Ensuring Efficient Deployment
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Public Cloud
Private Cloud
Hybrid Cloud
Company
Backward Compatibility Private clouds offer companies with a highly customizable and integrated solution that will work alongside existing IT systems
Speed of deploymentPublic clouds can be rapidly deployed across a company, but lack the security and compatibility of private clouds
Range of deploymentHybrid clouds can be flexibly deployed across a range of functions depending on the needs of the business
www.eventbank.com
Improving Adoption Rates Through UX
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Ease-of-useEase-of-use for the end user is critical to drive results from cloud applications
Device EcosystemThe range and ease of access to cloud application features across devices.
Customizability Businesses are unique. Choosing vendors that can meet your needs is critical to see business returns.
www.eventbank.com
Rapidly Deploy Updates
15
z
Cost SavingCompared to traditional software, businesses can save costs through automated updates provided by cloud applications
Frequency of UpdatesUsing cloud, business are always working with the latest and greatest in software technology
Scope of UpdatesSmall improvements enhance a product, but massive overhauls crush productivity and increase the learning curve
16www.eventbank.com
By taking these four factors into account, companies can drive the most efficient and highest business results from cloud application deployment
Managing Cloud Adoption to Drive ROI
Vendor Choice
Deplo
ym
en
t S
cope
Usa
bility
Continuous Updates
Vendor Choice
Deplo
ym
ent
Sco
pe
Usa
bility
Continuous Updates
Vendor Choice
Deplo
ymen
t Sco
pe
Usability
Continuous Updates
Independent assessment creates gaps
Assessment considering all factors
Leads to efficient Cloud application deployment
EventBank Case Study:CEBEX Group’s Implementation of EventBank’s SaaS
18www.eventbank.com
CEBEX Group Background
CEBEX Group is China’s world leading business intelligence platform offering a range of services including financial capital raising, strategic consulting incubation, brand and market building, human resource strategies and large corporate real estate facilities. CEBEX Group helps businesses gain insight into China’s rapidly growing market.
Organization Challenges
• Data Management & Reporting• Organization Communication• ROI Reporting
Event Challenges
• Digital Promotion• Registration and Attendee
Management• Event Project Management
19www.eventbank.com
Communication and Data Management
Event Data Attendee Data
CR
M
Sales ROI
Clear Event
Results
Measurable event data and insight that can be utilized to increase ROI
Marketing Team Sales Team
20www.eventbank.com
32% Reduction in technology costs in the first year of use
Reduced Costs & Flexible Management
Multiple technology solutions slowed efficiency and raised
costs
EventBank combined multiple technologies improving
efficiency and reducing costs
CEBEX Group saw improved productivity and a decrease in
technology costs
21www.eventbank.com
Communication & Data Integrity
Experienced about a 40% increase in data integrity
Communication was decentralized and as a result
unorganized
EventBank centralized organization and data
management
CEBEX Group was able to easily measure and take action
on data across events
Data
22www.eventbank.com
Increased ROI through Measured Results
17% increase in event ROI in the first year.
Disparate data made accurate measurement impossible
EventBank enabled organized and automatic data collection
CEBEX Group was able to discover revenue wells and
drains and improve resource management
23www.eventbank.com
Cloud Applications Drive Results
Vendor Choice
Deployment Scope
Usability
Value of Continuous Updates
Cloud Applicatio
n Deployme
nt
Accelerated Business Returns
By considering the 4 critical factors of cloud application deployment, companies can see increased ROI and improved business results in as little as one year.
24www.eventbank.com
25www.eventbank.com
Contact Information
Eric L. [email protected]: +86 139 1077 7190US: + 1 (703) 338-2771
www.eventbank.comwww.eventbank.cn
Opportunities. Converted.