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1 Accelerating Distinctiveness Accelerating Distinctiveness Seamless Pipe Seamless Pipe - - Invest in more cutting Invest in more cutting - - edge products edge products - - April 2006

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Page 1: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

1

Accelerating DistinctivenessAccelerating Distinctiveness——Seamless PipeSeamless Pipe

-- Invest in more cuttingInvest in more cutting--edge productsedge products --

April 2006

Page 2: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

2

Seamless PipeSeamless PipeEnergy Sector

<Reference>

Respond to increased customer demand for high-grade OCTG

        → Invest in more cutting-edge products

Focus on high-grade products   Reinforce SCM with major oil companies

05 08

Seamless pipes sales volume

1.1MT 1.2MTOCTG

Line pipe and other

dem

andsDominant position  

Current position

Accelerating distinctiveness

No.1 brand in the field 

Page 3: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

3

1. 1. Seamless Pipe BusinessSeamless Pipe Business

  

(1) Global Energy Trends 4- 6

(2) Changes in Supply/Demand Structure 7-10

(3) Sumitomo Metals’ Strengths 11-15

Page 4: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

4

Source: IEA World Energy Outlook 2005

IEA = International Energy Administration Million TOE/ year

0

3,000

6,000

9,000

12,000

15,000

18,000

1971 1980 1990 2000 2010 2020 2030

 Outlook for Energy Demand Outlook for Energy Demand

1,400Million TOE/ year

CY

Oil

Natural gas

Coal

Nuclear Power

Others

Page 5: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

5

Crude Oil PricesCrude Oil Prices

Crude Oil Prices Since 1970s Oil Shocks (Average Annual WTI Price)

0

10

20

30

40

50

60

70

80

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025

(US$/Barrel)

Average breakeven point for oil majors Average breakeven point for oil majors (Sumitomo Metals estimates)(Sumitomo Metals estimates)

Breakeven point for lowBreakeven point for low--cost oil fieldscost oil fields(Middle East shallow oil wells; Sumitomo Metals estimates)(Middle East shallow oil wells; Sumitomo Metals estimates)

Breakeven point for highBreakeven point for high--cost oil fields cost oil fields (small(small--scale offshore fields; Sumitomo Metals scale offshore fields; Sumitomo Metals estimates)estimates)

71.79 (As of April 19, 2006)

EIA oil price scenario ($30EIA oil price scenario ($30--35)35)

IEA oil price scenario ($35IEA oil price scenario ($35--39)39)

EIA = Energy Information Administration

IEA = International Energy Administration 

Page 6: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

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Global Rig/Well Count and Projected OCTG DemandGlobal Rig/Well Count and Projected OCTG Demand

4,600

5,350

4,4805,030

5,500

6,240 6,250 6,250 6,300 6,380 6,500

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

OCTG demand (right axis) Well count (left axis) Rig count (right axis)

Rig count: No. of working rigsWell count: Wells drilled during the year

(Well count) (Rig count, thousand tons)

Source: Sumitomo Metals estimates compiled from available statistics

Page 7: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

7

Mergers and Acquisition in the Oil and Gas IndustryMergers and Acquisition in the Oil and Gas Industry

1997 1998 1999  2000 2001 CurrnetlyRanking

1 Shell (Anglo-Dutch) Shell

2 Exxon (US) ExxonMobil

3 Mobil (US) BP

4 BP (UK) BP Amoco Total

5 Texaco (US) Chevron

6 Chevron (US)

7 Total (France) TotalFina

8 Amoco (US)

10 Elf (France)

12 PetroFina (Belgium)

16 ARCO (US)

Long-term contract

Ongoing business relationship

Relationship with Sumitomo Metals

Number of Major oil

companies

11 10 9 6 5

Long-term contract

Comprehensive long-term contract

Ongoing business relationship

Page 8: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

8

Mergers and Acquisition in the Seamless Pipe SupplierMergers and Acquisition in the Seamless Pipe Supplier

1992 1995 1997 2000 2002 Currently

Sumitomo Metals Sumitomo Metals

Nippon Steel Stopped operation of yahata works

Kawasaki Steel JFE

NKK

Vallourec Vallourec

Mannesmann

North Star

Brazil Mannesmann

British Steel

Siderca Tenaris

Tamsa

Dalmine

Algoma

Number of Major Supplier13 12 11 10 9 6 5 4

Page 9: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

Changes in Supply/Demand Structure for Changes in Supply/Demand Structure for Seamless PipeSeamless Pipe

(1)Changes in Demand Structure

Supply-side mergers have resulted in fewer manufacturers

Demand-side mergers have created “super majors” that employ even longer timeframes for oil and gas field development

Smaller fluctuation in demand

Higher prices with smaller fluctuation

9

Rising energy needs in BRICs is supporting high demand for seamless pipe

Higher and stable demand

(2)Changes in Supply Structure

Page 10: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

10

0

50

100

150

200

250

300

350

0

10

20

30

40

50

60

70

88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 0807

Smaller Price Fluctuation/Rising Base PricesSmaller Price Fluctuation/Rising Base Prices

Index of Seamless pipe export price at Wakayama Custom.(6 Months Floating Average Jun, 1988=100)

WTI Spot Price FOB ($/ Barrel)

$/BarrelJune, 1988=100

Rising base prices

Smaller Price Fluctuation

Number of Major Supplier

13 412 11 10 9 6 5

Comparison between peak and bottom over

short timeframe

Crude oil price range

Seamless pipe price range

Number of Major oil companies

11 6 510 9

3.3times 2.2times 1.6times

Page 11: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

11

Sumitomo MetalsSumitomo Metals’’ Strengths:Strengths:Working Closely with CustomersWorking Closely with Customers

Track record as No1 seamless pipe supplier

High Quality

Manufacturing technology

Product Lineup(From carbon steel to super high-alloy)

Technical Support

Delivery track record

Request for Technical Advice from Customers

Identify customer needs ahead of competitors

Working Closely with CustomersMeetings to share technical informationJoint R&D

Technical deliberations in the laboratoryPrototype testingProduction of the test sample for test in actual condition

Customer field testsCustomer technical evaluations

Maintaining World-leading Technology

Development Capabilities

Page 12: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

12

Large-scale oil and natural gas development projects

Rising number of OCTG and line pipe Rising number of OCTG and line pipe projects worldwideprojects worldwide

12

★★★ Deep sea Gulf of Mexico

★ Offshore Nigeria

★ Offshore Angola  

★★ Caspian Sea

Astrakhan

★ Offshore Norway

Offshore East Coast Canada

★ Offshore Persian Gulf (Khuff layer development)

★ Australia

★ The North Sea

★ Iran

★ Offshore Malaysia Sarawak

★ Sakhalin

★ Alaska

Texas★ ★ Louisiana

★ ★ Trinidad Colombia

★★ Libya

Algeria

★ Siberia★ Russia

★★ ChinaTarim, Szechuan,Changjing,、Dagang

Subsea pipeline Super 13 Cr

Arctic regions -40º

Sour wellH2S ~10atm

Deep wells5,000~10,000m well depth

Deep sea~2,000m water depth

★Deep sea     ★ Deep well★ Highly corrosive environment

Major Customers of OCTG and Linepipe

Page 13: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

13

Duplex stainless

steel

10-4 10210-2 1

10-2

1

102

SevereH2S partial pressure (atm)

CO

2 pa

rtial

pre

ssur

e (a

tm)

Seve

re

Only Sumitomo Metals can fully cover customer requirementsfor extreme well conditions

13 CrSuper

13 Cr

Application of Sumitomo Metals Material

Alloy steelfor sour service

Ni alloy

Carbon steel

Low-alloy steel

Competitors’lineup

World’s top lineup of materials

CO2 environment13 Cr

stainless

Duplex stainless steel

+High temperature

+H2SSuper13 Cr

+Higher H2S   Ni Alloy

Use of corrosion inhibitor

Pollution & Higher cost

×

<Material selection for Natural gas development>

Past Currently

<Changes in drilling environment>

High pressure High temperature H2S

CO2

Natural gas development

Deep well

Sour condition

13

Page 14: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

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API Joints (Round Thread)

*Leak*Low Strength

(Jump out)*Erosion caused

by turbulence

VAM Joints(T&C type)

*Gas-tight*High strength*Internal flushness

Harsh environment

Gas wells

Offshore

Oil wells

NEW VAM

VAM TOP

Well depths 3.0 6.0 km

Bottom Hole Pressure 270 540 atm

Metal seal

Sumitomo MetalsSumitomo Metals’’ Strengths: Strengths: WorldWorld--leading VAM Series premium jointleading VAM Series premium joint

API

Ratio of VAM series high-grade joints

2005: 83% 2008: 85%

(Deep wells, Horizontal wells etc.)

<VAM TOP application>

Horizontal wells

Deep wells

13CR, Super High Alloy

High strength

Strength against compression

Onshore

Page 15: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

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Global Market Share of highGlobal Market Share of high--grade productsgrade products

Sumitomo Metals has captured Sumitomo Metals has captured roughly 80% of the market for roughly 80% of the market for

super highsuper high--alloy OCTGalloy OCTG

Share of 13Cr OCTG sales(Sumitomo Metals estimates for 2005)

Share of super high-alloy OCTG sales(Sumitomo Metals estimates for 2005)

15

Top two companies have captured Top two companies have captured more than 70% of the market for more than 70% of the market for 13Cr OCTG13Cr OCTG

(Super 13Cr forms 40%)Sumitomo

Metals

80%

Competitors

20%

Sumitomo Metals

33%

Competitor A

40%

Competitor B

14%

Competitor C

13%

Page 16: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

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2. 2. Seamless Pipe Business StrategySeamless Pipe Business Strategy

  

(1) Key Strategy 17

(2) Meeting Demand for high-grade Products 18-19

(3) Overview of Investment in high-grade Products 20-21

(4) Further Enhancing the Sumitomo Metals Brand 22-23

Page 17: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

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Key StrategyKey Strategy

Meeting surging demand of high-grade

products

Meeting surging demand of high-grade

products

Further strengthening brand power

Further strengthening brand power

Increase capacity by Increase capacity by 100,000 tons/year, 100,000 tons/year,

targeting at hightargeting at high--grade grade productsproducts

Establish SCM systemEstablish SCM system

Reinforce R&DReinforce R&D

Extensive Product LineupExtensive Product Lineup

High QualityHigh Quality

Accelerate Distinctiveness Accelerate Distinctiveness in the Seamless Pipe Businessin the Seamless Pipe Business

Page 18: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

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110 110

110 110

140 150

910800

620

800

1010

870 910

10501130

540

240 240

630

100

0

200

400

600

800

1000

1200

97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’ 05’ 06’ 08’/2Q~

Increase Seamless Pipe Capacity Increase Seamless Pipe Capacity by 100,000 tons/yearby 100,000 tons/year

Invest to increase production capacityInvest to increase production capacity

1240

Supply shortage

Volume required by customers

Others

1240+α

Sales volume: thousand tons/year

Power generation

Petrochemical

Line Pipe

OCTG

Energy-Related(81%)

Page 19: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

Expand Sales of highExpand Sales of high--grade OCTGgrade OCTG

Invest to increase the capacity of high-grade productsInvest to increase the capacity of high-grade products

17 23 16 28 2947

32 35 4365

804346

31

4470

5457 63

73

90

100

20

15

1388

44

4

2

55

0

20

40

60

80

100

120

140

160

180

200

97' 98' 99' 00' 01' 02' 03' 04' 05' 06' 08'

Super high-alloy

13Cr (including line pipes)

Alloy steel for Sour service

19

Sales volume: thousand tons/year

Page 20: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

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Overview of Investment Overview of Investment in more Cuttingin more Cutting--edge Productsedge Products

Phased increases by first half of fiscal 2008

Invest in threading facility to increase capacity (7units 8units) Threading capacity

410,000 tons 550,000 tons

Threading

During first half of fiscal 2008

Increase heat treatment capacity for small diameter pipe (2 lines 3 lines)Heat treatment capacity 490,000 tons 660,000 tons

Heat-treatment

Invest to boost capacity utilization rate by faster change over

Establish 1.24million tons of capacity

Capacity increase

Phased increases by first half of fiscal 2008

Pipe Rolling

Implementation PeriodTarget

1. Investment

Phased increases by end of fiscal 2006

Production capacity 80,000 tons 100,000 tons

13CR

Second half of fiscal 2006

Production capacity 14,000 tons 20,000 tons

Super high-alloy

2. Capex : 40 JPY billion

Page 21: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

Steel Making ProcessIron ore is melted in the blast furnace to obtain a pig ironBillet is casted after the chemical compositions are adjusted to the customers’ requirement

Pipe Rolling ProcessBillet is pierced to be a hollow shape and rolled to a designated size

Finishing Process

((Reference) Seamless Steel Pipe Manufacturing Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of InvestmentProcess and Key Areas of Investment

Heat treatment

Piercing process

Billet casting

Heat-treatment and threading is applied based on the requirement of the customers

21

Rolling process

Supe

rhi

gh-a

lloy

13Cr

Allo

y st

eel f

orSo

ur S

ervi

ce

Threading

Page 22: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

22

Provide Technology

Provide Solutions

Before Service

After Service

Material sales

Material sales

Before Service

After Service

Conventional steel business

Sumitomo Metals is aiming toSumitomo Metals is aiming to

Sumitomo Metals’ Steel Business

Page 23: Accelerating Distinctiveness —Seamless Pipe - · PDF fileSiderca Tenaris ... (Reference) Seamless Steel Pipe Manufacturing Process and Key Areas of Investment Heat treatment Piercing

23

Solid Partnership with Key CustomersSolid Partnership with Key Customers

Further enhance SCM and R&D

Long-term contracts with key customers

Oil majors: ExxonMobil, BP, Shell and othersState owned oil companies : Statoil, Aramco and

others

Long-term contracts with key customers

Oil majors: ExxonMobil, BP, Shell and othersState owned oil companies : Statoil, Aramco and

othersSCMSCM R&DR&D

Increase R&D personnelAssign customer support specialists

Become the No.1 Solutions Provider for the Oil and Gas Industry

Become the No.1 Solutions Provider for the Oil and Gas Industry