accelerating eurocamp's digital transformation
DESCRIPTION
The slides from our recent presentation at Figaro Digital's July 2014 conference. The topic is focused on how Building Blocks and our client Eurocamp have collaborated to enable the holiday operator to digitally transform. Much of what is covered relates to changes in culture, processes and tools.TRANSCRIPT
Accelerating Eurocamp’sDigital Transformation
Building Blocks
Who we are
Liliana Ashton
Executive Production ConsultantEurocamp
Jonathan Whiteside
Principal ConsultantBuilding Blocks
£100 million family outdoor holidays
Based on 170 third party owned campsites in Europe
11 local markets
Founded in UK and established over 40 years ago
1. Our challenge
2. What we did
3. The results
4. What we learnt
What’s coming up
Our challenge1
— John Lilly (American neuroscientist)
Our only security is our ability to change
Become an online led business – where customers use the website by default
Become an online-led business
Merge Eurocamp & Keycamp brands
Become an online-led business
Integrate on and offline brand experience
Become an online-led business
Centralised pan-European execution
Become an online-led business
Foundations to expand in Europe and beyond
Become an online-led business
Work across devices
Become an online-led business
Find efficiencies and reduce costs across business
Taking too long Communications
Low confidence Waste
Use what we’ve got Pan-European solution
Self-sufficient team by go-live
Time!
What we did2
Selected Building Blocks to lead technology
Reviewed requirements and investigated quick wins
Identified gaps (processes, skills, tools)
Started to form an (ad-hoc) internal Digital unit
Focused on 5 key areas
First stepsx
1. Collaboration
Created a digital team room
2. Team Structure
Designed the ideal team structure
filling skills gaps with Building Blocks
3. Upskill the team during the project
Master classes and daily mentoring
3. Upskill the team during the project
Master classes and daily mentoring
4. Processes & Controls
A roadmap and controls
4. Processes & Controls
Updated development processes
4. Processes & Controls
Collaborative tools
5. Measurement
Page load times, server monitoring, issue resolution times,
deployment times, timesheets, staff performance management
Plan + Quick wins – gained business confidence
Staff skills and morale increased as confidence grew
Processes and tools now being adopted by other areas of the business
Less reliance on external agencies
Digital skills spread across departments
What we didx
Results3
Processes,
Skills &
Confidence
New ways of working (being adopted by other areas of the business)
Team morale much higher and working as one team
Skills to operate and run website with limited external assistance
Content reuse &
localised across
EU websites
Content in CMS being repurposed across channels (including print)
Local teams can update site quicker
Staff from across the business are now contributing removing digital team bottleneck
Revenue growth
potential &
Brand Promise
Responsive Website
Merged brands and content
Improved content processes and speed
Solid base to grow on
We we learnt4
What we learnt
1. Communicate
2. Clarify and confirm
3. Coach and nurture
Thank you & Questions