accenture customer engagement · deliver personalized experiences across online and offline...
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Accenture Customer EngagementA Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud
It is no secret that many marketing teams are stretched thin—they are trying to engage more customers in more personalized ways using a wide variety of channels, but with the same or fewer resources.
Meanwhile, as customer journeys become
increasingly digital—with new channels,
devices and innovations emerging all
the time—the landscape of solutions,
technologies and services that CMOs, CIOs
and their teams need to evaluate, integrate
and deploy has become correspondingly
complex. It’s difficult to know which solutions
work well together and who to turn to.
Marketers and their IT colleagues say they
are spending too much time and resources
identifying, integrating and customizing
digital marketing solutions and services.
Accenture Customer Engagement addresses
these challenges by seamlessly integrating
Accenture Interactive’s digital marketing
services with the Adobe Marketing Cloud
to simplify the development, execution and
measurement of digital marketing. The new
cloud-based digital marketing managed
service expands the Accenture–Adobe
alliance by delivering on the most critical
needs for today’s marketers and their teams.
Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on the Adobe Marketing Cloud
Features
Accenture Customer Engagement addresses the marketing performance and efficiency issues that are top-of-mind for today’s marketers. With integrated digital marketing services and cloud solutions, Accenture Customer Engagement helps marketers create engaging customer experiences and achieve superior marketing results more quickly and easily. Accenture manages both the marketing services and the underlying cloud solutions, freeing marketers from having to integrate and customize services and solutions, and employing personnel trained in the solutions.
Key features include:
• A usage-based pricing model: marketing teams pay only for the services and solutions they use.
• Comprehensive services and solutions that can be scaled and configured quickly.
• Industry-specific accelerators to develop more relevant customer experiences faster.
• Analytics to help personalize customer experiences and optimize marketing performance.
Accenture Customer Engagement helps marketing teams stretch their budgets and maximize marketing performance with integrated services and solutions.
Benefits
Together, Accenture and Adobe are removing barriers to help companies move at the speed of digital and deliver highly personalized experiences across marketing channels. The combination of Adobe’s digital marketing suite and Accenture’s strategy, design and implementation services helps marketers create engaging customer experiences in a simple, agile and cost-effective way. Accenture Customer Engagement provides the speed and flexibility that are key advantages for brands competing in dynamic markets.
Accenture Customer Engagement delivers a range of benefits:
MROIDrive Marketing ROI through a usage-based model where marketers pay only for the services and solutions they use.
Simplified OperationsMinimize complexity with an end-to-end solution that integrates digital marketing services and solutions, 100% managed by Accenture.
Relevance Deliver more relevant customer experiences seamlessly across channels, geographies and segments.
FlexibilityConfigure and scale at a pace right for your business—demonstrate results before making deeper investments.
DIGITAL
CONTENT
MAR
KETIN
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DIGI
TAL
SALESDIGITAL
COMMERCE
DIGITAL SERVICEDIGITAL CUSTOMER
BUSI
NESS
ARC
HITE
CTU
RE
DIGI
TAL S
TRAT
EGY
&
CUSTOMER EXPERIEN
CE
& DESIGN
SOCIAL MEDIA &COLLABORATION
ACCENTUREINTERACTIVE
EXPERIENCE MANAGER TARGET
ANALYTICS
SOCIAL
CAMPAIGN MEDIA OPTIMIZER
ADOBE MARKETING CLOUD
Accenture Customer Engagement capitalizes on the extensive digital marketing services offered by Accenture Interactive.
The Adobe Marketing Cloud is a complete set of integrated solutions that helps you maximize and measure your marketing impact. When combined with Accenture Interactive services, you get the experience and know-how to achieve results more quickly and easily.
Adobe CampaignDeliver personalized experiences across online and offline channels with intuitive, cross-channel marketing campaign management.
Adobe TargetCreate digital experiences that deliver measurable results with powerful test and target capabilities.
Adobe AnalyticsTurn customer interactions into actionable insights with intuitive and interactive dashboards that provide a holistic view.
Adobe Media OptimizerAccurately forecast and continually optimize media mix with a consolidated view of media performance.
Adobe Experience ManagerOrganize and manage the delivery of creative assets and other content across all your digital marketing channels including web, social, mobile and email.
Adobe SocialConnect the dots between social interactions and business results to demonstrate the impact of social media at every stage of the customer journey.
Marketing teams can rely on the solutions, capabilities and resources of Adobe and Accenture Interactive for end-to-end digital marketing support. We collaborate with marketing teams to determine which digital marketing capabilities will add the most value and then provide execution and operations support to achieve business objectives. The result: higher marketing impact and simplified marketing operations.
Companies in most industries are fast becoming ‘digital enterprises’ with digital capabilities needed throughout the business, from R&D, to sales and marketing, supply chain management and customer service. Yet, we found that only 21% of Chief Marketing Officers believe their companies would be accurately viewed as ‘digital businesses’ by 2018 due to a lack of investment and integration of digital capabilities1. Accenture Customer Engagement can help speed this evolution by providing marketing teams with the capabilities they need to contribute to business objectives and marketplace success.
1 Accenture, “CMOs: Time for Digital Transformation Or Risk Being Left on the Sidelines” June 2014 http://www.accenture.com/us-en/Pages/insight-cmos-time-digital-transformation-risk-left-sidelines.aspx
“...only 21% of Chief Marketing Officers believe their companies would be accurately viewed as ‘digital businesses’ by 2018 due to a lack of investment and integration of digital capabilities1.”
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About Accenture InteractiveAccenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multi-channel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @AccentureSocial and visit www.accenture.com/interactive.
About AccentureAccenture is a global management consulting, technology services and outsourcing company, with more than 305,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
Learn more about Accenture Interactive and its Digital Marketing capabilities on Accenture.com/interactive