accenture social media analysis q4 2015
TRANSCRIPT
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Accentureon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Accenture FB
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Accenture: Social Media Report
This report looks at how
Accentureperformed on social media between
October 1st – December 31st, 2015
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Analysis of
AccentureFacebook Page
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
377,002 15,434 4.27% WorldwideMostly Older, Male and
Attached.
Accenture
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Engagement Score
83
Total Posts
122
Total Likes
9,584
Total Comments
174
Total Shares
1,956
BRAND POSTS
Brand Overview
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350K
355K
360K
365K
370K
375K
380K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
377,002
New Fans
15,434
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Engagement
0
250
500
750
1,000
Accenture had an average engagement score of 83 and a highest of 822.
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Community Analysis
Accenture fans are mostly Older, Male and Attached. Accenture fans are largely from India followed by Philippines.
Fan Demographics Distribution of Fans
51%
49%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
India
Philippines
United States
Brazil
Italy
United Kingdom
Germany
Argentina
Bangladesh
Austria
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0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
business 19
GreaterThan 13
digital 13
value 8
leaders 8
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3%
97%
Brand Participation Brand Non Participation
47%
3%
50%
Posititve Negative Neutral
Brand Posts - Engagement
Accenture responded to 4 conversations generated by the 122 Posts they published.
Accenture receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
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Most Engaging Brand Posts
15-DEC-15, TUE 2:30PM
Proud to be recognized as No. 10 on Fortune's annual list of Blue Ribbon Companies. http://bddy.me/1 ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
822 1,116 15 378 Positive
10-NOV-15, TUE 2:30PM
Hear from our Chairman & CEO Pierre Nanterme, CHRO Ellyn Shook, and our other leaders on their pers ..
09-NOV-15, MON 10:31AM
Diversity in the workforce is not just good for business, it’s the right thing to do. Learn how Acce ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
582 529 9 190 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
557 221 0 209 Positive
NO IMAGE NO IMAGE NO IMAGE
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Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 20 40 60 80 100
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
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Analysis of
AccentureTwitter Account
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
291,636 15,300 5.54% Worldwide
Accenture@Accenture
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Engagement Score
54
Total Proactive Tweets
729
Retweets Total
81
Favorites Total
7,701
Total Mention
10,197
Total Retweets
8,662
BRAND TWEETS USER TWEETS
Brand Overview
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265K
270K
275K
280K
285K
290K
295K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
291,636
New Followers
15,300
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1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
799
New Followees
1
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Engagement
0
250
Accenture had an average engagement score of 54 and a highest of 199.
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0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
729 81
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Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600 700 800
0 10 20 30 40 50 60
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
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0 10 20 30 40 50 60 70
0 500 1000 1500 2000 2500 3000 3500
#leadership*
#ceo*
#iot*
#digital*
#greaterthan*
#hourofcode*
#cloud*
#fintech*
#accentureoutlook*
#oow15*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
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0
500
1000
1500
2000
2500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
leadership ceo iot digital greaterthan
Spread of Hashtags by day
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0 20 40 60 80 100 120 140 160
#ceo*
#fintech*
#leadership*
#iot*
#accentureoutlook*
#cloud*
#hourofcode*
#digital*
#oow15*
#greaterthan*
Engagement Score
Hashtags - Engagement
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Average Response Rate : 0.0%
0
50
100
150
200
250
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
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0
500
1000
1500
2000
2500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
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0
100
200
300
400
500
600
700
800
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
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Total number of Retweets : 8,662
-100
0
100
200
300
400
500
600
700
800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
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Total number of Mentions: 10,197
-50
0
50
100
150
200
250
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
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Influencers
Name Followers Tweets
Arianna Huffington 2,293,078 3
ANDREAS OCTAPUTRA J. 1,331,468 1
ABC.es 1,049,084 1
Geoff De Weaver 1,022,327 7
VentureBeat 606,463 1
TOP 5 INFLUENCERS
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