accenture technology vision 2016. focus on pega® technology

Accenture Technology Vision 2016

People First: The primacy of people in the digital age Focus on Pega Technology®

Every year, the Technology Vision team partners with Accenture Research to pinpoint the emerging IT developments that will have the greatest impact on companies, government agencies, and other organizations in the next three to five years.

As technology advancements continue to accelerate at an unprecedented rate - dramatically disrupting the workforce - companies that equip employees, partners and consumers with new skills can fully capitalize on these innovations.

Those that do will have unmatched capabilities to continuously create fresh ideas, develop cutting-edge products and services, and disrupt the status quo.

Winners in the Digital Economy Will Put People First

Copyright © 2016 Accenture. All rights reserved.

Change is the new normal. According to our global technology survey of more than 3,100 IT and business executives, 86 percent of the executives anticipate that the pace of technology change will increase rapidly or at an unprecedented rate in their industry over the next three years.

Many companies find themselves temporarily overwhelmed—some even paralyzed as they absorb the magnitude of the tasks ahead.

Getting past the digital culture shock that so many businesses find themselves in today sounds daunting. But fortunately there are models already available for inspiration. Not only have many large tech companies established thriving digital cultures, but there are also early adopters in other industries showing the way ahead.

Accenture Technology VisionWe are in the midst of a major technology revolution, specifically a digital revolution. Our research model and analysis shows that digital is now dominating every sector of the economy.


In 2016, leveraging the power of a digital business is no longer simply about incorporating technologies into the organization. It’s about reinventing the organization—and the culture within it—to drive innovation, to drive change, to drive the business into the next generation.

In the “Technology Vision 2016—Focus on Pega Technology,” you’ll see how Accenture and Pega are helping companies use the key capabilities of Pega solutions —process automation, provisioning and personalization—to use technology in a way that embodies the “People First” mentality. Automation and disruptive capabilities are undoubtedly powerful. But the real strengths of Pega technologies is that companies can deploy them to help their people use the data they gather in ways that build valuable customer trust.

By providing the data needed to make decisions that respect the trust customers have invested in them, companies can start to realize an almost limitless source of value.

Accenture Technology VisionFocus on Pega Technology


People First: The Primacy of People in the Digital Age

Intelligent Automation

Liquid Workforce

Platform Economy

Predictable Disruption

Digital Trust

5

The Accenture Technology Vision 2016 identifies five technology trends fueled by the people first principle and that are essential to business success in the digital economy.


Trend 1

Intelligent Automation The essential new co-worker for the digital age

6Copyright © 2016 Accenture. All rights reserved.

Intelligent automation is the launching pad for new growth and innovation.

Powered by artificial intelligence, the next wave of solutions will gather unprecedented amounts of data from disparate systems and—by weaving systems, data and people together—create solutions that fundamentally change the organization, as well as what it does and how it does it.

Leaders embrace automation because they know it’s the secret to overcoming the breakneck pace of digital change. The true visionaries use intelligent automation to create a new digital world where they are masters of competitive advantage. Their latest recruits include machines and software intelligence that they are using to bring new skills to help their people do new jobs and invent a new future for themselves and the organization.


What we see with our Pega lens:www.accenture.com/techvisionfocusonpega

When it comes to providing intelligent automation, one of the core strengths of Pega technologies, is the ability to automate across disparate systems and leverage existing corporate assets. That means older legacy technology environments can secure the benefits of automation without the necessity of extensive and expensive re-architecting. In addition, the ability to operate across channels can bring front-office and back-office together to create seamless customer services and interactions that are one of the hallmarks of intelligent automation

Trend 2

Liquid Workforce Building the workforce for today’s digital demands


By exploiting technology to enable workforce transformation, leading companies will create highly adaptable and change-ready enterprise environments that are able to meet today’s dynamic digital demands.

This liquid workforce competitive advantage is apparent as IT and business executives surveyed report that “deep expertise for the specialized task at hand” was only the fifth most important characteristic they required for employees to perform well in a digital work environment – other qualities such as ‘the ability to quickly learn’ or ‘shift gears’ were ranked higher.


In the digital era, leaders understand that a change-ready workforce is a prerequisite for success. But the requirements for managing a digital workforce are very different from traditional approaches to talent. The workforce needs new skills and has new expectations to match. How can companies attract, build and retain the differentiated talent they need – without losing them to digital native competitors? Delivering the right experiences and interactions is key.

Together, Accenture and Pega are helping address the challenges of changing workforce and enable HR process and workforce transformation across the globe.

One of the key challenges they face in an ever-faster digitally driven environment is the speed with which new recruits can be on-boarded to make them as productive as possible, as quickly as possible. Using the intelligent automation capabilities in Pega solutions helps streamline HR processes across organizational boundaries, systems and channels to significantly reduce onboarding cycle time and enable individuals joining a new organization to get up to speed as rapidly as possible.


Trend 3

The Platform EconomyTechnology-driven business model innovation from the outside in


Industry leaders are unleashing technology’s power by developing platform-based business models and strategies to capture new growth opportunities, ultimately driving the most profound change in the global macroeconomic environment since the Industrial Revolution.

This is reinforced by 81 percent of our survey respondents who agree that platform-based business models will become part of their organization’s core growth strategy within three years.

Industry leaders are unleashing technology’s power by developing new technology platforms. Tech companies and digital-born organizations like Amazon, Google, and Alibaba have long understood the power of digital technologies. Many of their most ground-breaking products and services are based on platforms. DBOs’ success rests on two key elements: the technology platforms they’ve built to support their businesses, and the business models these platforms enable. In the digital economy, platform ecosystems are nothing less than the foundation for new value creation.


What we see with our Pega lens:

One example, from the healthcare sector, offers a great illustration of these new platform-based business models in action. ADVANTICS™ Care Pathway Transformation, is a platform-based, data-driven digital health solution helping hospitals improve patient outcomes and reducing avoidable costs for patients with chronic cardiovascular diseases. The Care Pathway Transformation solution uses advanced analytics to drive actionable insights into care coordination and patient population health patterns. These reveal opportunities for improving the consistency and efficiency of care coordination. Using Pega technologies, the solution, developed by Boston Scientific and Accenture, enables providers to make more proactive and informed decisions based on insights into the patient population. Ultimately, this results in improved patient care, from hospital to in-home support – and fewer avoidable readmissions.

www.accenture.com/techvisionfocusonpega

Trend 4

Predictable DisruptionLooking to digital ecosystems for the next waves of change


Fast-emerging digital ecosystems are creating the foundation for the next big wave of enterprise disruptions by straddling markets and blurring industry boundaries; forward-thinking leaders can proactively predict these ecosystem trajectories to gain a competitive advantage.

Companies are already significantly or moderately experiencing ecosystem disruption, with 81 percent of survey respondents indicating that they are seeing this in their industry.

Fast-emerging digital ecosystems – such as precision agriculture, the industrial internet or smart cities – are creating foundations for the next big wave of enterprise disruption. Digital ecosystems like these, and the businesses that power them, are already straddling markets and blurring industry boundaries. While they raise the threat from new competitors entering the market, they also create opportunities for large enterprises to disrupt new and existing markets, leveraging their scale and technology capabilities to do so. One example comes from a large Brazilian convergent telecom that’s in the process of implementing the advanced analytics capabilities in Pega solutions to disrupt its industry sector with highly targeted, personalized service offerings for every customer. These will build an integrated “quadruple play” solution that will threaten the position of providers in cable, TV, broadband and mobile segments.

Pega technologies enable customized bundling of services based on accurate predictions of likely customer needs. While bundling is a complex process, Pega solutions are used to simplify the customer experience by creating exactly the right offering, at the right price point, for every customer.



Trend 5

Digital TrustStrengthening customer relationships through ethics and security


Trust is a cornerstone of the digital economy, said 83 percent of survey respondents.

To gain the trust of individuals, ecosystems and regulators in this new landscape, businesses must focus on digital ethics as a core strategy; better security, on its own, won’t be enough.

As each piece of the business world goes digital, opportunities to catalyze change and scale operations increase exponentially. Unfortunately, this increased ability to scale also brings increased exposure to systemic risks. Consumers, particularly millennials, are increasingly prepared to share their information with the companies and services they use. The potential to apply data analytics to learn more about them and deliver truly personalized offerings, can really support a company’s differentiation in a crowded marketplace. But the willingness to share should not be misinterpreted as an open invitation. Consumers will respond positively only when an offer is appropriate to their individual context. This is where the ability of Pega solutions to create context-specific recommendations is so powerful. The right interventions at the right time, can help build a trusted relationship, which remains on the right side of personal without wandering into territory that the consumer will consider intrusive. Companies need to make sure they use the potential of analytics wisely. Otherwise, trust that takes years to build, can be shattered in an instant..Copyright © 2016 Accenture. All rights reserved.


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For more information, contact:David SteuerManaging Director, [email protected]