access innovation engagement a century of reinventing higher...

1915 • 2015

ACCESS ★ INNOVATION ★ ENGAGEMENT

A C E N T U R Y O F R E I N V E N T I N G H I G H E R E D U C AT I O N

March 30 ~ April 1, 2015 gWA S H I NG T O N , D C

100TH ANNUAL CONFERENCE

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UPCEAAnnualConferenceMailer.indd 1 1/27/15 10:51 AM

MONDAY, MARCH 30, 20158 A.M.–NOONLEADERSHIP MEETINGS

11:30 A.M.–12:45 P.M. UPCEA PAST PRESIDENTS’ LUNCH

NOON–1 P.M. WELCOME LUNCH FOR NEW MEMBERS, NON-MEMBER ATTENDEES, AND FIRST-TIME ATTENDEES

1–2:30 P.M. OPENING GENERAL SESSIONDR. JILL BIDEN

2:30–3 P.M. NETWORKING BREAK

3–4 P.M. CONCURRENT SESSIONS I

CONTINUING PROFESSIONAL AND INTERNATIONAL EDUCATION: SHARED COMPETENCIES GERALDINE DE BERLY SYRACUSE UNIVERSITY

FRONT AND CENTER ON THE HIGHER ED STAGE: ALTERNATE ENROLLMENT MARKETS AND RESPONSIVE LEADERSHIPKAREN SIBLEY BROWN UNIVERSITYCYNTHIA BELLVEAU UNIVERSITY OF VERMONTANNE-MARIE BRINSMEAD RYERSON UNIVERSITYALEX FERWORN RYERSON UNIVERSITY

PATHWAY TO DEGREE COMPLETION: A SYSTEMATIC APPROACH TO ASSISTING NEAR DEGREE COMPLETERS ELIZABETH MULHERRIN UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE PERSHAIL YOUNG UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE

STRATEGIC PROGRAM DEVELOPMENT URSULA BECHERT UNIVERSITY OF PENNSYLVANIA

TRANSFORMING STUDENT LEARNING: PROGRAM DESIGN, OPEN RESOURCES, AND A NEW ROLE FOR FACULTYKARA VAN DAM UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE ARIC KRAUSE UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE

UNIVERSITY TO BUSINESS (U2B): UNDERSTANDING AND MANAGING SOCIAL MEDIA, THE SALES CYCLE, AND PROPOSAL PROCESS TO GROW PARTNERSHIPS Best in Show South NONCREDIT LISA VERMA LOUISIANA STATE UNIVERSITY JANIES SITZES NORTH CAROLINA STATE UNIVERSITYANDREW BILLINGSLEY NORTH CAROLINA STATE UNIVERSITYEMMANUEL SARRIS CONTINUING EDUCATION CONSULTANT, JENZABAR JASON CURRIER JENZABAR

PRELIMINARY PROGRAM 3

PROGRAM INNOVATION TRACK

LEADERSHIP AND STRATEGY TRACK


THE OPENING DOOR: PROFESSIONAL, CONTINUING, AND ONLINE EDUCATION LEADERSHIP’S EMERGING PATHWAY TO HIGHER EDUCATION’S C-SUITE JOHN LABRIE NORTHEASTERN UNIVERSITYSEAN GALLAGHER NORTHEASTERN UNIVERSITY

SMALL INSTITUTIONS ROUNDTABLE SMALLORLANDO TAYLOR FIELDING GRADUATE UNIVERSITY WILLIE BRAGG MORGAN STATE UNIVERSITY KATHY MARTIN LEWIS-CLARK STATE COLLEGEJOY HADLEY STETSON UNIVERSITY

LEARNER-CENTRIC: THE NEW NORMALKATIE BLOT BLACKBOARD, INC. ROBERT J. HANSEN UPCEA

4–4:30 P.M. NETWORKING BREAK

4:30–5:30 P.M. CONCURRENT SESSIONS II

BREAKING GROUND ON AN INTENSIVE ENGLISH PROGRAM: SMALL INSTITUTION SUCCESS SMALLMICHAEL SHAUGHNESSY WASHINGTON & JEFFERSON COLLEGEDANA POOLE WASHINGTON & JEFFERSON COLLEGE

IMPROVING YOUR BOTTOM LINE: BUSINESS DEVELOPMENT AND STRATEGIC INVESTMENTS KIM SIEGENTHALER UNIVERSITY OF MISSOURI STACY SNOW UNIVERSITY OF MISSOURI JODI WATERHOUSE UNIVERSITY OF SAN DIEGO

REVITALIZE YOUR PROGRAMMING: A NEW PERSPECTIVE ON COMMUNITY ENGAGEMENT GIANA RODRIGUEZ SAN DIEGO STATE UNIVERSITY LESLIE REILLY SAN DIEGO STATE UNIVERSITY

LEVERAGING THE POWER OF COLLABORATION TO DEVELOP AN ONLINE PROFESSIONAL DEVELOPMENT MODELRYAN ANDERSON UNIVERSITY OF WISCONSIN, EXTENSION TERRY TAO UNIVERSITY OF WISCONSIN, EXTENSION

HYBRID STRATEGIES FOR CENTRALIZED/DECENTRALIZED ONLINE PROGRAM SUPPORT AND SERVICESKAREN ZANNINI BULL SYRACUSE UNIVERSITY MICHAEL J. FRASCIELLO SYRACUSE UNIVERSITYVICTORIA WILLIAMS SYRACUSE UNIVERSITY

WHAT THE HECK IS THIS THING CALLED ENGAGEMENT? AND, WHAT SHOULD IT LOOK LIKE? NICHOLAS SWARTZ JAMES MADISON UNIVERSITYCAROL FLEMING JAMES MADISON UNIVERSITY

LOCAL LEADERS: COLLABORATION THAT DRIVES INNOVATIONSARAH THOMPSON CATHOLIC UNIVERSITY ARIC KRAUSE UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE CAROLA WEIL AMERICAN UNIVERSITY KELLY OTTER GEORGETOWN UNIVERSITY

4 PRELIMINARY PROGRAM


BARRIERS TO ONLINE STUDENT RETENTION AND STRATEGIES TO OVERCOME THEM Best in Show West JASON LEMON UNIVERSITY OF SAN DIEGOROXANNE MORRISON UNIVERSITY OF SAN DIEGO

Innovation Roundtables AN INTERNATIONAL EDUCATOR IN VIETNAM:

INFORMATION, INSIGHTS & (OCCASIONALLY) INTRIGUEMARK ASHWILL CAPSTONE VIETNAM

SCHOLARSHIP OF CONTINUING EDUCATION: MOVING IDEAS AND QUESTIONS TOWARDS PUBLICATIONSARAH MACDONALD JAMES MADISON UNIVERSITY JENNIFER HUMBER UNIVERSITY OF ALABAMA

HOW SEO + CONTENT MARKETING KILLED YOUR HOME PAGE (AND WHY THAT’S A GOOD THING) LESLIE HELMUTH HARVARD UNIVERSITY ANDREW GARBERSON LUNAMETRICS

BUILDING BRIDGES: ENROLLMENT RETENTION AND ADVISING ADRIENNE FRANCIOSI LASELL COLLEGEGILLIAN STANLEY LASELL COLLEGE

THE HISPANIC ADULT LEARNER: KEYS TO INNOVATION AND RETENTION AMY RELL REGIS UNIVERSITY

IS PARTNERING TO PERFECTION POSSIBLE? THE INS & OUTS OF EFFECTIVE PARTNERING FOR SUCCESS MARSHA HAM UNIVERSITY OF NEW HAVENSUSAN KRYCZKA EXCELSIOR COLLEGENICOLE FOERSCHLER HORN JMH CONSULTING

NAVIGATING CHANGE IN THE FACE OF RESISTANCE: ONLINE LANGUAGE TEACHING IN THE 21ST CENTURY LISA TEMPLETON OREGON STATE UNIVERSITYSUSANA RIVERA-MILLS OREGON STATE UNIVERSITYSEBASTIAN HEIDUSCHKE OREGON STATE UNIVERSITY

WHAT STUDENTS WANT YOU TO KNOW ABOUT COURSE DESIGN AMY PILCHER IOWA STATE UNIVERSITY

BUILDING SUCCESSFUL CAMPUS/COMMUNITY PARTNERSHIPS: LESSONS LEARNED STANLEY WEISNER UC BERKELEYRAMU NAGAPPAN UC BERKELEYPATRICK BROWN UC BERKELEY

6–8 P.M. OPENING RECEPTION IN EXHIBIT HALL




TUESDAY, MARCH 31, 20158–9 A.M. BREAKFAST AND CONCURRENT SESSIONS III

THE ROLE OF SOCIAL NETWORKS IN INTERNATIONAL EDUCATION: A HYBRID APPROACH BARBARA SCHWARTZ-BECHET NORTHERN ILLINOIS UNIVERSITY

BUILDING BLOCKS FOR CONTINUING EDUCATION PROFESSIONALS: A FRESH LOOK AT COMPETENCIES JENNI MURPHY CALIFORNIA STATE UNIVERSITY, SACRAMENTO SHELIA THOMAS CALIFORNIA STATE UNIVERSITYCAROLYN MCKNIGHT UNIVERSITY OF KANSAS ERIC BULLARD CALIFORNIA STATE UNIVERSITY, LOS ANGELES CHRISTINE IRON CALIFORNIA STATE UNIVERSITY, SACRAMENTO

YOU KNOW, IT’S NOT REALLY A “DASHBOARD”… SELECTING AND SHARING METRICS TOWARD DATA-DRIVEN DECISIONSJAMES CAMPBELL UNIVERSITY OF RICHMOND DANIEL HOCUTT UNIVERSITY OF RICHMOND PHIL MELITA UNIVERSITY OF RICHMOND

STUDENT PERSISTENCE AS A THREE-TIERED APPROACH WALTER PEARSON LOYOLA UNIVERSITY CHICAGO JEANNE WIDEN LOYOLA UNIVERSITY CHICAGO AMY JORDAN LOYOLA UNIVERSITY CHICAGO

SYNCHRONIZING DISTANCE EDUCATION AT A LARGE PUBLIC INSTITUTION Best in Show Central ROBERT GRIFFITHS OHIO STATE UNIVERSITY JENNIFER SIMMONS OHIO STATE UNIVERSITY

THE CITY OF MADISON AND TULANE UNIVERSITY: A PARTNERSHIP RICK MARKSBURY TULANE UNIVERSITY STEVE VASSALLO THE CITY OF MADISON, MISSISSIPPI

ADVOCACY PANEL: COMMUNICATING INSTITUTIONAL NEEDS AT THE FEDERAL POLICY LEVEL FRANCINE PFEIFFER RUTGERS UNIVERSITY ERIC PERSONS SYRACUSE UNIVERSITY SARAH DUFENDACH UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE

CONTINUING THE CONVERSATION: BUSINESS MODEL MEETS INNOVATION Hosted by UPCEA and NACUBO ONLINE LEADERSHIP AND THE C-SUITEJOHN WALDA NACUBO ROBERT J. HANSEN UPCEA


9:15–10:15 A.M. GENERAL SESSIONTHE STATE OF THE ONLINE UNIVERSITY: WHAT LIES AHEAD?PAUL J. LEBLANC SOUTHERN NEW HAMPSHIRE UNIVERSITY

10:15–10:45 A.M. NETWORKING BREAK

11 A.M.–12:15 P.M. UPCEA NETWORK SESSIONS AND AWARDS PRESENTATIONS

INTERNATIONAL NETWORK LEADERSHIP AND STRATEGY NETWORKMARKETING, ENROLLMENT, AND STUDENT SERVICES NETWORKONLINE MANAGEMENT AND DESIGN NETWORKOUTREACH, ENGAGEMENT AND ECONOMIC DEVELOPMENT NETWORKPROGRAM INNOVATION NETWORKNETWORK FOR SMALL AND SPECIALIZED INSTITUTIONS

12:30–2 P.M. GENERAL SESSION LUNCH AND STATE OF THE ASSOCIATION & AWARDS BEA GONZALEZ SYRACUSE UNIVERSITY; UPCEA PRESIDENT, 2014–2015

2:15–3:15 PMCONCURRENT SESSIONS IV

ONLINE AND OVERSEAS: TALES FROM FOUR INSTITUTIONS SOMA CHAKRABARTI UNIVERSITY OF DELAWAREROBERT WAGNER UTAH STATE UNIVERSITYTERRENCE GRAHAM CALIFORNIA STATE UNIVERSITY, LONG BEACH DENNIS MAXEY UNIVERSITY OF MASSACHUSETTS, BOSTON

ORGANIZATIONAL CHANGE: A MODEL MOVING FORWARD SMALLVICKIE COOK UNIVERSITY OF ILLINOIS, SPRINGFIELDADAM FEIN UNIVERSITY OF ILLINOIS, URBANA CHAMPAIGNFAYE LESHT UNIVERSITY OF ILLINOIS, URBANA CHAMPAIGNRAY SCHROEDER UNIVERSITY OF ILLINOIS, SPRINGFIELD AND UPCEA

NUTS & BOLTS: BUILDING A RETENTION PLAN FOR ADULT LEARNERS MEGAN DELONG MERCER UNIVERSITYMELISSA CRUZ MERCER UNIVERSITYAMANDA BENTLEY MERCER UNIVERSITY

WHAT KIND OF PROJECT MANAGER AM I? JENNIFER CARTER VIRGINIA TECH

FACULTY DEVELOPMENT AND INSTRUCTIONAL DESIGN: A SUITABLE MARRIAGE? JOHN HOWARD SOUTH DAKOTA STATE UNIVERSITY

A CASE STUDY OF COMMUNITY PARTNERSHIP: SHOULD WE DO IT AGAIN? KATHY LAING UNIVERSITY OF RICHMOND



POLICY BRIEFING CHRIS MURRAY THOMPSON COBURN, LLC VINCE SAMPSON COOLEY, LLC

FOUR CORE PRINCIPLES FOR ALTERNATE FORMAT PROGRAMS Best in Show Mid-Atlantic PAUL NARDONE MISERICORDIA UNIVERSITY BARBARA LEGGAT MISERICORDIA UNIVERSITY

PLA PRIMER MARY BETH LAKIN ACE

3:15–3:45 P.M. NETWORKING BREAK

3:45–4:45 P.M. CONCURRENT SESSIONS V

SynchDL: EXPOSITION AND DEVELOPMENT OF A SYNCHRONOUS ONLINE METHODOLOGY NONCREDITLALITHA SUBRAMANIAN UNIVERSITY OF WASHINGTON NAOMI BOGENSCHUTZ UNIVERSITY OF WASHINGTON ERIK BANSLEBEN UNIVERSITY OF WASHINGTON

LEADERSHIP FROM THE GROUND UP: SMALL SCHOOL EXPERIENCES SMALLEMILY RICHARDSON QUEENS UNIVERSITY OF CHARLOTTE HARRY STARN CALIFORNIA LUTHERAN UNIVERSITY MICHAEL SHAUGHNESSY WASHINGTON & JEFFERSON COLLEGE

ADULT STUDENT GAINS: MEASURING AND COMMUNICATING THE IMPACT AND VALUE OF CREDIT CREDENTIALS TO THE PROSPECT JIM FONG UPCEAAMANDA MASON-SINGH HOBSONS

BEYOND BUILDING BRIDGES: CONNECTING PK-12, POSTSECONDARY AND COMMUNITY LEADERSHIP WITH A P20+ APPROACH TERESA CLARK MURRAY STATE UNIVERSITYJENNIFER WYATT MURRAY STATE UNIVERSITY RANDY WILSON MURRAY STATE UNIVERSITY

ADVISORY GROUPS: ROLES, RESPONSIBILITIES, AND PITFALLS KIM L. SIEGENTHALER UNIVERSITY OF MISSOURIMELINDA STEAMS THE PENNSYLVANIA STATE UNIVERSITYWILLIAM MCCLURE UNIVERSITY OF MASSACHUSETTS, AMHERSTJULIE URANIS WESTERN KENTUCKY UNIVERSITY

EXPLORING THE WORLD OF INCUBATION IN HIGHER EDUCATION KAREN GIRTON-SNYDER HIGHER EDUCATION CONSULTANTIAN GARDNER LOS ANGELES CLEANTECH INCUBATOR JULIA POTTER CALIFORNIA STATE UNIVERSITY NORTHRIDGE




FROM PYRAMIDS TO PUZZLES: BUILDING AN EMPOWERED ADMINISTRATIVE TEAM AMY LEVINE GEORGETOWN UNIVERSITY KYLE BURNS GEORGETOWN UNIVERSITY

SARA UPDATE: THE STATE AUTHORIZATION RECIPROCITY AGREEMENTBest in Show New England MICHAEL LEAMY FITCHBURG STATE UNIVERSITY CATHERINE CANNEY FITCHBURG STATE UNIVERSITY KILEY DANCHISE-CURTIS NEW ENGLAND BOARD OF HIGHER EDUCATION

CIO AND PCO DEAN ROUNDTABLEHosted by UPCEA and EDUCAUSE ONLINE LEADERSHIP AND THE C-SUITERAY SCHROEDER UNIVERSITY OF ILLINOIS, SPRINGFIELD; UPCEA MICHAEL HITES UNIVERSITY OF ILLINOIS SYSTEM

5–6:30 P.M. RECEPTION HIGHLIGHTING THE FIVE UPCEA REGIONS

7 P.M. DINNER GROUPS MEET IN THE LOBBY

MARK YOUR CALENDARS Key Dates for Engagement with UPCEA2015JUNE 17–18 Online Leadership Roundtable: The Forum for Chief Online Learning Officers Boston, MassachusettsNOVEMBER 4–6 24th Annual Marketing and Enrollment Management Seminar Denver, Colorado

2016APRIL 6–8UPCEA 101st Annual Conference San Diego, California

2017MARCH 22–24 UPCEA 102nd Annual Conference Chicago, Illinois



WEDNESDAY, APRIL 1 , 20158–9 A.M. BREAKFAST AND REGIONAL SESSIONS

CENTRAL REGION MID-ATLANTIC REGIONNEW ENGLAND REGIONSOUTH REGION WEST REGION

9–9:45 A.M.GENERAL SESSION A CENTENNIAL CONVERSATIONDANIEL SHANNON UNIVERSITY OF CHICAGOROBERT WILTENBURG WASHINGTON UNIVERSITY IN ST. LOUISMARIE CINI UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE

9:45–10:30 A.M. GENERAL SESSION ENTERING THE SHIFT AGEDAVID HOULE FUTURIST

10:30–11 A.M.NETWORKING BREAK

11 A.M.–NOONCONCURRENT SESSIONS VI

INTERNATIONAL PARTNERSHIP: OUTCOMES WORTH THE EFFORTKAREN SIBLEY BROWN UNIVERSITY TBD IE BUSINESS SCHOOL, MADRID PAT MCHUGH BROWN UNIVERSITY

NON-CREDIT DEPARTMENT BEST PRACTICES WORKSHOP NONCREDIT KELLY NEWELL WASHINGTON STATE UNIVERSITY

TOP FIVE STRATEGIC MISTAKES IN ONLINE MARKETING LISA EMERY WESTERN MICHIGAN UNIVERSITY JON HORN JMH CONSULTING

JEDI MIND TRICKS TO LIVEN UP ANY CLASSROOM KIM MCGAW RICE UNIVERSITY

ONLINE MANAGEMENT: EMERGING TRENDS AND NEW INITIATIVES ELIZABETH LAVES WESTERN KENTUCKY UNIVERSITYWILLIAM LYNCH DREXEL UNIVERSITYLISA TEMPLETON OREGON STATE UNIVERSITYRAY SCHROEDER UNIVERSITY OF ILLINOIS, SPRINGFIELD AND UPCEA

CREATING EFFECTIVE PARTNERSHIPS WITH INSTITUTIONAL AND COMMUNITY PARTNERS LIEM TRAN WENTWORTH INSTITUTE OF TECHNOLOGY



THE FUTURE OF HIGHER EDUCATION: A PARADIGM IN FLUX ROVY BRANON UNIVERSITY OF WASHINGTONDAVID SCHEJBAL UNIVERSITY OF WISCONSIN

AN INTERACTIVE SESSION WITH FUTURIST DAVID HOULE DAVID HOULE FUTURIST

12:15–1:15 P.M. GENERAL SESSION AND CLOSING LUNCH ACCESS, EDUCATION, AND TODAY’S WORKFORCEANTHONY P. CARNEVALE GEORGETOWN UNIVERSITY

1:30–2 P.M. TOWN HALL

2 P.M. ADJOURN

3–5 P.M. CAPITOL HILL TOUR

5:30–8 P.M.UPCEA INTERNATIONAL BRIEFING (POST-CONFERENCE)FOCUS ON SOUTHEAST ASIA: THAILAND, INDONESIA, VIETNAM HIGHER EDUCATION IN CONTEXTThe International Briefing acts as a way to both inform the UPCEA membership about important areas of international education as well as to serve as a primer for a smaller group of members who travel to select locations based on member demand and participant interest. The 2015 UPCEA International Briefing, hosted as a post-conference to the 2015 UPCEA 100th Annual Conference, will focus on programming opportunities between U.S. Institutions and entities in Southeast Asia.

THURSDAY, APRIL 2, 20158 A.M.–NOONUPCEA INTERNATIONAL BRIEFING (POST-CONFERENCE) CONT.


The UPCEA Center for Online Leadership and Strategy

(COLS) is dedicated to helping member institutions leverage

online education as a critical strategic asset, and to serving

as a valued resource for professional administrators charged

with building and sustaining successful programs.

COLS is focused on helping institutions best manage the

complicated enterprise of online education through this

dynamic period in higher education.

FIND OUT MORE TODAY AT UPCEA.EDU/COLS.

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