access to research in public libraries...2 - disagree 3 - neither 4 - agree 5 - strongly agree not...
TRANSCRIPT
Access to Research in Public
Libraries
Empowering Europe – EBLIDA
10.05.16
Ciara Eastell @CiaraEastell
President, Society of Chief Librarians (SCL), UK
SCL & the Universal Offers
• SCL manages the public library service in England, Wales and
Northern Ireland.
Supports
access to
information in
life-critical
areas:
careers, job
seeking,
health.
Staff trained
to help
customers
access every
digital need
for modern
life.
Community
spaces
where health
and well-
being
partners
engage with
people.
Encourages
and enables
reading for
pleasure;
Celebration
of libraries’
core
function.
All age
groups can
build
confidence
and
creativity,
coding and
digital skills.
What is Access to Research?
• Access to Research gives free, walk-in access to over 10million academic articles in participating public libraries across the UK.
• Launched in 2014 for a 2 year pilot • Part of Finch Report on Open Access • 90% of public libraries in England offer A2R
• Partnership between SCL and Publishers Licensing Society (PLS)
• Part of SCL’s Learning Offer
Understanding the value of A2R
and engaging with users of the
service Im
age:
Mu
seu
ms
Lib
rari
es a
nd
Arc
hiv
es
Independent evaluation of the pilot
Analysis of web use data from Google and Summon
Interviews with 11 stakeholders
Survey of users (n.455), non users (n.99), library staff (n.612)
Ten in-depth user interviews
Support from 8 library services – enabled mediated research
User journey
User journey - analytics
(reference period January 2014 – July 2015)
A2R landing page (with search feature) 87,313 sessions
A2R Summon service 34,276 sessions (or ‘visits’)
…from which 170,771 searches were performed
Summon sessions traced to libraries ~94,000 (55%) from 327 IPs
Summon sessions from outside libraries ~76,800 (45%) from 10,308 IPs
Which libraries?
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
A2R sessions recorded per public libary service (150 participating services)
What are they using A2R for?
5%
26%
53%
55%
0% 20% 40% 60%
Other
Professional/business/occupational interest
Personal interest
Academic interest/research
What are they using A2R for?
Creating a social enterprise
Continuing academic level research in work
Nomad students
Local talks
Social action and volunteering
Writing music, backyard inventions
What subjects are people interested in?
19%
21%
28%
31%
34%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Philosophy & Religion
Law, Politics & Government
Social Sciences
Health & Biological Sciences (including medicine)
History & Archaeology
Who are A2R’s users?
All ages, all ethnic groups, all educational levels, but:
-mainly were regular library users
-mainly degree educated
-32% from most affluent neighbourhoods
Also tend to be older than typical library users, less likely to be working, M/F
equal (unlike typical users)
Experience of using A2R
1%
8%
14%
14%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Yes, other (please specify)
Yes, help searching or finding articles
Yes, information about it (e.g. a leaflet about Access to Research)
Yes, help accessing Access to Research home page
No – I have not received any guidance or support
1 -
Strongly
disagree
2 -
Disagree
3 -
Neither
4 - Agree 5 -
Strongly
agree
Not sure
/ Don't
know
Access to Research was easy
to use 5% 10% 11% 45% 30% 0%
I was able to find the
information that I was
looking for through Access to
Research
5% 7% 11% 60% 17% 0%
The information that I found
through Access to Research
has been useful/helpful
5% 1% 2% 56% 34% 2%
Experience of using A2R
Those not using A2R?
0% 10% 20% 30% 40% 50% 60%
Other
Aware of it but not interested
Aware of it and interested, but haven’t had the time to use it
Not aware of it previously – but I would be keen to find out more / use it
Aware of it and interested, but haven’t had a reason to use it
Not aware of it
Library staff – how many have had training?
1%
3%
3%
5%
18%
35%
37%
0% 10% 20% 30% 40%
Yes, webinar
Not yet, but have arranged/booked to go on training
Yes, other
Yes, national training
Yes, local training
No, but have researched or taught it to myself
Nothing at all
Conclusions Use overall may be lower than hoped but some library services are getting impressive usage results
Learn what high usage libraries have done and set goals
Stakeholders are expecting meaningful action on use Focused awareness campaign
Staff awareness is low, and staff could be more proactive Reinvigorate library staff training – ensure staff know basic mechanics
IP picture and records could be clearer and would be more useful if sharper
Clarify issues on IPs, drop-off, the 2 A2R websites
User experience seems to be variable, clunky Seek help from library staff to monitor, promote and support user experience
Social case will be stronger with broader user base Reach out to broader range of users
Out-of-library use should be embraced and leveraged – and scale of it is significant
Look at linking out-of-library use to drive in-library use
There is huge goodwill, and knowledge to tap into which could drive next stage as more co-productive model
Engage super users in A2E future development (forums, social web)
Recommendations
• Promote more effectively
• Train staff / raise awareness
• Review management information
• Review user journey
• End result: publishers agreed to continue indefinitely!
Reflections
• Need for library staff – at all levels – to understand the agenda and its importance
• Staff need skills to promote and signpost the resources
• Alignment with lifelong learning agenda
• Values of Open Access & Public Libraries are aligned
• Trust between libraries and publishers is key
• User experience is key
Reflections
• Huge potential around Citizen Science and Public Libraries – eg BBC ‘Weather Watchers’
• Mission-based • Connects with Science Technology and Maths
(STeM) agenda, MOOCs, Hack spaces, etc • ‘Creative Citizenry’ • Significant potential user base for A2R:
– Those learning in new ways – Validating views of experts
• A springboard for a new role for public libraries?
For further info
• Access to Research
http://www.accesstoresearch.org.uk/
• Independent evaluation of A2R
http://goscl.com/wp-content/uploads/Access-to-Research-final-report-Oct-2015.pdf
Questions?
Imag
e: W
ord
sho
re o
n F
lickr
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