Accessible intelligence for decision makers

Pharmaceutical Market Europe

PME was relaunched in 2010 as a monthly print title, after seven successful years as a quarterly then bi-monthly publication. Written by experienced journalists and high-profi le pharma and healthcare experts, PME provides insights and offers solutions to the issues that keep industry leaders awake at night.

From the latest developments in cancer treatments and the strategies behind them to new marketing and commercialisation models and the regulations that underpin the fabric of the sector, PME’s got it covered.

Every month PME brings you:• ‘Hot topics’ – Take a look behind the headlines and

examine the likely outcomes that could impact you and your day-to-day business planning

• Comment and analysis on the latest news – Gain insights from top industry brains and academics

• Regulation in Europe and the US - Get a round-up of major legislation across continents

• Innovation and pipelines – What is coming through the ranks that could rival your brands?

• Business strategy section – Advice on the tools needed to gain competitive advantage

• Market access – Theories and practicalities behind one of the most important features on the industry landscape

• Industry leader interviews – What makes the outstanding and emergent leaders in pharma and healthcare tick?

• Country Report – Explore the pharma and healthcare sectors in Europe or beyond, in developed or developing markets [for more including partnership opportunities turn to page 6]

Also in every edition we bring you the latest category developments in our Therapy Area Focus, along with careers advice and top industry moves across Europe.

PHarMaceuticaL MarKet eurOPePharmaceutical Market Europe (PME) is a trusted source for decision makers and infl uencers in the pharma and healthcare sectors who, through the practical and accessible content, have the knowledge to tackle whatever comes their way

“PME allows me to remain informed on key industry news. It gives me insights and valuable analysis on the whole pharma sector. The

digital version is user-friendly and an easy way to stay updated.”

Richard Bergstrom, Director-general, European Federation of Pharmaceutical Industries and Associations

digital editionYou can also get each issue of PME

delivered straight to your inbox when you register for digital editions.http//:www.pmlive.com/register

PMe appJoin over 1,769 people who have downloaded the free Pharmaceutical Market Europe (PME) app and be among the fi rst to access the latest industry news and analysis ‘on the move’, at a time to suit you, via your iPad or iPhone.

Simply search for ‘PME’ in iTunes or the Apple App Store to download the new app in time to read these articles from the latest edition at http://itunes.apple.com/us/app/id435487213?mt=8&ls=1

With the new app, not only can you read or download the latest digital edition of PME, but you can also access the PME archive. All the content is fully searchable, with live weblinks, bringing a wealth of additional content on a topic of interest straight to you.

On average, PME reaches 16,054* highly valuable decision makers and influencers in the pharmaceutical and healthcare sectors

*combined print and digital circulation

Our audience

PME reaches the directors, senior executives and managers involved in strategic, business and commercial decisions in pharma companies across Europe and also the major companies servicing the sector

Service Sector 5189

Pharma Industry10,865

France1551

Germany

1407Spain

966

Switzerland

1809 Italy1202

Other3367

UK5752

“PME is an excellent source of important information on developments in the European pharma market and I look

forward to reading the articles when the new issues arrive.”

Adam Barak, Head – International Pricing and Reimbursement, United Biosource Corporation, London, UK

JOb TITLE bREAkDOWn - PhARMA SECTOR

Total 10,827

Marketing Managers

2192

Commercial (includes Business Unit,

Business Development and Commercial Directors)

1308Procurement

362

Medical/Clinical

1272

Other directors (includes Digital, Legal, Operations,

HR and Project

2248

ManagingDirector

1664

619

Marketing Director

General Manager

305CEO422

Vice President435

JOb TITLE bREAkDOWn - SERvICE SECTOR

Total 5188

Marketing

530

ManagingDirector1125

888

CEO, VP, General Manager, President

Consultant 89

Other directors (includes Regulatory Affairs, Market

Research, Commercial, Creative and Digital)

2556

Globalisation and cultural mobility have narrowed the divide that once existed between nations not just the developed and emerging markets, but between previously wealthy countries. Affordability and access to medicines dominate worldwide as once ‘affl uent’ nations face challenges of cost-containment and value.

What separates the different markets is the strategies they are developing to overcome these hurdles. And while governments and the public in developed countries try their hand at being frugal, emerging markets are keen to learn from the mistakes made by the developed world.

In every issue of PME our Country Reports explore this strategic and cultural diversity delving deep into the mechanics of national healthcare systems and the impact fi nancial constraints have on the pharma industry, access to medicines, and the appetite and ability to pay for innovation.

Through independent journalist-written editorial, we will provide insights into some of the biggest questions industry has to answer. What can industry do to alleviate the economic burden? What role will collaborative working play in improving access to drugs?

ThE PACkAgEThe sponsorship package includes a company logo on every page of the report and a full-page ad facing the opening page of the report.

This is an exclusive offer; no other advertising will appear within the report. Where appropriate we will attempt to ensure that we do not carry information in the editorial from rival organisations. In addition, the report would be hosted on PMLiVE.com and therefore become the only reference work on that country until we tackle the region again. Its digital shelf life is extensive and the site receives over 60,000 page impressions a month and has 14,000 registered users.The cost for all of this is just £7500 for sponsorship of one Country Report.

COUnTRY REPORTS 2012Australia IndiaBrazil ItalyChina MexicoDenmark RussiaFrance SpainGermany Turkey

cOuntrY rePOrt PartnersHiPs

eXPLOre

“PME is an excellent source of up to date and detailed information for all those involved in the healthcare and biotech sectors. For EuropaBio, it is

also a key publication in terms of conveying the messages that matter to the biotech industry today to many of our key stakeholders in the readership.”

Nathalie Moll, Secretary General, EuropaBio

The Thought Leader series in PME offers innovators and infl uencers the opportunity to discuss issues that are important to them, give them cause for concern or are simply at the cutting-edge of healthcare. Each month the series explores a different topic of interest to decision makers in pharma.

This commercial opportunity offers thought leaders the perfect editorial platform from which to showcase their expertise, at a time when knowledge really is power. The cost for this is £3250 for which you get the piece in the magazine, a picture of the author and a PDF for your own use plus hosting in the digital magazine on PMLiVE.com – currently attracting 60,000 page impressions a month.

ThOUghT LEADER PIECES (ADvERTISIng) PME 2012TopicsAdvertisingBusiness intelligence/market researchCMECrisis managementDigitalHomecareMarket accessMedical educationNutraceuticalsPharmacyReputation managementStrategic Planning

tHOuGHt Leader OPPOrtunities

HaVe YOur saY

Why partner with us?With a named, controlled circulation of 16,054 leading pharma and healthcare decision makers and infl uencers across Europe, PME should be a vital part in any media schedule.

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