accessible packaging 2010...accessible packaging 2010 rolf greiff the swedish rheumatism association...

Accessible packaging 2010

Rolf Greiff

The Swedish Rheumatism Association

E-mail: [email protected]

Web site: www.reumatikerforbundet.org

Approximately 17 % of the adult population – 2005

Considerably more women

than men

1.500.000 people in Sweden

60.000.000 people in Europe

Reduced hand functionality

Approximately 17 % - 2005



Approximately 25 % - 2025



Test method

Project

Techical Aid

Project

Nordic Cooperation

Project

Consumer Action Easy-to- open packages

4 packaging projects

The Needs

fulfilment

triangle

We want them to

reach much higher!

When the package has reached it’s

limitations there must a recommendation

of aids that follows on

The general package

scope today

The Swedish Consumer Agency

The Swedish Medical Products Agency

Pharmaceutical Pricing in Sweden

The Swedish Handicap Institute

The Swedish Association of the

Pharmaceutical Industry

The Swedish Health Food Council

Grocery Manufacturers of Sweden

The National Corporation of Swedish

Pharmacies

Swedish Interest Group –

Method development

Test panels 20 persons with reduced hand function Self estimated evaluation of hand function and a referent package

Hand Functionality Measurement Methods

Grip Ability Test

• Three practical time measured tests

• Pull a stocking onto one hand

• Put a paper clip on an envelop

• Pour water from a jug to a glass

Grippit

• Grip force meter

• Normal female R228N, L213N

• Man male R432N, L393N

The Grips

Tweezers Key

Strength approx. Ф30 mm Strength approx. 100 mm

Hand Functionality

Measurement Methods

Grip Ability Test

– Three practical time measured tests

• Pull a stocking onto one hand

• Put a paper clip on an envelop

• Pour water from a jug to a glass

Grippit

– Grip force meter

• Normal female R228N, L213N

• Man male R432N, L393N

Package Evaluation

Evaluated from five basis

needs

– Ease of opening the first

time

– Ease of dosing

– Ease of closing

– Ease of opening the second

time

– Ease of taking the last dose

Pilot Companies

• Abbott

• AstraZeneca

• Cerbo

• Wyeth Lederle

• Emballator Växjöplast

• Hardford

• Recip

• TetraPak

Package tests

Test moments

– Ability to open the first time

– Ability to take the right dose

– Ability to close

– Ability to do every step in opening and handling the specific package

APPROVED

The results from the

test panel calibrates

with a 100-groups

result

All handle moments

must reach at least

level 5 on a scale from

0-9 to be approved

Aimed scope

The aimed scope in the

first step of the guideline

These packages:

•Supports alternative grips

•Does not cause any decisive pain

•Accepts reduced grip ability

•Can be handled with reduced

hand and grip strength

Test method

Project

Techical Aid

Project

Nordic Cooperation

Project



Problem identification while handling

packages

Part 1 – Reduced hand capability

A brief presentation of an investigation made by About Design for The Swedish Rheumatism

Association and the Swedish Handicap Institute

The transportation security of the

package

The tamper evidence of the package

(especially when this is combined with

the transportation security)

Difficult grips

– The size, design and

characteristics of the surfaces

– No support for alternative grips

– Incorrect grips

Qualitatively bad functionality

To large need of force

Complicated movement patterns

The access of the opening arrangement

To hold during the handling

What makes it so difficult?

Generally an improved qualitative functionality is needed

There should always be a support of alternative grips

Double sealing must be eliminated

Round design must be avoid concerning packages with twist movements

Generally an decreased need of force

Help the grips with the design

Avoid precision grips

The use of helping equipment must always be a last way out

Decisively improve the access of the opening arrangement

Minimize all need of movement

Conclusions.

Availability Standards

Project

Techical Aid

Project

Nordic Cooperation

Project



Nordic Interest Group • Danmark:Gigtforeningen, Forbrugerstyrelsen,

Ældremobiliseringen

• Finland: Reumaförbundet, Stora Enso, TTS-institutet

• Island: Gigartferlag

• Norge: Norsk Revmatikerforbund, Funktionshemmedes fellesorganisasjon, Norsk Designråd, Deltasenteret

• Den Norske Emballasjeforening

• Sverige: Reumatikerförbundet, Läkemedelsindustriföreningen Sveriges Provnings- och forskningsinstitut

A Nordic Conference on

Accessible Packaging –

May 5, 2006 in Stockholm!

Nordic Cooperation Project

• Established Nordic cooperation

• Nordic Rheumatism Associations

• Nordic Disability Federations

• Nordic Associations for Senior Citizens

• Projects/actions in Sweden, Finland and Denmark

Availability Standards

Project

Techical Aid

Project

Nordic Cooperation

Project



Easy-to- open packages

Financing: The [Swedish]

State Inheritance Fund

Time period:

Nov. 2004 till Nov. 2007

Partners:

Swedish Rheumatism Association,

Swedish Disability Federation HSO,

Swedish Association for Senior Citizens SPF,

Pensioners National Organisation PRO

and Swedish Consumers’ Association

Surveys

• In the project we have carried out two qualitative market research in order to gather relevant reliable facts which will enhance our cause.

• The survey done by TEMO shows that: • One an a half million people in Sweden has impaired function of the hand. • The most important property of a package is according to the Swedes, that it is easy to open, easy to reseal and simple to completely empty.

• Activists have also carried out 4 surveys in order to gather relevant facts which will enhance our cause

– In grocery stores

– Infant products (we asked the parents)

– Self care products available without a prescription at Pharmacies

– Packaging for a selection of different technical products at Clas Ohlson

– Consumer Action, 2600 surveys reported in the last on

• Nine out of ten suppliers/companies feel that the consumers

demand Easy-to-open Packages

• The suppliers/companies feel that the demand for Easy-to-open

Packages has increased in the last five years and they think that

the increase will continue

• 50 % of the companies have noticed the project Easy-to-open

Packages

Remarkable results from the HUI

survey:

Consumer influence

• Feedback from consumers

concerning the design of the package

is very important or play a decisive

role for 9 out or 10 large companies

• Allmost all of the large companies

think that the consumers influence

will increase in the future

Easy-to-open Packages Marketing

• A third of the suppliers/companies

have already marketed products as

Easy-to-open

• A majority of the suppliers/companies

who have marketed products as Easy-

to-open say that this has increased

their sales return.

Design schools

• IPSOS has for us carried out a survey asking all Design schools in

Sweden how they integrate access ability and easy to handle in the

curricula.

• 56 out of 60 schools have answered

• 30 schools have a curricula with for Design of packages

• 30% of these 30 know about our project

• 22 schools have Easy to open perspective

• 50% cooperate with companies and/or with associations

• The Easy to open perspective is growing

• 83% want to cooperate with us

INFLUENCE. A handbook for the consumer

• The project will produce. INFLUENCE. A handbook for the

consumer

• We do this in order to create better opportunities for people with

rheumatic illnesses and the general public to increase their

possibilities’ to influence as consumers.

•

We will print 2500 copies of the handbook and the partners in” Easy-

to-open Packages”

• In the autumn of 2007 we will campaign for and disseminate the

handbook, other results and a standard etc in Sweden and Europe

according to our specific communication plan.

Facts • 840 Contact persons, 113 working groups

• 25 regional Conferences, 900 participants 2005-7

• 30 000 brochures, 2000 posters, 1000 projecthandbooks,

10 000 leaflets, 13500 surveys

• A brochure in 8 Languages

• 105 000 signatures

• 237 articles, plus 15 Radio and TV broadcasts

• More than 13 500 000 readers

• Final conference in Stockholm 27 November 2007

Co-operation with

Design schools

Projectplan – recuring items - Testopportunity 1 - Presentation of their projects - Unicum

- Testopportunity 2 - Studyvisits

- Information about our packaging projects

Packagingidéas

2005-10 17 Proposal to Swedish Standards Institute, SIS, packaging group 2006-04-03 Decision in SIS Packaging group, proposal to European CEN/TC 261 2006-11-15 Resolution 11/2006 taken by CEN/TC 261: decides to work in the field of "Packaging – Ease of opening" 2007-01-01 Swedish Standards Institute, secretariat for the European standardization, WG2, began to work

Standardization

2007-05-15 Work Item approved with 13 country members votes against 2.The national standardization committees voted. 2009 The final proposal was grounded at our method but a 100 pensioners test panel. It has been heavy resistance from some countries and European pharmacy industries. We didn’t get an approval for the standard proposal. We work now for a Technical specification.

Schedule

Beyond our packaging projects.

• More supplier/ Companies have realised that Easy-to-open Packages gives them a competitive edge in the scramble for customers’

• INFLUENCE. A handbook for the consumer will be used by our members and consumers in the future.

• We continue to cooperate with Design schools in Sweden in projects involving access ability and easy to handle.

Testing Companies

Abbott

Amgen

AstraZeneca

Lilly

Pfizer

Wyeth Lederle

TetraPak

e t c

accessible packaging 2010...accessible packaging 2010 rolf greiff the swedish rheumatism association...

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