accessible social media--internet librarian digitally accessible panel
Post on 07-May-2015
Embed Size (px)
Accessible Social Media: Social Networking to Reach All Users
Andrew Youngkin, MLSEmerging Technologies/Evaluation Coordinator
NNLM-SE/AUniversity of Maryland, Baltimore
Health Sciences & Human Services Library
• @hrvstrofinfo• #internetlibrarian • #a11y• #axs
• Disabled users of social networking sites Facebook, Twitter, & YouTube encounter usability barriers, discouraging use, attainment of benefits
• Techniques can help make social media content more accessible
• Specific tools, sites, and apps available to help disabled users better access social networking sites
• Libraries might enhance the effectiveness of social networking efforts by using techniques and sharing tools that allow this content to be more accessible and more inclusive
• 28,000,000 (10% of the population) are deaf or hearing impaired.
• 11,500,000 people have visual conditions not correctable by glasses.
• 6,400,000 new cases of eye diseases occur each year.
• 2,800,000 people are visually handicapped from color blindness.
• 1,100,000 people are legally blind.
• Laws to ensure persons with disabilities have access to services and resources
• Americans with Disabilities Act• Individuals with Disabilities Act (IDEA)• Rehabilitation Act (1973, Amended 1998)
• Accessibility Law includes a lot– Restrooms, telephones, building access
• Section 508 of the 1998 (amended version) Rehabilitation Act– Electronic information (websites, documents,
Section 508 & Social Networking
• Section 508 Lacks Social Media-Specific Guidance
• Guidelines regarding website usability/accessibility helpful starting points
Libraries & Social Media
• Facebook 90%• Twitter 47%• Youtube 40%
Uses in Libraries
• “reminder of special resources available to academic community”
• tool for “reference transactions, receiving/resolving complaints, building community.”
• “technical instruction/how-to at the library/Skype with authors,”
• “recruiting and managing volunteers.” • tool to connect with others around a hobby and
• Disabled users have been shown to use social media less because of the barriers it poses
• Disabled users, though more willing and in better position benefit from social networking, will not have opportunity
Barriers Persist in Social Networking
• CAPTCHA• Non-Mouse Users difficulty with quickly skipping main menu (via
Tab), moving on to page content • Non-Mouse Users get no indication of linked content displayed
only when mouse overs over page terms• Non-compatibility between screen readers and powerful
scripting used by sites to perform complex actions such as “adding friends”, watching video, listening to music.
• Java requirement (difficulty, compatibility with screen readers) • Important links are graphic-only with no text alternative, without
option to alter color/size• Graphics lacking description
What can we do?
• YouTube offers Closed Captioning service options for Videos (Do it Yourself or Automated services available)
• Caption videos with YouTube prior to sharing on Facebook, Twitter
• Add descriptions to photos so that information will be read by screen readers
Suggest 3rd Party Sites, Apps
• Mobile Sites (Facebook)• Twitterific, Tweetero• Easy Chirp (Twitter)• Facely (Facebook)• Keyboard friendly interfaces to Youtube (Easy
Youtube, Accessible Youtube)
Seek FAQS, Help, Tutorials
• YouTube Accessibility section, tutorials• Join/Follow/Friend accessibility • Twitter Help provides tutorials on using
features• Facebook Accessibility Help page• Contact sites directly
• Make content accessible in other forms/other places
• Advertise suggested tools that help disabled users access your social networking content
• Avoid social networking sites if detriments of accessibility barriers outweigh benefits for users
• Be aware of access needs of persons with disabilities
• Apply content development techniques when using social networking sites (captions, descriptions) to ease access
• Consider/choose/monitor accessibility of sites to decide appropriateness for your audience
• Suggest/Promote 3rd party sites that make social networking content more accessible for users
References• Pew Internet & American Life Project. Why Americans use social media. By Aaron Smith, Senior Research Specialist. 11/14/2011. • Section 508 of the Rehabilitation Act (29 U.S.C. 794d), as amended by the Workforce Investment Act of 1998 (P.L.105-220), August 7, 1998.• Social Media, Libraries, and Web 2.0: How American Libraries Are Using New Tools for Public Relations and to Attract New Users — Fourth Annual Survey, Novem
ber 2011 (PDF). Columbia, S.C., South Carolina State Library, 2012 .
• Prepare now for 508 web-compliance changes - FierceGovernmentIT http://www.fiercegovernmentit.com/story/prepare-now-508-web-compliance-changes/2010-04-29#ixzz24i2ZEF17
• www.wave.webaim.org• http://www.visionaustralia.org.au/ais/toolbar/ • http://www.practicalecommerce.com/articles/1581-Accessibility-and-Social-Media • http://www.facebook.com/help/accessibility • http://www.w3.org/WAI/ • Sociability: Social Media for People with a disability. Media Access Australia (MAA),
http://www.mediaaccess.org.au/sites/default/files/files/MAA2657-%20Report- OnlineVersion.pdf • Youtube statisics http://www.youtube.com/t/ press_statistics • Twitter statistics http://www.youtube.com/t/ press_statistics • Facebook statistics http://newsroom.fb.com/ • Jaeger, Paul T. & Xie, Bo (2009). “Developing Online Community Accessibility Guidelines for Persons with Disabilities and Older Adults. Journal of Disability Policy
Studies. • Ellis, Katie & Kent, Mike (2010). “ Tweeters Take Responsibility for an Accessible Web 2.0”. Fast Capitalism. • AbilityNet.com Social Networking Sites Block Out Users, 1/18/08. http://www.abilitynet.org.uk/docs/enation/2008SocialNetworkingSites.pdf • Brown, Andy et al. (2011). The Uptake of Web 2.0 technologies, and its impact on visually disabled users”. • Web Accessibility Testing Tools.Oz: The blog of Glenda Sims, The Good Witch. http://www.glendathegood.com/blog/?p=730• Media Access Australia—Twitter. http://www.mediaaccess.org.au/online-media/social-media/twitter• Media Access Australia—Facebook. http://www.mediaaccess.org.au/online-media/social-media/ facebook• AppleVis accessible apps: www.applevis.com• Twitter help centrer support.twitter.com/• Contact Twitter: twitter.com/about/contact• Media Access Australia—Youtube. http://www.mediaaccess.org.au/online-media/social-media/youtube
Andrew YoungkinUniversity of Maryland, BaltimoreHealth Sciences & Human Services Library NNLM, SE/A, Suite 508 601 West Lombard StreetBaltimore, Maryland 21201800.338.7657 (in region)410.706.2855Email: [email protected] Skype: andrew.youngkin1