Accidental Insight: The missing piece in your NPD research path?

FOCUS GROUPS VS. IN-HOME TESTING• Better – real, authentic, natural video made by the consumer

on their smartphones in their own environment • Better – using their own utensils, in their own home, with their

own family, with their own sensory experience.• Better – no single person dominating the focus group• Quicker – 3-5 day turnaround, no travel• Cheaper – better decisions made on better ‘accidental’ insight

made in a natural environment

HOME VISITS VS. SELF ETHNOGRAPHY• Better – no cleaning the house, no dressing up. This is real,

home made video showing what really happens giving you more accurate understanding of what the consumer really thinks

• Better – can be shared around whole business, and everyone can benefit. 4 min video vs. 40 pages document.

• Quicker – 3-5 day turnaround. No waiting to book in with one family, no single person feedback.

• Cheaper – higher value as more people see it, more people benefit from it, more people use it… and cheaper than organising home visits.

THE VIDEOS SHOWN• Tesco rice packaging splitting• Difficulty in opening custard packaging• An idea for lasagne• An idea for sausages• Adaption when feeding the dog

• Lots of consumers talking about new products

Thank you

alistair@watchmethink.com07545 596402 / 020 8948 9544@alistair_vinceAll about us