See How Direct Mail Letter Packages Can See How Direct Mail Letter Packages Can Transform Into Powerful Cross Media Transform Into Powerful Cross Media Marketing Campaigns?Marketing Campaigns?

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Presented by :Ed Glaser: CMOAccuLink

The Power of Letter Packages

Most effective direct mail format of all timeMost effective direct mail format of all time

Perceived as ‘important’ - less likely to be mistaken for junk Perceived as ‘important’ - less likely to be mistaken for junk

Personal – letters speak to an audience of onePersonal – letters speak to an audience of one

Trusted and Secure - HIPAA compliant Trusted and Secure - HIPAA compliant

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Sample Cross Media Campaign

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Why use Cross Media Marketing?

It is the future of direct marketing!It is the future of direct marketing!

People expect a meaningful two-way conversation People expect a meaningful two-way conversation

Delivers relevant & timely messages, images and offers Delivers relevant & timely messages, images and offers

Respects individual’s communications preferences. Respects individual’s communications preferences.

IT WORKS! IT WORKS! 4AccuLink Presentation PSDA

The Perfect Cross Media Letter Package

InteliMailer

Digitally Printed and Converted Produced on Demand Personalized Flexible format

Cross Media Marketing is the Future of Direct Marketing and InteliMailers are the Future of the Letter Package

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Slightly different- By Design

Similar in size to # 10 - the DM ‘champion’Similar in size to # 10 - the DM ‘champion’

¼ inch taller to stand above other mail ¼ inch taller to stand above other mail

Unique fold and flap - piques curiosity Unique fold and flap - piques curiosity

Colorful VDP – front and back, inside and outColorful VDP – front and back, inside and out

ONE InteliMailer = TEN 4 x 6 postcardsONE InteliMailer = TEN 4 x 6 postcardsAccuLink Presentation PSDA 6

What You Are Holding In your Hands

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Cross Media Campaign

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Maria Landing Page

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C U Movie Screen Shot

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Play video

Williams Syndrome Cross Media Marketing Program

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Williams Syndrome Landing Page

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Williams Syndrome Case Study

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InteliMailer Cross Media MarketingFundraising Case Study  Who: Cyclonic Consulting

Richmond, VA What: InteliMailer Cross Media Fundraising Campaign  Situation: Cyclonic Consulting, Inc., a specialty direct response solutions provider needed a standout fundraising solution. Each year, one of their non-profit clients awards up to $20,000 clinical research grants. The annual research campaign traditionally launched in early February, with the goal of raising $25,000 by December 31. Fundraising is especially vulnerable during periods of economic turmoil or cataclysmic disasters such as the Haiti earthquake, which occurred just 2 weeks prior to the planned campaign launch.  Challenge: Historically, the research campaign has been run out of the non-profit's office with nothing more than a PC and an office copier. Building donor loyalty is critical for non-profits seeking to maintain or expand programs. While every non-profit seeks donations, crafting a special appeal for a targeted purpose can increase donations regardless of economic climate. Cyclonic Consulting wanted to offer their client a solution that would engage new and existing donors without getting lost in the national wave of emergency fundraising. Solution: Cyclonic Consulting decided to revamp the client's existing appeal with a full color InteliMailer letter featuring full color images, personalized messaging, business response envelope and a personalized URL (pURL) configured to accept online donations.  Results: The early response from the research campaign is producing eye popping results. The non-profit has seen a 36% response rate to their appeal, with $23,056 raised in the first month. Cyclonic Consulting partner Sue Cline stated "I've worked on a variety of creative fundraisers in the past, but none that delivered a 1412% return on investment to the agency within the first month. We're thrilled that the InteliMailer allowed our client's appeal to distinguish itself from other fundraising efforts, and look forward to assisting other organizations achieve the same success."

InteliMailer BENEFITSBig budget cross media marketing for lessIncreased response rates & ROI Time saving, easy and affordableEnvironmentally friendly and sustainableImprove cash flow- no risk of obsolescenceQuick and easy to make changes or do

tests

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Questions?

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For more information:

Call or email: Ed Glaser, CMO

ed.glaser@acculink.com(252)321-5805