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Avoid Mistakes When Using An Email Append Service

Creating an email database to send mailers to potential customers is an effective way to market yourbusiness. And with an email append service, it doesn?t have to cost you a fortune or take too much of yourtime. Email appending is when a vendor matches email addresses in its database to postal addresses in orderto send information to potential customers. When you use this service as a way to reach out to grow yourbusiness, make sure you avoid a few basic mistakes.

First, don?t overload your customers with solicitations they didn?t ask for. Just because they are yourcustomers and have provided you with their email address does not mean they have given you the okay tosolicit them with mail. You must handle these situations very delicately. A great way to do this is to send awelcome message to your appended email addresses that introduces them to your new way ofcommunicating with them ? and gives them the heads up about any mail they may be receiving. Also, makesure your customers have the opportunity to opt out. You can lose customers quickly with emails andmailings that continue even after your customers have asked you to stop.

Second, when you hire an email append service, insist on 100 percent guaranteed results. If you pay foremail addresses, they should be deliverable. If you have problems with the email addresses, your vendorshould credit you immediately. Don?t settle for a discount on a future service; you may choose to not workwith this vendor in the future and then you have lost money on a service that didn?t work. Expect the samelevel of customer care and quality service from your vendors that you provide to your customers.

Third, don?t select a vendor based solely on price. Remember that you will often get what you pay for. Justbecause something is less expensive doesn?t mean it?s the right choice for your business. An email appendservice that you hire will reflect badly on your business and either positively or negatively affect yourcustomers. Although you may pay more for a higher quality service, you will notice the higher level of serviceyou will receive. Find a balance between an affordable service with high quality products.

Fourth, make sure you do your homework on different vendors. The cost isn?t the only important thing toconsider when hiring a service to do your email appending for you. Make sure to read reviews online or speakto other customers to see what kind of service you will receive. Just hiring the first service you come acrossis not an effective way to market your business. Neither is hiring the cheapest service. It takes some timeand energy to do your research to find the best service to help you market your business.

Effective marketing is a huge part of growing any business. Without being able to contact potential customersabout your products and services, you will have a hard time growing your clientele and building a successfulbusiness. If you are considering using email appending to build a database of customers, make sure you finda company that has the same vision as you and is committed to helping you grow your company quickly andeffectively. Find a company with similar goals and values to what your company represents.

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