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2010 Philadelphia Conference Overview

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Page 1: Ace Final

2010 PhiladelphiaConference Overview

Page 2: Ace Final

What Am I Going to Cover?What is ACES? Why a conference?

Page 3: Ace Final

What Am I Going to Cover?What is ACES? Why a conference?

Copy editors are passionate about words.

Page 4: Ace Final

What Am I Going to Cover?What is ACES? Why a conference?

Copy editors are passionate about words.

Spell-checker catches everything, right?

Page 5: Ace Final

What Am I Going to Cover?What is ACES? Why a conference?

Copy editors are passionate about words.

Spell-checker catches everything, right?

Math is hard.

Page 6: Ace Final

What Am I Going to Cover?What is ACES? Why a conference?

Copy editors are passionate about words.

Spell-checker catches everything, right?

Math is hard.

Happy copy editors love you.

Page 7: Ace Final

What Am I Going to Cover?What is ACES? Why a conference?

Copy editors are passionate about words.

Spell-checker catches everything, right?

Math is hard.

Happy copy editors love you.

Proofreading fun

Page 8: Ace Final

What Is ACES?Why a Conference?

Page 9: Ace Final

What Is ACES?Why a Conference?

Offers a chance to gather and share ideas

Page 10: Ace Final

What Is ACES?Why a Conference?

Offers a chance to gather and share ideas

Get clarification on grammar questions

Page 11: Ace Final

What Is ACES?Why a Conference?

Offers a chance to gather and share ideas

Get clarification on grammar questions

Help students looking to be copy editors

Page 12: Ace Final

What Is ACES?Why a Conference?

Offers a chance to gather and share ideas

Get clarification on grammar questions

Help students looking to be copy editors

Sharpen critical thinking skills

Page 13: Ace Final

What Is ACES?Why a Conference?

Offers a chance to gather and share ideas

Get clarification on grammar questions

Help students looking to be copy editors

Sharpen critical thinking skills

Spend downtime with people who think like us

Page 14: Ace Final

What Is ACES?Why a Conference?

Offers a chance to gather and share ideas

Get clarification on grammar questions

Help students looking to be copy editors

Sharpen critical thinking skills

Spend downtime with people who think like us

Come away refreshed and confident

Page 15: Ace Final

What Do 300+ Copy Editors Together Talk About?

Page 16: Ace Final

Meet the Rock Stars

Page 17: Ace Final

Meet the Rock Stars

Ben Zimmer

Page 18: Ace Final

Meet the Rock Stars

Ben Zimmer

John McIntyre

Page 19: Ace Final

Meet the Rock Stars

Ben Zimmer

John McIntyre

Merrill Perlman

Page 20: Ace Final

Meet the Rock Stars

Ben Zimmer

John McIntyre

Merrill Perlman

Bill Walsh

Page 21: Ace Final

Effect Change

Page 22: Ace Final

Effect ChangeAP Stylebook editors cave under pressure.

Page 23: Ace Final

Effect ChangeAP Stylebook editors cave under pressure.

Major changes in 2010 Stylebook

Page 24: Ace Final

Effect ChangeAP Stylebook editors cave under pressure.

Major changes in 2010 Stylebook

Bogota, Copenhagen, Frankfurt, Kabul, and Oslo are no longer standalone datelines.

Page 25: Ace Final

Effect ChangeAP Stylebook editors cave under pressure.

Major changes in 2010 Stylebook

Bogota, Copenhagen, Frankfurt, Kabul, and Oslo are no longer standalone datelines.

Mic wins over mike.

Page 26: Ace Final

Effect ChangeAP Stylebook editors cave under pressure.

Major changes in 2010 Stylebook

Bogota, Copenhagen, Frankfurt, Kabul, and Oslo are no longer standalone datelines.

Mic wins over mike.

Social media

Page 27: Ace Final

Effect ChangeAP Stylebook editors cave under pressure.

Major changes in 2010 Stylebook

Bogota, Copenhagen, Frankfurt, Kabul, and Oslo are no longer standalone datelines.

Mic wins over mike.

Social media

Expanded pronunciation guide

Page 28: Ace Final

Effect ChangeAP Stylebook editors cave under pressure.

Major changes in 2010 Stylebook

Bogota, Copenhagen, Frankfurt, Kabul, and Oslo are no longer standalone datelines.

Mic wins over mike.

Social media

Expanded pronunciation guide

Web site --> website (Copy editors were all a-Twitter!)

Page 29: Ace Final
Page 30: Ace Final

What Else Did We Do?Refresher on nuts and bolts of copyediting

Sessions about other industries for copy editors

Keynote speaker

Scholarships/professional awards

Networking

Page 31: Ace Final

What Do Copy Editors Do?

Page 32: Ace Final

Getting Grammatical

Page 33: Ace Final

Getting Grammatical

Lay vs. lie

Page 34: Ace Final

Getting GrammaticalLay vs. lie

Lay = “to place or put down”; always has an object (lay, laid, is laying, has laid)

Page 35: Ace Final

Getting Grammatical

Lay vs. lie

Lay = “to place or put down”; always has an object (lay, laid, is laying, has laid)

Lie = “to recline” or “to be somewhere”; never has an object (lie, lay, is laying, has lain)

Page 36: Ace Final

Getting GrammaticalRich [lay, laid] his fedora on the desk.

Page 37: Ace Final

Getting GrammaticalRich [lay, laid] his fedora on the desk.

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Getting GrammaticalRich [lay, laid] his fedora on the desk.

Mary noticed the kumquat [lying, laying] among the rutabagas.

Page 39: Ace Final

Getting GrammaticalRich [lay, laid] his fedora on the desk.

Mary noticed the kumquat [lying, laying] among the rutabagas.

Page 40: Ace Final

Getting GrammaticalRich [lay, laid] his fedora on the desk.

Mary noticed the kumquat [lying, laying] among the rutabagas.

Holden wanted to [lie, lay] on the beach all day, but Mary knew he’d [laid, lain] there too long.

Page 41: Ace Final

Getting GrammaticalRich [lay, laid] his fedora on the desk.

Mary noticed the kumquat [lying, laying] among the rutabagas.

Holden wanted to [lie, lay] on the beach all day, but Mary knew he’d [laid, lain] there too long.

Page 42: Ace Final

Getting GrammaticalRich [lay, laid] his fedora on the desk.

Mary noticed the kumquat [lying, laying] among the rutabagas.

Holden wanted to [lie, lay] on the beach all day, but Mary knew he’d [laid, lain] there too long.

Page 43: Ace Final

Getting GrammaticalRich [lay, laid] his fedora on the desk.

Mary noticed the kumquat [lying, laying] among the rutabagas.

Holden wanted to [lie, lay] on the beach all day, but Mary knew he’d [laid, lain] there too long.

Rich had [laid, lain] his new spats on the chair.

Page 44: Ace Final

Getting GrammaticalRich [lay, laid] his fedora on the desk.

Mary noticed the kumquat [lying, laying] among the rutabagas.

Holden wanted to [lie, lay] on the beach all day, but Mary knew he’d [laid, lain] there too long.

Rich had [laid, lain] his new spats on the chair.

Page 45: Ace Final

Getting GrammaticalRich [lay, laid] his fedora on the desk.

Mary noticed the kumquat [lying, laying] among the rutabagas.

Holden wanted to [lie, lay] on the beach all day, but Mary knew he’d [laid, lain] there too long.

Rich had [laid, lain] his new spats on the chair.

Rich’s suspenders were [lying, laying] under his shirts; that’s where Mary had [laid, lain] them.

Page 46: Ace Final

Getting GrammaticalRich [lay, laid] his fedora on the desk.

Mary noticed the kumquat [lying, laying] among the rutabagas.

Holden wanted to [lie, lay] on the beach all day, but Mary knew he’d [laid, lain] there too long.

Rich had [laid, lain] his new spats on the chair.

Rich’s suspenders were [lying, laying] under his shirts; that’s where Mary had [laid, lain] them.

Page 47: Ace Final

Getting GrammaticalRich [lay, laid] his fedora on the desk.

Mary noticed the kumquat [lying, laying] among the rutabagas.

Holden wanted to [lie, lay] on the beach all day, but Mary knew he’d [laid, lain] there too long.

Rich had [laid, lain] his new spats on the chair.

Rich’s suspenders were [lying, laying] under his shirts; that’s where Mary had [laid, lain] them.

Page 48: Ace Final

Getting GrammaticalThat vs. which

Page 49: Ace Final

Getting GrammaticalThat vs. which

That = restrictive; deleting it would change the sentence meaning

Page 50: Ace Final

Getting GrammaticalThat vs. which

That = restrictive; deleting it would change the sentence meaning

Which = nonrestrictive; deleting it would not change the sentence meaning

Page 51: Ace Final

Getting GrammaticalThat vs. which

That = restrictive; deleting it would change the sentence meaning

Which = nonrestrictive; deleting it would not change the sentence meaning

Remember: “If you’re going ‘which’ hunting, bring a comma.”

Page 52: Ace Final

Getting GrammaticalThe Holdens’ house [that, which] has tangerine shutters is where Rich grew up.

Page 53: Ace Final

Getting GrammaticalThe Holdens’ house [that, which] has tangerine shutters is where Rich grew up.

Page 54: Ace Final

Getting GrammaticalThe Holdens’ house [that, which] has tangerine shutters is where Rich grew up.

Holden’s watch is the only one [that, which] is set correctly.

Page 55: Ace Final

Getting GrammaticalThe Holdens’ house [that, which] has tangerine shutters is where Rich grew up.

Holden’s watch is the only one [that, which] is set correctly.

Page 56: Ace Final

Getting GrammaticalThe Holdens’ house [that, which] has tangerine shutters is where Rich grew up.

Holden’s watch is the only one [that, which] is set correctly.

The Star is one of the publications [that, which] are available online and on paper.

Page 57: Ace Final

Getting GrammaticalThe Holdens’ house [that, which] has tangerine shutters is where Rich grew up.

Holden’s watch is the only one [that, which] is set correctly.

The Star is one of the publications [that, which] are available online and on paper.

Page 58: Ace Final

Getting GrammaticalThe Holdens’ house [that, which] has tangerine shutters is where Rich grew up.

Holden’s watch is the only one [that, which] is set correctly.

The Star is one of the publications [that, which] are available online and on paper.

The Star [that, which] is available online can also be purchased in a vending machine.

Page 59: Ace Final

Getting GrammaticalThe Holdens’ house [that, which] has tangerine shutters is where Rich grew up.

Holden’s watch is the only one [that, which] is set correctly.

The Star is one of the publications [that, which] are available online and on paper.

The Star [that, which] is available online can also be purchased in a vending machine.

Page 60: Ace Final

Getting GrammaticalThe Holdens’ house [that, which] has tangerine shutters is where Rich grew up.

Holden’s watch is the only one [that, which] is set correctly.

The Star is one of the publications [that, which] are available online and on paper.

The Star [that, which] is available online can also be purchased in a vending machine.

The Peek-a-Boo [that, which] is Rich’s favorite is one of the lounges [that, which] the police raided.

Page 61: Ace Final

Getting GrammaticalThe Holdens’ house [that, which] has tangerine shutters is where Rich grew up.

Holden’s watch is the only one [that, which] is set correctly.

The Star is one of the publications [that, which] are available online and on paper.

The Star [that, which] is available online can also be purchased in a vending machine.

The Peek-a-Boo [that, which] is Rich’s favorite is one of the lounges [that, which] the police raided.

Page 62: Ace Final

Getting GrammaticalThe Holdens’ house [that, which] has tangerine shutters is where Rich grew up.

Holden’s watch is the only one [that, which] is set correctly.

The Star is one of the publications [that, which] are available online and on paper.

The Star [that, which] is available online can also be purchased in a vending machine.

The Peek-a-Boo [that, which] is Rich’s favorite is one of the lounges [that, which] the police raided.

Page 63: Ace Final

Getting GrammaticalPossessives and contractions

[Your, You’re] new coat will not please Rich. [Its, It’s] not as colorful as his kumquat blazer with [its, it’s] puce buttons.

Page 64: Ace Final

Getting GrammaticalPossessives and contractions

[Your, You’re] new coat will not please Rich. [Its, It’s] not as colorful as his kumquat blazer with [its, it’s] puce buttons.

Page 65: Ace Final

Getting GrammaticalPossessives and contractions

[Your, You’re] new coat will not please Rich. [Its, It’s] not as colorful as his kumquat blazer with [its, it’s] puce buttons.

Page 66: Ace Final

Getting GrammaticalPossessives and contractions

[Your, You’re] new coat will not please Rich. [Its, It’s] not as colorful as his kumquat blazer with [its, it’s] puce buttons.

Page 67: Ace Final

After the exercise, [its, it’s] customary for the director to buy [its, it’s] participants many drinks at the Peek-a-Boo.

Getting GrammaticalPossessives and contractions

[Your, You’re] new coat will not please Rich. [Its, It’s] not as colorful as his kumquat blazer with [its, it’s] puce buttons.

Page 68: Ace Final

After the exercise, [its, it’s] customary for the director to buy [its, it’s] participants many drinks at the Peek-a-Boo.

Getting GrammaticalPossessives and contractions

[Your, You’re] new coat will not please Rich. [Its, It’s] not as colorful as his kumquat blazer with [its, it’s] puce buttons.

Page 69: Ace Final

After the exercise, [its, it’s] customary for the director to buy [its, it’s] participants many drinks at the Peek-a-Boo.

Getting GrammaticalPossessives and contractions

[Your, You’re] new coat will not please Rich. [Its, It’s] not as colorful as his kumquat blazer with [its, it’s] puce buttons.

Page 70: Ace Final

[Its, It’s] a blessing that [its, it’s] Mary [whose, who’s] been told [to, too, two] take charge at the Peek-a-Boo.

After the exercise, [its, it’s] customary for the director to buy [its, it’s] participants many drinks at the Peek-a-Boo.

Getting GrammaticalPossessives and contractions

[Your, You’re] new coat will not please Rich. [Its, It’s] not as colorful as his kumquat blazer with [its, it’s] puce buttons.

Page 71: Ace Final

[Its, It’s] a blessing that [its, it’s] Mary [whose, who’s] been told [to, too, two] take charge at the Peek-a-Boo.

After the exercise, [its, it’s] customary for the director to buy [its, it’s] participants many drinks at the Peek-a-Boo.

Getting GrammaticalPossessives and contractions

[Your, You’re] new coat will not please Rich. [Its, It’s] not as colorful as his kumquat blazer with [its, it’s] puce buttons.

Page 72: Ace Final

[Its, It’s] a blessing that [its, it’s] Mary [whose, who’s] been told [to, too, two] take charge at the Peek-a-Boo.

After the exercise, [its, it’s] customary for the director to buy [its, it’s] participants many drinks at the Peek-a-Boo.

Getting GrammaticalPossessives and contractions

[Your, You’re] new coat will not please Rich. [Its, It’s] not as colorful as his kumquat blazer with [its, it’s] puce buttons.

Page 73: Ace Final

[Its, It’s] a blessing that [its, it’s] Mary [whose, who’s] been told [to, too, two] take charge at the Peek-a-Boo.

After the exercise, [its, it’s] customary for the director to buy [its, it’s] participants many drinks at the Peek-a-Boo.

Getting GrammaticalPossessives and contractions

[Your, You’re] new coat will not please Rich. [Its, It’s] not as colorful as his kumquat blazer with [its, it’s] puce buttons.

Page 74: Ace Final

[Its, It’s] a blessing that [its, it’s] Mary [whose, who’s] been told [to, too, two] take charge at the Peek-a-Boo.

After the exercise, [its, it’s] customary for the director to buy [its, it’s] participants many drinks at the Peek-a-Boo.

Getting GrammaticalPossessives and contractions

[Your, You’re] new coat will not please Rich. [Its, It’s] not as colorful as his kumquat blazer with [its, it’s] puce buttons.

Page 75: Ace Final

Getting GrammaticalWho vs. whom

Page 76: Ace Final

Getting GrammaticalWho vs. whom

Who = subject; does something

Page 77: Ace Final

Getting GrammaticalWho vs. whom

Who = subject; does something

Whom = object; something is done to it (or: at, by, for, from, in, toward, etc.)

Page 78: Ace Final

Getting GrammaticalWho vs. whom

Who = subject; does something

Whom = object; something is done to it (or: at, by, for, from, in, toward, etc.)

Remember: Who does something to whom.

Page 79: Ace Final

Getting GrammaticalWho vs. whom

Who = subject; does something

Whom = object; something is done to it (or: at, by, for, from, in, toward, etc.)

Remember: Who does something to whom.

[Who, Whom] you gonna call?

Page 80: Ace Final

Getting GrammaticalWho vs. whom

Who = subject; does something

Whom = object; something is done to it (or: at, by, for, from, in, toward, etc.)

Remember: Who does something to whom.

[Who, Whom] you gonna call?

Page 81: Ace Final

Getting GrammaticalTo [who, whom] does the left-handed pen belong?

Page 82: Ace Final

Getting GrammaticalTo [who, whom] does the left-handed pen belong?

Page 83: Ace Final

Getting GrammaticalTo [who, whom] does the left-handed pen belong?

The president, [who, whom] didn’t recognize Rich, still shook his hand.

Page 84: Ace Final

Getting GrammaticalTo [who, whom] does the left-handed pen belong?

The president, [who, whom] didn’t recognize Rich, still shook his hand.

Page 85: Ace Final

Getting GrammaticalTo [who, whom] does the left-handed pen belong?

The president, [who, whom] didn’t recognize Rich, still shook his hand.

It was Rich [who, whom] Festus hoped to meet at the Peek-a-Boo Lounge, not Augustus, [who, whom] finally left yesterday.

Page 86: Ace Final

Getting GrammaticalTo [who, whom] does the left-handed pen belong?

The president, [who, whom] didn’t recognize Rich, still shook his hand.

It was Rich [who, whom] Festus hoped to meet at the Peek-a-Boo Lounge, not Augustus, [who, whom] finally left yesterday.

Page 87: Ace Final

Getting GrammaticalTo [who, whom] does the left-handed pen belong?

The president, [who, whom] didn’t recognize Rich, still shook his hand.

It was Rich [who, whom] Festus hoped to meet at the Peek-a-Boo Lounge, not Augustus, [who, whom] finally left yesterday.

Page 88: Ace Final

Getting GrammaticalTo [who, whom] does the left-handed pen belong?

The president, [who, whom] didn’t recognize Rich, still shook his hand.

It was Rich [who, whom] Festus hoped to meet at the Peek-a-Boo Lounge, not Augustus, [who, whom] finally left yesterday.

[Who, Whom] would you call to fix Holden’s electric tie-straightener? Should it be Adelaide, [who, whom] everybody recommended?

Page 89: Ace Final

Getting GrammaticalTo [who, whom] does the left-handed pen belong?

The president, [who, whom] didn’t recognize Rich, still shook his hand.

It was Rich [who, whom] Festus hoped to meet at the Peek-a-Boo Lounge, not Augustus, [who, whom] finally left yesterday.

[Who, Whom] would you call to fix Holden’s electric tie-straightener? Should it be Adelaide, [who, whom] everybody recommended?

Page 90: Ace Final

Getting GrammaticalTo [who, whom] does the left-handed pen belong?

The president, [who, whom] didn’t recognize Rich, still shook his hand.

It was Rich [who, whom] Festus hoped to meet at the Peek-a-Boo Lounge, not Augustus, [who, whom] finally left yesterday.

[Who, Whom] would you call to fix Holden’s electric tie-straightener? Should it be Adelaide, [who, whom] everybody recommended?

Page 91: Ace Final

Getting GrammaticalDangling modifiers

Page 92: Ace Final

Getting GrammaticalDangling modifiers

A word or phrase that modifies the incorrect thing

Page 93: Ace Final

Getting GrammaticalDangling modifiers

A word or phrase that modifies the incorrect thing

A miniature poodle preceded a woman on a leash.

Page 94: Ace Final

Getting GrammaticalDangling modifiers

A word or phrase that modifies the incorrect thing

A miniature poodle preceded a woman on a leash.

Anyone buying liquor under 21 years old will be prosecuted.

Page 95: Ace Final

Getting GrammaticalWhile having a drink at the Peek-a-Boo, Rich’s sedan was stolen.

Page 96: Ace Final

Getting GrammaticalWhile having a drink at the Peek-a-Boo, Rich’s sedan was stolen.

Flying low over Oshkosh, the stadium came into view.

Page 97: Ace Final

Getting GrammaticalWhile having a drink at the Peek-a-Boo, Rich’s sedan was stolen.

Flying low over Oshkosh, the stadium came into view.

As writing instruments, Mr. Holden’s early colleagues used quills.

Page 98: Ace Final

Afraid of Math?Take a Number

Page 99: Ace Final

Afraid of Math?Take a Number

The Smithsonian Institution announced plans to build its 10th and final showplace museum on the Mall, a $110 structure of cliff-like Kasota limestone that will be called the National Museum of the American Indian. It will be dedicated to the story of more than 1,000 Native American communities in the Western Hemisphere.

Page 100: Ace Final

Afraid of Math?Take a Number

High start-up costs and less funding available for marketing have caused a drop in the number of independent gasoline stations in the United States. A recent survey by the Independent Gasoline Dealers Association showed that the number of such owner-operated stations has fallen from 210,000 in 2002 to an estimated 166,573 today.

Page 101: Ace Final

Afraid of Math?Take a Number

According to a report released in April 2004 by the Congressional Research Service, the average price for gasoline in the United States during the summer of 2003 was $1.74 per gallon. Today, gasoline prices across the United States are around 3.5 times higher, averaging more than $4 per gallon.

Page 102: Ace Final

Afraid of Math?Take a Number

“But this was our land before the white men pushed them back here,” he added. The Crow were granted the area by treaty in 1851, but the size of their land has shrunk from 38.8 million acres to only 2.5 million acres today.

Page 103: Ace Final

Afraid of Math?Take a Number

The mile-high glaciers that cover most of Greenland are melting so fast that one of them, Jakobshavn Isbrae, has more than doubled in speed, moving at a rate of 7.8 miles an hour from 3.5 miles an hour only a year before.

Page 104: Ace Final

Afraid of Math?Take a Number

In case you missed it, go ahead and mark your calendar 1,000 years from now for the next Consecutive Numbers Day. In the wee hours this morning, at precisely two minutes and three seconds past 1 a.m., the time and date appeared in perfect order as: 01:02:03 04/05/06. It won’t happen again until 01:02:03 a.m. on April 5, 3006.

Page 105: Ace Final

Keeping Copy Editors Happy

Because you won’t like us when we’re angry ...

Page 106: Ace Final

Keeping Copy Editors Happy

Page 107: Ace Final

Keeping Copy Editors Happy

Run spell-checker.

Page 108: Ace Final

Keeping Copy Editors Happy

Run spell-checker.

Check the math.

Page 109: Ace Final

Keeping Copy Editors HappyRun spell-checker.

Check the math.

Be aware of common grammatical errors.

Page 110: Ace Final

Keeping Copy Editors HappyRun spell-checker.

Check the math.

Be aware of common grammatical errors.

Get a copy of Merriam-Webster’s Collegiate Dictionary, 11th Edition, and the Weekly Reader Style Guide.

Page 111: Ace Final

Keeping Copy Editors HappyRun spell-checker.

Check the math.

Be aware of common grammatical errors.

Get a copy of Merriam-Webster’s Collegiate Dictionary, 11th Edition, and the Weekly Reader Style Guide.

Stick to deadlines.

Page 112: Ace Final

Be a Better ProofreaderGive every aspect a closer look, including:

Design

White space

Spelling

Punctuation

Other nitpicky details: Does this work? Is it all right?

Page 113: Ace Final

Be a Better ProofreaderBlooper Alert!

Watch for common grammatical mistakes.

Page 114: Ace Final

Be a Better ProofreaderBlooper Alert!

Watch for those feisty apostrophes.

Page 115: Ace Final

Be a Better ProofreaderBlooper Alert!

Watch for major errors.

Cross-check photos with text.

This looks OK, right?

Page 116: Ace Final

Be a Better ProofreaderBlooper Alert!

What’s wrong with this photo?

Page 117: Ace Final

Be a Better ProofreaderBlooper Alert!

What’s wrong with this photo?

Lady Liberty carries her torch in her right hand.

Page 118: Ace Final

Be a Better Proofreader

Blooper Alert!

Can you spot the error?The American Copy Editors Society recently held its 14th annual conference. This year, the esteemed group of word nerds met in Philadelphia.

Most, if not all, people enjoyed attending the sessions, even through some of the speakers were a bit dry. They are looking forward to ACES 2011, which will be in Phoenix.

Page 119: Ace Final

Be a Better Proofreader

Blooper Alert!

Can you spot the error?

Check the spell-checker. It doesn’t catch everything.

Reading aloud will slow you down and help you check for flow.

The American Copy Editors Society recently held its 14th annual conference. This year, the esteemed group of word nerds met in Philadelphia.

Most, if not all, people enjoyed attending the sessions, even through some of the speakers were a bit dry. They are looking forward to ACES 2011, which will be in Phoenix.

Page 120: Ace Final

Be a Better ProofreaderBlooper Alert!

Don’t assume everyone gets the joke.

Be sure the references are clear enough before using the pun.

Page 121: Ace Final

Be a Better ProofreaderBlooper Alert!

Make sure the text makes sense.

Page 122: Ace Final

Be a Better ProofreaderLessons

Page 123: Ace Final

Be a Better ProofreaderLessons

Be skeptical.

Page 124: Ace Final

Be a Better ProofreaderLessons

Be skeptical.

Check everything.

Page 125: Ace Final

Be a Better ProofreaderLessons

Be skeptical.

Check everything.

Double-check Word’s spell-checker.

Page 126: Ace Final

Be a Better ProofreaderLessons

Be skeptical.

Check everything.

Double-check Word’s spell-checker.

Find a reliable backup proofreader.

Page 127: Ace Final

Be a Better ProofreaderLessons

Be skeptical.

Check everything.

Double-check Word’s spell-checker.

Find a reliable backup proofreader.

Read slowly. Out loud. Backward.

Page 128: Ace Final

Be a Better ProofreaderLessons

Be skeptical.

Check everything.

Double-check Word’s spell-checker.

Find a reliable backup proofreader.

Read slowly. Out loud. Backward.

In doubt? Find an in-house expert.

Page 129: Ace Final

Be a Better ProofreaderLessons

Be skeptical.

Check everything.

Double-check Word’s spell-checker.

Find a reliable backup proofreader.

Read slowly. Out loud. Backward.

In doubt? Find an in-house expert.

Know your weaknesses.

Page 130: Ace Final

Just for Fun

Page 131: Ace Final

Questions?Comments?