ace guarulhos - ricardo zacho - mzclick media
TRANSCRIPT
![Page 1: Ace Guarulhos - Ricardo Zacho - MZclick Media](https://reader034.vdocuments.net/reader034/viewer/2022042816/5590a73a1a28ab64528b4652/html5/thumbnails/1.jpg)
Publicidade na Internet.Como obter retorno?
[email protected]: @ricardozacho
Instrutor: Ricardo Zacho
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Ricardo Zacho
Instrutor: Ricardo Zacho
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Conclusão: Objetivo = 75%“Se eu tivesse oito horas para derrubar uma
árvore, passaria seis afiando meu machado.” Abraham Lincoln
Instrutor: Ricardo Zacho
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Internet no Brasil
Instrutor: Ricardo Zacho
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Valor e Percepção das MARCAS mudaram!
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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R$ 99,90 = Speedy 8 Mega
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Evolução 3G no Brasil11 milhões para 19 milhões em 2010
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Classe C é realidade!
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Basta ter um site?
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Banner? Email Marketing? Redes Sociais?
Onde investir?
Instrutor: Ricardo Zacho
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Qual Objetivo? Lead, Venda, Cadastro, Download?
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
Suposição: Quem mais compra vinhos são homens.
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Executa 4 ações:
1- Dispara 30 mil emails marketing com o assunto: Compre no Submarino.
2- Compra 1 dia de exibição de um fullbanner na capa (home) do UOL.
3- Coloca no rodapé do MSN um banner.4- Coloca um banner no Orkut.
Instrutor: Ricardo Zacho
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Executa 3 ações:
1- Dispara 5 mil emails marketing, segmentado para o público masculino acima de 30 anos,
com o assunto: Só hoje! Vinho do Porto Ferreira Vintage.
2- Compra 1 dia de exibição de um banner em um Blog ou Site especializado sobre vinhos.
3- Campanha de links patrocinados.
Instrutor: Ricardo Zacho
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Portais (Uol, Terra, IG...), MSN, Jogos Online, Twitter, Facebook, Email Marketing, Orkut, SMS,
SEO, Hotsite promocional, Youtube, Compras coletivas, Comparadores de Preço (Buscapé...),
Buscadores (Google, Yahoo...) e outros...
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Importância do site Porta de Entrada!
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Problemas conhecidos!
Instrutor: Ricardo Zacho
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Registro www?
Instrutor: Ricardo Zacho
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Atualização
Instrutor: Ricardo Zacho
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Site em Construção
Instrutor: Ricardo Zacho
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Estratégias para empresas "reterem" seus clientes.
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
Dicas de conteúdo e design para seu Site
Crie um site com links de texto.Crie um site com conteúdo útil, único e relevante.Separe palavras-chave relevantes e aplique-as em seus textos.Evite Flash - Use com inteligência.Prefira usar texto puro e poucas imagens.Coloque título em suas páginas.Atualize seu site todos os dias, se possível. Publique textos, novos produtos, notícias, artigos, etc.
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Pesquisa >>>
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
CPC X CPM X Mídias Tradicionais
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Etapas de compra Pesquisa: Eletrônicos
Decisão: Celular câmera mp3Compra: Smartphone Nokia C3 Grafite Desbloqueado
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Definir palavras-chave Cuidado com palavras-chave amplas demais!
Instrutor: Ricardo Zacho
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Exemplo: Celular Procura por Conserto, Desbloqueio ou Venda?
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Exemplo: Estrutura Campanha Frutas
Grupo de anúncio LaranjasPalavras-chave:
Laranja Pêra, Laranja Pera, Laranja Bahia, Laranja Lima...
Instrutor: Ricardo Zacho
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Compro a palavra-chave Laranja? - Use a ferramenta Roda Mágica do Google
Instrutor: Ricardo Zacho
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Instrutor: Ricardo Zacho
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Conclusão: Objetivo = 75%“Se eu tivesse oito horas para derrubar uma
árvore, passaria seis afiando meu machado.” Abraham Lincoln
Instrutor: Ricardo Zacho