INFLUENCER MARKETING

GUIDE

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What YOU need to know tocreate a successful Influencer

Marketing campaign!

INFLUENCER MARKETINGCHECKLIST:

Decide on the intention of your campaign- Is it to; drive brand awareness/getsales/get website traffic/get followers?

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PLANNING

INFLUENCER MARKETINGCHECKLIST:

Decide on the type of influencers whowould suit this campaign, who would bestrepresent your brand e.g. Local? Female?Foodie?Decide on how many influencers you'regoing to use. If you're sending out free product, it'smore effective to use multiple influencers(with smaller followings) than just usingone larger influencer.

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PLANNING

INFLUENCER MARKETINGCHECKLIST:

Does their engagement (likes, comments)match their following? Do they have engaging captions & a clearniche? Do you think your target audience will befollowing them? What other types of collaborations havethey been a part of?

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PLANNING

Create a list of potential influencers andcheck their authenticity.

INFLUENCER MARKETINGCHECKLIST:

The core intention of the campaignWho you're wanting to targetWhat messages you want the influencerto share with their audience How you want to be tagged/linked to.

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PLANNING

Write a brief for the campaign thatincludes;

Timeframes on postingWhat the posting requirements are (feed posts areDIFFERENT to story posts)Whether you want the influencer to send the posts toyou for approval before they post and the follow-upprocedure for the campaign (influencer to send theirinternal stats from the posted content)

PAID INFLUENCERS

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If you're paying the influencer or giving them aproduct/service of a high value then create a terms ofagreement/contract with clear agreements on what needsto be done by each party.This should include:

UNPAID INFLUENCERS

If you're not paying the influencer, accept thatit's ultimately up to the influencer whether theypost or not as there are no legally bindingcontracts that are making them post. Reach out to the influencer via email or DMwith a personal, respectful, mutually beneficialvalue offering. Gauge their interest, if interested - sendproduct and follow up with asking if theinfluencer received the product and how theyfound it.

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FOLLOW-UP

Ensure post-campaign that you've measured yourresults and collated data from the influencer campaignto see whether you reached the goals you set.If you're paying the influencer ask for screenshots of theanalytics on their post and story views so you can buildthis into your post-campaign dataIf you haven't paid the influencers you can see whichinfluencers got the best response and maybe do furtherwork with the high performing influencers - creating apaid campaign with them. Ensure that you reply to influencers stories and postsand make them feel like they've been a valuable part ofthe campaign.

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MORE INFO

For more detailed or tailored informationon how to successfully run your nextinfluencer campaign contact:

hello@acethegram.com

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