ace tutorials entrepreneurship report

8/10/2019 ACE Tutorials Entrepreneurship Report

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!NO! TOPIC PA"E

# Ac$no%&edgement '

' Entrepreneurship (

( A)out the industr* +

+ A)out ACE , Entrepreneur -

. /usiness P&an #+

0 Mar$eting Mi1 '2

- 3uestionnaire '44 Response (#

5 6OT Ana&*sis (.

#2 Conc&usion +2

## /i)&iograph* +#

AC7NO6LED"EMENT

We have taken eforts in this project. However, it would not have been

possible without the kind support and help o man individuals and

organi!ations. We would like to e"tend m sincere thanks to all o

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them.

We are highl indebted to the $eacher in %harge &rs. 'anika (oat or

her guidance and constant supervision as well as or providing

necessar inormation regarding the project ) also or his support incompleting the project.

We would like to e"press our special gratitude and thanks to industr

persons or giving us their attention and time.

We also thank and appreciate our members who have given their all in

developing the project and to the people who have willingl helped

me out with their abilities.

Entrepreneurship

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+ntrepreneurship is the process o starting a business or other

organi!ation. $he entrepreneur develops a business model,

acuires the human and other reuired resources, and is ull

responsible or its success or ailure. +ntrepreneurship operates

within an entrepreneurship ecosstem.

-n recent ears, entrepreneurship has been e"tended rom its

origins in business to include social and political activit.

+ntrepreneurship within an e"isting /rm or large organi!ation has

been reerred to as entrepreneurship and ma include corporate

ventures where large entities spin of subsidiar organi!ations.

+ntrepreneurs are leaders willing to take risk and e"ercise

initiative, taking advantage o market opportunities b planning,

organi!ing, and emploing resources, oten b innovating new or

improving e"isting products. &ore recentl, the term

entrepreneurship has been e"tended to include a speci/c mindset

see also entrepreneurial mindset1 resulting in entrepreneurial

initiatives, e.g. in the orm o social entrepreneurship, political

entrepreneurship, or knowledge entrepreneurship.

Entrepreneur, is a loanword rom 2rench. -t is de/ned as an

individual who organi!es or operates a business or businesses.%redit or coining the term entrepreneur generall goes to the

2rench economist 3ean45aptiste (a, the entrepreneur as a risk4

taker while man consider the entrepreneur as a planner.

%antillon de/ned the term as a person who pas a certain price

or a product and resells it at an uncertain price6 making

decisions about obtaining and using the resources while

conseuentl admitting the risk o enterprise. $he word /rst

appeared in the 2rench dictionar entitled 7ictionnaire 8niverselde %ommerce compiled b 3acues des 5ruslons and published in

#9*:.

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-ndia, with its huge population, is the most e"citing higher

education market in the world. $he education and training sector

in -ndia is standing at ?@00 billion and the private education

segment alone is e"pected to cross ?>A billion mark b *0#A,

according to a research b -nvestor Belation (ociet.

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Mar$et si8e

;ccording to a report b rating agenc %;B+ Ctd, the market si!e

o the -ndian education industr was pegged around our trillion

8(? @*.:> billion1 in 2D#>. Higher education contributes AE.9 percent o the market si!e, school education :F.# per cent, pre4

school segment #.@ per cent, and technolog and multi4media the

remaining 0.@ per cent. Presentl, -ndia has around #.> million

schools and more than :A,000 higher education institutes. -t has

also been estimated that more than FA per cent o the students

are enrolled in bachelor=s degree programs and about one4si"th o

all -ndian students are enrolled in +ngineeringG$echnolog degree

programs.

;ccording to the 7epartment o -ndustrial Polic and Promotion

7-PP1, the -ndian education sector received oreign direct

investment 27-1 amounting to 8(? [email protected]* million in the period

;pril *000 4 3ul *0#>. $he deregulation o 27- norms has also

encouraged man oreign institutions to come and establish

vocational training institutes in the countr.

%ertain acts on +ducation industr claim that over Bs.A000 crores

o market remains untapped ever ear onl in this sector onl.

;%+ $utorials is among the ew organi!ations nationwide that has

re4discovered and re4de/ned the education market.

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Coaching Industr*

%oaching classes toda have become a part o a child=s dail

routine. $he popularit o these classes has increased b almost

:A per cent in the past si" ears. $he trend, which was onceconsidered ve"ing b parents, is now utterl unavoidable.

;n industr in themselves, coaching classes are no longer an

option but a necessit. ; recent surve reveals that F9 per cent o

primar school and EA per cent o high school students in metros

receive private tutoring. -t is estimated that the number o

private tutors now e"ceeds the number o schoolGcollege

teachers, inorms ;nil $homas, ounder, $homas tutorials.

(ome o the big names in the industr include6

#. 5ansal classes

*. 2-$3++

:. Besonance

>. ;akash -nstitute

A. ;llen %areer -nstitute

@. 5rilliant $utorials

9. %areer Point

F. %areer Cauncher

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Ace Tutoria&s

9istor*: +stablished in #EFE, ;ce $utorials has become averitable lighthouse beckoning and directing thousands o oung

girls and bos towards meaningul education.

; great visionar Prakash ir


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Meaning )ehind the name:

;4 ;cadem program well planned and e"ecuted to cater to the

highl competitive environment.

%4 %ourses are completed to the satisaction o students and wellin time.

+4 +mphasis laid on regular tests and their discussion areconducted so as to clari an doubt let in the mind o students.

$4 $imel and regular eedback rom students is taken to increasetheir level o satisaction.

84 8ncomplicated and user riendl stud material provided

$4 $ransport acilit is available or Jne Dear %ourse and $wo Dears%ourse students.

J4 Jutline and designed the courses look or an other studmaterial or the purpose o +ngineeringG&edical +ntrancepreparation.

B4 Bating o monthl perormance done and attendance report ismailed or the reerence o parents.

-4 -nrastructure additionall provided at no e"tra cost, is access tothe librar or readingGreerence so as to enable a student thatthe can consult books, whenever the /nd ree time.

;4 ;nnual talent search e"amination to enroll *A students o%handigarh


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Mission:

2ormulating a comprehensive learning environment that

solidi/es the strengths o students making them

competent enough to compete the cut4throat competitions

with Ning colors 7iscovering and rejuvenating the latent potentialities o

students, and making them reali!e their untapped skills,

and helping them streamline their dnamism towards

productive outcomes

Ourturing the ualities o ethical behavior, trust and

compassion besides honoring the dedication and

commitment o emploees across all the spectrums o

;ces amil -nculcating the spirit o co4operation among the amil

members o ;ce thereb mustering up the collective

eforts and destine them to brings rather marvelous

accomplishments

5ringing prosperit in our societ b motivating dnamic

ouths to become successul doctors ) engineers so as to

contribute to the overall growth o societ thereb pushing

-ndia into the comit o developed nations

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9igh&ights:

$he oldest -nstitute o Oorth -ndia, since #EFE, being run

b a renowned Phsicist and &5; Proessional, &r. P..


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+"cellent appraisal sstem or both students as well as

acult members

Highl conducive environment reuired or learning with

state o the acilities

(tudents as well as acult adhere to strict discipline

standards o routine and give their best perormance

Jpen and interactive classroom programs, encouraging

students to participate and learn

Oetwork o >A centers across -ndia

(trong alumni network ) (trategic alliances with some

good schools and educational societies

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6h* ACE Tutoria&s

;%+ $utorials is an umbrella, which would give ou recognition

and will ensure that our investments are sae and growing.With our help and support, ou will /nd oursel set to makeour moves in the evolving +ducation -ndustr and make ourmark.

When ou orm alliance with ;%+ $utorials, not onl do ou geta tried and tested business model, but ou also get6

a.;ssociation with the leading education brand name o -ndiab.&embership o a nationwide network

c.7etailed operations manual and processes to help ouunction smoothl and eKcientl

d.%enter management and acult training guidelines

e.Catest and updated stud material and curriculum

. %ourseware ) promotional material

g.Oational level advertisement support

h.Begular site visits b representatives o ;%+ $utorials orongoing marketing, technical and academic support

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d.Jur portolio o internet based solutions includes online testseries programs or remotel located students

Reach o= ACE Tutoria&s

a.; customer list that includes students o various schools allover -ndia

b.; vast communit o satis/ed students

c. ; strong nationwide customer base

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Current Net%or$

;%+ $utorials has grown rom a single %entre in %handigarh toall across Punjab ) Harana. $he growing network is a proo o

the recognition o -nstitute brand.

>uture

$oda ;%+ $utorials is an organi!ation, which is best inimparting coaching to &edical aspirants across in -ndia.However, we believe that we have just begun our journetowards becoming a brand snonmous to ualit educationworld4over. ;ll big ventures in the world are a result o big

dreams and vision o individuals with humble beginnings andcherished values, ollowed b proactive evaluation oopportunities and sstematic implementation o strategies.+ach one o us at ;%+ $utorials, dreams o making it aninstitution worth emulating and associating with, an institutionthat would make a signi/cant contribution to the societ atlarge. ;%+ $utorials is a movement in the /eld o education, andis going to be a guide and mentor in helping students reali!etheir dreams or generations to come.

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/usiness p&an

;ision6 short term

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;ision6 Cong $erm

Road map? mo)i&i8e resources

B++O8+ +QP+O(+(6

Programs being ofered currentl -ncrease the in take

Beduce unnecessar e"penses, i an

Have we determined the cost of a program? Is the program

protable? Do we modify/discontinue a program?

Oew programs to be introduced Cong term or short term

%ourses in demand and not ofered b others4special

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What additional revenue will this generateR

%;P-$;C +QP+O7-$8B+ ;O7 +QP;O(-JO6 How this e"penditure is currentl metR

(urplus generated

7onationsG


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Jfer programs in a niche area where demand ishigh and suppl low

+nsure good placement

Road map?in=rastructure

;nal!e current acilities %lassrooms

+"amination halls

Cibrar acilities

Hostels

%anteens

%omputer acilities

(upport staf

Entrepreneur: Mr! Pra$ash ;ir "upta

$he propulsive energ behind L;ceM is its charismatic andvisionar leader Pro. P. .


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; great visionar Prakash ir


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:. ; member o the integrated council or socio economic

progress.

>. -n *0## ;%+ $8$JB-;C( the /ig /rand a%ardor the )est

coaching institute in the north 8one under his

leadership.

Core Team O= Ace Tutoria&s

Dr! P!;! "uptaBManaging Director&obile6 EF#>#4@@9F@

[email protected]

Mrs! NeetuBDirector

Administration&ob6 EE#>*4A@9F@

director.acetutorialsTgmail.com

Er! !;! "uptaBDirector Academics

&ob6 E>#9@4AA:@9erashgupta#:Tgmail.co

m

Mrs! ur)hi ait&*BTraining and

P&acement OFcer&ob6EEFF:4E:A00

surbhijaitl>9Tahoo.com

Mr! Naresh /hard%ajBCountr* 9ead

&ob6 F#>@*4F*090rupdate.acetutorialsTgmail

.com

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>inancia& tatement

BIn crores

Particu&a

rs

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Tota&

Re@enue

E.@* #9.FA *:.#: *@.#E *9.*9

Prot

)e=ore

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MAR7ETIN" MIX

$he marketing mi" o a compan consists o the various elementsas ollows which orm the core o a compans marketing sstem

and hence helps to achieve marketing objectives. $he marketingmi" o ;%+ is as ollows64

Product:$he product being ofered is education. &arket researchestablishes e"actl what this is. However, customersreuirements change over time. -n order to meet these changes,;%+ has introduced new courses and phased out old ones, andwill continue to do so.

;%+ has uniue range o courses and the have the latest

educational techniues and euipment. $he have more thanthousands o books in librar ) >A centers across -ndia. $he onl-(J E00#6 *00F certi/ed -nstitute in Oorth -ndia. Iualit Polic andmanagement sstem o the -nstitute are strictl ollowed. Highestselection rate in --$43++ ) &edical +ntrance +"aminations earater ear.

arious courses ofered are6

Medica&

Phase #;ter U* 5oard e"aminations regular classes or %5(+

Prelims are held up to two das beore the %5(+ Prelims

e"amination. $he classes are held in the morning rom

F600 am to *600 pm ) @ das a week. %lass tests are held

dail and &ock tests are taken on ever (unda

Phase ' ;--&(, ;2&% and other state P&$s preparation commencesin ull4Nedged wa just ater the %5(+ Preliminar

+"amination as per schedule and strateg o Phase -.(llabus o (tate ) other &edical +ntrance +"aminationsare done judiciousl. $hose who do not uali %5(+Prelims e"amination continue with phase -- till last date othe respective crash course and those who ualicontinue with phase ---

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Phase ( (tudents who uali the %5(+ Preliminar +"aminationare ull prepared or %5(+4&ains +"amination as persllabus and latest pattern o %5(+4&ains through tests )discussion. ;ter %5(+4&ains e"amination these students

are again given regular classes or ;--&( ) other stateP&$s at per phase -- till last date o the crash course

Engineering

Phase #;ter U* 5oard e"aminations Begular classes or --$43++

are held up to two das beore --$ e"amination. $he

classes are held in the morning rom F600 am to *600 pm

) @ das a week. %lass tests are held dail and &ock testsare taken on ever (unda. $he e"perienced and result

oriented acult teaches all important aspects o all

subjects and provides vital clues to crack --$43++

+"amination. ; $est (eries o F $ests ) * &ock $ests based

on --$43++ is conducted in the -nstitute Gprovided to the

students as home assignment. $he complete solutions o

the whole $est (eries are also given to the students or

sel4evaluation and discussed in the class. Personal doubt

clearing sessions are provided to tackle the urtherdiKculties to have the thorough insight o --$43++.

Phase '3ust ater --$ e"amination ull4Nedged regular classes startor ;-+++ as per same schedule %lasses, $ime $able,7ail $ests ) &ock tests1, which is provided to thestudents at the start o the crash course. %ompletesllabus o ;-+++ +"amination is done judiciousl as perschedule and strateg o Phase -. $he classes are held tilltwo das beore the ;-+++ e"amination.

Correspondence

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Phase #$he course commences rom &aG3uneG3ul and goes on till #Ath

3anuar. $his comprises o class U# sllabus material,

competition material and test series. 5ooklets related to the

concerned subjects i.e. Phsics, %hemistr ) 5iolog G

&athematics are dispatched on monthl basis.

Phase ' $he course starts rom the mid o 3une ) goes till the end o allthe &edical ;--&(, %5(+4P&$, ;2&% ) (tate P&$s1G+ngineering --$43++ ) ;-+++1 &edical G +ngineering entrancee"aminations. $his comprises o class U* sllabus, competitionmaterial ) test series pertaining to class U* and special Postal$est (eries. 5ooklets o the concerned subjects i.e. Phsics,%hemistr ) 5iolog G &athematics are dispatched on monthlbasis along with uestion banks related to various &edical;--&(, %5(+4P&$, ;2&% ) (tate P&$s1 G+ngineering --$43++ );-+++1 entrance e"aminations are provided rom time to time.

Other Courses

G' 6ee$endCompetition/atch

$he course are conducted on weekends or the preparation or

various e"ams.

Crash Course;ter U* 5oard e"aminations regular classes or %5(+ Prelims

and ;-+++ ) --$43++ are held up to two das beore the e"am.

Droppers /atch 2rom the beginning o the course in the month o3uneG3ulG;ugustG(eptemberGV the entire course o U# as wellas U* are done simultaneousl or &edical ;--&(, %5(+4P&$,;2&% ) (tate P&$s1 G+ngineering --$43++ ) ;-+++1 +ntrancee"aminations.

Price: $he customers perception o value is an importantdeterminant o the price charged. %ustomers draw their ownmental picture o what a product is worth. ; product is more thana phsical item it also has pschological connotations or thecustomer. $he danger o using low price as a marketing tool isthat the customer ma eel that ualit is being compromised. -t

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is important when deciding on price to be ull aware o the brandand its integrit.

However high prices can also have a negative efect and ma beconceived as just mone laundering and the costs might overrun.

Price =or @arious courses

Medica&*0000

Engineering#E000

Crash Course #F0004:0000

Droppers /atch AF0004E0000

6ee$end >@0004@9000

Promotion:$he promotions aspect o the marketing mi" coversall tpes o marketing communications.

Jne o the methods emploed is advertising, ;dvertising isconducted on $, radio, in cinema, online, using poster sites andin the press or e"ample in newspapers and maga!ines.

Jther promotional methods include merchandising, direct mail,loalt schemes, door drops, etc.

$he skill in marketing communications is to develop a campaignwhich uses several o these methods in a wa that provides themost efective results. 2or e"ample, advertising b the big )known names in education make people more con/dent.

;%+ mainl do Print promotion campaign and all other methodslike $ ad and banners and hoardings.

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P&ace: Place, as an element o the marketing mi", is not justabout the phsical location or distribution points or products.

-t encompasses the management o a range o processes involvedin bringing products to the end consumer.

;%+ tutorials provide onsite services and are located in sec :> o%handigarh with great inrastructure and acilities.

$he best inrastructure ) acilities in Oorth -ndia.

2ull euipped librar or students with latest books, maga!ines )Jlmpiad books o national level.

Peop&e:$he emploees in ;%+ are the most important aspect obusiness speciall ocuses on their knowledge and abilit andteaching skills.

+ver associate at ;%+ $utorials understands and acknowledgesthe same completel. ; tpical associate at ;%+ $utorials wille"hibit utmost dedication in whatever job is given to himGher.

$he staf consists o6

#. %lassroom $eaching6 %lassroom teaching or %5(+4P&$,;--&(, --$43++, ;-+++ and (tate &edical ) +ngineering+ntrance +"ams

*. %ontent 7evelopment6 %ontent development or ace books,stud material, test papers and online programs

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:. %entre &anagement6 &anage a team o teachers andadministrative staf as an independent %entre head

>. 5usiness 7evelopment6 Cead a team o academicians orpromotion programs and workshops

$eam work amongst the associates is the second most criticalelement in making ;%+ $utorials a success stor nationwide. ;student can onl get a thorough and Nawless material andclassroom lecture, i the team which has worked behind it iseKcient.

Work hard and part harder is the motto at ;%+ $utorials. When itcomes to un4/lled evenings, the associates make sure that the

spirits touch the ceiling and jubilate to enjo the ruits o hardwork.

$he reuirements or teaching staf are6

a. ;spires to make a career in teachingb. Has authorit over subject matter

c. Has good command over spoken +nglish

d. Has a winner attitude and appetite or challenge

e. Has sincerit in actions and commitment in outlook

. Oeeds an honest, transparent and supportive work culturewhich promotes talent

$he reuirements or non4teaching staf are6

a. ;spires to make a career in booming education industrb. Has skills which can dwar competition

c. Has e"cellent communication skills

d. Has a winner attitude and appetite or challenge

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e. Has sincerit in actions and commitment in outlook

. Oeeds an honest, transparent and supportive work culturewhich promotes talent

Process6 $he process at ;%+ is completel transparent i.e. thewhole process is visible to the customers. -n act, ;%+ allows itscustomers to view and judge the standards at ;%+ b allowingthem or their reviews and advices to what can be done toimprove things.

Ph*sica& e@idence:;%+ ocuses on clean and modern interiors

o its institutes and at the same time the are ull computeri!edwith latest technolog and euipment with a lounge or waiting, alibrar and Wi42i acilit.

cho&arship

We give scholarship strictl on merit basis. $he %riteria or to availour scholarship are6

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#. Jur +ntrance +"am (cores*. 5oard +"am (cores

$o in detail about our scholarship program please visit our nearestcenter or /ll the contact orm. We will get back to uickl.

cho&arship Categories

Categor* 5ased on (choolG5oard Perormance (cholarship

>or XH XIH XIItudents

;bove E0X &arks Jr #0 %or ACE TEcho&ars

Bank #st in ;ce=s $(+ (tudents >0X

Bank *nd in ;ce=s $(+ (tudents :AX

Bank :rd in ;ce=s $(+ (tudents :0X

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Bank >4#0th in ;ce $(+ (tudents *AX

Bank ##th 4*0th in ;ce $(+ (tudents *0X

Bank *#th 4A0th in ;ce $(+ (tudents #AX

>or NTEH

O&*mpiad cho&ars

Bank #4#00 in O$(+,Jlmpiad (tudents A0X

Bank *004A00 in O$(+,Jlmpiad (tudents >0AX

Bank A004#000 in O$(+,Jlmpiad (tudents :0X

5elow Bank #000 in O$(+,Jlmpiad (tudents *0X

pecia&cho&arship

(%G5%GJ5% Beserved %ategor (tudents #0X

$eacher=s Ward #0X

7octorG+ngineers Ward #0X

(ingle Parent (tudents #0X

7eense Personnels Ward #0X

(iblings #0X

+" (tudents o ;ce $utorials #0X

%ompensator (cholarship to 7issatis/edstudents o other

#0X

coachings #0X

Additiona&/enets

(tudents having %lass --- ;ce $(+ %erti/cate AX

(tudents having %lass -Q ;ce $(+ %erti/cate AX

(tudents having %lass Q ;ce $(+ %erti/cate AX

Note : A tudent can a@ai& on&* one scho&arship =rom one categor*

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Response

-n business sense, the investments reuired are simple and clean. $he majorinvestment is in terms o human resource unlike tangible raw materials inother industries. +ducation is not onl one o the astest growing businessesin the service industr but also is a business which commands a lot orespect and acknowledgement rom diferent acets o the civili!ation

$he service industr has shown new business hori!ons to the world. -t is theservice industr which has multiplied the customer comorts and haschurned immeasurable bene/ts or the societ world over. +ducation industris one o the most eminent bright stars o service industr. ;part rom themonetar inducements, it is one those ew industries which has immensedevelopmental corollar or the societ.

(ince #EFE, ;%+ $utorials has come a long wa in clutching the ocean oopportunities which e"ist in +ducation and $raining.-n this age o /erce competition, onl the best succeeds. $his is true not just

or individuals, but also or institutions. - we have made it to the top, it issimpl because o our hard work sincerit, planning and blessings oalmight.However, we believe that we have just begun our journe towards becominga brand snonmous to ualit education world4over. ;ll big ventures in theworld are a result o big dreams and vision o individuals with humblebeginnings and cherished values, ollowed b proactive evaluation oopportunities and sstematic implementation o strategies

to provide --$, +ngineering ) &edical aspirants with the best o ualitativeand creative education

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+stablished in #EFE in %handigarh, When - Prakash ir . Has a winner attitude and appetite or challenge

A. Has sincerit in actions and commitment in outlook

@. Oeeds an honest, transparent and supportive work culture whichpromotes talent

Teaching ta; candidate who6

#. ;spires to make a career in teaching

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*. Has authorit over subject matter

:. Has good command over spoken +nglish

>. Has a winner attitude and appetite or challenge

A. Has sincerit in actions and commitment in outlook

Oeeds an honest, transparent and supportive work culture which promotestalent

Jur market is service market to serve student with education and training tocompete in the competition. &ore detail u will get rom our website.

;ssociation with the leading education brand name o -ndia &embership o a nationwide network

7etailed operations manual and processes to help ou unctionsmoothl and eKcientl

%enter management and acult training guidelines

Catest and updated stud material and curriculum

%ourseware ) promotional material

Oational level advertisement support

Begular site visits b representatives o ;%+ $utorials or ongoingmarketing, technical and academic support

5ansal classes

2-$3++

Besonance

;akash -nstitute ;llen %areer -nstitute

5rilliant $utorials

%areer Point

%areer Cauncher

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%orporate oKce (%J ::04:>0, (ector :>4; %handigarh. +"panded up toPunjab and Harana

- get mone rom man source to start up with a business. Personal mone,loans, amil support. Oow there are man ranchises o our business.

Private ownership so that decisions are smooth and uick with ever decision

discussed beore implementation with acilit.

We set our price b anal!ing our competitors price strateg. &an

competitors are there in market.

$here is * member o non4teaching staf in this branch who deals with

accounts. $he manage all the inormation related to accounts.

We use accounts receivables and paables in orm o bills ,receipt etc.

We mostl need accounting help to deal accounts and generate /nancial

reports,pro/ts,revenues etc.

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Des there was a business plan, it is ver useul to us. $he business plan is

changing according to change in market and demand.

- /rstl appl it to small scale then e"pand.

(taf and acult collection

(tudent attraction

Promotion

2acilities etc.

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6OT Ana&*sis

#. trengths: ;%+ $utorial is a national chain o coachinginstitute. $he compan has a strong network and haspresence in more than ort /ve cities with hundreds oemploees and thousands o students avail their acilitiesand knowledge.

;%+ is toda, the biggest coaching institute o northern -ndiawith man awards and accolades to back it up.

$he compan ofers a wide variet o oferings and streamsto its students so as to help them with their studies as wellas build their uture.

$he brand is known or its state o the arc acilities, thededicated teaching staf, and the hardworking emploees,the ualit o the education, the variet o oferings, thenotable industrial connections and its glorious histor.

$he compan has built a name or itsel in a mere twodecades and is now one o the leader and ront runner in its/eld. Providing the best services afordable prices is the kesuccess actor o the compan.

(trength o the compan is the ever4growing network andbranches o the compan which is growing at a much asterrate than its competitors currentl >A branches with moree"pansion in uture.

$he services o ;%+ are diferentiated according to diferentages as well the need and the convenience. 2or e"ample orstudents ma choose regular or weekend classes and canappl ater #0thor ##thor #*thstandard or even avail acilitor crash courses.

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$he brand value o the compan, ualit and dedication withproven results has proved to be great strength or thecompan.

*. 6ea$ness:7iferent branches o ;%+ do not ofer all theproducts or similar products. 2or e"ample at some brancheshave a lower eKcienc and pro/tabilit rate.

$he variation in the personals, their e"perience and thelocation o the acilit as well as the inrastructure and localcompetitors does have an efect.

$he compan is said to have a poor marketing strateg. $helag their competitors in this /eld and have paid or it with adecline in the total demand or their service. ;lso the donot have an media partners to promote or market theirbrand.

:. Opportunities:$he increasing demand or such services isan opportunit or the compan. ;lso the students preer the

need or guidance more these das.

%ertain acts on +ducation industr claim that over Bs.A000

crores o market remains untapped ever ear onl in this

sector onl. ;%+ $utorials is among the ew organi!ations

nationwide that has re4discovered and re4de/ned the

education market and can tap into these untouched markets.

>. Threats: 7ue to increasing number o competitors, the

customers o ;%+ can shit to other high ualit afordable

products ofered b some amous and established institutes

like 5ansal classes, 2-$3++, Besonance, ;akash -nstitute,

;llen %areer -nstitute, 5rilliant $utorials, etc.

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$he competitors have used marketing as a tool to establish

their name and build a brand and are being successul at it

as a result the total market share or ;%+ is decreasing.

;lso competitors ofer better salaries to teaching personalsand thus are able to attract them and the students as a

result.

$he change in culture and liestles as well as changingtrends can afect the sales o the compan.

$here are man competitors in the industr that pose threator the compan.

$he institutes like 5ansal classes, 2-$3++, Besonance, ;akash-nstitute, ;llen %areer -nstitute, 5rilliant $utorials, as otherbrands are ofering more variet and tailored services.5esides this international competitors and the localcompetitors are also a threat or the compan.

$he economic recession is another threat as it has afectedthe sales o the compan badl. People in the currenteconomic situation do not have much spending power.

Top Coaching Institute

5ansal classes ;ce tutorials 2-$3++ Besonance

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>acu&t*

5ansal classes ;ce tutorials

2-$3++ Besonance

tud* Materia&


2-$3++ Besonance

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Test


2-$3++ Besonance

Use=u&& =or e1ams


2-$3++ Besonance

Conc&usion

;%+ is a well4established brand and undoubtedl a leader o its/eld but with changing trends and increasing competition it needsto change as well so as to maintain its position as well as tosustain and increase its market share.

;lso it needs to develop appropriate marketing strategies so as tomake people aware about their oferings and their brand andattract them just like their competitors. $he also have need tomonitor and control ever branch so as to maintain a standardand not lag behind.

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/i)&iograph*

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