a.celli dots the i simply original! brand identity... · brand book 7 the a.celli logo is the...

A.Celli dots the isimply original!

THE BRAND IDENTITY OF THE A.CELLI GROUP OF COMPANIES

ACelli-brand-book-uk.indd 1 16/04/14 10.35

THE BRAND IDENTITY OF THE A.CELLI GROUP OF COMPANIES


4This manual contains information for the correct use of the A.Celli logo.

For the reproduction of the logo, please use the digital formats that can be downloaded from the appropriate download sections in the online version of this manual.

You can also download some useful documents for busi-ness communication, such as letterhead and templates for slideshows.

For any application of the logo which is not defined in this manual, please contact the A.Celli marketing department.

HOW TO USE THIS MANUAL


brand book

5

THE LOGO historical references 6 description and context 7

THE COLOURS colour references 8 colour reproduction 9 negative form 9 one colour reproduction 9

ERRORS TO BE AVOIDED 10

READABILITY OF THE LOGO protection space 11 minimum size 11

ERRORS TO BE AVOIDED 12

DOWNLOAD 13

TYPEFACE REFERENCES brand typeface 14 alternative fonts 14

STYLE REFERENCES 15

MULTILINGUAL RULES

SAMPLES business card 16 letterhead 17 envelops 18 notepad 19 with compliments 20 shopper 20 folder 21 ring binder 21 Powerpoint slideshow 22

INDEX


6

1993

2003

In 2014 it’s 70 years since Alvaro Celli opened his first machine shop, and the A.Celli Group has now decided to upgrade the institutional logo to highlight the new stra-tegic direction.

The first official logo design dates back to 1993. In 2003 A.Celli decided to drop the extension “mechanical indus-tries“ and to replace it with “paper“ and “nonwovens“, thus giving the new divisions an individual image that still retains the family feeling.

The 2014 update is by no means aimed at lessening the strength of the two companies that today represent the Group on the market. Instead, it seeks to underscore their capabilities, their complementary nature, the possi-bility of exploiting collaboration between the two worlds to the fullest, intersecting technologies and business.

With this new identity, not only is A.Celli communicat-ing the force of its history and experience, but also the flexibility and dynamism that have characterized its busi-ness approach in the last few years. Qualities that have become concrete in the ability to exploit the synergies between Paper and Nonwovens.

70 YEARS OF PROGRESS

HISTORICAL REFERENCES

Alvaro Celli


brand book

7The A.Celli logo is the expression of a strong link with the history of the group.

The restyling of 2014 renews the logo without affecting its identity and set of values , synthesizing forms and acting on the colors with simplicity and originality at the same time.

A.Celli has chosen the colour blue, synonymous of experi-ence, that in all its nuances is closely tied to wisdom and serenity. The colour of uniforms, sign of authority, blue is also the historic colour of workers, pillar of strength of every company. And also a colour that in communication transmits trust, truth and security. The new logo is a perfect balance between innovation and tradition, modernity and history, proven values together with a new approach to technology and to the markets.

For this reason, there is the dot on the i! A detail in red, stimu-lating color, sign of strength, passion, courage, zeal and en-thusiasm, qualities that represent the attitude of A.Celli.

RENEwiNG thE tRAditiON

DESCRIPTION AND CONTEXT


8

The A.Celli official brand colours are BLUE and RED. These can be reproduced with the indicated RGB and CMYK specifications, or by spot colour printing (PANTONE).

This page lists the percentages in CMYK, Pantone refer-ences and RGB codes for the web and video.

THE COLOURS

COLOUR REFERENCES

BLUE

CMYKC100 - M70 - Y40 - K60

PANTONE296C

RGBR43 - G69 - B93

REd

CMYKC20 - M100 - Y100 - K0

PANTONE200C

RGBR201 - G37 - B44


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As far as possible, for communications, the logo must be used in its colour version on a white background.

The logo in its colour version is reproduced only in positive.

The use of colours is allowed for a grey background up to 15%. For any other application, please use the logo in the negative form.

The one colour logo is used to make printing very economical or when printing is performed with a single colour.

COLOUR REPROdUCtiON

ONE COLOUR REPROdUCtiON

To be used on a black background, or on a grey back-ground of more than 70%.

In this form, the logo is completely white.

NEGAtiVE FORM

black max. 15%

black min. 70%

white

black


10

NO

ERRORS TO BE AVOIDED

YES

The preferred use of the logo for communications is the version on a white background.

It is not allowed to use the A.Celli logo on coloured backgrounds, with the ex-ception of special cases to be evaluated from time to time.

For backgrounds of over 70% grey, use the white negative form.


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The general rule is to leave a border of white space around the logo that is 1/2 of its height.

In this area there should be no type nor other graphic ele-ments.

READABILITY OF THE LOGO

PROtECtiON SPACE

The logo can be reproduced with a minimum width of 17.5 mm.

Above this size, there are no limitations of scaling.

MiNiMUM SiZE

1

2

1

17.5 mm


12

Use the logo or parts of it in outline mode.

Warp, flip or rotate the logo, changing its aspect ratio.

Change the institutional colour palette.

Use the logo in a frame.

Add drop shadow to the logo.

dO NOt

ERRORS TO BE AVOIDED

This page shows examples of unacceptable logo use.


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Click next to the desired file to download the logo A.Celli.

The download of the logo in different versions is available in PDF vector format and JPG raster format, at a resolution of 300 dpi.

Please note: for large scaling and for special uses (etchings, engravings, etc.) always use the PDF vector version.

FOUR COLOUR - CMYK

ONE COLOUR

NEGAtiVE - whitE

DOWNLOAD

17.5 mm

17.5 mm

17.5 mm

JPG

JPG

JPG

JPG

JPG

JPG

JPG

JPG

JPG

PDF

PDF

PDF

PDF

PDF

PDF

PDF

PDF

PDF

30 mm

30 mm

30 mm

45 mm

45 mm

45 mm


14

In the event that the Helvetica font is not available, it can be replaced with the Arial font (Windows operative system).

For texts on print material or different forms of communi-cation, it is advisable to use the Helvetica font (light, light italic, medium, medium italic, bold, bold italic).

For example, the typeface used in this document is:

Title> Helvetica Bold 14 pt, 16 pt leading

Subtitle> Helvetica Bold 11 pt, 90% vertical scale, 14 pt leading

Paragraph> Helvetica Light 11 pt, 90% vertical scale, 14 pt leading

ALtERNAtiVE FONtS

BRANd tYPEFACE

TYPEFACE REFERENCES

HELVETICA LIGHTabcdefghilmnopqrstuvzABCDEFGHILMNOPQRSTUVZ1234567890

HELVETICA MEDIUMabcdefghilmnopqrstuvzABCDEFGHILMNOPQRSTUVZ1234567890

HELVETICA BOLDabcdefghilmnopqrstuvzABCDEFGHILMNOPQRSTUVZ1234567890


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The first A.Celli language is British English.

In documents with multiple languages , the texts in English are positioned on the left or on top of other languages.

The name A.Celli has a dot after the A, no space between the dot and the C, and in normal version the A and the C are always capitalized. The group consists of several A.Celli companies. For their names the examples below must be followed, paying attention to upper/lowercase letters and punctuation.

A.Celli Paper s.p.a.

A.Celli Nonwovens s.p.a.

A.Celli International inc.

A.Celli Shanghai Machinery co. ltd.

etc.

In business texts, the correct practice is to write, when men-tioned first, the name of the company in question in its full form, for example A.Celli Paper s.p.a. In order to improve the style and readability of the document, the form can be shortened in subsequent mentions, by only repeating the name A.Celli.

Click to download the RTF version of the electronic signature.

You must strictly conform to the formats specified in the example.

Example for the correct e-mail signature

MULtiLiNGUAL RULES

hOw tO wRitE A.CELLi

hOw tO ShORtEN A.CELLi

dOwNLOAd

ELECtRONiC SiGNAtURE

STYLE REFERENCES

Name SurnameOccupationA.Celli ...Address xxx, 000000 Location (xx) - CountryPhone: +39 000 000000Mobile: +39 333 3333333 (optional)Skype: xxxxx (optional)E-mail: [email protected]

The contents of this email are intended exclusively for the addressee indicated in the heading. Anyone who receives this communication by mistake is invited to please inform us by sending an email to the sender’s address above. Thank you.

RTFElectronic signature


16

SAMPLES

The size of business cards is 90 x 50 mm.

The body text is reproduced in print with dark grey PANtONE 432U.

Business cards are always in English except for the offices that also need the local version (A.Celli Shanghai). In this case, the cards will be double-sided.

Be careful to report the addresses and telephone numbers according to the internationally recognized regulations.

(see examples on the left)

BUSiNESS CARd

A.Celli Paper s.p.a.Via del Rogio, 17 - 55012 Tassignano (LU) ItalyPhone: +39 0583 984426 - Fax: +39 0583 984428 - www.acelli.it

A.Celli Nonwovens s.p.a.Via Romana Ovest, 252 - 55016 Porcari (LU) ItalyPhone: +39 0583 21171 - Fax: +39 0583 299340 - www.acelli.it

A.Celli International inc.7551 Wiles Road, Suite 202 - Coral Springs, Florida 33067 U.S.A.Phone +1 954 255 2180 - Fax +1 954 255 2183 - www.acelli.it

A.Celli Shanghai Machinery co. ltd.928 Jiugong Road, Jinshan Industrial ZoneShanghai 201506, China Phone: +86 21 67225070 - Fax: +86 21 67225073

Mobile: +39 333 0000000 (optional)E-mail: [email protected]: (optional)




Name SurnameOccupation




For some departments it is useful to add the VAT number

A.Celli Paper s.p.a.Via del Rogio, 17 - 55012 Tassignano (LU) ItalyPhone: +39 0583 984426 - Fax: +39 0583 984428 - www.acelli.itVAT: 01886530466


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The letterhead may be the ISO A4 (210 x 297 mm) or American “letter” format (216 x 279 mm - 8.5 x 11 inch).

The body text is reproduced in print with dark grey PANtONE 432U.

The letters will have one opening page and numbered fol-lowing pages.

LEttERhEAd

DOC

DOC

DOC

DOC

A.Celli Paper s.p.a. - DIN A4

A.Celli International inc. - letter USA

A.Celli Nonwovens s.p.a. - DIN A4

A.Celli Shanghai Machinery co. ltd. - DIN A4

00

A.Celli Paper s.p.a.Via del Rogio, 17 - 55012 Tassignano (LU) Italy - Phone: +39 0583 98441 - Fax: +39 0583 984441www.acelli.it - E-mail: [email protected]. IMPR. - C.F. - P. IVA 01886530466 - Cap. Soc. € 500.000 i.v. - R.E.A. LU 179024 - M. LU 021718


18

SAMPLES

StANdARd ENVELOPES

230 x 110 mm

162 x 114 mm

For other envelope sizes, please contact the marketing department.

A.Celli Paper s.p.a. - Via del Rogio, 17 - 55012 Tassignano (LU) Italy

A.Celli Paper s.p.a. - Via del Rogio, 17 - 55012 Tassignano (LU) Italy


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NotepadSize: closed 210 x 297 mm (+3 mm back);open 423 x 297 mmSpecifications: 4 pages cover - pad of 25 pages - pad is glued to the 3rd cover page - rear side is reinforced with cardboardMaterial: cover 250 gms - pad 80 gms

NOtEPAd

Minerva pocket notepadMinerva formatSize: 67 x 120 mm

Please note:The institutional material may be customized for each and every company, event or promotional campaign. Please contact the A.Celli marketing department to provide you with the layout for any custom material required.

A.Celli Paper s.p.a.Via del Rogio, 17 - 55012 Tassignano (LU) ItalyPhone: +39 0583 984426 - Fax: +39 0583 984428E-mail: [email protected]

A.Celli Nonwovens s.p.a.Via Romana Ovest, 252 - 55016 Porcari (LU) ItalyPhone: +39 0583 21171 - Fax: +39 0583 299340E-mail: [email protected]

A.Celli International inc.7551 Wiles Road, Suite 202 - Coral Springs, Florida 33067 U.S.A.Phone +1 954 255 2180 - Fax +1 954 255 2183E-mail: [email protected]

A.Celli Shanghai Machinery co. ltd.8D, Building 1, Huayuan Mansion 3500Kaixuan Road - Shanghai, China, Zip 200030Phone: +86 21 64870654 - Fax: +86 21 64872928E-mail: [email protected]

www.acel l i . i t

www.acelli.it

www.acel l i . i t





www.acel l i . i t


20

SAMPLES

ShOPPER

with COMPLiMENtS

with compliments

Please note:The institutional material may be cus-tomized for each and every company, event or promotional campaign. Please contact the A.Celli marketing depart-ment to provide you with the layout for any custom material required.

Slogan lorem ipsum

Size: 130 x 130 mmon watercolour cardboard 300 gr/mq


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RiNG BiNdER

FOLdER

www.acelli.it





www.acel l i . i t


22

16:9

16:9DOWNLOAD PPT

SAMPLES


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Click to download the customizable template in 16:9 wide-screen version or 4:3 version for pc monitor.

The Powerpoint download consists of 5 pages only. The marketing department will be pleased to give its contri-bution to further optimize page layouts according to your needs.

POwERPOiNt SLidEShOw

4:3

4:3DOWNLOAD PPT


70 YEARS OF EXPERIENCE FOR A DEDICATED SERVICENOW AND TOMORROW

THE A.CELLI GROUP OF COMPANIESwww.acelli.it


a.celli dots the i simply original! brand identity... · brand book 7 the a.celli logo is the...

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