Empowering Women – TOGETHER!

Achieving a breakthrough forSuccessful Membership Growth

Proposed Goals 3: ZI builds & sustains a vibrant global membership

Zonta engages the next generation of gender equality advocates

Implement plan to transition of Golden Z Club members & former scholarship recipients to full Zonta membership in cooperation with districts

& clubs

Membership strategies & materials to be developed & tailored for different parts of the

world

Proposed Goal 3 : ZI builds & sustains a vibrant global membership

Clubsrecruit&retaincommitted &skilled members

Districtsshowanetmembershipgrowthofatleast+5%comparedtopreviousbiennium

Districtsachieveanetincreaseofatleastoneadditionalclubduring2016-2018biennium

Recruit To Retain

Vibrant

Skilled

Committed

Membership figures for 2014-2016

• As of 31 May 2016, ZI has 29,677 members. When compared to 31 May 2014:

Membership Trends – 2004 to 2016

33,320 33,279 33,24032,822 32,686

31,89431,457

31,114

30,51130,183

29,826 29,712 29,677

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Membership Figures for 2014 - 2016Continent May 2014 May 2016 Net Change

Africa 372 361 (3.0%)

Asia 4,617 4,782 3.6%

Australia / New Zealand 3,125 3,123 (0.06%)

Europe 13,736 13,198 (3.9%)

North America 8,508 8,026 (5.6%)

South America 185 187 1.1%

Membership figures for 2015 - 2016• Districts with positive growth:

District %Increase District % Increase17 11.56% 23 2.53%10 9.6% 22 4.09%26 7.35% 2 1.39%24 6.89% 4 1.36%32 3.56% 28 1.31%7 3.08% 27 1.17%

Mongolia 3.03%

Membership figures for 2014-2016

• Between June 2014 & May 2016, 20 new clubswere chartered, but 25 clubs have disbanded

• 3 e-clubs were chartered• ZI figures show that there are 29 clubs under

formation :– Europe: 12– North America: 7– Asia: 6– Australia/New Zealand: 2– South America: 2 – 3 e-clubs

Membership figures for 2014-2016

• Our Z & Golden Z Clubs have been a large success – Chartered 65 Z & Golden Z Clubs

• As of 31 May 2016, Zonta has 222 Z Clubs & 102 Golden Z Clubs

• As 31 May 2016, 258 members have resigned mid-year

Involve club members from day

one

Agree on target groups for recruitment

Discuss on team building, mentoring

Achieve harmony, integration within

club

Prepare your club for healthy recruitment

Essentials for Successful Recruitment

Essentials for Successful RecruitmentTarget groups

Born 1946-196452-70 years oldProsperity, goal oriented, own choice, team building, positive, adaptive, have time for volunteering.

Born 1965-198035-51 years oldAutonomy, contribution, recognition, job competition, balance between work & life, and technically competent.

Born 1980-199416-34 years old Self expression, marketing and brands, well

educated & well protected, fear living poorly,

less job commitment.

Essentials for Successful RecruitmentReasons for joining Zonta

Advocacy

• “Zonta provides the platform for me to advocate effectively for women’s rights.”

Service

• “I joined Zonta because I heard a friend tell me about all the projects in which she participated that helped so many women.”

Frienship&

Recognition

• “ I continue to renew my membership despite being retired, because I enjoy the social network, the evening out with friends, and although not as active maybe, I feel my ideas are accepted and valued.”

Essentials for successful RecruitmentMatching Membership Benefits to Needs

What the club is looking for versus what the potential members want? Matching Membership Benefits to Needs :

• Belief in Zonta’s mission of empowering women through service & advocacy

• Be a part of an international organization• Network with professionals in the community/fellowship with like- minded

individuals• Connect and learn from professionals further ahead in their careers• Give back to others through service• Attraction/desire to be involved with a club’s specific service

project/fundraiser• Learn about how to be an advocate for women’s rights and gender

equality• Learn about things like UN Women, Sustainable Development Goals,

Istanbul Convention, CEDAW, current gender equality data/report• Advocate on specific topics like equal pay, childcare, etc.at the state and

federal level

Essentials for successful RecruitmentMatching Membership Benefits to Needs

• Fundraise for a cause that matches philanthropic view• Support scholarships to women and girls• Support for Zonta International’s International Service projects and ZISVAW

(Zonta International Strategies to end Violence Against Women)• Support the Zonta Says No to Violence Against Women activities• Learn new skills outside of regular job (accounting, writing, social media, event

planning, marketing, etc.)• Practice soft skills (greeting, networking, relationships, public speaking)• Desire to be a part of a solution• Be needed somewhere that counts and cares (people will miss you if not

there)• Need for relationships outside of work and family• Desire to get out of the house (leave kids with others)• Be a part of a forum where adding your voice matters

Where to look for your ideal Zontains• In your business dealings• Among office colleagues• Personal friends & social

contacts• Among former classmates,

teachers & school administrators

• In the news• Among professional contacts,

other professional organizations

• Within the church community• Sports mates• On social media

• Community leaders or elected officials

• Chamber of Commerce• Former Zontians• Former members of Z &

Golden Z clubs• Former award recipients• Other charitable organizations• Hobby groups• Speakers at various events• Event organizers/sponsors• Schools, universities, hospitals,

like minded organizations • Web communities

Successful Recruitment is not the end of the story. We must Recruit to Retain

ReachOut

Receive

ReinforceRecognize

Retain

Develop ENGAGEMENT in Membership Life Cycle

On board-Special welcome &

introduction

Mentoring, orientation, Zonta

knowledge, integration, solidarity,

harmony

Participation in advocacy, service,

fund raising projects

Networking, member-helping-member, friendship, career

development

Train, acknowledge,

empower, motivate to join leadership

Enrich the Zonta Experience Membership matters do not stand aloneMembers will stay upon a vibrant club life

Well conducted meetings with

interesting speakers

Exciting fund raising &

fellowship activities

Quality service & advocacy

projects

Awards & scholarships for women &

girls

Credibility & visibility in

local community

Understand the international dimension of

Zonta

Use your creativity in implementation

Include the

personal touch

Show extra care & concern

Show passion &

enthusiasmUse variety & diversity

District 5 Membership Initiatives• Exceed ZI Membership Goal of 5% Growth and one

additional club• LEAD Task Force

– Governor Joyce Combs, Lt. Governor Margot Hoffman, Area 1: Diane Kaiser, Area 2: Connie Roesch, Area 3; Anne Marie Smith, Area 4: Sharon Coffman

– Exploring potential opportunities• Tiffin, Ohio• Parkersburg, WV• District e-club