achieving a winning digital user experience with real world testing
TRANSCRIPT
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05/03/23 1© 2015, Perfecto Mobile Ltd. All Rights Reserved.
Achieve a Winning Digital User ExperienceIntroducing Real World User Condition Testing
Rainer GawlickPresident, Perfecto Mobile
Julie AskVice President, Principal Analyst – Forrester Research
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A few housekeeping items
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Problem
05/03/23 3© 2015,Perfecto Mobile Ltd. All Rights Reserved.
The Digital Reality
Users expect apps to work in the mobile moment
(regardless of conditions)
Failure to satisfy is costly
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Digital QualityA Working Definition
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A Working Definition of Quality:
Designed for mobile moments & works in the moment of truth
Useful
Context Aware
Functional
Available
Responsive
Delightful
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The Real World
Your users may not engage with you in the conditions you planned for…
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05/03/23 6© 2015, Perfecto Mobile Ltd. All Rights Reserved.
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Perfecto Wind Tunnel
Easily bring your end user experience into the lab
Offer a test environment that expands coverage to real world user conditions
So that,1.User experience blind spots are exposed2.Mobile-user expectations are met3.Business outcomes are assured
05/03/23 7© 2015,Perfecto Mobile Ltd. All Rights Reserved.
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Meet Georgia
05/03/23 8© 2015,Perfecto Mobile Ltd. All Rights Reserved.
• Georgia• 47 year old high income, corporate road
warrior living in Manhattan
• Traits• Network: Constantly connected, frequent
network switches across various WiFi and cellular networks
• Brand of choice: Apple• Device(s): phone, tablet & Smartwatch• App loyalty: Intense social user, WhatsApp,
Mobile Banking and PO & Expense Report approvals
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User Condition Profile #1
05/03/23 9© 2015,Perfecto Mobile Ltd. All Rights Reserved.
• Georgia• 47 year old high income, corporate road
warrior living in Manhattan traveling to San Fran & London
• Traits• Network: Constantly connected, frequent
network switches across various WiFi and cellular networks
• Brands of choice: Apple & Verizon• Device(s): iPhone 6S, Smartwatch & iPad Pro• App loyalty: Intense social user, WhatsApp,
Mobile Banking and PO & Expense Report approvals
Location
Verizon cellular
Device coverage
Background apps
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Summary
• Digital Reality• Quality• Real World Conditions• Maturity• Wind Tunnel
05/03/23 10© 2015, Perfecto Mobile Ltd. All Rights Reserved.
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Thank You! And please complete the survey.
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