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The Greatness Challenge ACHIEVING ORGANIZATIONAL GREATNESS THROUGH GREAT LEADERS, EFFECTIVE INDIVIDUALS, AND FOCUSED EXECUTION.

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Page 1: Achieving orgAnizAtionAl greAtness through greAt...We enable greatness in people and organizations everywhere. Our vision Our vision is to profoundly impact the way billions of people

The Greatness Challenge

Achieving orgAnizAtionAl greAtness through greAt

leAders , e ffect ive individuAls , And focused execution .

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Organizational Greatness. After over 20 years of working with the majority of Fortune 500 companies, FranklinCovey has identified four basic outcomes of greatness. While many organizations show evidence of one or more of these outcomes, all of them are needed. Lacking even one of them, an organization’s ability to grow and flourish is drastically diminished.

Organizational Greatness1. sustained superior

Performance2. loyal customers3. engaged employees4. distinctive contribution

The Challenge of Greatness

“Good” may be good enough for some.

But most of us want more than that.

Something inside us makes us want to be better than good. We want to be part of a team whose members, even years later, will be remembered for what they accomplished. We want to go for greatness!

At FranklinCovey, our passion and mission is to enable greatness in people and organizations everywhere. And we have studied the topic of great performance at perhaps an unprecedented level.

We have been privileged to work with thousands of organizations striving to achieve it. We have gone deep inside the operations of more than 500 of these organizations, examined and synthesized the data from more than 225,000 survey respondents, and worked with and analyzed more than 2,000 work teams. We wanted to understand what constitutes great performance, what gets in the way of it, what conditions are necessary for it, and what a leader’s role is in achieving it.

As a result, we have learned a lot about the topic of organizational greatness and what does and doesn’t matter in getting there. For example:

•The“strategichand”dealttogreatperformerswasnotmaterially different from that dealt to good performers. Great performers simply did more with the hand they were dealt.

•Therearepocketsofgreatperformanceineveryorganization, and the great performers didn’t typically have more basic know-how than good performers. Great performers were simply much more successful at institutionalizing what they did know. They were better at execution; better at reducing inconsistency and getting the middle 60 percent of their operations—their core performers—to operate at levels much closer to that of their top performers.

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BOB WHITMAN Chairman and CEO

FranKLinCOVEY

What Is Greatness?

While absolute financial or operating performance is often the only “measure of greatness” people look at, our research shows that great organizations always produce four key “outcomes.” These four outcomes produced by great performers are:

•Sustained superior performance. They succeed financially, or operationally, in both the short and long term—and not just on an absolute basis, but relative to their market potential or the hand they’re dealt.

• Intensely loyal customers. They earn not only the “satisfaction” of their customers, but their true loyalty.

•Highly engaged and loyal employees. The people who work at great organizations are more than satisfied—they are energized and passionate about what they do.

Moving the Middle. Every company has top, middle, and low performers. By leading the “core” (middle 60 percent) of operations toward the top, companies can achieve great results.

1

•Distinctive contribution. They do more than “business as usual”—they fulfill a unique mission that sets them apart from the crowd.

These four outcomes are measurable, unmistakable, and attainable by any organization.

The Rewards of Greatness

Why would an organization “go for greatness”? Why not settle for merely being good? What is the value of meeting the greatness challenge?

It turns out that the rewards of achieving this rare level of success are enormous. Great organizations:

• Are50percentmoreprofitablethantheirpeers.

• Growmorethantwiceasfastastheirpeers.

• Wintheloyaltyofallstakeholders,whichmakesiteasier to continue to win in the future.

Beyond these rewards, there is something deeper and more meaningful: the reward that comes only to those who have truly paid the price to excel.

Bob Whitman,Chairman and CEO, FranklinCovey

lOW MedIuM HIGH

peRfORMANce

move the Core

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Why FranklinCovey?

cO

sT

franklincovey

Traditionalconsulting

R e s u l T s

Traditional Training

Typically, when organizations look for help to implement strategy or improvements, they hire management-consulting firms or look to traditional training solutions. The problem is, not only is traditional consulting costly, it typically only impacts upper management and seldom changes behavior in the rank and file of the organization. On the other hand, traditional training is much less expensive; however, it too often becomes yet another “program of the month” and makes no significant impact on results. FranklinCovey offers a third alternative—a unique blend of training and consulting that produces high-impact results at a relatively low cost.

What Makes franklincovey distinctive?

How’s franklincovey different from Traditional Training?

• Solutionsbasedontimeless,universal principles.

• Superiortrainingexperienceforparticipantsthatconnectsbothintellectually and emotionally.

• Thehighest-quality,award-winning training offerings in the world.

• Curriculumsupportedbyextensiveinvestmentsannuallyin research and development.

• Contentbasedonbest-sellingbusinessbooksthattogetherhave sold over 32 million copies worldwide.

How’s franklincovey different from Traditional consulting?

• Aprocessthattransferscapabilityandeliminateslong-term consulting dependence.

• Broad-applicationsolutionsthrough every level of the organization,notexclusivelysenior leadership.

• Auniqueapproachofcertifyingmanagers to drive results at the business-unitlevel.

• Aquantifiableconsultingprocessthat integrates metrics and measures throughout its design.

• Replicablemethodologythatspecificallydealswith“howtoget things done.”

BeHAvIOR

ResulTs

pRINcIples

pARAdIGMs

see

dOGeT

paradigms and principlesTheresultsyouGETcomefromwhat you dO. in turn, what you DOisbasedonhowyouSEEthe world around you—your “paradigm.” When your paradigms are in line with correct principles, youbehavedifferentlyandgetbetterresults.

frankincovey’s solutions Help people see differently: The first step to change

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FranklinCovey(NYSE:FC)isagloballeaderineffectivenesstraining,productivitytools,strategyexecution,andassessmentservicesfororganizationsandindividuals.FranklinCoveyhelpscompaniessucceedbyunleashingthepoweroftheirworkforcestofocusandexecuteontopbusinesspriorities.Clientsinclude90percentoftheFortune 100, more than 75 percent of the Fortune 500, and thousands of small and mid-sizedbusinesses,aswellasnumerousgovernmententitiesandeducationalinstitutions.OrganizationsandindividualsaccessFranklinCoveyproductsandservicesthroughcorporatetrainingandconsulting,licensedclientfacilitators,one-on-onecoaching,publicworkshops,catalogs,retailstores,andwww.franklincovey.com. FranklinCoveyhasnearly1,500associatesprovidingprofessionalservicesandproductsin over 140 countries.

FranklinCovey AGlobalCompany

1990 International offices are established by the Franklin Institute and Covey Leadership Center.

1984 The Franklin Institute is founded to offer training and consulting services. The first Franklin Day Planner is printed.

Our History

1989 The 7 Habits of Highly Effective Peopleispublished,

and Covey Leadership Center is founded.

1992 The Franklin Institute changes its name to Franklin Quest, files for initial public offering, and is listed on the New York Stock Exchange.

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2006 The 7 Habits of Highly Effective People reaches 275 weeks on The New York Times best-seller list. The book has been translated into 36 languages and was voted the most influential business book of the 20th century.

Global capability Withdirectofficesandlicenseesrepresentingvirtuallyeverymajorgeographicalregion,FranklinCoveyoperatesinmorethan140countriesandconductsbusinessinmorethan30languages. Our drive for greatness is universal.

2007 FranklinCovey launches its Leadership: Great Leaders, Great Teams, Great Results solution.

2007 More than 5 million people throughout the world use the FranklinCovey Planning System, either paper or electronic.

1997FranklinQuestand Covey Leadership Center merge, creating FranklinCoveyCompany.

2003 FranklinCovey launches its Focus and Execution solution, including its

xQ (Execution Quotient) assessment and The 4 Disciplines of Execution.

2004 The 8th Habit: From Effectiveness to

GreatnessbyStephenR.Coveyispublished.

2002 FranklinCoveyenters its 100th country,

makingittheworld’sforemostglobaltraining

andconsultingfirm.

2005 FranklinCovey expands globally,

opening its 11th office in India and its 4th

office in China.

1. commitment to principles. We are passionate aboutourcontentandstrivetobemodelsoftheprinciples and practices we teach.

2. lasting customer Impact. We are relentless aboutdeliveringonourpromise to our customers. Our success comes only with their success.

3. Respect for the Whole person. We value each other and treat each person withwhomweworkasatrue partner.

4. profitable Growth. We embraceprofitabilityandgrowthasthelifebloodofour organization; they give usthefreedomtofulfillourmission and vision.

Webelieve:1.Peopleareinherentlycapable,aspiretogreatness,andhavethe

power to choose.

2. Principles are timeless and universal, and are the foundation for lasting effectiveness.

3.Leadershipisachoice,builtfromtheinsideoutonafoundationofcharacter.Greatleadersunleashthecollectivetalentandpassion of people toward the right goal.

4.Habitsofeffectivenesscomeonlyfromthecommitteduseofintegrated processes and tools.

5.Sustainedsuperiorperformancerequiresafocusonachievingresultsandonbuildingcapability.

Our foundational Beliefs

Our values

Our MissionWeenablegreatnessinpeopleandorganizationseverywhere.

Our visionOurvisionistoprofoundlyimpactthewaybillionsofpeoplethroughouttheworldlive,work, and achieve their own great purposes.

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How do you achieve greatness?

Great leaders

Leaderswho:1. inspire trust.2. Clarify purpose.3. align systems.4. Unleash talent.

effective Individuals

Individualswho:1. are focused and disciplined.2. are trustworthy.3.Possessgoodbusinessjudgment.4. are proactive in attitude

and actions.5.Workwellwithothers.6. are good listeners and

communicators.

Institutionalized focus and execution

Organizational processes and disciplinesthatcreate:1. Clarity2. Commitment3.Translation4.Enabling5.Synergy6.Accountability

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Organizational Greatness

Anorganizationthatposesses:1.SustainedSuperiorPerformance2. Loyal Customers3. Engaged Employees4.DistinctiveContribution

To build a great organization, you need great leaders and effective people who execute the organization’s mission with excellence.

• Greatleaderswhoinspiretrustareessential.Withoutthem,thereisnovisionofwheretogo—norstrategynorsystemsforgettingthere.Butgreatleadersaren’tenough.

• Effectiveindividualsareessential.Withouteffectivepeople,theorganizationisdestinedformediocrityorworse.Buteffectiveindividualsaren’tenough.

• Withoutasharedprocessforfocusingonandexecutingtheorganization’smission,themostinspiredandcapablepeoplefallshortofgreatness.Butwithsuchaprocess,great people can build something important and enduring.

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FranklinCovey SolutionsToday’s Challenges

The Individual-effectiveness challengeJobsgetcut.Resourcesareeliminated.Buttheworkremains.Today’semployeesareexpectedtoputinmoreandmoretimejusttomaintainacceptableproductivity.It’smoreforless.Considerthesechallenges:

• longer workdays.U.S.workersworkthreeweekslonger per year than 20 years ago.

• Heavier work loads. 53% say they are “overwhelmed” atworkand,becauseoftechnology,areneverreally“offthejob.”

• Information overload on the average worker. 75billione-mailmessagesaresenteachday.

• The communication gap. When surveyed, only 46% of respondentsstatethatteammembersdiscusstoughissuescandidlyandonly32%believetheirteamsactivelyseekoutdifferingviewpoints.

The execution challenge Executionremainsthegreatunaddressedissueinorganizationstoday.Considerthesechallenges:

• Weak performance.Onaverage,only13%ofpubliccompaniesintheUnitedStatesmeetyearlyfinancialexpectations.

• failed strategies. 70% of strategic initiatives either failorareabandoned.

• lack of alignment.Only19%ofworkerssaytheycaneffectivelytranslatethecompany’stopgoalsintotheworktheydo.

The leadership challengeThe Knowledge Worker Age needs great leaders who engage people’s heads and hearts, not just their hands. But most leaders still use Industrial Age management practices. consider these challenges:

• succession crisis. By2018,60%ofexperiencedU.S.leaderswillleavetheworkforce.

• underused talent.Over50%ofworkerssaytheyhave“far more talent, intelligence, and creativity” than theirjobsallowthemtouse.

• Weak management skills. Thenumberonereasonpeopleleavetheirjobsisbecauseofapoorrelationship with their manager.

LQ™ (Leadership Quotient)LQ is a 360° assessment survey that measures how well leaders practice the 4 Imperatives of Great Leaders: inspire trust, clarify purpose, align systems, and unleash talent. LQ includes a pre- and post-assessment.

LEADERSHIP: Great Leaders, Great Teams, Great Results™Equip your leaders and managers with the mind-set, skill-set, and tool-set necessary to unleash the talent and capability of their teams to achieve your organization’s highest priorities.

Great leaders

The 7 Habits® Benchmark AssessmentA 360° assessment that measures personal and interpersonal effectiveness. Includes a detailed action plan.

The 7 Habits® Signature ProgramSet the foundation for professional effectiveness—increasing productivity, restoring balance, and developing greater maturity and responsibility.

The 7 Habits Maximizer™Attend a workplace-focused renewal program for 7 Habits alumni.

The 7 Habits for Associates™Learn the 7 Habits core concepts in a one-day format for hourly or frontline employees. Includes self-assessments.

effective Individuals

xQ® (Execution Quotient) Assessment ServiceGauge how well your organization focuses on key priorities and guides improvement at the individual, team, and organizational levels.

The 4 Disciplines of Execution™: Manager CertificationCreate a culture of execution through certifying all of your managers in a process that equips them to become execution “experts.”

Institutionalized focus and execution

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The 7 Habits for Managers™Use the 7 Habits to help new and experienced managers meet today’s management challenges including conflict resolution, performance management, accountability, trust, execution of goals and strategy, and collaboration.

Executive Leadership SummitPrepare executives to lead effectively in the Knowledge Worker Age. This five-day retreat is FranklinCovey’s premier senior-level leadership-development program.

Sales Leadership CoachingPrepare sales leaders to excel at their three roles—Plan Leader, Deal Facilitator, and Talent Accelerator—and help their sales force deliver sustained superior results.

LEADERSHIP: FoundationsA one-day workshop, Leadership: Foundations will help you prepare future leaders in your organization to take on expanded roles and responsibilities.

LEADERSHIP: Great Leaders, Great Teams, Great Results™ for the Public SectorBased on FranklinCovey’s Leadership program, this version has been tailored to specifically address the unique needs of leaders in government, education, and nonprofit agencies.

Writing Advantage® and Technical Writing Advantage™Learn business-writing standards that yield clear, well-crafted documents.

Presentation Advantage®Present with credibility, engage audiences, and ensure delivery of your message.

Meeting Advantage™Hold high-focus meetings with increased accountability and productivity.

Helping Clients Succeed™Transform salespeople into trusted business advisors who are maniacal about helping clients succeed and delivering lasting sales results.

FOCUS™: Achieving Your Highest PrioritiesHelp employees clarify, focus on, and execute their highest priorities based on the FranklinCovey Planning System. Includes the FOCUS pre and post self-assessment.

FOCUS for Microsoft® Outlook® and IBM Lotus Notes®Integrate FranklinCovey’s productivity and time-management principles with Microsoft Outlook or IBM Lotus Notes.

Championing Diversity™Leverage diverse contributions and experiences to maximize your work force’s creativity.

Project Management™Employ a proven four-step decision-making process to improve focus and execution on projects.

What the CEO Wants You to Know: Building Business Acumen Educate employees on financial concepts crucial to building a successful organization.

Sales Execution Consulting and CoachingDevelop disciplined and consistent sales execution at the organizational, leadership, and individual levels to dramatically improve sales performance.

The 4 Disciplines of Execution™: Team Work SessionHelp a specific team achieve a high-priority goal or objective and deliver breakthrough results.

The 4 Disciplines of Execution™: Skills WorkshopTeach your employees the foundational skills and principles underlying the 4 Disciplines.

Institutionalized focus and execution

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Great leaders

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“Leadership is communicating to people their worth and potential so clearly that they come to see it in themselves.”

—Dr. Stephen R. Covey, The 8th Habit

Anyonecantellyouthereisacleardifferencebetweengreatleadersandcompetentmanagers.Butnoteveryoneagreesonthedefinitionofagreatleader.Aregreatleadersmeasuredbytheresultsthey’veachieved?Thescopeoftheirresponsibilities?Theirefficiency?Whateverthestandardsofjudgingleadershavebeen,they’rechanging.IntheKnowledgeWorkerAge,leaderswillnotjustbeevaluatedbyachievement,butbythetrusttheyengenderandthesystemstheyimplementtoensurelong-termsuccess.Leaderswillbeassessedbytheirabilitytodefineclearpurposesandunleashtheuniquecontributionofeachmemberoftheirworkforcetowardthoseobjectives.FranklinCovey’sleadershipsolutionswillhelporganizationsinstillaKnowledgeWorkerAgeleadershipframework,creatinganenvironmentinwhicheverydaycompetencycanbetransformedintotruegreatness.

Great Leaders

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Great leaders

WeareinatransitionfromtheIndustrialAge—whenleaderswereauthoritarian,bureaucratic,andcontrolling—totheKnowledgeWorkerAge.PeterDruckersumsitupthisway:“Untilveryrecently,itwastakenforgrantedthatmostpeopleweresubordinateswhodidastheyweretold.Theadventoftheknowledgeworkerischangingthis,andfast….Andforthischange,managementistotallyunprepared.”Workerstodayseethemselvesasvolunteers.Theyarebettereducatedandhavefarmorechoicesaboutwheretoinvesttheirenergies.Thegreatleaderistheonewhocanunleashratherthanrepressthoseenergies.

franklincovey leadership solutions

• Developleaderswhocanunleashthetalentoftheirteamstowardyourorganization’shighestpriorities.

• Buildasolidfoundationofcompetenciesthatwillhelpyourmanagersachieveunprecedentedresults.

• Createacultureoftrustthatwillfuelprofitability,growth,andproductivity.

• Establishenduringsystemsthatensuresuccesslongafteryourleadershavemovedon.

Four Chronic Problems of Industrial Age Leadership. Can Industrial Age Leaders Cope With Challenges Like These?1. Trust in leaders at historic lows. Just when the payoff for trust

was never higher, we have wary customers, hesitant partners, a cynical public, and suspicious employees.

2. Strategic uncertainty. Challenges that once took years to materialize now arise overnight; competitive advantages vanish, governments vie for capital and talent; hyper-paced technological change means that someone on the other side of the world just turned your business on its head.

3. An ominous shortage of experienced leadership. In some organizations, throngs of leaders are retiring; other rapidly growing companies lack qualified leaders. The result? Inconsistent execution, weak decisions, unfulfilled people, and missed opportunities.

4. The war for talent. Just when the right idea can change an industry, knowledge and creativity are at a premium—and totally mobile. People no longer satisfied with just showing up want to make a difference. The best people hire their employers. The contribution motivates more than the paycheck.

Count the Cost of Industrial Age LeadershipIn the Industrial Age, leaders could get by with authoritarian, top-down approaches to getting things done. In today’s Knowledge Worker Age, such approaches are painfully inadequate.

Knowledge workers need more. They want:

• Tomakeacontributionthatisvalued.

• Todoworkthatispurposeful.

• Toworkinsynergywithothers,creatingnewandbetterwaysof doing things.

• Tounleashtheirpotentialtoachieve.

The Need for New LeadershipAs the succession crisis in leadership worsens, as the challenges of growth stretch the capacity of business and governmental leaders everywhere, we can no longer afford Industrial Age leadership.

challenge:Today’s leaders are facing a fundamental shift in the nature of leadership.

Be

Ne

fIT

s

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The Whole-person paradigm•Themind:creativeworkthat

leads to personal growth.•Theheart:considerationanda

senseofbelonging.•Thebody:adequate

compensation and rewards.•Thespirit:acompelling

purpose to serve.

The 4 Imperatives of Great leaders. Leaders who livebythese4ImperativesovercomethefourchronicproblemsofIndustrialAgeleadershipandengagethefull talent of the people they lead.

Greatleadershipstartswiththeseprinciples:thatpeoplearecapableofgreatness,thattheycanmakedramaticcontributions,andthattheyoffertheirbestwhenleaderslivebythe4imperativesofGreatLeadersintheKnowledgeWorkerAge:

1. Inspire trust. Greatleaderscreatepersonalcredibilityandearnthelegitimate trust of others.

2. clarify purpose. Greatleadersworkeffectivelywithotherstocreatea clear and compelling purpose that is focused on customer needs—strategicallyalignedandfinanciallyviable.

3. Align systems. Greatleadersbuildtheorganization’scapabilitytoconsistentlyachieveitsgoals,attractandretaintalent,improveworkprocesses, and develop intense customer loyalty.

4. unleash talent.Greatleaderstapthefullpotentialoftheindividual,respecting the four dimensions of the whole person. if leaders neglect anyofthesefourneedareas,theyturnpeopleintoobjectsthatmustbemanaged, not motivated; controlled, not unleashed.

“ I’d rather be in front leading everyone with a banner than behind them driving them with a whip”

—JohnWooden,winningbasketballcoach,UCLA1948–1975,andauthorofWooden on Leadership

solution:LeadershipforaKnowledgeWorkerAge

drawing from the world’s best leadership experts, franklincovey’s Leadership curriculum and award-winning videos feature the very latest from our own research and thinking, as well as the best from other outstanding leadership experts including:•JackWelch,Winning•FredReichheld,The Ultimate Question•ClaytonChristensen,The Innovator’s Solution•StephenCovey,The 8th Habit•StephenM.R.Covey,The Speed of Trust•RamCharan,What the CEO Wants You to Know

BODYHEART

MIND

SPIRIT

ALIGN SYSTEMS

UNLEASHTALENT

CLARIFY PURPOSE

INSPIRETRUST

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pReWORK leARNING

leadershipWorkshop(20 hours)

www.leadershipcontract.com(12 months)

lQ1

LQSurvey1

LQ2 Report for John Doe

When it comes to building credibility and trust, John Doe…

LQ (Leadership Quotient)

You can’t close a gap unless you can measure it. FranklinCovey’s Leadership Quotient (LQ) assessment measures your leaders’ capability and capacity to lead based on the 4 Imperatives of Great Leaders. This self-administered, online 360° assessment provides a roadmap for participants in the program to follow as they focus on specific areas for improvement.

Leadership: Great Leaders, Great Teams, Great Results FranklinCovey’s flagship leadership-development program helps leaders develop the mind-set, skill-set, and tool-set required to unleash the talent and capability of their teams and achieve the organization’s highest priorities.

3. Align Systems • Buildtheorganization’scapabilityto

consistentlyachieveitsgoals,attractandretaintalent,improveworkprocesses,anddevelopintensecustomerloyalty.

• Createanenduringlegacyofperformancethatlastsbeyondanyparticularleader.

4. Unleash Talent• Tapfullyintotheuniquetalents,passion,

andeffortsofeachindividualontheteam.• Channelthenewfoundenergyoftheteam

towardachievingtheorganization’smostimportantpurposes.

Leadership: Great Leaders, Great Teams, Great Results: For the Public SectorThisisFranklinCovey’sLeadershipprogramwithspecificapplicationforgovernment,education,andnonprofitagencies.

Participants will learn the 4 imperatives of GreatLeaders:

1. Inspire Trust • Increaseinfluenceandcredibilitywith

direct reports, peers, and superiors.• Increasethespeedofexecutionand

decrease the tremendous costs of mistrust.

2. clarify purpose • Createaclearandcompellingpurpose

that is focused on customer needs—strategicallyalignedandfinanciallyviable.

• Engagethebestthinkingofothersto create a shared vision and purpose thatpeopleconsidertobeworththeirfinestefforts.

Great leaders

L e a d e r s h i p : G r E a T L E a d E r S , G r E a T T E a m S , G r E a T r E S U L T S P r O C E S S

leadership products & solutions

Developing Great Leaders

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leadership contract

IMpleMeNTATION ReAssessMeNT

Executive Leadership SummitIn Executive Leadership Summit, senior leaders focus in a retreat-like setting on how to build a great organization. Over five days, executives personally interact with world-renowned leadership experts, as well as “practitioner” counterparts from other organizations as they explore the definition of leadership greatness and gain new tools and insights into how to achieve it. Through networking activities, peer-to-peer discussions, and team-building exercises, participants work toward real solutions to the challenge of greatness. Facilitated by FranklinCovey’s most senior consultants, Executive Leadership Summit strikes the perfect balance between the practical and the aspirational, between reflection and roll-up-your-sleeves application.

LQSurvey2(6 months)

lQ2

The 7 Habits for Managers The 7 Habits for Managers workshop helps managers and leaders attain a solid foundation of essential management competencies. Using the 7 Habits as a framework, this tools-oriented program helps managers develop the skills to solve the management challenges they face every day, including:• Improvingresourcefulnessand

encouraging associates to take initiative.• Definingandmakingacontribution.• Prioritizingworkaroundthemost

important goals.• ManagingperformancethroughWin-Win

PerformanceAgreements.• Givingconstructivefeedbackto

employees.• Surfacingbestideasandsolutions.• Developingteamsandindividual

employees.

Leadership Foundations: For Emerging LeadersLeadership Foundations prepares future leaders to take on expanded roles and responsibilities. With an introduction to the 4 Imperatives of Great Leaders, high-potential employees and informal leaders gain skills that will help them make a greater contribution to the organization as they grow and mature. This one-day program is ideally suited for project leaders, supervisors, and high-potential individual contributors.

Sales Leadership CoachingSales leaders are under constant pressure to deliver sustained, superior revenues. Learn how to excel in three vital roles: Plan Leader, Deal Facilitator, and Talent Accelerator. FranklinCovey’s distinctive Sales Performance Group helps you develop the right sales strategies, tactics, processes, and skills to help your clients and sales force succeed with win-win results.

Report-Out(3 months)

RepORT-OuT

“I just wrapped up training my VPs and some of their direct reports. It was fantastic. We were able to define what matters most and what jobs should be done. I love the step-by-step process, and the videos really cement the principles. I hope to be able to train at least 200–300additionalkeypeopleatSwiftinFranklinCovey’sLeadership program.”

—Richard Stocking, executive vice-president, Swift Transportation

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effective Individuals

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“Even when the urgent is good, the good can keep you from your best, keep you from your unique contribution, if you let it.”

—Dr. Stephen R. Covey

Thesuccessofanyorganizationrestssolidlyonthecapabilitiesofthoseindividualstaskedwithdoingthework.Butwhathappenswhenemployees’bestintentionsarederailedbythemyriadofdistractionsthatsurfaceeveryday—theunexpectedurgencies,thedemandsfromco-workersandcustomers,theendlessvoicemailsande-mails?Orworse,whathappenswhenindividualsaren’tsurewhattheyshouldbefocusedon,orhowtheirworkcontributestothemissionoftheorganization?FranklinCovey’sindividual-effectivenesssolutionswillhelporganizationsbuildthecapacityofeachpersonintheworkforcetofocusdailyoncriticalpriorities,buildproductiveinterpersonalrelationships,communicateeffectively,andachieveunparalleled professional and personal results.

Effective Individuals

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Neverhasindividualeffectivenessbeenmoreimportant.Workersmustdomorewithless;organizationsareflattening;virtualteamsarenowcommonplace.Inshort,thenatureofworkhasshifted.

Thechallengenowistohelppeoplewiththepotentialforgreatnesstorealizetheirpotential—tostepuptoaneweraofentrepreneurialismandglobalcompetition—andmakethegreatcontributiontheyarecapableofmaking.

Count the Cost of IneffectivenessConsider the price paid by an organization when:

• Onlyhalfthepeopleshowinitiative.

• Fewerthanhalffeeltheycantalkcandidlyabouttoughissues.

• Onlyathirdofthepeoplehaveindividualworkgoals.

• Onlyathirdplanhowtousetheirtime.

• Onlyathirdarethinkingabouthowtoimprovetheirperformance.

• Peoplespendtwoofeveryfivehoursonunimportantmatters—otherpeople’sissues,internalbureaucracies,hiddenagendas,politics,ordepartmentalandinterpersonalconflict.

Why Individual Effectiveness MattersFranklinCovey recently surveyed a representative sampling of more than 12,000 workers in North America to find out if people perceive an “effectiveness gap” in their organizations. Here are a few of the survey questions and some telling results:

In my organization… Percentage Who Agree

• Peopletaketheinitiativeto get the job done. 54%

• Wediscusstoughissuescandidly. 46%

• Wedonotundermineeachother. 37%

• Peopleavoidblamingothers whenthingsgowrong. 30%

In my own work… Percentage Who Agree

• Myworkgoalsarewrittendown. 33%

• Itaketimeeachworkdayto identify and schedule activities aroundourmostimportantgoals. 36%

• Iplanactivitiesthatallowmeto continuouslyimprovemyperformance. 34%

• Ispend[percentageofworktime] onthemostimportantgoalsofmyunit. 60%

effective Individuals

challenge:We have entered a time of unprecedented change in how people work.

franklincovey Individual-effectiveness solutions

• Leverageover20yearsofFranklinCovey’sexpertiseinhelpingmillionsofindividualsimprovetheireffectiveness.

• Equipyourworkerswiththefoundationalcapabilitiestheyneedinordertobeeffectiveintoday’sworld.

• Achievesuccessthroughindividualswhoarepersonallydisciplinedandfocusedonachievingyourtopobjectives.

• Buildindividualeffectivenessthroughtimelessprinciplesandpracticaltools.

• Improveyourorganizationasemployeesimprovetheircapabilities.

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Three steps to Weekly planning1. review roles.2.Choosebigrocks.3.Scheduletheweek.

Three steps to daily planning1.Checktoday’sappointments.2.Makearealisticlist.3. Prioritize (aBC, 123).

For 25 years, FranklinCovey has helped millions to become more effective in their work and personal lives. Based on a methodology of weekly and daily planning connected to their values, our approach is simple: We help people change from the inside out, not from the outside in.

We base our solutions on timeless, proven principles like focus, trust, integrity, initiative, and resourcefulness. As people change their paradigms in light of these principles, they become highly effective.

• Theyarefocusedanddisciplined.• Theyaretrustworthy.• Theypossessgoodbusinessjudgment.• Theyareproactiveinattitudeandaction.• Theyworkwellwithothersandareteamplayers.• Theyaregoodlistenersandcommunicators.

The Productivity PyramidTherearefourstepstofocusingyourtimeonwhatyouvaluemostandwhatyouwanttoaccomplish.Thesesteps will help you establish an enduring, values-based foundation for everything you do.

1. Identify values.

2. Set goals.

3. Plan weekly.

4. Plan daily.

The Time Matrix™Effective people are deeply aware of how they invest their time:I. The quadrant of necessity. Tasks that must be done now.II. The quadrant of effectiveness. Tasks at the heart of

effective personal management.III. The quadrant of deception. Urgent tasks that appear to be

important, but are not—and are hard to say no to.IV. The quadrant of waste and excess. Activities that do not

refresh or renew, but simply waste time.

The 7 Habits of Highly Effective People®1. Be Proactive®2. Begin With the End in Mind®3. Put First Things First®4. Think Win-Win®5. Seek First to Understand, Then to Be Understood®6. Synergize®7. Sharpen the Saw®

solution:Highly Effective People

Becoming effectiveEffectiveindividualswintwovictoriesinlife:aPrivateVictorywhentheylearnself-masteryandself-discipline,andaPublicVictorywhentheybuilddeepandenduringrelationshipswithothers.Astheypracticethe7Habits,theymovefrombeingdependentonotherstoindependenceandfinallytointerdependence,wheretheyreaptherewardsofsuperbcooperationandcollaboration.

uRGeNT NOT uRGeNT

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OT I

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•Crises•Pressingproblems•Deadline-drivenprojects,meetings,reports

•Needlessinterruptions•Unnecessaryreports•Unimportantmeetingsphonecalls,mails,e-mail

•Otherpeople’sminorissues

I

III

•Preparation•Prevention•Planning•Relationshipbuilding•Re-creation

II

•Trivia,busywork•Irrelevantphonecalls,mail,e-mail

•Time-wasters•“Escape”activities•ExcessiveTV,Internet,relaxation

IV

INTeRdepeNdeNce

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INdepeNdeNce

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The 7 Habits Benchmark™ AssessmentThe 7 Habits Benchmark is a 360° assessment tool that measures individual effectiveness and provides an action-oriented approach to personal development.• Individualsseek360°feedbackfrom

managers, peers, and direct reports, indicating top strengths as well as areas for improvement.

• ARe-Benchmarkisavailableforrespondents to rate the participant’s effectivenessasperceived“before”and“after”theworkshop.

The 7 Habits® Signature ProgramThe timeless principles taught in this three-day program transform participants with profound lessons in personal change that help them attain their full potential at workandinlife.Attendeeslearnto:• Takeinitiative.• Definemission,vision,andvalues.• Balancekeypriorities.• Buildproductiverelationships.• Improveinterpersonal

communication.• Leveragecreativecollaboration.• Achievelifebalance.

The 7 Habits for Associates™The concepts taught in this one-day introductory workshop allow your organization to develop a common framework for improving the character and capacity of your work force by:• Increasingretentionrates.• Improvingteamwork.• Improvingalignmentbetweenwork

activitiesandmissionandgoals.• Increasingproductivity.

The 7 Habits Maximizer™This renewal workshop is a one-day experience for past participants of other 7 Habitsworkshops.Thisworkshopencourages participants to:• Increaseimpactintheircurrentrole.• Gaingreaterinfluenceoverimportant

projectsandinitiatives.• Strengthenrelationshipsatwork.• Achievehealthywork/lifebalance.

FOCUS™: Achieving Your Highest PrioritiesThis one-day time-management workshop teaches productivity skills integrated with a powerful planning system. It helps employees clarify, focus on, and execute their highest priorities—personally and professionally. Individuals learn how to:• Applyagoal-settingprocessthatgets

results.• Focusdailywithareliableplanning

system.• Achievebalanceandrenewaltoavoid

burnout.• Gaincontrolofcompetingdemands.• Reducestressbyeliminatinglow-priority

activities and distractions.

FOCUS for Microsoft® Outlook®

This practical, how-to workshop shows attendees how to implement FranklinCovey’sproventime-managementskills using Microsoft Outlook.

FOCUS for IBM® Lotus Notes®

This practical, how-to workshop shows attendees how to implement FranklinCovey’sproventime-managementskills using IBM Lotus Notes.

Individual effectiveness products & solutions

Developing Effective Individuals

effective Individuals

AssessMeNT

The 7 Habits 360°

Benchmark

T H e 7 h a b i t s s i g n a t u r e p R O c e s s

The 7 Habits Benchmark Assessment

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“ FranklinCovey provides an empowering philosophy for life that is also the best guarantee of success in business…a perfect blend of wisdom, compassion, and practical experience.”

—Rosabeth Moss Kanter, editor, Harvard Business Review, and author of Confidence

IMpleMeNTATION ReAssessMeNTleARNING

(20 hours)

The 7 HabitsWorkshop

The 7 Habits 360°

Benchmark

T H e 7 h a b i t s s i g n a t u r e p R O c e s s

The 7 Habits contract(7Weeks)

The 7 Habits Maximizer

Championing Diversity™This workshop helps participants go beyond tolerance to actively seek out and leverage differences in order to achieve better, sustained results. This one-day program builds the capability of your employees to work together in new and productive ways by:• Increasingcreativity.• Improvinginnovation.• Strengtheningcollaboration.• Buildingdeepertrust.• Increasingunderstanding.

Project Management™During this one-day or two-day training, attendees learn to complete projects on time, on budget, and within scope. Participants acquire the skills to:• Implementaproject-management

process.• Createaclearvisionstatementthat

reflects key stakeholder buy-in.• Breakprojectsintosmallpiecesto

create a plan and a timeline. • Coordinateprojectworkloadwithweekly

and daily schedules.• Evaluatesuccessandidentifyfuture

improvements.

Meeting Advantage™This skills-based workshop helps workers plan meetings effectively and productively, ending with clear action steps. Participants learn to:• Applyfrontloadingtechniquestoensure

clear objectives.• Keepameetingfocusedandmoving.• Usepracticalfollow-throughskillsfor

building a pattern of accountability.

Presentation Advantage®

Business today is strongly influenced by presentations. From internal employee presentations to high-profile sales deals, successful presenters must connect with their audience, powerfully make their points, and motivate listeners to action. Participants learn to: • Designbrilliantpresentationsand

deliver them with confidence. • Understandnonverbalcommunication

to increase participation.• Createpowerfulvisualstoreinforce

main points.

Writing Advantage®

Many professionals spend hours struggling to communicate important information inwriting.Unfortunately,mostbusinesswriting today suffers from poor structure andmuddylanguage.Attendeeslearnto:

• Implementafour-stepprocesstocreatewritingthatcutsthroughclutter.

• Writefasterwithmoreclarity.• Reviseandfine-tunedocuments.

Technical Writing Advantage™Thisworkshophelpsindividualsreducetheerrorsofpoorlycrafteddocumentsandincreasetheirimpact.Fromwhitepaperstowebsitestoannualreports,participantscomeawayknowinghowto:• Reduceexpensiverewrites.• Complywiththe10standardsofdesign.• Transformcomplexconceptsintoclear

sentencesandparagraphs.• Correctgrammar,punctuation,

andspelling.

Helping Clients Succeed™ Sales TrainingFranklinCovey’sSalesPerformanceGroupprovidescommon-sense,principle-basedconsultativesalestrainingfocusedonclientsuccess.Inthisworksession,salesprofessionalsbringtheirowndealstoworkonandlearnhowtounderstandclientneeds,buildtrust,andcreateexactsolutions.Keyskillstaught:• Initiating,qualifying,andconverting

salesopportunities.• Negotiatingforwin-winresults.• Makingeffectivesalespresentations.

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focus and execution

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“The#1reasonleadersfail:70percentofstrategicfailuresaredue to poor execution of leadership. It’s rarely for lack of smarts or vision.”

—Ram Charan, Execution: The Discipline of Getting Things Done

Ithasbeensaidthatamediocrestrategythatiswell-executedisinfinitelymorevaluablethan a great strategy that sits on a shelf. Unfortunately, studies have shown that organizationalfailureisprimarilycausedbytheinabilitytoexecute—alackofclarityonkeygoals,vagueindicatorsofsuccess,andlowlevelsofaccountability.Buteveryorganizationhaspocketsofgreatexecution—a“top20percent”ofperformersineachteam, in each division. What would happen if you could move the “middle 60 percent” sotheywereachievingthesameresultsasthetop20percent?FranklinCoveycanhelporganizations “move the middle” of performance through a proven process of measuring executioncapability,definingcriticalobjectives,establishingclearsuccessmeasures,andcreatinganongoingcadenceofaccountability.

Focus and Execution

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Itisevenmoreimportantthanhavingagreatstrategyinthefirstplace.Toomanygoodleadersfallshortoftheirmostimportantgoalsforlackofaninstitutionalizedexecutionprocessthatbringsresults.Now,imaginethepowerofanorganizationwhereeveryoneknowsthegoalandhowtoachieveitwithexcellence!

Why Execution Breaks Down There are four main reasons why execution breaks down:

1. People don’t know the goal. Our research shows that only 15 percent of employees actually know their organization’s most important goals. There are either no goals or too many goals—or people aren’t sure which goals matter most.

2. People don’t know what to do about the goals. It’s one thing to know a goal—it’s quite another to know what to do to achieve it. Too many people are excited about the strategy, wanting to contribute, but are unsure what role to play.

3. People don’t know “the score.” Most workers don’t know what the key measures of success are. Although mired in data, they can’t tell if they are winning or not—or what they must do differently from day to day to win in the end.

4. People aren’t accountable for the goals. Fewer than 12 percent of workers meet with a manager even monthly to talk about progress on key goals. Accountability falters and people are left wondering what to do.

As a result of these breakdowns in execution, people are caught up in a whirlwind of “busyness”—trying hard to make a difference, to contribute something that someone will care about—while the most important organizational priorities get lost in a storm of demands that ultimately count for little.

challenge:Executing strategic goals is potentially the greatest challenge facing any organization.

franklincovey focus and execution solutions

• Everyperson,toptobottom,understandswhatheorsheneedstodotoaccomplishthecompany’smostimportantgoals.

• Eachteamidentifiesandactsonthecriticalactivitiesthatwillpredictgoalachievement.

• Everyleadercontrolsasimple,provensystemfordrivingaccountability.

• Everyperson’sperformancebecomestransparent,andthereforecanberewardedand/orimproved.

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focus and execution

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cReATe A cAdeNce Of

AccOuNTABIlITy

Four foundational disciplines are essential for overcoming commonexecutionbreakdownsandcreatingacultureofexecution.Atalllevels,greatnessdemandsteamswhopracticethesefourdisciplines:

1. focus on the Wildly Important. Everyone on the team is crystalclearaboutandcommittedtothefewabsolutetopprioritiesthatdefinesuccess.The“WildlyImportantGoal”(WIG)istheonethatmustbeachieved,ornothingelseyouachieve really matters much.

2. Act on the lead Measures.Everyoneknowsandcommitstoafew“80/20”activitiesthatwillhavethemostimpact;thentheyuse“leadmeasures”totrackthoseactivitiesrelentlessly.

3. Keep a compelling scoreboard.Everyoneknowsthecriticalmeasures of success and, at every moment, if they are winningornot.Acompellingscoreboardmotivatespeopletowin.

4. create a cadence of Accountability. Everyone accounts frequentlyandregularlyforprogresstowardthegoals.Everyteamengagesinasimpleweekly“WIGSession”totracksuccesses,analyzefailures,and“course-correct”asnecessary.

These4 disciplinesadduptotheultimateperformance-management system.

solution:Institutionalized Focus and Execution

“Many people regard execution as detail work that’s beneath the dignity of a business leader. That’s wrong…it’s a leader’s most important job.”

—Larry Bossidy, former CEO, Honeywell, Inc.

Our ApproachYou can affect your organization’s execution capability in three ways:

Institutionalized Focus and Execution

1. Real organizational impact. Create a culture of greatness by transforming managers into execution experts who consistently deliver results.

2. Team results. Embed an execution operating system within a team that must achieve a critical strategic objective.

Open-Enrollment Training

3. Skill building. Build individual competency to identify and execute critical work goals.

The 4 disciples of execution process. Discipline1isaboutwhatto do; discipline 2, how to do it; discipline 3, what success means; and discipline 4 (which circles the others), an ongoing cycle of accountabilitythatdrivessuccess.

WIG session process. IntheweeklyWIGSession,teammembersaccountforthepreviousweek,reviewthescoreboardtoseewheretheystand,andplantheupcomingweek—allinordertomovetheWildlyImportantGoalsforward.

2

1

3

Clear the path and make com

mitmen

ts

RevIeW scOReBOARdLearn from successes and failures

discipline 3

discipline 1 discipline 2 discipline 4

Keep A cOMpellINGscOReBOARd

fOcus ONTHe WIldlyIMpORTANT

AcT ONTHe leAdMeAsuRes

repo

rt on

last week’s commitments

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Developing a Culture of Execution

xQSurvey1xQDebrief

xQ1

pRepARATION MANAGeR WORK sessION

leadershipconsult

ManagerWork session

xQ® (execution Quotient)ThexQ—a27-question,Web-deliveredsurvey—gaugesyourorganization’sexecutioncapabilitybymeasuringhowsharplyemployeesfocusonandexecutetheorganization’stoppriorities.ThexQServiceisatoolthathelpsmanagersimprovetheconsistencyoftheirexecutionandperformancebymeasuringandaddressingfactorsalignedwiththefollowingsixprinciplesofexecution:• Clarityofgoals• Commitmenttogoals• Translationofgoalsintoaction• Enablingperformancebyremovingbarriers• Synergy,trust,collaboration,communication,andprocesses• Accountabilitytomanagementandtoeachotherforachieving

results

uses for xQ: 1. General Organizational/Team Health Assessment

xQservesasamanagementactiontool.Eachquestionisdefinedbyaseriesofstandardactionsthat,ifidentifiedasbeinglow,canbestrengthenedtoimprovethelevelofexecutionand,inturn,positivelyimpactresults.

2. leadership-change Baseline

ThexQcansatisfyanewleader’sdesireforanunbiasedanonymousassessmentofexistingcapabilityincludingstrengths and areas for improvement.

3. Implementation-failure Gap closure

an unimplemented strategy results in a missed goal. Theprocessprovidesthemeanstouncoverthereasonsforthesefailuresandtakecorrectiveactions.

4. Readiness to Implement a New Approach

xQisapredictoroffuturesuccess.Minimizeyourriskinsettingacriticalobjectiveorembarkingonanewstrategicdirectionbyassessingthecapabilityofyourworkers’abilitytoexecutebeforehand.

focus and execution

THe 4 dIscIplINes Of eXecuTION MANAGeR-ceRTIfIcATION pROcess

focus and execution products & solutions

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The 4 Disciplines of Execution: Team Work Session

This work session embeds an execution process within a work team to achieve a critical result. Teams identify the most important goal, determine the measures of success, and create an action plan and accountability for achieving the goal with excellence.

The 4 Disciplines of Execution: Skills Workshop

Individuals learn the principles and skills associated with each discipline and create their own goals and measures relevant to the organization’s priorities.

Sales Execution Consulting and Coaching Increasing sales is job #1 for any company. The Sales Performance Group at FranklinCovey helps clients master their sales execution by putting your strategies, plans, processes, and skills into action—for dramatic sales improvement and lasting sales growth.

coaching and Implementation

TeAM WORK sessION cOAcHING & IMpleMeNTATION AccOuNTABIlITy

“ FranklinCovey’s 4 Disciplines of Execution is the most powerful methodology available today for translating business strategy into laser-focused action. The gains in productivity, alignment, and personal engagement are simply outstanding.”

—JimHuling,CEO,MATRIXResources,Inc.

Managercertification

Report

xQSurvey2xQDebrief

xQ2Team Work

session

What the CEO Wants You to Know: Building Business Acumen Understanding the five essential elements of business helps employees align their efforts more closely with the organization’s overall business goals.

Cash How it’s generated and why it’s critical.

Margin The importance of making money and being profitable.

Velocity The process through which you turn inventory or capital.

Growth What creates growth and why.

Customers The simple reasons they buy from some businesses and not from others.

$

The 4 Disciplines of Execution: Manager Certification

This certification process helps leaders identify and execute their highest business priorities by focusing on “wildly important” goals, acting on the lead measures, keeping a compelling scoreboard, and creating a cadence of accountability.

• Bronze Certification: demonstrated adherence to The 4 Disciplines of Execution process.

• Silver Certification: continued adherence to the process and verification that measures are on target and influencing the objective.

• Gold Certification: continued adherence to the process and demonstration of achievement of a critical objective.

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custom client solutions

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“When participants look at examples that relate directly to their job, it really helps promote buy-in. They are able to more clearly see how the content can help them manage their time and priorities.”

—Corey Rewis, vice-president and learning manager for Premier Training

Yourorganizationisunlikeanyother.Evenamongorganizationsthatlooksimilaronpaper,theprocesses,leadership,personnel,strategies,andgoalsareneverexactlythesame.Andsinceyourorganizationisnotgeneric,chancesarethatageneric,off-the-shelftrainingprogramwon’tmatchyourneedsexactly—and,infact,mightnotreallyfityourorganizationatall.Toaddressyouruniqueneeds,FranklinCoveyofferscustomclientsolutionsatvariouslevels,rangingfrommaterialsreflectingyourbrandtofullyintegrated,completelycustomized,andhighlyrelevantcontentandtrainingcreatedspecificallyforyour organization.

Custom Client Solutions

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Leverage the power of people and proven processes to deliver meaningful improvement.The Custom Client Solutions resource team represents experience in every aspect of corporate learning. Our years of in-depth partnering with Fortune 1000 companies, federal agencies, and national associations has resulted in unparalleled resources.

Whether you need a program customized or require a new product developed for your organization, Custom Client Solutions has the proven engagement process to build the perfect solution. Our proven 4DL (Diagnose, Design, Develop, Deliver, and Learn) process guides development from the initial diagnostic phase to design, development, and delivery of a high-quality learning experience. The 4DL process ensures that programs are developed on time and on budget with maximum learning results.

B e N e f I T s

Off-the-shelftrainingprogramsandtoolsaregreat,aslongasyourproblemsfitneatlyintothesolution.Butwhatyoureallywantisasolutionthoughtfullydesignedtofityourproblems—notjusttheissuesfacedbyorganizationslikeyours,buttheuniquechallengesfacingyourcompany.

custom client solutions

challenge:Your needs are unique. The solution should be too.

franklincovey custom client solutions

• Createssolutionsthatfocusonyourspecifictrainingproblemsoropportunities.

• Enhanceslearningbycreatingcustomizedsolutionsthatareuniquetospecificaudiences,industries,skill-sets,andenvironments.

• Improveslearningretentionandskillsapplicationbyincorporatingyourowncustomizedcasestudies,exercises,co-branding,andgraphics.

• Usesadult-learningprinciplestocreateexcitementandensurethatthelearningsticks.

• Createssolutionsthatchangebehavior,resultinginconsistentachievementofdesiredresults.

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“ In addition to unsurpassed instructional-design capabilities, I really felt like [FranklinCovey] took the time to understand our needs and combine our best thinking with their best thinking to come up with a powerful, relevant training experience.”

—Kathy Jones, training manager for Baylor Health Systems

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level 2level 1 level 3

The 4dl processFranklinCovey’sCustomClientSolutionsgroupusesafive-stepprocessthatdelivers results, lowers development costs, and improves rOi.

step 1: diagnose•Overviewkeystakeholderneeds.•Identifychallengesandlogistics.•Identifyaudience,culture,budget,timeline,

and success measures.

step 2: design•Clarifylearningobjectivesandpriorities.•Confirmaudienceandstakeholderneeds.•Brainstormcontentalignmentwithlearningobjectives.

step 3: develop•Createcontentforalldeliverables.•Facilitateclientreviews.•Incorporatechanges.•Preparefinalmaterials.

step 4: deliver•Trainingdeliveredbytrainingprofessionals.

step 5: learn•Gatherpost-projectfeedback.•Defineareasofimprovementand

incorporate into the process.

solution:Custom Client Solutions offers customization of FranklinCovey curriculum and planners at the following levels:

level 1 customization— customize franklincovey curriculum to reflect your brand.

• Addyourcompanylogo(co-brand),name, and corporate colors.

• Makeslightmodificationstoselectexamplesorcasestudies.

• Addyourmission,vision,andvalues.

• Makeslightmodificationstothetiming of the program.

level 2 customization— enhance the relevance of the materials to your learners.

in addition to the Level 1 customization:• Modifyexercises,examples,case

studies, and application materials.• Addgraphics.• Createadditionalinstructionsin

the facilitator guide to match changes to participant materials.

• CreateandmodifyPowerPointslides to match changes to participant materials.

level 3 customization— Add learning segments unique to your organization and culture.

in addition to Levels 1 and 2 customization:• Createnewcontent.• Combinecontentfromseveral

FranklinCoveyworkshopsintooneprogram.

• CombineFranklinCoveycontentwith your own corporate training content.

• Researchandcollectnewdataandcontenttocreateup-to-the-minute training.

logo

Our Mission

logo

logo

logo

Our Mission

logo

logo

logo

logo

Our Mission

logo

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We offer the following services:

On-site consulting, Training, and KeynotesBased all over the world, our consultants represent diverse,globalindustryexperienceandtailortheirdelivery to your precise needs—whether consulting, training,orcustomizedkeynotes.Ourconsultantsdeliverresultsatanylevel,fromtheC-suitetoateamor department.

client-facilitator certificationFororganizationsseekingcost-effectivewaystoimplement solutions involving large populations of managersandfrontlineworkers,FranklinCoveycertifieson-siteclientfacilitatorstoteachourmaterialandadaptittoyourorganization’sneeds.Wehavecertifiedmore than 25,000 client facilitators worldwide.

Open-enrollment public programsFor organizations needing professional development foradispersedworkforceoreducationforindividuals,FranklinCoveyoffersnearly1,200open-enrollmentprogramstothepublicin120metropolitanareasthroughouttheUnitedStates.Similarprogramsareofferedthroughouttheworldbyourregionalandlocaloffices.

Interactive and Blended learningFororganizationslookingforawaytoreachaglobalordistributedworkforce,FranklinCoveyoffersThe 7 Habits Interactive,ahighlyscalableapproachtoeffectivenesstraining.Participantsareexposedtoaself-pacedonlineexperience,combininghighlyinteractivee-learningwithanoptionalone-daylivetrainingexperience.

content licensingFor organizations that desire to implement solutions, bydivisionorcompanywide,inacost-effectiveway,FranklinCoveywilllicenseyourorganizationtouseourcontentorintellectualpropertyinwhateverwayyouseefit.Thisprovidesyouwithultimateflexibilityandscalability.

Retail stores, Online, and catalogToprovidetoolsthatsupportFranklinCoveysolutions,wehaveanextensiveretailchannelincludingindividualretailstores,thousandsofretailoutlets,anationallydistributeddirect-mailcatalog,andthewebsitewww.franklincovey.com.

custom solutionsWhenclientshaveauniquelearningordeliveryneed,FranklinCoveycancustomizeitssolutions.Wecanprovide:• TailoredFranklinCoveytrainingprograms.• Customizedplannersandbinders.• Specifictools,guides,andotherimplementationaids.• Simulations,games,casestudies,andotherunique

learning aproaches.

How we work with you to achieve greatness.

©

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EXECUTIVELEADERSHIPSUMMIT

For more information visit us at www.franklincovey.com or contact us at 1-888-705-1776.

Meeting the challenge of greatness can start anywhere.• Seniorleaderscancascadesolutionsthroughmidlevel

management to the front line.

• Managersatanylevelcancreategreatworkteamsthat produce superior results consistently.

• Frontlineworkerscanlearnthemind-setsandskill-setsneededtobringtop-levelstrategytofruition.

Organizational Greatness1. SustainedSuperior

Performance2. Loyal Customers3. Engaged Employees4. distinctive Contribution

fRONT lINe

eXecuTIveTeAM

leAdeRs,MANAGeRs,

supeRvIsORs

360° Benchmark

effecTIve INdIvIduAls

BUILDINGBUSINESSaCUmEn™

INsTITuTIONAlIZed fOcus & eXecuTION GReAT leAdeRs

Project management

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finding Trustworthy KnowledgeChicago.Harvard.TheIndianInstitute.Insead.Thunderbird.Wharton.Theseandothertopbusinessschoolscommandtherespectofbusinessleadersworldwide.Why?Becausetheirteachingsarebasedonscience,notstories.Likewise,scienceistheengineinsideeverystudywedoofallourFranklinCoveytrainingprogramsandconsultingprojects.

center for Advanced ResearchForovertwodecades,FranklinCoveyhasstudiedthousandsofcompanies,schools,agencies,andotherorganizations.We’vetaughtsome10millionpeople,andwe’veaskedquestions,listened,andgatheredandanalyzeddatausingmodernmethodologicaltools.

• Whenwesaythatnearly60percentoffrontlineemployeesand40percentofseniormanagersdon’tunderstandthestrategicdirectionoftheircompany,weknowwhatwe’retalkingabout:wehaveaskedover200,000employeesallovertheworld,usingourExecution Quotient (xQ) Survey.

• Whenwesaythatindividualslosewonderfulopportunitieseverydaybecauseofineffectivemanagementoftheirtime,weknowwhatwe’retalkingabout:wehaveaskedthree-quartersofamillionpeople,usingour360-degree Profilesurveyof27workhabits.

Center for AdvAnCed reseArChDiscovering and Documenting Greatness

solid science Applied to your Organization

Scienceistheengineinsideallofthestudiesweconductonourworld-renownedtrainingprogramslikeThe 7 Habits for managersorourinterventionaideslikeThe 4 disciplines of Execution.WithFranklinCovey,yougetthetruth.Wecanprovideitbecauseourresearchersrepresentthesolidtraditionsoftheiralmamaters:Harvard,Chicago,Thunderbird,Wharton,andothers.Yetouradviceisnotivory-tower;itcomestoyouintheformofdown-to-earth,usefulstrategiesforimmediate use in your organization or personal life.

Findingtrustworthyknowledgeisnoteasy.Self-helpbookswithwondrouslyimpressivetitles(How to Be an amazing Leader in 24 Hours!)areeverywhere.Butthebasisofsuch“knowledge”isdubious.Canyoubesurethatthesolutionsappliedbyonepersontooneorganizationwillreallyworkforyou?

BecauseoftheCenterforAdvancedResearch,whatyoulearnfromFranklinCoveyisthebestthereis.It’sthereasonwecanconfidentlyyethumblystatethatwedo,indeed,enablegreatnessinpeopleandorganizationseverywhere.

TheCenterforAdvancedResearchistheresearcharm of FranklinCovey devoted to discovering and documenting greatness in people and organizations.

GreatLeaders FocusandExecution

Effective individuals CustomClientSolutions

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WhataretheWildlyImportantGoals(WIGs)ofyourorganizationorbusinessunit?

1.

BY(DATE):

2.

BY(DATE):

3.

BY(DATE):

Circle which goal is the highest priority right now.

Organizationsareperfectlyalignedtogettheresultstheyget.Thistruismimpliesthattosuccessfullyachievenewgoals,anorganizationmustperforminnewandbetterways.Whenagoal isestablished,itsaccomplishmentrequirestheorganization’sbestthinkingtodeterminehow to accomplish it and whoshouldbeinvolved.Considerthegoalyouidentifiedasmostimportant intheabovesection.Howdoesyourorganizationplantoachieveit(e.g.,growexistingclient revenue) and, for each approach, whowillbeengaged(e.g.,salesteam)?

h O W W h O

h O W W h O

h O W W h O

Circle which group plays the largest role in achieving the goal.

2. determine the How and the Who Strategic Bet

1. Know the Goal

The Greatness Challenge

“To be built to last, you have to be built to change.”—Jim Collins, Built to Last

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Whichbehaviorsandactivitiesdoesthisgroupneedtomodeltoexecutethisgoal?

Rateyourteam’scurrentexecutionreadiness.

Oftheabovegroup,whatpercentagemodelsthedesiredbehavior? Whatpercentagedoesn’tyet,butcould? Whatpercentageneverwill?

Whatisachievingthisgoalworth?

$

Howwouldyouratetheimportancetoyourorganizationofachievingthisgoal?

low High

1 2 3 4 5 6 7 8 9 10

4. Rate your Team’s Greatness

3. Identify the Activities and Behaviors

$

6. Quantify a compelling case for change

low High

Inspire Trust 1 2 3 4 5 6 7 8 9 10

clarify purpose 1 2 3 4 5 6 7 8 9 10

Align systems 1 2 3 4 5 6 7 8 9 10

unleash Talent 1 2 3 4 5 6 7 8 9 10

focused and disciplined 1 2 3 4 5 6 7 8 9 10

Trustworthy 1 2 3 4 5 6 7 8 9 10

Good Business Judgment 1 2 3 4 5 6 7 8 9 10

proactive 1 2 3 4 5 6 7 8 9 10

Work Well With Others 1 2 3 4 5 6 7 8 9 10

Good communication skills 1 2 3 4 5 6 7 8 9 10

clarity 1 2 3 4 5 6 7 8 9 10

commitment 1 2 3 4 5 6 7 8 9 10

Translation 1 2 3 4 5 6 7 8 9 10

enabling 1 2 3 4 5 6 7 8 9 10

synergy 1 2 3 4 5 6 7 8 9 10

Accountability 1 2 3 4 5 6 7 8 9 10

5. confront the Brutal facts Execution Bet %

N e v e R W I l l

M O d e l s%

N O Ty e T

engaged leaders

effective Individuals

focus and execution

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“ Only those organizations that are principle-centered and truly understand how to focus and empower their work force to execute against top priorities will succeed in sustaining greatness.”

—Dr. Stephen R. Covey, cofounder, FranklinCovey

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© FranklinCovey. All rights reserved. INN060526 REV 1.3.2

Made in U.S.A. © 2007 FranklinCovey

7 5 3 6 3The Greatness Challenge

I N T E R N A T I O N A L O f f I C E s

U . s . O f f I C E s

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franklin covey Pty ltd.

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Worldwide Licensee PartnersVP of Worldwide Licensee Partners: Peter [email protected]

+44 (1295) 274-118

franklincovey currently offers services in over 144 countries. to find an office or for services near you, please go to: www.franklincovey.com/globaloffices. You may also contact the following with inquires:

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