THE MOST

TRENDS FACING SMALL BUSINESSES IN 2011

A comprehensive research study by acid test marketing

#1 Danger: The CLUTTER Factor

Average consumer faced with

The consumer is hit with an average of

commercial messages per day!

commercial messages per day!

60,000,000 people are on the “Do Not Call”

Registry!

56% resist buying from companies that advertise “too much!”

0%

20%

40%

60%

80%

Ad-Blockers Resenters Resisters

Unreachable Consumers

OK, here’s the secret . . .

Select a narrow, specific

“ideal” target market and

communicate continually.

#2 Danger: Perceived Indifference!

Death

Move

Buy From Friend

Sold ByCompetitor

Price Too High

Perceived

Some disturbing facts . . .

Major corporations lose, and therefore must

replace, a good of their customers

every 5 years!

A typical company’s customers

leave at a rate of per year,

a figure that is increasing annually!

The good news is . . .

An average of of customers who

complain about an incident will do business

with you again you resolve their problem.

#3 Danger: Lagging Behind Web 2.0!

Now more than ever, it’s vital for companies to embrace not only the latest technologies, but crucial social networks, as well!

#4 Danger: Increasing Marketing Costs Decreasing Effectiveness

Cost

Effect

The law of Diminishing Returns!

In 2011 it costs more than as much as it did

in 1992 to reach prospective Customers.

In 2011 it takes to reach your buyer

where it only took 4 in 1992.

Therefore , in 2011 it costs

achieved in 1992.

#5 Danger: Increasing Competition Increasing Failures!

Over new businesses start every year!

More than within the first 2 years!

Lack of sufficient capital

Poor management skills

Lack of sales

Avoid Frustration!

3%

BUYING

Now

7% OPEN To It

30% NOT Thinking About It

30% Don’t THINK They’re Interested

30% KNOW they’re Not Interested

To Increase Your Odds of Success . . .

Don’t waste another dollar guessing at what works best.

Call today for a Business Assessment to identify your key leverage areas.

The Team of experts at will determine your Lowest Cost/Highest Returns

Sales and Marketing Strategies.