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TRANSCRIPT
Accountable LeadershipTake The Challenge
AccountAble leAdership | 1
“For every thousand hacking at the leaves …
there is one striking at the root.”
Henry David Thoreau
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I learned years ago from Ken Blanchard that there’s a huge difference between
interest and commitment. When you’re interested in doing something, you
do it only when it’s convenient. When you’re committed to something, you
accept no excuses, only results. Over the past quarter century I have made
thousands of presentations to clients who are interested in accountability. Over
the years, I’ve followed up my presentations with coaching and consulting
in organizations who are committed to foster a no-excuse, results based,
accountable culture.
Now, for those who are committed, I have an online program to support
you, with a down-to-earth, hands-on approach – to make accountability both
inspiring and practical. Below is an outline of my approach to accountability.
What follows are four additional e-books that outline what we call The Four
Pillars of Accountability™, the four agreements that make you a great leader in
today’s complex, demanding workplace.
It’s okay if you are interested. For those who are committed, thanks for
embarking with me on this journey.
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The Story
In 1982 I began my first career when I opened up a private practice as a
marriage and family therapist. During those early years, when working
with very troubled families, I began to understand the critical importance of
accountability within a family. Parents brought their children to me with a
variety of presenting problems, including drug addiction, depression, breaking
the law, lack of motivation to do the chores around house, and difficulties with
their peers and in their classrooms. Many were referred by the courts or by the
schools. While I was able to make an impact on many of the families and youth
I worked with, so many others didn’t need a therapist. What they needed was
to be held accountable for facing the challenges of life without being rescued.
They needed to be inspired by a vision beyond themselves. What they
needed was accountability.
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It was in those early years of my career that I began formulating a philosophy
of accountability and an approach to help families foster an accountable culture
in their homes. I learned that accountability is not about blame or fault-finding
or increased punishment. Accountability is about the ability to be counted on.
Accountability is about ownership, initiative, duty, personal responsibility,
and consequences for the choices you make. Accountability is about creating
a no-excuse culture that supports people and makes it hard not to keep your
promises. Accountability is about results. It’s about doing what you say you are
going to do. It’s about the self-respect you get from living a life of integrity. It’s
about earning credibility and the trust of others by developing a reputation of a
person who can be counted on. Accountability isn’t just a parenting philosophy
or an approach to leadership. Accountability is the foundation of a fulfilling
life.
Accountability is about the ability to be counted on.
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Many parents who came to me for help with their kids in those days were
executives in corporations. After learning to cultivate accountability with their
children, I began getting invited into their organizations to apply the same
principles for fostering accountability in their organizations. As a
result, I soon became so busy working with leaders
in organizations that I let go of my family therapy
practice in 1989 and began to work full time in the
organizational development field. It was in the early
1990’s that I met Bruce Klatt and Shaun Murphy,
who had been developing an accountability approach
to business for the past decade. Together we wrote
our first book: Accountability: Getting A Grip On Results.
I owe a debt of gratitude to Bruce and Shaun, along
with our colleagues Murray Hiebert, and George
Campbell, for immersing me in the world of business
and for helping me gain a deep understanding of the
world of organizations. Fostering accountability in
organizations has been the foundation of my work with
corporate culture now for more than twenty years.
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Accountability is not about rhetoric. Accountability is
about results.
With everyone talking about the need for more accountability in the work
place, why is it that accountability is so likely to turn people off? Why is it so
difficult to inspire people to be accountable? Why is accountability in such
high demand today? Unless we clarify accountable to whom, for what specific
results, and with what consequences, accountability remains an illusion. The
principles of accountability stay just out of reach and it’s potential hovers just
beyond your grasp. You have to get to the deep meaning and application of
accountability. If you don’t, it becomes a hammer to blame and punish people
or at best, just another organizational buzzword.
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Accountability is not a “program” to be “installed” throughout an organization
or a “flavour of the month” management fad. Accountability is a philosophy
for life. Regardless of your own method for ensuring accountability in
your organization, it should deliver five essential results:
1 Clarity - about your role, the direction you are going, and expectations
and promises to each other;
2 Alignment – with people you depend on;
3 Communication - at a right depth, with the right focus;
4 Energy – to build sustained engagement; and
5 Trust – the one thing that changes everything.
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What we offer is an inspiring, fresh and powerful view of
accountability that:
• Fosters ownership, integrity, and trust with your team;
• Eliminates blame, entitlement, and fear;
• Inspires your high performers, deals effectively and respectfully with
your “non-performers,” and gets everyone in your organization more
engaged;
• Closes the gap between intention and performance;
• Gets a grip on results that matter.
When people accept accountability, life in an organization or in a relationship
is straightforward and productive. No one needs a pack of dogs eating their
homework or a fresh pile of excuses to explain incomplete tasks. People do
what they say they are going to do, and paradoxically, accountability creates
enormous freedom and the opportunity for creativity.
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Accountability starts with you
It’s inspiring to be around accountable people, people you can count on. You
earn credibility and bring energy to any relationship when you decide to be
accountable.
To illustrate, try a short exercise: Make a list of the accountable people in
your life: people you can count on, people who show initiative, and people
who keep their promises. Now ask yourself what it’s like to be around such
accountable people. What’s it like to be around people you can trust? It doesn’t
take much to realize that accountability is a powerful, productive force.
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You can now turn this exercise around and use it to assess yourself. Ask
yourself honestly whose list you have earned the right to be on. If I asked your
boss, your colleagues, your customers, those who depend on you, to make a list
of the accountable people in their life, would you be on their list?
It’s a whole lot easier to see a lack of accountability in others than it
is to see it in ourselves. It’s easy to blame others when they fail to keep a
promise, when they show up late for work, and when they bring an unearned
sense of entitlement to their work. Accountability starts by looking inside, by
assessing the accountability gaps in yourself before you start to point the finger
at someone else. When did you fail to fulfill an agreement? When did you keep
someone waiting? Where do you feel a sense of unmerited privilege in your
life?
An accountable person is trusted, and is therefore given the authority,
resources and freedom necessary to make decisions. Accountability
opens the way to creativity, productivity, and flow. It dissolves the tension,
stress, and frustration of dealing with unreliable people. In our complex
organizations, our busy families and our fast paced society, accountability can
be diffused or completely lost. And when accountability is lost, we lose touch
with our core. When we grasp the deep and simple meaning of accountability,
we get a grip on results, and begin to live a life that matters.
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Accountability is about shared achievement
The moment a group of people organize to achieve a desired result, the
members of that group become interdependent. Inevitably, interdependence
requires some kind of structure: roles, goals, agreements, schedules and
the like. The structure may be implied, or it may be spelled out in detail.
Regardless of the size or purpose of the organization—be it a small community
association, an entrepreneurial service business, or a mammoth multinational
corporation—success will always depend on people holding themselves, and
each other, accountable. As members of organizations, we are accountable: to
keep our agreements to one other, to fulfill our roles in the organization, and
most importantly, to achieve agreed-upon results.
In some organizations, interdependence is managed easily, informally, and
with little structure. People are readily available to talk with each other daily,
if not hourly. As a result, expectations can be continuously clarified and
relationships strengthened. Misunderstandings are uncovered and resolved
quickly, before time and resources are wasted, and before people become
frustrated with each other’s action or lack thereof. Course corrections happen
in real time, as needed.
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In most organizations, however, some structure is essential to effective
interdependence. The organization may be large and the relationships
complex, or the organization may be small and the relationships intense. Either
way, people often lack the time, tools, skills, or inclination to continuously
clarify expectations and resolve misunderstandings. The principles of
accountability, as practiced through the application of Accountability
Agreements, bring structure, focus and clarity to human endeavours in
organizations.
Regardless of the size or structure of your organization, people need hands-
on tools to manage interdependence effectively. This is our purpose. We
teach people how to build accountability – in a way that is inspiring, practical,
respectful, and clear.
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Accountability is determined by how you act,
not what you say
“No one can build a reputation on what you’re going to do.”
Henry Ford
Real accountability – the kind that transcends rhetoric - is rooted in the
behaviour of people. It is not, as some think, a character trait that you are born
with or something embedded in an organization. Accountability is determined
by how you act.
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Real accountability requires you to do three things consistently:
1 carry through to completion the responsibilities entrusted
to you.
Real accountability lies deeper than doing what you said you are going
to do, although this is an important component. Real accountability
requires you to search for and clarify accountabilities that are hidden in
your roles, to judge which accountabilities you accept, and to carry those
accountabilities through to completion.
2 stand up for your actions.
Real accountability depends upon transparency—others need to know
who did what, and who is accountable for doing something. Owning
your actions in public is very relaxing when you are confident that you
have acted ethically and with your best efforts. It is not so relaxing when
you make mistakes; however, owning mistakes takes less effort than
hiding them most of the time. Owning up to your actions is one of the
essential pieces of personal maturity and is a key step in achieving real
accountability.
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3 stand behind your results.
The effects of your actions—your results—matter more than the actions
themselves. Yes, you sent the memo, but did the memo produce the
desired effect? I know that you explained to your child how much a
pencil hurts when jabbed into an uncle, but has her behaviour improved?
People are accountable for producing a result, not just for taking an
action.
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Real accountability encompasses the unintended results you produce as
well as the ones you mean to produce.
• When you act to stop a child’s unsocial behaviour, you are also
accountable for the effect your actions have on the child’s sense
of safety and love.
• When you produce a high quality running shoe, you are
accountable for the effect your plant’s effluent has on the local
water supply.
• When you make a presentation, you aren’t just accountable
to make a “good presentation.” You are accountable to ensure
that the expected results are achieved as a result of your
presentation.
Real accountability requires an acceptance of responsibility for all the results
your actions (or inactions) produce.
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Accountability is learned
Just as you can teach people to be accountable, many organizations
teach people to be unaccountable. They do this by:
a) Rewarding people for not producing results;
b) Not rewarding and, at times, even ignoring the high
performers;
c) Enabling people to perform badly by not having the courage to
follow through on consequences; and
d) Ignoring unethical and destructive behaviour.
A culture of strong accountability is critical to producing superior results that
are sustainable. On the other hand, where accountability is weak, the fibre of
the organization is at risk and leaders must act before the rot inflicts damage
that cannot be repaired.
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Accountability corrodes slowly, one decision at a time. When accountability is
weak, when it becomes safer and more comfortable to be unaccountable, the
organization is forced to build complexity into every corner because people
need to be prodded into meeting their commitments and everyone is passing
off responsibility like it is a very, very hot potato. Increasing accountability
frees up energy, creativity and focus so that it is simple to get work
done and the organization can once again be productive.
In some organizations, the immediate response when something goes wrong is
to find someone to blame rather than to identify what went wrong (the cause).
The rational thing to do in such an organization is to never appear accountable
for an area when something is going wrong, and to scramble like mad to take
credit for the accountability for any successes. This means that people first
see what the results are and then decide whether or not to sign up for the
accountability.
Leaders have to make it safe to be accountable—the idea is to focus on results
and over time to increase the results the organization is able to deliver. You
want people to own up to their accountabilities and to stand up for their
commitments, but it is very important not to use the accountability system to
set up people for blame.
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How organizations undermine results
As participants in and managers of organizations, we often lack the tools to
build accountability. The consequences are easy to spot. Most readers will
recognize their own versions of these real life experiences:
• An organization becomes comfortably stuck in a culture of non-
performance. It becomes an “open secret” that goal-setting is nothing
more than a meaningless paper exercise or game. People learn all the
acceptable organizational excuses for explaining why they didn’t achieve
their goals. Rationalization and excuses are offered and accepted in lieu
of results.
• Mistakes are visibly punished and not soon forgotten. Risk-taking is
labelled a kamikaze sport, for fools only. Errors are avoided at all costs or
at least covered up quickly. Innovation is absent and little learning takes
place. Cautious activity replaces results.
• Motivational rewards for exceptional performance barely exceed rewards
for the ordinary. To ensure average performers don’t feel short-changed,
to save evaluation time, to keep costs down, rewards fail to recognize
results.
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• Despite extensive effort from participants, a joint employee-
management task force proposal is shelved without explanation. The
rumour-mill is active but senior management remains tight-lipped and
uncommunicative. Excessive control buries results.
• Managers stifle what they know to be true in order to live by a culture of
excessive politeness. In the interests of a superficial harmony, marginal
performance is overlooked and thereby subtly reinforced. Avoiding
embarrassment and “getting along” replace results.
• A senior manager’s abusive or unethical behaviour is covered up by
his transfer to another department. Nothing more is said regarding the
matter. Employees begin to doubt management’s depth of commitment
to respect and fair treatment and ethical leadership. Denial undermines
results.
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Assessing accountability in your organization and team
Take a moment and answer the following questions honestly. These five
simple questions will give you a snapshot of how the culture you currently
work or live in is perceived by you as being accountable. Try these questions
with any culture - your family, your community association, the non-profit
group you volunteer in, or the team you are on at your work.
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1 describe your process for managing expectations in your
organization.
Whether your current process is about formal performance reviews or
informal conversations, there is no “right” way to build accountability.
But see if you can describe your process. Then ask yourself the Dr. Phil
question: “How’s that working for you?”
To better clarify how effective your current accountability process
is working, ask yourself the following questions. Does your process
provide:
• Clarity – Do you know what is expected of you and what you
can expect from others?
• Alignment – Is there a good coordination of work with the
people on your team?
• Open communication – Is there good communication with
your team?
• Energy – to build sustained engagement?
• Increased trust – Do you trust the people you depend on?
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Another way of assessing the effectiveness of your accountability process
is to assess the quality of the relationships with the people you depend on
and upon whom you depend:
• Is there ease - or tension - in your relationships?
• Are people clear about what is expected?
• Do people feel supported?
• Do people follow through on what they say they will do?
2 how passionate and engaged are people in their work?
• How passionate are people about the work they do?
• How would you describe the energy level in your culture?
• How focused are people about the work they are doing?
• What is the level of frustration in your organization?
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3 What is the level of undeserved entitlement in your culture?
• How much blame goes on in your organization?
• How much do people use excuses to justify their behavior?
• How much complaining goes on in your organization when the
boss isn’t around?
• How much ownership and personal responsibility do you see
people stepping up to?
4 What’s your level of tolerance for mediocre performance?
• How clear are you about what is expected in your job?
• How clear are you about the kind of values and attitudes you
are expected to have at work? Are these values and attitudes
spelled out in specific behaviours?
• How much are mediocre performance and destructive attitudes
allowed without any consequences?
• How courageous are your positional leaders to have the tough
conversations?
• How free are people to take risks?
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Accountability: Take the leadership challenge
Just as activities without results are meaningless, action without commitment
is ineffective. We work with leaders. Leaders can be found anywhere in
an organization, at every pay grade and in any department. Leaders seek
commitment, they don’t settle for compliance. Leaders focus on results,
not activities. Leaders learn, and help others learn, from mistakes. Leaders
encourage and challenge, they don’t over-control. Leaders reward courage, not
caution. Leaders are defined by action, not size of office.
It is easy to complain about the lack of accountability in organizations, yet few
are prepared to pay the price that is required to hold themselves and others
accountable. Are you interested, or are you committed?
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If you are prepared to take the leadership challenge and are committed to
building great places to work and live, we offer four successive e-books. These
four books outline what we call The Four Pillars of Accountability™, the
four agreements that make you a great leader in today’s complex, demanding
workplace:
1 Build Trust – By Being Trustworthy
2 Create Clarity – By Being Purpose Driven
3 Engage People – By Being Engaged
4 Ensure Results – By Having The Right Tool
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If you need any support on the journey, regardless of your
title, we’d love to hear from you. Please visit:
davidirvine.com
© 2013 by David Irvine. Permission to reprint and circulate is granted.
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