acquisition & branding through targeted dm & digital advertising 2013
TRANSCRIPT
Acquisition & Branding through targeted DM &
Digital Advertising
2013
Acquisition
Advice on data* rental/swap options Guidance on lead* generation options Inform on choices of co-op participation Detailed proposals Complete process management Results evaluation
*Postal, telephone & email
March 2013
3rd Party Data
Interpret insight into the interests, lifestyles and behaviour of your customers
Provide detailed proposals
Handle all processing and administration
March 2013
Lead Generation
Guidance through market choices
Assist in question creation
Manage the full process – downloading, checking and supplying leads
March 2013
Co-ops
Advise on participation Agree on premise for models Interpret insight Handle all communication - ordering etc. Review results
March 2013
Digital Audiences
Build multivariate models
Use the power of the profile information from CRM file for display campaigns
Deliver your message to your target audience in display, social and mobile
March 2013
Together we can reach your goal
Connecting your brand to consumers
Using a marketing mix to reach prospects from profiled audiences
Acquire new customers
March 2013
Contact Details – Irit Reed
T. 01923 828491M. 07973 426706E. [email protected] #caspiandm
March 2013