Good vs. Great Content

Dr. Andrew BredenkampAcrolinx Founder and CEO

Steve RotterAcrolinx CMO

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Why This Matters?

the world has changed

70-90% of your customer’s journey

is driven by content

... Content created by different teams, departments, divisions,

and geographies

Marketing

Support

TechComm

Sales

Training

ProductManagemen

t

PR

Engineering

Agencies

Localization

... and this problem only gets worse with more content and

writers.

© 2015 acrolinx GmbH

© 2015 acrolinx GmbH

TOP CONTENT MARKETING CHALLENGES 2015

Engaging Content 54%

Producing Content Consistently 50%

Measuring Content 49%

Top 3 Priorities for Marketing

Optimizing the customer journey across multiple touchpoints 70%

0% 10% 20% 30%40% 50% 60% 70%

Ensuring message consistency across channels 63%

Training teams in new techniques and disciplines 52%

Rand FishkinCEO Founder Moz

We’re NOTtalking about this…

Then the failed tweet…

Content Quality Matters!

Geek or Genius?

Isn’t this justsubjective?

no!

Acrolinx is the only software that can actually “read” your content and help you make it better.

The Acrolinx EngineAnalyzes thousands of rules that make language great: grammar, style, terminology, and voice(in six languages).

Your Acrolinx ScoreAn easy-to-use standard measure of content quality… better score = better results!

The Acrolinx ScorecardGives you a 360° view of your content in one beautiful interface.

• 120 million words• 150,000 web pages• 340 companies• 31 countries

How Did They Score?

• Only 31% had an average Acrolinx Score above 72 – a target minimum for quality content.

Content Quality and Site Traffic

• Companies with lower Acrolinx Scores (red) showed a year-over-year decline in web traffic.

• Companies with higher Acrolinx Scores (green) showed an increase in traffic.

Methodology• 2 similar documents (High

Acrolinx Score vs. Low Acrolinx Score)

• Text Only

Xtera is the world's leading provider of cloud based accounting software for small business. Our online solution makes it easy to manage all of your financial needs, from invoicing, bank reconciliation, payroll, or expense reporting and more. Through all this, start to finish, Xtera has got your back. We might just be the partner that you need to become more efficient, grow your revenue and build your business. In addition to being the most advanced software platform in the industry a lot more is offered by Xtera. In fact, its our outstanding customer support, comprehensive online tutorials and extremely competitive pricing that are just some of the reasons why clients consistently choose us ahead of our many competitors in the market. If your ready to get started you can signup for a free trial today.

B

We make accounting easy! Xtera is the world’s leading provider of cloud-based accounting software for small business. Our online solution makes it easy to manage all of your financial needs from start to finish. Whether it’s invoicing, bank agreement, payroll, or expense reporting, Xtera has got your back. We’re just the partner you need to become more efficient, grow your revenue, and build your business. In addition to our fantastic software, we offer so much more. In fact, our outstanding customer support, complete online training, and competitive pricing are just some of the reasons why clients choose us.

Ready to get started? Sign up for a free trial today!

A

Methodology• Isolated A/B test – research

participants only saw one version of the content

Methodology• Viewers asked specific questions

about brand perception, conversion and purchase intent

We make accounting easy! Xtera is the world’s leading provider of cloud-based accounting software for small business. Our online solution makes it easy to manage all of your financial needs from start to finish. Whether it’s invoicing, bank agreement, payroll, or expense reporting, Xtera has got your back. We’re just the partner you need to become more efficient, grow your revenue, and build your business. In addition to our fantastic software, we offer so much more. In fact, our outstanding customer support, complete online training, and competitive pricing are just some of the reasons why clients choose us.

Ready to get started? Sign up for a free trial today!

A

Conclusions

• Quality matters… a lot!• Focusing on big changes• Quality at scale is possible

Next Steps1. Get the report 2. Share the news…we’ll

help3. See how it’s done