acromobile presentation for salesforce.com singapore user group sept 2013
DESCRIPTION
Overview of mobile customer engagement and how salesforce.com users can leverage Acromobile AppExchange product to start engaging customers easily with mobile apps.TRANSCRIPT
CONFIDENTIAL
SALESFORCE USER GROUP
SEPTEMBER 18, 2013
We are here
THE MOBILE SHIFT
Not about technology
Change in habits & behaviors
Requires new approach to how relationships are built
WHAT IS MOBILE CUSTOMER ENGAGEMENT ?
MOBILE MARKETING
MOBILE COMMERCE
SERVICE & SUPPORT
YOUR BRAND
Fully Branded Apps & Mobile Web ENGAGE
Marketing Suite CLOUD SERVICES
Customer Database
Campaigns
Content
Analytics
THE ACROMOBILE MOBILE ENGAGEMENT SOLUTION
DEVELOPMENT:35% of cost of ownership
MAINTENANCE:65% of cost of ownership
Source: Forrester Research, Inc. 2012
Expensive &Not an
Engagement System
THE PROBLEM WITH APPS
Location Search
Content
Acromobile EngageiOS, Android, MobileWeb & Web
Get Help
Places
Acromobile Cloud Services
CONFIDENTIAL
Acromobile Connect
ACROMOBILE SOLUTION
Event Registration Product Catalog
Service Request Order / Purchase
Submit Feedback
Drag and drop enterprise integration
Events Products
Orders Payments Content
Deals Contact Profiling Messaging
Devices Workflow & Approvals Analytics
Messaging User Registration& Login Content
Acromobile EngageiOS, Android, MobileWeb & WebThemes Custom Apps
Data Feeds & Optimization
TEMPLATESCUSTOMER
SPECIFICTEMPLATES
Public API
SecureAPI
Data Objects
Screens
Business Logic
Analytics
Configuration
SECURITY
Customer Orgs Apple API
Data Objects
Message Queues
Logs
Image Processors
Authentication & Authorization
Multi-tenant Services
Amazon API
Google API
SOAP API
Acromobile Cloud Services
CONFIDENTIAL
Acromobile Connect
ACROMOBILE ARCHITECTURE
HOW TO GET STARTED WITH MOBILE
DEFINING YOUR FIRST APP
PROVIDING UTILITY
CUSTOMER INTELLIGENCE
SELF SERVICE
ACROMOBILE DEMO
CAPTURING LEADS
Use-case:Event Marketing and Registration
CAPTURING LEADS
Use-case:Enquiry -> Lead
GETTING STARTED WITH ACROMOBILE
PILOT
• Objective
• Create and configure content for the app
• Create and test campaigns
• Play around with apps and see data captured.
• Objective
• Deploy live with focused use cases
• drive app adoption and learn about behavior.
• minimize impact on existing business processes.
TRIAL
• Companion app to bank-issued credit cards
• Location-enabled Merchant promotions, benefits & concierge services
• Social integration
• Native iOS & Android apps created in 2 weeks
ACROMOBILE CUSTOMER EXAMPLE
CONFIDENTIAL
Featured
• Complete Event Listing & Ticketing solution
• Mobile SEO & Social integration
• Sold out over 20 events since launch
• Native iOS & Android apps in 5 weeks
CONFIDENTIAL
ACROMOBILE CUSTOMER EXAMPLE
• Member Authentication
• Event listings & registration
• Commerce & Payments (via PayPal)
• Social Integration
• Sub $10,000 annual subscription
CONFIDENTIAL
BMW M-Club
Aston Martin Club
Member Management Apps
ACROMOBILE CUSTOMER EXAMPLE
• Full event apps
• Featured content
• Exhibitor directory & Speaker biographies
• Event listing & surveys
• Native iOS & Android apps done in 4 weeks
CONFIDENTIAL
CeBIT Australia
ACROMOBILE CUSTOMER EXAMPLE
CONFIDENTIAL
ACROMOBILE CUSTOMER EXAMPLE
PROFESSIONAL SERVICESa) One-time Setup fee for “in-platform” deployments
b) Customizations - platform and/or apps
ANNUAL SUBSCRIPTION FEE
EDITIONBasic
AdvancedProfessionalEnterprise
MAUsThe number of
Monthly Active Users (MAUs)
Based on a ‘Capacity’ model
USER LICENSESNumber of user
licenses required for admin users, general users & partner users
+
CONFIDENTIAL
ACROMOBILE PRICING MODEL
ENGAGEMENT IS KEY TO MOBILE
MOBILE MARKETING
MOBILE COMMERCE
SERVICE & SUPPORT
YOUR BRAND
Thank You
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