A.C.T Marketing

• Attract

• Convert

• Transform

Agenda

• 9.35 A – C Linda Parkinson-Hardman Grow A Better Business

• Helping you sow the seeds of internet success

• 10.35 Comfort break & networking• 11.00 C – T David Dean

greenmessage• The environmental communication specialists

• 12.00 Q & A’s• 12.30 Networking & One-to-one sessions

What is marketing?• Identifying what your target customer

wants

• Pulling not pushing

• Identify your USP

• Looking good – Branding

• Use emotion– Safety – healthy – environmental etc.

• The step before a sale

Marketing Strategy

“The purpose of your marketing strategy should be to identify and then

communicate the benefits of your business offering to your target market.”

Source :- Business Link

Action Point

• Revisit marketing strategy

Traditional Direct Mail

• Last year the UK spent over 2 billion pounds on traditional direct mailings

• A good direct mail campaign will get 1% open rate

• Therefore 99% was wasted!

• Imagine the energy and materials being wasted on each mailing and the lack of

results

E marketing

• The most – Powerful– Flexible– Cost effective– Measurable– Time driven

• Marketing

Targets

• Use your database to target the message

• Use not only contacts but light touches!

• Collect business cards – goldfish bowl!

• Segment by marketing strategy

• When and what they want to see

Remember to update your database every month!

Win a case of Piddle beerText piddle to 07624811555 with your email address to

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Text at standard text

charge to customer

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Customer see beer mat

Auto text response

Auto email response

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Monthly e-newsletters

Planned text campaigns

Legal requirements

• Permission marketing

• Managed unsubscribe

• Legal, Decent & Honest

• Advertising Standards Authority

• Data Protection

Market research

• Use e-newsletters as your market research

• Create product/service subjects

• Measure click through’s

• Establish what people look at

Content

• Well thought out punchy words

• Relevant pictures

• Links to your own web site

• Spam words! - A must

• Platform checking! - A must

• Auto responders

150 words per article is great

Timing

• Timing is everything– Same time every time– Not Mondays or Fridays– 10am-4pm is ideal

Gran always said being regular was good for you!

When – Hours - Days

• Tuesday to Thursday

E – Newsletter stats

• The only marketing which is totally measurable

• Real time results

• The ability to create warms leads

• Salesman's dream!

Stats – the must have list

• Unique opens

• Links

• Bounces

• Unsubscribe

• Forwards

• Triggers

• Auto-Responders

What next

• Reap what you sow

• Follow up calls - they are warm now!

• Seek feedback

• Learn what people want to see

• Plan next e-newsletter well in advance

The follow up is so important as it is what seals the deals

Q & A’s

• Over to you

• What's puzzling you?