action packed new zealand pork industry update march 2012
TRANSCRIPT
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ACTION PACKED
NEW ZEALAND PORK INDUSTRY UPDATE
March 2012
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PRODUCT PROMOTION 2012
Key issues
Who’s passionate
(Ogilvy)Action for 100% NZ pork
Goal – one more kg.
Passion ‘killers’
How – decision-making time
Campaign
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STOP BUTCHERING YOUR PORK MARGINS
Great branding … great products?
The whole pig and nothing but the pigAim = Profitability + Innovation, + Consistency + Presentation
Dates
The Team
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SELECT CHEFS SELECT PORK
NZPork + NZ Chefs Association
Enhance 100% NZ pork
Select chefs
Seasonal
TEK
Showcasing diversity
+ uniquenessSharing a passion for all things culinary (NZCA)
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100% NZ BACON + NZ HAM COMPETITION
Celebrating 100% NZ
Bringing home the bacon
Hamming it up
Friday the 13th
BulletPR aiming high
Invitation RSVP required
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YOU CAN LOOK EXTRAORDINARY