Action Plan for Adding Value

Joe MatthewsInternet LibrarianOctober 16, 2016

Aims of the Workshop What is value? The Business Model concept Market segmentation Jobs to be done Customer focus Value proposition Completing the other components of the Business

Model Adding Value diamond – 5 Cs Create your Action Plan

What Is Value?Value = to be worth

What Is Adding Value?Adding Value = accomplished through the efforts of talented staff using processes to provide a service

Robert Taylor

Change More information directly to users (bypassing

libraries) User created content growing rapidly Skills to access, use and interact with information is

changing Value is being added by sharing, reuse and remixing Social nature of information – from pull to push Mobile devices are exploding Moving to just-in-time delivery of services Ways libraries provide value must change

The value of a item in a collection isn’t realized until a user connects with the item

and discovers something meaningful. Libraries should not be about building

collections, libraries build collections

for the sake of making connections.

Value Co-Creation

Business Model Concept

Key Questions

Logic Model

Business Model Canvas

Library Model Canvas

If libraries are operating at an organizational level&

people are operating at the network level

What is your library’s value proposition?

Value Proposition

Market Segmentation Demographics

Lifestyle

Frequency of library use

Benefit segmentation – Jobs-to-be-done

The Element

s of Value

Pyramid

Customer Focus Exercise

Reporting, Discussing

Innovate From the Customer Profile

Address more jobs Switch to a more important job Go beyond functional jobs Help more customers get a job done Get a job done incrementally better Help a customer get a job done radically

better

Value (Proposition) Map Exercise

Prioritize

Routine

Critical Huge

Small

Our _______________ help(s) ___________________ who

want to _______________ by __________________ and

__________________ unlike _________________ .

Service Customer segment

Jobs-to-be-done

Reducing pains

Increasing gains

Competing value proposition

New Value Proposition

Other Components

Reporting, Discussing

How Do We

Add Value?

Adding Value Diamond

Content

Context

Visualization

Cleveland Museum of Art Collection Wall

Connection

Getting in the Flow

Users in the life of the library

NowLibrary in the life of the user

Collaboration

CommunityLibrary as Platform

Physical Platform

Virtual Platform

Other Platforms

Create Your Action Plan

Who are your most important customers? What jobs is this segment trying to get

done? What are the customer pains and gains? What is your compelling value

proposition? What new service (or revised existing

service) would have real appeal? Test and revise!

Thanks

Joe AT JoeMatthews DOT Org