activating the subconscious through meaningful design

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DESIGNxRI Clambake: Activating the Subconscious through Meaningful Design

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Page 1: Activating the Subconscious through Meaningful Design

DESIGNxRI Clambake: Activating theSubconscious through Meaningful Design

Page 2: Activating the Subconscious through Meaningful Design

© 2015 (add)ventures - all rights reserved

hello

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Page 3: Activating the Subconscious through Meaningful Design

© 2015 (add)ventures - all rights reserved

Page 4: Activating the Subconscious through Meaningful Design

© 2015 (add)ventures - all rights reserved

what I learned…

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© 2015 (add)ventures - all rights reserved

what I did…

What I learned…

Page 6: Activating the Subconscious through Meaningful Design

© 2015 (add)ventures - all rights reserved

Worked

What I did…

What I learned…

9 years

Magazine Publishing

Packaging

Prepress

Teaching

Marketing

Identity Illustration

Signing

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© 2015 (add)ventures - all rights reserved

(add)ventures in 2000

Page 8: Activating the Subconscious through Meaningful Design

© 2015 (add)ventures - all rights reserved

Page 9: Activating the Subconscious through Meaningful Design

© 2015 (add)ventures - all rights reserved

Page 10: Activating the Subconscious through Meaningful Design

© 2015 (add)ventures - all rights reserved

Page 11: Activating the Subconscious through Meaningful Design

© 2015 (add)ventures - all rights reserved

what I do at (add)ventures

Page 12: Activating the Subconscious through Meaningful Design

© 2015 (add)ventures - all rights reserved

Title Text

Body Level OneBody Level TwoBody Level ThreeBody Level FourBody Level Five

is a multidisciplinary brand culture and communications firm

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© 2015 (add)ventures - all rights reserved

about us(add)ventures is a multidisciplinary brand culture and communications firm.

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For 25 years people have been coming to us for solutions.

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© 2015 (add)ventures - all rights reserved

a thought on design and communication

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© 2015 (add)ventures - all rights reserved

Graphic Design…is not good design ifit does not co-operateas an instrument inthe service of communication

- Paul Rand, Thoughts on Design 1947

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© 2015 (add)ventures - all rights reserved

what is good design?

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© 2015 (add)ventures - all rights reserved

what is good communication?

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© 2015 (add)ventures - all rights reserved

hypnosis

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© 2015 (add)ventures - all rights reserved

conscious / subconscious

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© 2015 (add)ventures - all rights reserved

Page 22: Activating the Subconscious through Meaningful Design

© 2015 (add)ventures - all rights reserved

be careful, don’t fall

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© 2015 (add)ventures - all rights reserved

be careful, don’t fall

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© 2015 (add)ventures - all rights reserved

consciousa part of the mind that consists of everything inside of our awareness

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© 2015 (add)ventures - all rights reserved

subconsciousa part of the mind which one is not fully aware but which influences ones actions or feelings

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© 2015 (add)ventures - all rights reserved

what is good design?

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© 2015 (add)ventures - all rights reserved

good design communicates to both the conscious and the subconscious, it activates emotions and feelings to make meaning come to life

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© 2015 (add)ventures - all rights reserved

the meaning could be a message, idea, or brand

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strategy+creative

© 2015 (add)ventures - all rights reserved

a few examples…

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The Rhode Island Resource Recovery Corporation asked (add)ventures to create a campaign to inspire more than 1 million people to change their recycling habits.

Audience: rhode island residents

Tactics: video, direct mail, billboard

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strategy+creative

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strategy+creative

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strategy+creative

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strategy+creativestrategy+creative

NOW YOUR RECYCLABLES CAN BE MIXEDTOGETHER

YOU CAN NOW RECYCLE MORE PLASTICS!

2012 Rhode Island Resource Recovery Corporation Contact Us | Contact Your Local City/Town

COMPOSTING

E-WASTE

ECO-DEPOT

SMALL VEHICLE DISPOSAL AREA

HOME WHY RECYCLE tOGETHER RI?

WHAT CANI RECYCLE?

FAQS and RECYCLING DONt’SWHAt’S

CHANGED

clic Aqui para mas

información en español

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Timberland engaged (add)ventures to create a short form videoto use as part of their globalasset package, telling theirSensorFlex™ story

Audience: millennials

Tactics: video, print ad, pop

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solutionssome of our favorite ones

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strategy+creative

© 2015 (add)ventures - all rights reserved

my challenge

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© 2015 (add)ventures - all rights reserved

When you go back to doing what you do how can you think about communications differently? How can you communicate your message to you viewer’s subconscious and generate a lasting impression?

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© 2014 (add)ventures - all rights reserved

Thank You

strategy+creative