activating video - campaign example - flora (portugal)
DESCRIPTION
How did Flora (Portugal) drive in-store product sales from video?TRANSCRIPT
How Are Flora (Portugal) Driving Sales From Video Content?
Objective: Video Views & Engagement
Unilever - Flora (Portugal)
Objective: Purchase Action From Video
Unilever - Flora (Portugal)
Activation: View Video + Print Money-Off Coupon
Unilever – Flora (Portugal)
Results: Rewarding Video Viewers; Driving Trial; Creating Buzz
Unilever – Flora (Portugal)
Rewarding Viewers of Brand Video
Creating Buzz With Social Sharing
Actively Driving Product Trial
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