activating video - campaign example - flora (portugal)

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How Are Flora (Portugal) Driving Sales From Video Content?

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How did Flora (Portugal) drive in-store product sales from video?

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Page 1: Activating Video - Campaign Example - Flora (Portugal)

How Are Flora (Portugal) Driving Sales From Video Content?

Page 2: Activating Video - Campaign Example - Flora (Portugal)

Objective: Video Views & Engagement

Unilever - Flora (Portugal)

Page 3: Activating Video - Campaign Example - Flora (Portugal)

Objective: Purchase Action From Video

Unilever - Flora (Portugal)

Page 4: Activating Video - Campaign Example - Flora (Portugal)

Activation: View Video + Print Money-Off Coupon

Unilever – Flora (Portugal)

Page 5: Activating Video - Campaign Example - Flora (Portugal)

Results: Rewarding Video Viewers; Driving Trial; Creating Buzz

Unilever – Flora (Portugal)

Rewarding Viewers of Brand Video

Creating Buzz With Social Sharing

Actively Driving Product Trial

Page 6: Activating Video - Campaign Example - Flora (Portugal)

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