activation in vietnam case study

7/22/2019 Activation in Vietnam Case Study

1/28

Oreng Ebtdvetdcn

BG BCNW@NW

W st ycur Oreng Ebtdvetdcn bcnb`pt

Eocut Ebtdvetdcn

Bes` Rtugy


2/28

Oreng Ebtdvetdcn

W st ycur oreng ebtdvetdcn

Eocut Ebtdvetdcn

Bes`

Oreng Ebtdvetdcn frci ycur vd`wpcdnt


3/28

Oreng Ebtdvetdcn

@v`nt

Egv`rtdsdna

Wreg` ]rcictdcn

Bcnsui`rprcictdcn

Reipldna

]uoldb r`letdcns

Bciiundbetdcn

Oreng ebtdvetdcn

N`ws r`l`es`

WVB

]rdbdna

Rpcnscrshdp

Oreng ]csdtdcndna

R`ai`ntetdcn

]rcictdcn

]rcgubt _&G

Gdstrdoutdcn

Leunbh ]len

Cutgccr Eg


4/28

Oreng Ebtdvetdcn

]uoldb Ebtdvetdcn

Egv`rtdsdna

Wreg` ]rcictdcn

Bcnsui`rprcictdcn

Gccr?Gccr Ebtdvetdcn

]uoldb r`letdcns

Oreng Ebtdvetdcn

N`ws r`l`es`

WVB

]rdbdna

Rpcnscrshdp

Oreng ]csdtdcndnaR`ai`ntetdcn

]rcgubt _&G

Gdstrdoutdcn

]rcictdcn

prdnts

Rhcpp`r ebtdvetdcn

Leunbh, Oudlg eng ]rcict` oreng

I`rbhengdzdna

Oreng ebtdvetdcn dn ierj`tdna


5/28

Oreng Ebtdvetdcn

W`st Hd`u od`t O.E

Bes`

Oreng Ebtdvetdcn ena u3

Bb bna b EWL ena tr nn truyn thnav jhna

li nhn trcna it th trna nay bna tr nn ot thna.

Wrcna ierj`tdna na thd, s tcn bu hc tc nn it

it tcn bu hc bhc Bciiundbetdcn v bb bna bEWL. V

g; nan sbh bhc bb lcbel tvb bna nh d

Ebtdvetdcn ney l it phn be id bhdn gbh 26=cbe nhnhna. Wrcna jhd Bciiundbetdcn tc ewer`n`ss v add thdu

o`n`fdt nhn hna, bhuyn td orengs bherebt`r, thEbtdvetdcn

jt nd tt b nhna du vc bub sna, tb na trb

gdn vc hnh na iue v tc re nhna trd nahdi jhna

they th b.

Dt ebtdvet`s!

Eocut Ebtdvetdcn


6/28

Oreng Ebtdvetdcn

W`st Hd`u od`t O.E

Jhed nd`iphucna phep

Whub henh

Oreng Ebtdvetdcn ena u3

Wd Vdt Nei, phn nhdu sp`ng`r be Oreng ebtdvetdcn l bb

nhn hna wcrlgwdg`, v s hdu odt, jdnh nahdi v nan

sbh be h trcna lcd bna b ny

Nhna nhn hna be bna ty trcna nb phn nhdu ena

vn gnh nan sbh bhc Z5Yegv`rtdsdna Z?Y`v`nt & ]_ v

Z2Ysel`s & treg` prcictdcn


7/28Oreng Ebtdvetdcn

W`st Hdù od`t O.E


Whub henh

Jhd ndi v Oreng Ebtdvetdcn

Wh`c ib tdu v gd it bhdn lb r rna be nhn,

Oreng Ebtdvetdcn ai tt b nhna a b jh nna e tdnhthn v ld he be nhn hna vc bub sna nad gnaib tdu it bbh tna tb v trd nahdi.

Png`r blèr orengs cok`btdv`s eng stretày, oreng ebtdvetdcn

ds eocut ell thet ben ordna oreng spdrdt eng prcids`s tc ldf`, wdthtera`t bcnsui`rs `xp`rd`nb`s eng dnt`rebtdcn



W`st Hd`u od`t O.E


Whub henh

Bb gna Oreng Ebtdvetdcn hey ap

Hnh thb

]uoldb ebtdvetdcn (rcegshcw, `v`nt, bef ebtdvdtd`s..)

Gccr tc gccr ebtdvetdcn (seipldna, g`ic-s`lldna,..)

Rhcpp`r ebtdvetdcn (dn-stcr` ebtdvdtd`s, d qu..)

Wreg` suppcrt ebtdvetdcn (i`rbhengdzdna, iyst`rdcus shcpp`r)

Ebtdvetdcn 26=CIb tdu;

Leunbh

Oudlg `qudty

Occst sel`s

Rwdtbh us`rs



W`st Hdù od`t O.E


Whub henh

Li it J hcbh oreng ebtdvetdcn

IJW sdtuetdcn/bhell`na`

Ierj`tdna Cok & Rtretày& oreng beipedan

Ebtdvetdcn cok`btdv`

Ebtdvetdcn pletfcri /

bcnb`pt

J`y i`ssea`/J`y

g`ldv`rd`s

Ebtdvdtd`s & Cp`retdcn

i`bhendbs

Qhet ds th` bhell`na` cf oreng3

Dts p`rdcg cf th` oreng bybl`3

Qhet er` th` ijt cok3 Qhet ds th` ierj`tdnastretày tc l`t th` oreng rèbh cok`btdv`s3

Dn thds ierj`tdna plen, whet ds th` rcl` cf

ebtdvetdcn3

Qhet ds th` pletfcri, cn dt th` oreng ben

esscbdet` wdth WEs ldf`3

Qhet ds th` sdnal` thdna thet tera`t eugd`nb`

wdth a`t frci eft`r ebtdvetdcn beipedan3

T`p, w` hev` bcnb`pt. Hcw w` g`v`lcp dt

dntc sdnal` `x`buteol` ebtdvdtd`s3



W`st Hd`u od`t O.E


Bes`

Bes` Rtugy

Ebtdvetdcn _`leunbh Jct`xQhdt`]rcWdidna; G`b ?==6Ken ?==1

Rbcp`; AW0


11/28Dnspdretdcnel orengHdts

Oesdb dnfc

Oebjarcung

Ebtdvetdcn ord`f JBV plenn`g tc r`leunbh th` oreng dn Ncv ?==6 wdth e n`wpcsdtdcndna fcbusdna cn funbtdcnel o`n`fdts

Id_ Bcnsultents ds ord`f`g tc g`v`lcp en ebtdvetdcn

beipedan, whdbh ung`rstccg es en dnt`aret`g pert cf th`

leunbh



Oesdb dnfc

Oebjarcung

Ebtdvetdcn ord`f

Ebtdvetdcn Cok`btdv`s

Oudlg JQ] oreng ewer`n`ss

Oudlg JQ] oreng wdth prìdui diea` eng sup`rdcr

queldty

Wera`t cf Ebtdvetdcn

Bcip`tdna us`rs cf JQ]

Fìel` ?=20, R@B EOB

ProenAW0

Icg`rn Fìdndn` @nkcy h`r ldf`



]rcpcsel ]letfcri Dnfc

Oebjarcung

Ebtdvetdcn ord`f

Qhet ds th` icst dipcrtent tc bciiundbet`3

JQ] ds Gry eng Ref` tc sjdn, thet h`lp ycu elweys f``l

ycur o`st eng a`t icst cut cf ldf` dn ycur p`rdcg

Qhy shculg th`y o`ld`v` thds3

G`rietclcay t`st fcr nc sjdn drrdtetdcn

N`w eng r`vclutdcnery RE tcp-sh``t



Bcnsui`r Dnsdahts

FAG ord`fbes`

J`y fdngdnas

_`spcng`nt

Arcup 5;6 fìel`sncn-cffdb`r

Ea`g ?0-2=

Arcup ?

6 fìel`s, cffdb`r

Ea`g ?0-2=

Gdsbussdcn tcpdb

?7 hcur stet cf ldf` eng ldf` styl`

Rhcppdna o`hevdcr

Oreng WCI eng bherebt`rdz`

_èbts tc sendtery peg ebtdvetdcn



FAG ord`fbes`

J`y fdngdnas

Qhet ds ycur WCI oreng3 (prdcrdz`g)

Jct`x Rtyl`

Qhdsp`r

Gdene

Jct`x ]rc

Rcfy

Ber`fr``

Qh`r` shculg w` gc seipldna3

Eny pleb`s v`n D ei wdth en cppcsdt` s`x pertn`r. Hcw`v`r seipl` pebjeadna shculg o`

ndb` eng r`s`rv`g oèutdful cutfdt (g`p ve t nh)

Ebtdvetdcn3

Kust wh`r` D ei et ell-wcien pleb`s, sc thet D ben sp`ng tdi` eng kcdn th` ebtdvdtd s

Hcw eocut prcgubt funbtdcnel gìc3

Fcr egv`rtdsdna, dt shculg o` v`roelly (VC), shculg nct us` vdsuel g`sbrdptdcn

Fcr ebtdvetdcn, dts fdn` tc `xpcs` ienuel gìc, out dn pcldt` fcriet. -> tregdtdcnel gìc ds

nct pr`f`rr`g. (D gun wenne s`` thet gìc wdth th` peg, `v`n D ei dn ell-wcien pleb`s cr

ei wdth fìel` pertn`r)

J`y Grdv`n febtcr tc purbhes` dnt`nt3

Funbtdcneldty

Hcw eocut sendtery peg WVBs3

Wh`r` ds e n``g tc sèrbh fcr prcgubt dnfc, bcz th`y stdll lccjdna fcr e o`st sclutdcn fcr th`dr

hèlthy ldf`

Out shculg o` e v`ry pcldt`ly `xpr`ssdcn (`x; tvb Gdene ]r`tty wcien; nàetdv` p`rb`ptdcn)



J`y g`ldv`rd`s

Bcnsui`r dnsdahtDts r`elly unbcifcrteol` fcr i` dn p`rdcggey wdth resheng w`t f``ldna. Dt r`strdbt`g i` frci `nkcydna iy ldf`.

Funbtdcnel o`n`fdt

J``p i` Gry eng Ref` fcr iy sjdn

(nc drrdtetdcn)

@ictdcnel o`n`fdt

D f``l sc bcnfdg`nt & bcifcrteol` dn eny

ebtdvdtd`s then v`r o`fcr`. D elweys f``l iyo`st, a`t icst cut cf ldf`!

J`y g`ldv`ry

Oreng ewer`n`ss

Funbtdcnel o`n`fdt

Oreng xp`rd`nb`s

]r`idui, trust`g, icg`rn orengp`rscneldty



Qh`r` ds e pletfcri thet ben ordna th`J`y G`ldv`rd`s tc ldf`3


18/28

Dnspdretdcnel orengHdts

Ebtdvetdcn pletfcri

]L@ERP_EOL@

ICI@NWR

dnsdahts

Dt

s r`elly unbcifcrteol` fcr i` dn

p`rdcg

gey wdth unsef`, resh eng w`t f``ldna. Dtgdsbcurea`g i` & r`strdbt`g i` frci `nkcydna iy ldf`. D wdsh sendtery peg bculg ordna i` scft &

sef` f``ldna fcr iy s`nsdtdv` sjdn sc D bculg a`t icst cut cf ldf` eng `nkcy dt et o`st.


19/28


REI]LDNA

-_clldna Rteng``

-Reipldna prcict`r

(ocy & adrl)

LDW@EBWDVEWDCN

-ldahtdna sielloccth

-r`strcciorengdna eng

seipldna

FPLL EBWDVEWDCN

Bustcidz`g ebtdvdtd`soy bhenn`l

QCI@N BLPO

Q@W

IE_W

OCCJ RWC_@

RIELL

CFFDB@

WCQ@_

CFFDB@ WCQ@_

RP]@_IE_W

]L@ERP_EOL@

ICI@NWR

BDN@IE

WH@EW_@

NDAHW BLPO

]HNA W_

]_@IDPI

BEF@

O@EPWT BE_@- spe


20/28


FPLL EBWDVEWDCN

Rup`riert

Dnvdtetdcn N``gr`bcandtdcn ]rcgubt g`ic Orengdnt`rebtdv` Reipldna& dnb`ntdv`


21/28


CFFDB@ WCQ@_

]rìdui occthJ`y EBWDVEWDCN Cffdb` tcw`r

Dnvdtetdcn tc kcdn

Reipldna wdthgìc seipl`

WE gc`swò aei`s

DW dngccr

bcnfdriQdnndna

Occth r`gìptdcn

WE a`ts tc

plèsureol`sdt`s


22/28


Idrrcr stdbj`r

]cst`r cn th` oebj cf tcdl`t gccr

Vdcl`t wet`r ocwl wdth flcetdna flcw`r

J`y EBWDVEWDCNCffdb` tcw`r _`st rcci orengdna


23/28


REI]LDNA

5stgey et cffdb`

tcw`r

?ng gey !


24/28


?ng gey !

O`euty Ber`


25/28


O`euty Ber`pcdnts

5st tdi` `v`r


26/28


5sttdi` `v`r

_clldna steng``

5st tdi` `v`r


27/28


5sttdi` `v`r

Ndaht Bluospcnscr


28/28

O g E td td

]r`per`g oyID_ebtdvetdcnfcr VIB ?==8

Oreng Ebtdvetdcn Vd`tnei Cutlccj

activation in vietnam case study

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