The color red is the color of energy, passion and action

This color is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy.

Red is energizing. It excites the emotions and motivates us to take action.

It signifies a pioneering spirit and leadership qualities, promoting ambition and determination.

It is also strong-willed and can give confidence to those who are shy or lacking in will power.

Being the color of physical movement, the color red awakens our physical life force.

It is the color of sexuality and can stimulate deeper and more intimate passions in us, such as love and sex on the positive side or revenge and anger on the negative.

It is often used to express love, as in Valentine’s Day, however it relates more to sexuality and lust, rather than love – love is expressed with pink.

At its most positive it can create life with its sexual energy, or use its negative expression of anger and aggression to fuel war and destruction.

The color red can stimulate the appetite, often being used in restaurants for this purpose. It also increases craving for food and other stimuli.

Red in Business

In using red in business, you need to understand the traits, qualities and mood of the color. To begin with, red is a warm and positive color, a very physical color which draws attention to itself and calls for action to be taken.

In color psychology red means energy, passion, action, strength and excitement.

It stimulates the physical senses such as the appetite, lust and sexual passion. Although it is often used to express love, it really relates more to sexual passion and lust whereas pink relates more to romantic love.

Red represents masculine energy, whereas its softer version, pink, is associated with feminine energy.

A universal sign of danger and warning, this is a color that can also show and create aggressiveness and anger, particularly if used to excess in the wrong applications.

Physiologically, it stimulates and energizes the physical body, including the nerves and the circulation of blood, raising blood pressure and heart rate. It is stimulating to the appetite and therefore a great color to use for any product associated with food and its service, including restaurants and take-away businesses.

It excites and motivates but in excess it can cause anxiety and tiredness. It also has negative connotations associated with blood, war and violence.

The color which most complements and balances red is turquoise, although green or blue will also create balance.

Key Words for Red:

• action, power, energy, speed • passion, desire, lust • strength, courage • attention-getting, motivating,

stimulating, energizing • driven and determined • exciting, warm, spontaneous,

assertive and confident