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> To be a part of the conversation> To find and recruit talent> To understand market perception> To create brand awareness> To encourage social sharing> To build brand equity> To leverage lead generation> To optimize search engine optimization> To prepare for crisis communications> To be a thought leader and educate
SOCIAL MEDIA ADOPTION:
NUMBER OF OIL & GAS COMPANIES ON EACH CHANNEL FROM THE TOP 100 LIST:
2014 UPDATE: TOP100OILANDGAS.COM
TOP100OILANDGAS.COM
no page on this channellimited activityactive
90%
14%
47%
Google+
65%
61%
YouTube
66%
THE OIL & GAS INDUSTRYON SOCIAL MEDIA*
94%88% 84%
72%
64%
41%
“ SOCIAL MEDIA WILL NO LONGER SIT ON THE SIDELINES. IT HAS BECOME A KEY LEAD GENERATION STRATEGY.”
%92**
WHAT ARE THE BENEFITS?
TOP 100OIL&GAS
BROUGHT TO YOU BY TWINENGINE
ADOPTION RATE ON TOP 5SOCIAL MEDIA CHANNELS
LINKEDIN IS CURRENTLY THE LEADING CHANNEL, FOLLOWED BY TWITTER.
GO TO TOP100OILANDGAS.COM FOR THE TOP 100 OIL & GAS COMPANIES ON SOCIAL MEDIA
%65
AN UPDATE OF SOCIAL MEDIA ADOPTION AMONG OIL AND GAS COMPANIES FROM WWW.TOP100OILANDGAS.COM
SOCIAL MEDIAACTIVITY BY CHANNEL:
YOUTUBE GOOGLE+ PINTEREST
65% active LinkedIn25% limited activity
10% no LinkedInp5% increase
59% active YouTube2% limited YouTube
39% no YouTubep4% increase
p3% increase
p3% increase
p6% increase
p12% increase
p1% increase
q3% decrease
37% active Google+10% limited activity
53% no Google+p10% increase
11% active Pinterest 3% limited activity86% no Pinterestp3% increase p3% increase
THE TOP 100 OIL & GAS LIST IS A COMPILATION OF EXPLORATION AND PRODUCTION, REFINING AND MARKETING, INTEGRATED, AND SERVICE AND SUPPLY ORGANIZATIONS IN THE OIL AND GAS INDUSTRY. BROUGHT TO YOU BY TWINENGINE. FOR MORE INFORMATION VISIT WWW.TWINENGINE.COM OR E-MAIL [email protected].
*AS OF OCTOBER 2014: THE PERCENTAGE OF SOCIAL MEDIA PAGES OF OIL AND GAS COMPANIES FROM THE TOP 100 LIST ON LINKEDIN, FACEBOOK, TWITTER, YOUTUBE AND GOOGLE+ ** SOURCE - MARKETINGPROFS
PERCENTAGE OF B2B MARKETERS WHO USE SOCIAL MEDIA TO DISTRIBUTE CONTENT
Linke
dIn
Twitt
er
Face
book
YouT
ube
Goog
le+
Slide
shar
e
*
FACEBOOK59% active Facebook
8% limited activity35% no Facebookp4% increase
TWITTER60% active Twitter6% limited activity
34% no Twitterq3% decrease
GO TO TOP100OILANDGAS.COM FOR THE LIST