Active Transportation Campaign

Making it Happen!

Ontario EcoSchools SuperConference

February 22, 2018

Welcome!

saferoutestoschool.ca

Armi De Francia

School Travel Planner

Kate Berry

Senior Program Manager

Increase physical activity opportunities for Ontario students by

supporting and expanding active school travel programs. Goal:

- Active School Travel (AST)- Active Transportation (AT)- Active and Sustainable School Travel (ASST)

Walking, Wheeling, Rolling

Foot Bicycle Scooter Rollerblades Skateboard

- Presentation (20mins)- Q&A (5mins)- Worksheet Activity (25mins)

Agenda for today

Takeaway: A draft Campaign Plan for your school

Goal: Provide inspiration and ideas for an Active Transportation Campaign

Planning your Campaign

1

2

3

4

5

6

‘Designing a campaign: 6 Steps to an Effective School-wide Campaign’

•A goal, purpose or big idea• Identify practices your EcoTeam would like to address• Connect with important environmental issues

• Environmental learning

• Environmental action

•Communicating a message

•Whole-school engagement

Key Ingredients of a Campaign

Car culture

Climate changeTraffic congestion

Idling vehicles

Practices to address Environmental Issues

What’s the big idea?

Air Pollution

Sustainable travel modes

Social cohesion/ Civic engagement

Sedentary behaviour

Energy conservationSafety and wellbeing

Environmental LEARNING & ACTION

Classroom Activities

Field Trips

Investigation and surveys

Events to encourage

walking and wheeling

Awareness campaigns

Learning Activities

Ontario EcoSchools

Metrolinx -Smart Commute

Green Communities Canada

Saferoutestoschool.caEnvironment

Canada

Organize a whole-school event to encourage walking to school, at school or around the neighbourhood

Taking Action

Organize a whole-school bike event to encourage cycling

Taking Action

Spring into Spring

April(National Wildlife Week,

Earth Day)

Walk & wheel events calendar

Walk to School

Month (IWALK)

October

Winter Walk Day1st Wednesday of

February

Bike to School WeekLast week of

May

Iwalk-iwheel Club

Register your class/school at: http://www.saferoutestoschool.ca/iwalk-iwheel-club

Ways to promote regular AT

• Walking Wednesdays

• Freedom Fridays

• Walk-a-block-or-two

• Walking Buddies

Routes to School Mapping

• Promote walking and cycling routes

• Engage students and families in producing and promoting the map

• Include information about environmental issues

Ideas for Assemblies

• Staff doing something funny

• School Spirit/Hype-up

• Call to action

• Role models/story-telling

• Awards and recognition

• Media coverage

Communication channelsIn-class

Notice Boards

Social Media

Newsletters

Monitor and evaluate

• How many people walked/cycled?• School travel survey

• Bike count

• Traffic count

• Trip-tracking poster

• Have awareness levels changed?• Feedback from students and families

Who can support your campaign?• School board

• Public Health Nurse

• Police services

• Parent volunteers

• Councillor(s)/Trustees

• Cycling advocacy group

• Residents Associations

• Business Improvement Areas

• Local/neighbouring businesses

• Social workers/Community Development Officers

• Student Transportation Consortia

• Municipal staff

• Developers doing construction in the area

Resources

saferoutestoschool.caTools, resources and information:

• Data collection tools• Event registration and recognition• Posters and stickers• Sample newsletter content

Certificates of Participation

How-to Guides

Fact sheets

saferoutestoschool.ca@CanadaWalks #walktoschool #biketoschool #wheeltoschool

Thank you! Questions?

Now let’s plan a campaign…

Refer to the Active Transportation Campaign Worksheet:

1) Brainstorm ideas with your group• Practices to address

• Environmental issues

2) Develop a plan for your preferred campaign idea• Who, what, when

• Next steps