active video makes any video interactive vassili akimov 2006
TRANSCRIPT
Active Video
makes any video
Interactive
Vassili Akimov 2006
Hyperlinks for video
Interactive Business Card
Commercial ApplicationsCommercial Applications
• Interactive Advertisement
• Video Manuals & Instructions
• Educational Projects
• Virtual Video Tours
• Cultural Projects
The Problem We AddressThe Problem We Address
Delivery of video content is linear and inefficient• Too much information, too small a window• Cumbersome process to find desired information
As a result, People:• Get distracted along the way• Do not get access to what they need
The OpportunityThe Opportunity
Active Video’s technology enables a Business to
Provide more information about its products and services
Reach a larger audience Attract more customers Reduce advertising and personnel training
costs
Business ModelBusiness Model
ActiveActive VideoVideo
Scenario & designScenario & design
Initial video footageInitial video footage
Hyper video programmingHyper video programming
Tech supportTech support
Interactive multimedia Interactive multimedia projectproject
Business ClientBusiness Client
End UserEnd User
Strategic PartnerStrategic Partner
The Proposed MarketsThe Proposed Markets
Interactiveadvertisement
e-learning
Computer games
Cultural andheritage tourism77%
$135B
7%$12.5B
12%$21.5B
4% $7.5B
Revenue GenerationRevenue GenerationCollegesSchools Training
Institutions
Advertising Agencies
Video Game Creators
Government Cities
Museums
Educational Multimedia
Products
Interactive Advertising
Video Games
Cultural Multimedia
Products
End user
Develop StrategicPartner
Build clientnetwork
IP Development
Anticipated CompetitionAnticipated Competition
MacromediaStudio 8
Active Video
Web Sites
LAN projects Disk
ProjectsInteractive Television
Proposed Business StrategyProposed Business StrategyInitial Target Markets
• Medium-sized advertising agencies, training institutions
Active Video’s Market Advantage• Reduced cost of advertising – customer outreach• Reduced cost for preparation of e-learning
materials
Reaching Targeted Markets• Direct Promotion • Strategic partnerships
Intellectual Property & Tech ValidationIntellectual Property & Tech Validation
Intellectual Property Protection
• One patent protecting the basic technology issued in Russia
• 2 patents pending in Russia
• 3 current patents pending in US and Europe
• Several more patentable concepts in progress
Published Articles & Conference Presentations
• Presentation at CeBIT, Hanover, Germany, March 2004
• Presentation at SVOD, Palo Alto, California, US, Nov. 2005
• Presentation at Russian Economy Days, Helsinki, April 2006
Success StrategySuccess Strategy• Sales of Active Video Packages• Further development of the technology • Attracting Investment and Strategic Partners• Studios for individual users• Go IPO
Exit strategyExit strategy• Selling Company assets, including existing
products and patents, to one of the leaders in Interactive Software Production such as Adobe.
Key MilestonesKey Milestones2006
1 2 3 4 1 2 3 4
2007
Completion of US market studyPreparation of first line of software tools
Initiation of product sales in the US
Develop at least 3 business clientsAchieve $350,000 revenue per client
Transform standard business solutions & production patterns into market realities
Generate $1 million revenue in US market
Deal TermsDeal TermsProposed Business Structure: Joint Venture Partners
• Staff • Angel Investors• Venture Capitalists
Capital Allocation• Share holding, based on investment level• Profit sharing, based on participation in further
development of technology and marketing
Use of FundsUse of Funds
• Establish US operational office
• Advertise and promote
• Create and maintain small US studio
• Maintain and further develop software packages
Required Capital $5M
Management TeamManagement TeamBusiness ManagementRuslan Kaftanatii• CEO, Founder and main investor • Professional investor/manager Since 1995• Manages “Mashservice”, which has generated >$25
million revenue since he founded it in 2001
Technology Development TeamAlexander Belenov• Chief Technology Officer• More than 10 years experience in designing and
managing IT projects • Active Video has 14 developers with scientific
backgrounds and extensive experience in software development and support
Active Video is Poised for SuccessActive Video is Poised for Success
• Strong IP protection • Large/lucrative market segments
• Low product development costs
• Proposed business solutions/production patterns appropriate for various markets
• Native interface, ease of use
Thank you!Thank you!
Akimov VassiliAkimov Vassili
Active VideoActive Video
http://www.active-video.ruhttp://www.active-video.ru
[email protected]@active-video.ru