activepath revolutionizing customer communications and engagement
TRANSCRIPT
ActivePath
Revolutionizing Customer Communications and Engagement
confidential & proprietary
Who We Are
• Founded: 2007
• Headquarters: Petach Tikva, Israel
• Investors: Battery Ventures, Genesis Partners, GIMV and leading angels including Aryeh Mergi
• Customers: Tier 1 international financial institutions, telcos and large service providers
• Partners: Pitney Bowes, PrintLaser (TPI) and CSC
confidential & proprietary
When and how does a bank/service provider communicate with its customers
When How
Campaigns Email
Payments Mobile App
Alerts and notifications Printed materials
New offerings Website (Online)
SMS/MMS/Call
confidential & proprietary
Messaging Today
• Static• Poor user experience– no immediate way to act upon message• Fragmented – separate systems for messaging to mobile, email, online• Inconsistent – different messaging experience on different platforms• Costly• Low customer response• Missed marketing opportunities• Lack of synchronization between modes of communication• Security (Authenticity, integrity, encryption)
confidential & proprietary
2 Way Event Based Communications
How are consumers interacting online?
ActivePath offers multi-channel, event based solutions that allow service providers to reach consumers across platforms in a consistent and synchronized fashion
confidential & proprietary6
Banks need to write the message once and the same message is then sent out to be displayed in the email, within the mobile app and in the online interactive message center
All the messages are:1.Interactive2.Secure3.Synchronized with each other
confidential & proprietary
Inside the Email
confidential & proprietary
As part of the bank’s Mobile App
confidential & proprietary
The Bank’s Interactive Online Message Center
confidential & proprietary
ActivePath Email Banking System
ActivePath FrontEnd
ActivePath BackEnd
Banking Systems
ActivePathService
Directory ServicesUpdate Services
Mail Gateway
Internet
Client Devices
ActivePath Addon ActivePath App
confidential & proprietary
The ActivePath Solution
• Centralized customer messaging system• Only messaging solution that is uniform and synchronized across email, online
and mobile
• Meets the most secure specification requirements• S/Mime, DKIM, PKI and Symmetric encryption type support• SSL transport
• Easy implementation and integration• Standard installation can be done in a couple of hours• Wide range of supported interfaces, for easy deployment and communication
with existing standard applications
• Great customer experience• Easy and straight forward use
confidential & proprietary
The ActivePath Solution
• High open rate• Users are more willing to open these messages
• Quick ROI• Complete saving of printing costs• Increased revenue due to contextual and relevant calls to action • Unlimited marketing and cross selling opportunities inside the message
• Centralized policy rule based management• Comprehensive and easy to use management tools• Standard reporting services, and full set of API’s to create more personalized
reports• Sender is acknowledged when a mail is opened, reducing the management
burden
confidential & proprietary
INCOMING PAYMENTEmail banking scenarios
PostalGuard Confidential
ActivePath Confidential
ActivePath Confidential
ActivePath Confidential
ActivePath Confidential
ActivePath Confidential
confidential & proprietary
INSUFFICIENT FUND NOTIFICATION
Sample Scenario 1
ActivePath Confidential
ActivePath Confidential
ActivePath Confidential
ActivePath Confidential
ActivePath Confidential
confidential & proprietary
MOBILEActiveMail Scenarios
confidential & proprietary
confidential & proprietary
confidential & proprietary
confidential & proprietary
confidential & proprietary
Inbox
confidential & proprietary
ActiveMail
confidential & proprietary
Interaction example
confidential & proprietary
Interaction example
confidential & proprietary
Interaction example
confidential & proprietary
Confirmation
confidential & proprietary
Active Message Center
Sample Scenario 2
confidential & proprietary
confidential & proprietary
confidential & proprietary
confidential & proprietary