Activision Blizzard, Inc.Steven Kapral

February 12, 2010CIS 1055 Section: 002

Background Information

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Chairman

Vice Chairma

n

Co-Chairma

n

Location Phone Fax

Jean-Bernard

Levy

Bruce Hack

Brian Kelly

3100 Ocean Park Blvd.

Santa Monica, CA

90405 United States

310-255-2000

310-255-2100

2008 Sales (mil.) $3,026.0 2008 Employees 7,000

Please click picture to visit company’s website

Top Executives Hierarchy

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President, CEO and Chief Executive

Officer of Activision Blizzard:

Robert A. Kotick

President and Chief Executive Officer of

Activision Publishing, Inc:

Michael J. Griffith

Chief Public Policy Officer of Activision

Blizzard:George Rose

Chief Financial Officer and Chief

Corporate Officer of Activision Blizzard:

Thomas Tippl

Chief Customer Officer of Activision

Blizzard:Brian Hodous

Chief Legal Officer of Activision Blizzard:

Chris Walther

Chief Human Resources Officer of Activision Blizzard:

Ann Weiser

President and Chief Executive Officer of

Blizzard Entertainment:

Michael Morhaime

Company Overview/ GoalsClick Here for Company Overview

Click Here for Company Goals

CONTINUE SLIDESHOW

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Company Overview•Activision Blizzard, Inc., through its subsidiaries, publishes online, personal computer (PC), console, and hand-held games worldwide. •The company develops and publishes video games, as well as maintains its proprietary online-game related service, Battle.net. It also publishes interactive software products and peripherals internationally. •The company’s products cover various game categories, including �action/adventure, action sports, racing, role-playing, simulation, first-person action, music, and strategy.• Its products include Guitar Hero, Call of Duty, Tony Hawk, Spider-Man, X-Men, James Bond, and Transformers, as well as Diablo, StarCraft, Warcraft, and World of Warcraft. •The company is based in Santa Monica, California. Activision Blizzard, Inc. is a subsidiary of Vivendi S.A.

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BACK TO SLIDESHOW

Goals•The main goal of Activision Blizzard, Inc. remains that of providing new and innovating styles and methods of creating games for modern game consoles.•Activision Blizzard, Inc. strives to create the most detailed and fun games in the market.•This company also plans to create games for a diversifying world, with focuses on different age groups, genders, etc.

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Products•Some innovative games created by Activision Blizzard, Inc. include:

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Competition•The US economy heavily influences business spending for software products. The success of programming companies depends heavily on strong technical expertise. •The success of packaged-software companies depends on technical expertise and good marketing. Small software companies compete mainly by developing packaged products in small niches or producing custom products for individuals. •Many small companies form alliances with larger ones to market their products. The packaged software industry is capital-intensive: average annual revenue per worker is more than $400,000. The custom programming industry is labor-intensive: average annual revenue per worker is about $115,000.

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• Competitive companies include:• Electronic Arts Inc.• Sony Corporation• Take Two Interactive Software

Stock Trend (Last 2 Years)

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For More Information:Contact Information:

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Phone: 310-255-2000

Fax: 310-255-2100

Address: 3100 Ocean Park Blvd. Santa Monica, CA 90405 United States