activity and sustainability report (version complète)

Our strategy and Governancewe Activity And SuStAinAbility RepoRt2013 - 2014

CONTENTs

16. STRATeGy & GOVeRNANCe17 Governance & Board18 a new director General

for a new strateGic horizon20 scope of our responsaBility21 our commitments

22. PeRFORMANCe 23 maXimisinG our students

employaBility24 aBove standard on csr26 resources: innovation

and adJustments

04 a year of merGinG 06 events of the year 2013-201410 Key fiGures14 a worldwide presence

KedGe business School delivers 31 management training programmes, endorsed by the French State and the eQuiS, AAcSb and AMbA international accreditations, aimed at both students and practicing professionals, in full-time study and continuing education schemes. KedGe business School also offers tailor-made training courses for organisations in France and abroad. KedGe business School also includes a design school: KedGe design School.

the KedGe business School campuses are located in bordeaux, Marseille, paris and toulon in France. KedGe business School also has a presence in china, namely in Suzhou and Shanghai, and works with 4 partner campuses (Avignon, bastia, bayonne, dakar). the KedGe business School community boasts 11,639 students (including 25% of international students), 181 full-time faculty members (including 41% non-French), 300 academic partners and 40,000 alumni working all over the world.

Rankings: KedGe business School ranks amongst the French top 10 and the european top 30. our executive MbA programme is ranked 27th globally and 4th nationally (source: Financial times).

For more information, please visit: kedgebs.com @kedgebs Facebook/kedgebs

PROFile

p. 02-03

Copywriting: KedGe business School / Marketing & customer Relations direction / luminy bp 921 / 13 288 Marseille cedex 09 photo credits: Giovanni cittadini cesi, iStock design and production:

(Art direction: v. Robic/lay-out: n. theil) publishing: Sammarcelli imprimeur.

we

In its second edition, this Integrated Report has already established itself as a key publication for KEDGE Business School, building

on the historical practices of its founding schools, and embodying perfectly our dual ambition:

To be a financially healthy and successful business school, as this is crucial to our ability to invest for the benefit of our students and alumni

To strengthen and build on our leadership and our international visibility with regards to our CSR commitment.

These ambitions are encapsulated by our brand signature: CREATE.SHARE.CARE.

This Integrated Report was completely redesigned in its structure, in an effort to make it as relevant as possible

to our different audiences:The new design concept is at a crossroads between a journal and a magazine,

with a view to be as inviting and informative as possible to the reader.The content was structured into 3 standalone booklets, each

designed with a particular audience in mind and which, taken together, make up the Integrated Report.

Booklet 2 is completed by a series of interviews, which aim to illustrate the vibrancy of our community which, as recent as it is, is already

united around many ambitious and exciting projects.

Enjoy your reading.

EDITORIAL

CHloPigEonMarketing and

Customer Relations Director

Activity And SuStAinAbility RepoRt 2013 / 2014

WE p. 04-05

Higher education, and indeed the whole world of professional training, is going to experience a radical digital and global transformation in the next 20 years. KEDGE Business School sees this as a major opportunity and is committed to become a true global player, able to train students, managers and business leaders all over the world.Indeed, we now operate in a truly global environment, even if our roots remain firmly set in Bordeaux, Marseille and Toulon. Our founding merger really has made us a leading reference in our field. Today, our

Group has the required strength to invest in top-flight education, research excellence, pedagogical innovation, digital transformation and geo-strategic development.Through our ESC programmes created in Suzhou, we will train as many as 1,000 Chinese students per year in Bordeaux and Marseille. Thanks to the deployment of our executive programmes in Shanghai, the Global MBA now ranks in the global top 30. Building on this success, this implementation strategy will be extended to the entire Asian continent, then to other emerging high-growth

markets. Not that we are forgetting about our roots, far from it. In fact, our global development strategy contributes to making our regions even more attractive, which in turns benefits local businesses. We strive to achieve the best employability for all our students and create a robust alumni network with global reach. This is essential to our progression in global rankings.

FRAnoiSPiERSonPresident of the KEDGE Business School Board of Directors

Former CEO of AXA France CEO of AGIPI

AYEARoFMERging

MAkingkEDgEBuSinESSSCHoolAgloBAlREFEREnCEinHigHEREDuCATion


The first signs of success are already in evidence. One year on after its founding merger, KEDGE Business School has already established itself as a major force in higher education. The success of this strategy lies in our first-class research capacities, our top-flight faculty, our strong commitment to pedagogical innovation and our proactive reflection about what higher education could or should be tomorrow. KEDGE Business School now enjoys true international recognition, as evidenced by our triple accreditation AMBA, EQUIS

and AACSB , a key milestone in asserting ourselves as a hub of excellence in higher education for business management. KEDGE BS also ranks amongst the top 30 European business schools in the latest rankings published by the Financial Times. Bordeaux is famous worldwide as the undisputed world capital for fine wines. KEDGE Business School builds on this unique and prestigious reputation and has been strengthening its expertise in wine and spirits management over the past ten years. And thanks to the long-standing partnerships

developed by Marseille, KEDGE BS now boasts the strongest network of all French business schools in Asia. Our strong local rooting plays a key role in our global standing.With the opening, earlier this year, of a new 22,000-sqm building, representing an investment of over 40 million Euros, the Chamber of Commerce and Industry of Bordeaux intends to provide KEDGE BS with a campus that is in line with its global ambitions, whilst remaining true to its founding commitments: Create, Share, Care.

PiERREgoguETVice-President of the KEDGE

Business School Board of Directors

kEDgEBuSinESSSCHool:THEMERgERHASPAiDoFF

p. 06-07

15 OctOber 2013 - Bordeaux My Way career-advice daysThe first of 4 events organised by the DPP service, this special day enabled school graduates and students to meet HR consultants and recruitment specialists in order to: refine their approach to job applications test their skills in real-life recruitment situations develop their strategy for job / internship hunting start building a professional network

17 OctOber 2013 - ToulonJEuDiS#DESignConFEREnCE>

DESign&luMiREDutch designer Huub Ubbens,

a graduate of the Rietveld Academy of Art (Amsterdam), shared his passion for lighting design and

presented some of his own creations.

16-19 September 2013 Marseille / Bordeaux

inTEgRATiongAMEThe QuestLaunched in Marseille in 2012, The Quest integration game has now also been rolled out in Bordeaux. This puzzle game was an opportunity to welcome 3,500 freshers (2,000 in Marseille and 1,500 in Bordeaux) across all programmes, and let them explore their new school (faculty, student associations, projects, campus...) and home city.

more events on:kedgebs.com

EVEnTSoFTHEYEAR2013-2014

WE

On 29 & 30 nOvember 2013

210 MARSEillESTuDEnTSparticipated in a SimONU

business simulation on the topic of Sustainable use of forest environments. Following the blueprint

of the international event held annually at the UN

headquarters, this simulation game is aimed at classe

prparatoire students and is an opportunity to reflect on key global issues from the

perspective of the nation state.

8 nOvember - bOrdeauxConFEREnCE-

PoliTiCSAnDTHEEnViRonMEnT:

FRiEnDSoRFoES?Nol Mamre, Mayor

of Bgles, MEP and former member of the French Green Party, debated with Charles

Adrien Louis, President of citizen association Avenir Climatique, as part of this

conference hosted by student association Forum Events.

7-8 nOvember 2013 - Marseille-Villa MditerraneMena ForumThe 3rd edition of the Mena Economic Forum, which was jointly organised by KEDGE BS and the Cap MENA think tank as part of the Mediterranean Economic Week, brought together a dozen active or former Ministers from both shores of the Mediterranean, a European Commissioner, the Emir of Sharjah as well as about 400 key economic and political leaders from the Mediterranean and Arabic Gulf regions.


p. 08-09

EVEnTSoFTHEYEAR2013-2014

7-8 december 2013 - Marseille

kiCk-STARTWeekendGather all student associations from the Bordeaux, Toulon and Marseille campuses for a whole weekend: a crazy idea? A great idea, which has proven to be a key trigger in engaging all KEDGE BS students with the overall strategic orientation and the community of their school. The event focused on the following themes: Intercampus collaboration The emergence of innovative and promising

intercampus student projects, aligned with their schools values and the focus on personal development through Learning by Doing

Promoting differentiating projects to support and sustain excellence and performance.

6 January 2014 - BordeauxkEDgEBuSinESSSCHoolnEWHEADquARTERSAREnoWoPEn

22,000SqM, that is the total floor area of the extension works completed on the Bordeaux Campus, where the Group headquarters are now established. Staff and faculty entered the premises on January 6, a day before students.

WE

more events on:kedgebs.com

19-23 may 2014 - MarseilleFnEgESYMPoSiuM

(SEMAinEDuMAnAgEMEnT)

The Semaine du Management project

is supported by the FNEGE foundation, all French

Scientific Business Management Associations,

as well as two leading higher education institutions

in business management: IAE Aix Graduate School

of Management and KEDGE Business School.

As part of this special week, the Marseille campus hosted the International Conference on Research in Logistics and Supply Chain on 20-21 May 2014, which focused on the key challenges and trends impacting

the supply chain today.

29 march - 6 april 2014 Marseille, Toulon,

Bordeaux SuSTAinABlE

DEVEloPMEnTWEEkCREATE new habits, SHARE the worlds resources, CARE for

your campus. More than 40 activities were organised throughout the week to raise

awareness of sustainable development issues

and promote responsible practices on the theme

of waste and responsible consuming.

16-17 may 2014 Bordeaux, Marseille, ToulonGraduation ceremonyStudents received their formal diplomas on their respective campuses of Marseille and Bordeaux, for a day full of emotion and high spirits. Nearly 2,000 people gathered on each campus on this special day to take part in the awarding ceremony itself and a wide range of festivities.

19-21 april 2014 - Bordeaux Ecricome Challenge 5 schools - 2,500 students - 6 sports. ICN Business School (Nancy) - KEDGE Business School (Marseille and Bordeaux) - NEOMA Business School (Rouen and Reims). The Ecricome Challenge, the third largest student event in France, was organised by KEDGE BS Bordeaux this year. Marseille, who won the Best Atmosphere trophy this year, will be hosting the event in 2015.


WE p. 10-11

Key figures

KEDGE BS

STUDENT STATISTICS

11,639

STUD

ENTS

STUDENT projECTS

GENDER BALANCE: 48% Of wOmEN 52% Of mEN STUDENT ORIGIN: 75% fRANCE 25% REST Of THE wORLD

764 proFESSIoNAl pArTICIpANTS45% oF womEN 55% oF mEN58% FrANCE 42% rEST oF worlD

ExECUTIvE EDUCATIoN

52 STUDENT

ASSoCIATIoNS

983 STUDENT projECTS

pro ACTS

70 BUSINESSES

CrEATED EACh yEAr

ExChANgES

1,200 INComINg STUDENTS1,800 oUTgoINg STUDENTS


KEDGE BS

mANAgEmENT progrAmmES NUMBER OF STUDENTS BY PROGRAMME 2013-2014

mAN

AgEm

ENT

prog

rAm

mES

DEDI

CATE

D To

Em

ploy

ABIl

ITy

760 AppRENTICESHIpS AND pROfESSIONAL CONTRACTS

40,000 AlUmNI 1,000 mBA grADUATES IN ChINA

2BAChElor lEvEl

2,212

12mS / mSc

2,439

2mASTEr lEvEl

8,412

3mBA / EmBA

361

1DESIgN SChool

117

11 ExECUTIvE DEgrEES

764

75 pErSoNAl DEvElopmENT CoAChES

20 STAFF mEmBErS DEDICATED To wEllNESS

pErSoNAl DEvElopmENT SChool SCholArShIpS

2010-2011

2011-2012

2012-2013

2013-2014

402K477K

472K 400K

WE p. 12-13

Key figures

KEDGE BS

pErFormANCE

TUITIoN FEES SChool BUDgET

AvErAgE CoST oF EDUCATIoN

GLOBAL mBA: 27th wORLDwIDE (fASTEST pROGRESSION) Financial Times 2014 ranking

KEDGE BACHELOR: 1st IN fRANCE Ltudiant and Le Figaro tudiant 2014 rankings

ESC: 7th IN fRANCE Le Parisien and Le Figaro tudiant 2014 rankings

mSc: mOST Of OUR mSc pROGRAmmES ARE RANKED IN THE top-3 Of THEIR SpECIALTy

Eduniversal worldwide ranking

rANkINgS

ESC 2013-2014

ESC 2014-2015

*Apprenticeship tax refers to a tax collected from French private businesses to fund professional training. Companies can choose the institution which will benefit from the tax they pay is going to. The taxe dapprentissage contributes to our students training by ensuring them a top-notch educational environment. **Bordeaux and Marseille no longer receive CCI grants. The remaining funds are from the Toulon CCI.

77M

6.8M MBA and other Programmes

Tuition fees70.47M

Apprenticeship tax * 7.82M

CCI Grants7.99M

Other income2.71M

Tuition fees77M

Apprenticeship tax*: 6.8M

CCI Grants**1.4M

Other income1.61M

2012-20132013-2014

2014-2015

Tuition fees81.35M

Apprenticeship tax* 5.6M

CCI Grants**1.3M

Other income2.01M

86.90m 88.99m 90.26m

16,962940

CCI grants**

1,121 Others

10,850 Tuition fees

4 ,051 Apprenticeship

tax

3.21M Executive Education

47.7M Post-Graduate

Programmes

19.4M Undergraduate Programmes

15,356726

CCI grants**

605 Others

10,500 Tuition fees

3,525 Apprenticeship

tax


KEDGE BS

pErFormANCE

FACUlTy & rESEArCh

INTErNATIoNAl BUSINESS FINANCE hr ENTrEprENEUrShIp STrATEgy wINE mANAgEmENT

SUpply ChAIN mArkETINg

CSr

729 CNRS STARS RECEIVED SINCE 2010 5 RESEARCH CHAIRS DEDICATED TO CSR

802 pUBLICATIONS (2014) 92 AUTHORS (2014)

164 SUSTAINABlE DEvElopmENT rESEArCh projECTS CoNDUCTED By STUDENTS

16% oF SUSTAINABlE DEvElopmENT rElEvANT ACADEmIC oUTpUT

22.9% oF STUDENTS grADUATES TAkINg oN AN INTErNShIp / joB TAkINg SUSTAINABlE DEvElopmENT ISSUE

SUSTAINABlE DEvElopmENT

442 SUpporT STAFF

STAFF

181 FUll TImE FACUlTy mEmBErS

WE p. 14-15

A worldwide presence

PERMANENT CAMPUSES

PERMANENT liAiSoN offiCEPARTNER CAMPUSES

pArTNErShIpS

273 INTErNATIoNAl

ACADEmIC pArTNErSIncluding 164 with accreditation

AFrICA: 11ASIA-oCEANIA: 62

EUropE: 114mIDDlE-EAST: 8

NorTh AmErICA: 50SoUTh AmErICA: 28

BorDEAUx The KEDGE Business School

headquarters are located in the new Bordeaux campus. Opened since

January 2014, this new site complies with the most stringent

environmental standards and offers a highly stimulating working

environment. It is located on the largest university domain in Europe.

PERMANENT CAMPUSES

pArISLocated in the heart of Paris

(in the 9th arrondissement, near the Opra et Gare Saint Lazare),

KEDGE Business Club is a 900-sqm site dedicated to providing training courses for practicing professionals and executives in a wide range of

programmes, including tailor-made courses, specialised Masters

and an Executive MBA.

PERMANENT CAMPUSES

mArSEIllE provENCEThe Marseille Provence campus is

spread over two distinct sites in order to better cater for the needs of its

target audience: the student campus is located on the university domain

of Luminy in the Parc National des Calanques, whilst the Executive

Education campus is based in La Joliette, the new business district

of the city of Marseille.

PERMANENT CAMPUSES

ToUloNThe Toulon campus welcomes

students of the KEDGE Design School on the Grande Tourrache site. It has also recently opened a

Maison des Technologies in the city centre of Toulon. The Technology, Design and Management division of the Group operates from Toulon.

PERMANENT CAMPUSES

mArSEIllE provENCE

ToUloNAvIgNoN

BAyoNNEBASTIA

dAkAR

SENEgAl

BorDEAUx

pArIS

FrANCE

Campuses

Activity And SuStAinAbility RepoRt 2013/2014

SUZhoU & ShANghAIKEDGE Business School owns

a 3,500-sqm campus in Suzhou, and another within Jiaotong

University of Shanghai, making it the largest French presence in China.

Both campuses welcome European and Chinese students alike.

PERMANENT CAMPUSES

ConSoliDATEouRExiSTingSTREngTHSIn addition to drafting the international chapter of the Equis audit, the management team focused on consolidating and harmonising all international agreements in line with the KEDGE BS format. 90% of Erasmus agreements and almost 20% of non-European exchange agreements have been signed so far, whilst negotiations were initiated for 13 dual-diploma agreements. Institutions that no longer adhere to the KEDGE standards have also been identified.

nEWACTiViTiESThe past year was marked by a strategic partnership with KUBS, the most prestigious university in Korea, based in Seoul. The opening of a permanent office on the Bordeaux campus endorsed the strategic alliance which KEDGE BS intends to pursue with select leading universities.

ConTinEnTAlHuBSToSuPPoRTinTERnATionAlDEPloYMEnTThe International Business Plan proposes a development strategy articulated around continental HUBs and regional KEDGE offices. KEDGE Asias HUB has been established in Shanghai and KEDGE Offices have now been opened in Seoul, Beijing and Hong Kong in order to best promote the Schools activities on those territories. In addition to the operational management of those projects, proper coordination and stewardship of all international initiatives, in line with the overall positioning of the Group, will be a key priority for the International Development BU for the coming year.

JACquES-oliViERPESME

International Developpment

Director

Foster initiatives and encourage creative freedom within the framework of our strategic ambitions.

AYEARinlinEWiTHouRSTRATEgiCAMBiTionS

ChINA

SoUTh korEA

SEoUl

SUZhoU & ShANghAI

The International Development BU has carried out important ground work needed to consolidate and harmonise a wide range of activities, and rolled out new initiatives aimed at liberating synergies and implementing ambitious projects.

STRATEgY&goVERnAnCE

WeCreate Share CareAnd we prove it

p. 16-17

goVERnAnCE&BoARDFour governance bodies were set up to ensure strategic steering at the group level. In respect of a proper balance between Bordeaux and Marseille.

Main responsibilitiesIt validates accounts for the financial year, allocates profits and grant discharge to members of the board, approve the general policy.

Chairman: Franois Pierson

Main responsibilitiesIt defines and proposes the general policy of the association, ensures proper application and implementation of said policy, establishes projected budgets for the association, and ensures their proper implementation.

Main responsibilitiesIt monitors the overall orientation of the association with regard to implementation of policies and decisions adapted by the board of Directors and the General Assembly and assists the board in the definition of the general policy.

gEnERAlASSEMBlY

BoARDoFDiRECToRS

THEBuREAu

Board of Directors voting rightsConsular College: 65%Colleges of Business Leaders: 20%College of Qualified Personalities: 15%College of Local AuthoritiesCollege of associative organisation, representing, alumni, students, and international academic council.

16 members from the Consular College: 6 CCIMP / 2 CCIV 8 CCIB8 members from the College of Business Leaders4 members from the College of Qualified Personalities

8 members from the Consular College: 3 CCIMP / 1 CCIV 4 CCIB 4 members from the College of Business Leaders 4 members from the College of Qualified Personalities

8 members from the consular College: 3 CCIMP / 1 CCIV 4 CCIB2 members from the College of Business Leaders28

MeMBers10

MeMBers

SPECiAlCoMMiTTEES

416 MeMBers

Responsibilities equally shared between the Chambers of Commerce of Marseille and Bordeaux. KEDGE Business School is registered as a non-profit organisation.

AUDiT COMPENSATiON PROCUREMENT NOMiNATiON


p. 18-19

PERFoRMAnCE

The appointment of Thomas Froehlicher as Director General of KeDGe Business school was announced in May 2014. This favours a new approach to business management, with a renewed focus on both team work and individual commitment. The men and women of KeDGe Business school are the main drivers for the success of our strategy.

AnEWDiRECToRgEnERAlFoRAnEWSTRATEgiCHoRizon

Sharing experiences and points of view, to build a more innovative and creative future.

THoMASFRoEHliCHERDean and Director General

TWokEYiniTiATiVESWERERollEDouTinlinEWiTHouRCoMMiTMEnTToPlACETHEHuMAnATTHEHEARToFEVERYTHingWEDo:

Back to School-Back to Management: this initiative, which involves faculty and administrative staff, aims to strengthen internal buy-in for the new overall strategic project, and to ensure a healthy dialogue between the School leadership and all staff members.

KEDGING 2020 Together: this initiative aims to redesign the overall KEDGE BS strategic project, in partnership with all internal stakeholders, especially faculty members, programmes directors and students. Once in place, this renewed approach will be shared with our external audiences: corporate and institutional partners, thought leaders, students, parents, alumni and candidates.

WE

Change management is a key success driver in any merger. In particular, staff must be supported throughout the process in order to maximise internal buy-in. At the end of what proved to be a complicated year, it was important to draw up a comprehensive audit of our new School, so we can move forward and define our new culture.

With this in mind, Thomas Froehlicher has set up a bimonthly all-staff review meeting, which will allow for sharing experiences and points of view on areas for improvement and development.

The first area of focus is the streamlining and renewed fluidity of our planning and business processes, a crucial aspect given the new scale of our organisation. This reflects our commitment to establish a genuine customer-centric culture, both towards our internal stakeholders and our students/alumni community. Ultimately, our goal is to leverage the diversity of talents of our faculty and administrative staff, in order to professionalise the management of our School, with a central focus on performance, collective cohesion and responsibility.

Lecturers, researchers, teaching-support staff and students were invited to read the initial KEDGE BS strategic platform, and submit their own 2020 ambitions in a formal note. Forty of such notes were submitted, each presenting achievements to date, setting out a five-year vision and proposing innovative yet realistic projects to support this vision. Carried out over a period of four months, this collective work aims to prioritise key projects that will best support our expressed ambition: join the top 15 of European business schools, renew all 3 major accreditations

and attract more international students every year.

Five strategic pillars were defined in view of this ambition: KEDGE Business School has engaged in Radical Thought Leadership in the areas of business management, consumer responsibility, the relationship between economy and society, in a spirit of exploration,transparency and exchange. Our Community pillar focuses on the relationship with the business world, taking a proactive and

innovative stance on Executive Education and services offered to our alumni. Transformative learning is fast becoming a trademark of our School, with dedicated labs aimed at stimulating creativity and the implementation of cross-disciplinary projects. We will leverage the new digital capabilities and the renewed international dimension of our School to offer a unique user experience, firmly in line with the expectations of our stakeholders. Particular attention is paid to support the development of internal talent and strengthen the skills of our faculty and staff. Our Research activity is structured around clusters of expertise with a view to build an ecosystem which is both innovative and without borders. This will strengthen the international visibility of our School, our positive impact on professional communities and the continuing refinement of our teaching approach and content.

BACK To sChool

BACkToMAnAgEMEnT

KeDGInG 2020 TogETHER


p. 20-21

PERFoRMAnCE

SoCIAl ENvIroNmENTAl ECoNomIC

WHATiSExACTlYTHESCoPEoFRESPonSiBiliTYoFAHigHEREDuCATioninSTiTuTion?On a daily basis, a business school like any organisation has an immediate impact on its social, economic and physical environment. As purveyors of education, we also have an impact on the people we train as well as on our partners. It is therefore important that we understand the full extent of our responsibilities since we contribute to shaping the behaviour and decisions of future managers and business leaders. Merely focusing on the

carbon footprint and social performance of our campuses is not enough: we should also strive to raise the bar for others. With ever-increasing global awareness of the social, environmental and economic stakes of development and performance, KEDGE Business School has adopted a transversal and systemic approach. The School seeks to measure both the quality of its daily actions and the true impact of its longer-term objectives. This dedication is reflected in KEDGE Business Schools baseline: Create, Share, Care.

SCoPEoFHEiR

ESP

onSiBiliTY

lEVE

RSoFACT

ion

SCoPEoFouRRESPonSABiliTY

- Socially responsible behaviour of graduates and partners

- personal and professional well-being of graduates

- inclusion of environmental sustainability issues in all managerial decisions taken by graduates and partners

- long-term vision of graduates and partners

- contribution of graduates to economic and ethical advancement, in both business and society at large

aS a inStitutiOn OF educatiOn and reSearch

- Working and learning conditions- diversity policy, equal opportunities plans

- Access to knowledge- intellectual development- Social dialogue

- transportation policy- energy policy (sobriety, efficiency and renewable energy)

- building solutions- Management of GHG emissions, waste

- biodiversity plans

- international strategy- community involvement and development

- investment and remuneration policy

- Quality and efficiency management- Risk management

in the OrGaniSatiOn

Fair operating practices, sustainable purchasing and user behaviors, exemplary behavior, lobbying in the sector, sharing with peers, stakeholders engagement, sustainable performance indicators

pedagogical approach, curriculum content, learning by doing, research themes, transversalresearch, exemplary behaviour, evolving information sources, provident new standards

in prOGrammeS & reSearch

SuSTAinABlEDEVEloPMEnT

contribution to the implementation of Sd in the sector

- personal well-being- personal development- Health & safety- Human rights- Social & cultural diversity- employability

- Waste and pollution- natural resource preservation- energy- climate change- biodiversity preservation

- Financial transparency- Short & long-term financial sustainability

- value creation- community development- Anti-corruption- organisational governance

aS an OrGaniSatiOn

WE

1. pUrpoSEWe will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy.

2. vAlUESWe will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact.

3. mEThoDWe will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.

THEsix principles FoRRESPonSiBlEMAnAgEMEnTEDuCATion

4. rESEArChWe will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.

5. pArTNErShIpWe will interact with managers of business corporations to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches to meeting these challenges.

6. DIAlogUEWe will facilitate and support dialog and debate among educators, students, business, government, consumers, media, civil society organisations and other interested groups and stakeholders on critical issues related to global social responsibility and sustainability.

ouRCoMMiTMEnTS

Not only do we embrace the core values and principles of the UNGC in the areas of human rights, labour standards, the environment, and anti-corruption, but we also allocate financial and physical resources to CSR actions and projects within our organisation.

In more operational terms, our approach is based on our commitment to the Green Plan created by the CGE and the CPU as well as on the six Principles for Responsible Management Education (PRME).

prINCIplES


PERFoRMAnCE

p. 22-23


MARTinEMoRDAnTAcademic

and Campus

Operations Director Our ambition: a life project to all KEDGE Business School

students throughout their studies.

MAxiMiSingouRSTuDEnTSEMPloYABiliTY

PERSonAlAnDPRoFESSionAlDEVEloPMEnTAn innovative scheme was deployed across all campuses, covering special My Way days, individualised CV workshops, motivational talks and business conferences. It also includes a remote support service, as well as a coaching programme for students who are approaching graduation and may be thinking of starting their career abroad.

gloBAlSkillS:AkEYFACToRinEMPloYABiliTY2013 was the year of process harmonisation. The selection of student candidates for academic exchanges benefited from the introduction of a new system, common to all KEDGE BS campuses in France. In total, 1,800 French students went to 273 partner universities for at least one semester. Meanwhile, 1,200 foreign students were welcomed over 5 selection cycles. KEDGE BS also organised 3 summer sessions for international students.

nEWCAMPuS,nEWECoSYSTEMIn January 2014, a new work environment opened its doors on the Bordeaux campus, designed in line with the academic ambitions of the Group and offering a holistic approach to student life. Offering additional classrooms, lecture halls, offices, a cafeteria, a gym and a sports stadium, this new 22,000-sqm site is a new life hub for the whole KEDGE BS community.Our ambition is to offer, via our campuses and the services and infrastructure they provide, a life project to all KEDGE BS students throughout their studies. We aim to offer a campus that is creative, intelligent and open to its environment. This ambition is reflected in the progressive deployment of a range of innovative services over the coming year: the KAP equal opportunities scheme, which aims to support excellent students experiencing financial or social difficulties; new applications and websites aimed at supporting student life; extension of opening hours on campuses; consolidation of our international exchange offer.

Student Services is a hotline and a single point of informa-tion and support for all our students, including distance learners. The key idea behind this transversal service is that a student only needs to ask

any question once. The Student Services team relies on the contributions of various departments (registrar, international mobility employability) to cater for students needs. In Bordeaux, for example, an average of 130 students have been supported every day since the introduction of the scheme.

ensuring the employability of our students means above all supporting them with schemes that will help them prepare their integration into the professional world. one of the priorities of last year was standardising our student service practices and processes.


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ABoVESTAnDARDonCSRIn the peer review conducted in June 2014 by one of the largest accreditation bodies. The majority of the Above standard ratings were attributed to the Csr criteria. We value this achievement as recognition of a long-standing commitment to sustainable Development, which extends far beyond our campuses.

PERFoRMAnCE

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et travail (Well-being and work), further demonstrating our commitment to the social aspect of sustainable development. We also want to make sure our research work benefits the wider community. This commitment to sharing our output takes many forms, be it through giving presentations as part of local conferences, such as the one organised by our Chamber of Commerce, publishing a practical guide on Responsible Procurement, dispatching keynote speakers for events such as the French Circular.Economy Conference, or organising the CRR academic conference, which is now entering its second decade.

15%oFlECTuRERS-RESEARCHERSWoRkingonSuSTAinABlEDEVEloPMEnTA number of merger-related organisational disruptions have unfortunately led to a decrease in the percentage of core courses dedicated to Sustainable Development in some of our programmes. This will hopefully be rectified as soon as next year, with the recruitment of new faculty members that will bring to nearly 15% the proportion of lecturers-researchers working on Sustainable Development topics. We remain committed to ensuring that all our students have an acute awareness of their personal responsibility in the construction of a sustainable future.While our merger has undoubtedly helped to strengthen certain aspects, notably with a renewed commitment to Sustainable Development in the overall strategy of our School, we also appreciate that many challenges lie ahead, both internally and externally, before the work carried out by our teams and our investments reach their full potential. This can only serve to strengthen our dedication to Sustainable Development and our determination to succeed.

This year, KEDGE Business School has been pursuing its lobbying efforts to have sustainable development embedded into the performance assessment criteria applied to higher education institutions, working

both at national level, notably during the environmental conference held by the French government in 2013, and on the global stage, with our participation to major international conferences such as Sustainability in University Rankings (University of Ca Foscari) or the Rio + 20 to 2015: A New Architecture for a Sustainable New World symposium organised by Yale University.As an active member of the Sustainability Literacy Test initiative since its inception, our School was invited to present this online questionnaire as part of many high-profile events such as the ISCN conference, co-hosted by Harvard University and the Massachusetts Institute of Technology (MIT), or the annual conference of the Academy of Management.Concrete actions were also taken on our own campuses, notably with the recent introduction of an energy consumption metering scheme in Bordeaux, which enables pinpointing technical or behavioural issues and finding solutions. Meanwhile, the Schools signing of the Biodiversity Charter was backed up by the opening of a Biodiversity Exploration Path (Parcours biodiversit), created in partnership with the Parc National des Calanques in Marseille.

SHARingouRouTPuTToBEnEFiTTHEWiDERCoMMuniTYThe year 2013-14 also saw many successes from our research activities in the field of CSR, with a number of very well-received academic publications and the launch, in June 2014, of our latest research chair, named Bien-tre

JEAn-CHRiSToPHECARTERon

CSR Director

We remain committed to ensuring that all our students have an acute awareness of their personnel responsability.

Supported by the UN, this multiple choice questionnaire aims at testing knowledge on Sustainable Development issues. Two thirds of the questionnaire are common to all regions and are aimed at assessing knowledge on global SD issues. The remaining third tackles national issues

(i.e. local regulations and laws, culture and practices). In September 2013, more than 6,000 KEDGE Business School students took Version 0 of the Sustainability Literacy Test. This initiative has since been rolled in many countries.

www.sustainabilitytest.org

The Sustainability Literacy Test


PERFoRMAnCE

RESouRCES:innoVATionAnDADJuSTMEnTS

THREESTRATEgiCoRiEnTATionSThe budget was designed to secure a yearly 5-6 M self-investment capacity, with 3 keys strategic requirements:- Preserve the financial health and independence of our School;- Rationalise our IS & Learning Management systems and implement innovative digital pedagogy tools;- Ensure optimal studying and working conditions and our students, our faculty and our staff.In 2013-2014, investments focused on the new Talence headquarters as well as improving educational resources on all campuses.

WECAREOne of the 1st actions of this new business plan was the launching an equal opportunity project named the KEDGE Access Programme (KAP). Starting in 2015, KEDGE Business School will be able to offer additional support to excellent students from low-income families, notably through backing their student loans. Already in 2013-2014, the School was

last year KEDGE Business School underwent a major organisational overhaul, notably with the merging of its operations and resource departments. It was a year of experimentation, adjustment, negotiation and compromise.

The School can be particularly proud to have achieved its objectives with regards to budget, finances and investments. In fact, KEDGE Business School managed to create a business model in which all activities are self-financed and which is not dependent on grants or public funding. This is an important milestone for the School since the grants, which had historically been central to the operation of each establishment, have now run their course. Another key evolution is the current reforms on Apprenticeship Tax laws, an essential source of corporate funding that may well disappear as well.Despite this context, our two Schools joined forces to build a financially stable and balanced institution and were able to put in place a sustainable and responsible business plan.

YAnniCkgHEnoDeputy General

Director and Executive Director

of Resources

In 2013-2014, the school provided nearly 1 million euros in financial assistance.

one year after its creation, while going through an initial period of natural adjustment, KeDGe Business school is already showing signs of success. By joining forces, the former schools have built a financially stable and balanced institution, with a robust, sustainable and responsible business plan.

Design is a fundamental element of a companys business and competition strategies. In March 2014, KEDGE Design School opened a new campus in the centre of Toulon. This site houses a new Innovation Lab (i-Lab), a space dedicated to innovation and Design Thinking,

Highlight: Innovation Lab Toulon

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able to provide nearly one million euros in financial assistance (scholarships, tax exemptions, student jobs, etc.).

A STudeNTS FiRST APPROAChAfter a year of close attention and rigorous management, the Schools finances are in good shape and its organisation is stable and well-balanced. Among the greatest challenges was accompanying the merger-induced changes and consolidating services and processes. It was the daily efforts made by each department, each staff member and professor that allowed KEDGE Business School to take shape.Not everything is perfect of course and a few wrinkles still need to be ironed out. Our priorities for next year are very clear: we need to focus on getting Back to School and Back to Management. The School will boost investments aimed at its primary stakeholders and customers. In other words, our institution will adopt a students first approach and invest in improving the quality of their learning experience across all campuses.

Improvement of educatIonal resources and facIlItIes

budg

etIn

vest

ment

s

developed in partnership with the high-tech engineering school ISEN Toulon and the Departments General Council. Nearly one million Euros were invested to create this 700-sqm collaborative space intended to enable students to create and experiment and test their ideas. Those innovative facilities enable them to go beyond the concept stage and deliver a tangible outputs as well as work on innovative product uses.

2013-2014

How does Kedge busIness scHool use Its funds?

100%

7% Self-Investment Capacity

7% Lease

13% Other operating expenses

11% Procurement

48% Payroll (admin/faculty)

9% Guest-lecturers

5% Travel and transport

5.95M

17% IT overhaul

5% Toulon

25% Marseille

53% Bordeaux

5.95M 6.9% Self-Investment Capacity

42.15M 48.5% Payroll

86.90M

38.8M 44.6% Operating Costs

aCtivity and sustainability report 2013 / 2014


design & produCtion printing: s

ammarCell

i imprim

eur

Our commitment

CREATESHARE CARE

ACTIVITY AND SUSTAINABILITY REPORT

2013 - 2014

CONTENTS

11. SHARE12 EVER MORE ATTRACTIVE

PROGRAMMES13 TRAINING NEW MANAGERS

FOR THE FUTURE OF BUSINESS14 SPECIALISED PROGRAMMES15 LEARNING DOES NOT STOP

ONCE A PERSON JOINS THE PROFESSIONAL WORLD

16 STAKEHOLDERS: CRITICAL ALLIES OF MODERN MANAGEMENT

17 COMMUNITY INVOLVEMENT18 CORPORATE RELATIONS

AT KEDGE BUSINESS SCHOOL19 OVER 1,100 CORPORATE RELATIONS

03. CREATE04 OUR FACULTY AND

OUR AREAS OF EXPERTISE06 RESEARCH AT KEDGE BUSINESS

SCHOOL: EXPERTISE AND INTERNATIONAL RECOGNITION

07 CONFERENCES AND PROJECTS08 CHAIRS10 SELECTED PUBLICATIONS

20. CARE21 SOCIAL INCLUSIVENESS:

A PRIORITY 22 ALL RALLIED AROUND

ONE SINGLE AMBITION23 DRIVING CHANGE24 BEST PLACE TO LEARN26 THE YEAR OF BIODIVERSITY

ON THE MARSEILLE CAMPUS27 ENERGY PERFORMANCE

KEDGE Business School delivers 31 management training programmes, endorsed by the French State and the EQUIS, AACSB and AMBA international accreditations, aimed at both students and practicing professionals, in full-time study and continuing education schemes. KEDGE Business School also offers tailor-made training courses for organisations in France and abroad. KEDGE Business School also includes a design school: KEDGE Design School.

The KEDGE Business School campuses are located in Bordeaux, Marseille, Paris and Toulon in France. KEDGE Business School also has a presence in China, namely in Suzhou and Shanghai, and works with 4 partner campuses (Avignon, Bastia, Bayonne, Dakar). The KEDGE Business School community boasts 11,639 students (including 25% of international students), 181 full-time faculty members (including 41% non-French), 300 academic partners and 40,000 alumni working all over the world.

Rankings: KEDGE Business School ranks amongst the French top 10 and the European top 30. Our Executive MBA programme is ranked 27th globally and 4th nationally (source: Financial Times).

For more information, please visit: kedgebs.com @kedgebs Facebook/kedgebs

PROFILE

Copywriting: KEDGE Business School / Marketing & Customer Relations Direction / Luminy BP 921 / 13 288 Marseille cedex 09 Photo credits: Giovanni Cittadini Cesi, iStock Design and production:

(Art direction: V. Robic/Lay-out: N. Theil) Publishing: Sammarcelli Imprimeur.

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OuR fACulTy And OuR AREAs Of ExpERTisEThe first-class quality of our faculty -along with that of our programmes- has been one of the key priorities of the redesign and harmonisation work undertaken with the merger. Our Group is now ready to take on new challenges and ambitious projects.

181 full-time faculty members 22 newly recruited professors

19 CSR specialists

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22peOple

Our recruitments

Supply Chain International Business

HR CSR

Entrepreneurship Strategy Marketing

Finance Wine Management

fRdRiC pRvOTAssociate Dean

ARmAnd BAjARd Associate Dean

The recruit-ment process attracted no less than 500 applica-tions, a sure sign of the strong appeal of our school.

The recruitment process attracted no less than 500 applications, a sure sign of the strong appeal of our School.

A COmpREhEnsivE digiTAl sTRATEgyTo ensure the highest educational standards, the School has invested in a Learning Management System (LMS), a single, unified, online platform which is now shared across all campuses and enables us to manage all aspects of our teaching mission: students, faculty, content, teaching guidelines, exams, and much more.

OBjECTivEsThe objectives for the year ahead are many. We will extend our recruitment programme, notably with a view to strengthen existing expertise, in both research and teaching.To ensure we use our LMS to its full potential, we must focus our investments on pedagogical innovation and on the development of our distance teaching activity, a very promising area in terms of successful innovation.Finally, we will be working on the AACSB accreditation renewal process, which will notably involve a comprehensive harmonisation of all course outlines by our faculty.

from redesigning the Grande Ecole Programme to harmonising the KEDGE Bachelor Programme across 7 partner campuses, a comprehensive pedagogical overhaul was required, mobilising a significant part of our staff

over several months. To support the project, dedicated working committees were set up for the Faculty / Programme review. An inter-campus Faculty group was also put together, bringing together 6 departments: - Finance & Economics,- Accounting, Audit and Law,- Operations Management and IS,- Strategy, CSR & Entrepreneurship,- Management, - Marketing.

Building On ExisTing ExpERTisE And sTRiving fOR EduCATiOnAl ExCEllEnCEThe Equis accreditation was quickly followed, last spring, by the renewal of our visas. These allow KEDGE BS to confidently pursue the roll-out of its harmonisation programme and maintain the highest educational standards. In addition to new educational content, such as the integration of compulsory CSR modules in the Grande Ecole Programme, KEDGE BS decided to use the design expertise of the Toulon campus to develop new courses for other campuses. Thus Design Thinking is now taught as part of the PGE Programme.Those initiatives were all designed in view of the three key areas of faculty activity: teaching, pedagogical innovation and research.Finally, 22 new professors were recruited across our campuses, with a view to strengthen our coverage in areas such as CSR, Supply Chain and Entrepreneurship.


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ChRisTOphE EsTAy

Associate Dean of Research

The key to future successes resides not only in past efforts, innovation is also essential and at the heart of our model.

REsEARCh AT KEdgE BusinEss sChOOl: ExpERTisE And inTERnATiOnAl RECOgniTiOnAcademic excellence and the strengthening of our international visibility are some of the key challenges addressed by our strategic development.

by the CNRS. More specifically, over one third of those articles were ranked in CNRS categories, 1 or 2.

dissEminATing KnOwlEdgEOur research output is not restricted to the publication of academic articles, however. We also mobilise the skills and expertise of our faculty to shape our pedagogy and the content of our programmes, and to influence the best practices of businesses and other economic and social actors.The dissemination of knowledge takes many forms. Pedagogical innovation an area in which our professors expertise is paramount is achieved through flipped classrooms, digital creations, projects combining individual and team work, as well as learning experiences requiring students to use the full spectrum of their skills and knowledge (technical, creative, behavioural).

shARing OuR ExpERTisEOur faculty is also active in the organisation of conferences, partnership agreements with private businesses and the publication of specialised books and practical guides.Bringing together nearly 200 professors, our facultys output resonates far beyond French borders. In particular, our expertise is now recognised internationally in areas such as supply chain, marketing and CSR.We know however that the key to future successes does not solely reside in past efforts. Innovation is essential and it is at the heart of our model, with excellence in diversity as our guiding principle.

KEDGE Business School owes the excellence of its research activity to the unique skill sets and profiles of each and everyone of its faculty members. Their intellectual input is key to our never-

ending quest for better pedagogy and better support for all our stakeholders. This is also reflected in the keen interest of our lecturers-researchers for collaborations with public authorities and local communities.The following is a clear indicator of our Schools culture of educational excellence: out of 184 articles published in peer-reviewed journals, 138 (75%) are ranked

CREATE shARE CARE

SuStainable ValueMeasuring sustainability performance remains a focus of our research.

Our Sustainable Value (www.sustainablevalue.com) approach measures sustainability performance similar to financial performance, based on

opportunity costs. In line with our Create, Share, Care vision, we extend our focus beyond economic capital. Sustainable Value is created

when efficiency gains are achieved not only on financial factors, but also on economic, environmental and social resources. Frank Figge and

Tobias Hahn have further developed and applied this assessment technique with academic and corporate partners, as well as in the

context of research projects, to assess sustainability performance in monetary terms and to develop management and analysis tools to

identify and influence Sustainable Value drivers.

air tranSport reSearchSociety conferenceIn 2014, the 18th edition of the ATRS World Conference (Air Transport Research Society), which showcased KEDGE Business School research expertise in Supply Chain Management, brought together about 350 participants from all over the world on the Bordeaux campus. Operating at the forefront of academic research in the field of aviation, the ATRS carried out a benchmarking review on the operational and managerial efficiency and the pricing competitiveness of 183 airports and 25 airport groups.

Mena econoMic foruMInspired by the unifying role played by Marseille in the Mediterranean region, the MENA Economic Forum was founded in 2011 with the objective of developing partnerships between Europe and the Arab countries. Jointly organised by CAPmena and KEDGE Business School in Marseille, the third edition of this event was attended by over 400 business leaders of Europe, North Africa and the Middle East, offering a series of sector-specific conferences and workshops on the theme Economy, Education, Culture: Finding Synergies to Achieve a Sustainable Growth & Development.

fneGe international SyMpoSiuM in ManaGeMentFor the first time, the FNEGE (French Foundation for Management Education) organised the International Symposium of Management in partnership with KEDGE Business School and IAE Aix-en-Provence as well as 19 scientific associations in management science. The objective of this unprecedented event was to highlight the contribution of management research to business development, innovation and the progress of our economy.

corporate reSponSibility reSearch conferenceThe CRR Conferences address topics of corporate responsibility beyond enterprise borders, connecting the three fields of sustainability (environment, society and economy) at the enterprise level. In 2013, the Conference was organised by the Institute of Systems Science, KEDGE Business School and the Sustainability Research Institute at the University of Leeds. About ninety researchers took part in the event and gave some 60 presentations.

conferenceS & projectS

Research


p. 08-09

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Research

chairS

Work and Well-beinGFunded primarily by the Caisse dEpargne Provence-Alpes-Corse (CEPAC) bank, the Work and Well-Being research chair contributes to the emergence of new managerial approaches combining the principles of performance and humanism. Its objective is to develop and disseminate knowledge through research activities and training schemes for practising executives. Staff well-being is a factor in economic performance, notably through the improvement of wellness and societal dialogue in the workplace and the prevention of psychosocial risks.

buSineSS aS unuSualThis Chair examines new managerial practices through a sustainability lens working with a mixture of private companies (Cap Energies, Orange, La Poste, SNCF), NGOs and institutional partners to gain a better understanding of how circular, service and collaborative systems can contribute to more sustainable business practices. The Chair draws from academic and partner expertise in sustainable development, innovation, markets and consumption and supply chain management as the basis for collaborative research projects, the development of pedagogic content and the dissemination of best practices. Its research activities have been directed at return schemes (as part of circular systems).

SuStainable SourcinG in the netWork enVironMentSet up in 2010, the Sustainable Sourcing in the Network Environment Research Chair brings together companies, non-profit organisations and researchers to build a shared vision and understanding of sustainable purchasing and with a view to develop and promote this vision amongst stakeholders. It aims to achieve a clearer understanding of the complex notion of sustainable purchasing and the role played by quality labels in the development of sustainable markets.The Chairs partners include ERDF, LOccitane, SNCF, and Sodexo, and NGOs such as Max Havelaar, WWF and Extramuros.In 2014, the Chairs reflections and conclusions were summed up in an informative booklet entitled the Guide for More Responsible Purchasing, which was published with the financial support of the PACA region.

finance reconSidered Since 2008, AG2R LA MONDIALE and KEDGE Business School have been developing a partnership through the Finance Reconsidered research chair, which promotes solidarity financing and responsible investment. The work of this research chair is structured around four axes: the role and place of the shareholder vis--vis other stakeholders; social and solidarity economy; financing, collective action & cooperation; ethics, investment & social responsibility. The chair also supports the AG2R LA MONDIALE ETHOMED project. ETHOMED works under the supervision of a Qualification and Control Committee. Students are responsible for the management and monitoring of the scheme and the programme also benefits from the support and supervision of the Chair Scientific Committee.

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euro MenaThe EURO MENA Chair of Management aims to offer responses to the socio-demographic realities of the MENA zone and to the business challenges of the post-oil economy. It explores our responsibilities with regards to the African continent. Among these challenges, those concerning young people and training are fundamental.The programme will focus on the role and the potential of market finance development in the MENA region, more specifically in the areas of CSR, sustainability, Islamic finance, the viability/stability of a Global Financial Market, and the management of global performance in entrepreneurship and family businesses.

buSineSS in a connected WorldCreated in 2001, the Business in a Connected World Chair is the result of a long-standing collaboration between KEDGE Business School and our partner companies (Auchan, etc.). The aim is to develop and disseminate knowledge and up-to-the-minute expertise on the use of ICT (Information and Communication Technologies) by consumers and companies.The Chair focuses on basic and applied research, studying phenomena related to consumption and distribution and identifying areas impacted or disrupted by ICT. For research purposes, the Chair is organised into teams comprised of a small number of researchers supported by a panel of academic and professional experts.

artS, culture and ManaGeMent in europe (acMe)The ACME Chair aims to produce and disseminate knowledge on the management of the arts, culture and creative industries. The Chair includes twenty faculty members who specialise in these subjects and conduct research for different partners in the cultural and creative domain. Over the past five years funding has been raised through the European Union (Creative Industries and Social Innovation), the French Ministry of Culture & Communication (Cultural patronage and Sponsorship in France), the Aquitaine region (Trajectories of Tourism Destinations in Southern France), the cities of Cannes, Royan and Arcachon (Creative Cities) and the Louvre Museum (Identity and strategy of a superstar museum).

SuStainable and Global reSponSibility of orGaniSationSLaunched in 2003, the SGRO research chair is comprised of 7 professors. Over the past 12 years, it has concluded a dozen agreements with private companies (Suez-Lyonnaise des Eaux, Auchan, Domofrance...) and public authorities (European Commission, ADEME...). The scientific project of this chair covers strategic issues for private businesses (public relations, logistics, quality, governance ...) and local territories (quality of life, urban planning, environmental safety, territorial attractiveness, development...). The chair offers dedicated modules as well as lectures within core programmes and specialised masters. It also takes an active role in the Sustainability Literacy Test initiative led by the CSR department.


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Selected publicationS

BARTiKOwsKi, B. & singh, n. (2014)Should all firms adapt websites to international audiences? Journal of business Research, Vol. 67, Issue 3, 246-252.

BigO, v. & nEgRu, i. (2013) Mathematical modelling in the wake of the crisis: A blessing or a curse? What does the economics profession say? cambridge Journal of economics, Vol. 38, Issue 2, 329-347.

CAjAiBA-sAnTAnA, g. (2014) Social innovation: Moving the field forward. A conceptual framework. technological Forecasting & Social change, Vol. 82, 42-51.

CARu, A., COvA, B., & pACE, s. (2014)combining Qualitative Methods in practice: A contextualized Account of the evolution of consumer Studies. Management decision, Vol. 52, Issue 4, 777-793.

fAROOq, O., pAyAud, m., mERunKA, d., & vAlETTE-flOREnCE, p. (2014) the impact of corporate Social Responsibility on organizational commitment: exploring Multiple Mediation Mechanisms. Journal of business ethics, Vol. 125, Issue 4, 563-580.

figgE, f., hAhn, T., & BARKEmEyER, R. (2014)the if, How, and Where of Assessing Sustainable Resource use. ecological economics, Vol. 105, 274-283.

gERgAud, O. & COupE, T. (2013)Suspicious blood and performance in professional cycling. Journal of Sport economics, Vol. 14, n 5, 546-559.

KliBi, w. & mARTEl, A. (2013)the design of robust value-creating supply chain networks. oR Spectrum, Vol. 35, n 4, 867-903.

lAgOARdE-sEgOT, T. & lEOni, p. (2013)pandemics of the poor and banking stability. Journal of banking and Finance, Vol. 37, Issue 11, 4574-4583.

lAKshmAn, C. (2013) biculturalism and Attributional complexity: cross-cultural leadership effectiveness. Journal of international business Studies, Vol. 44, n 9, 922-940.

lEngu, d., synTETOs, A., & BABAi, m. Z. (2014) Spare parts management: linking distributional assumptions to demand classification. european Journal of operational Research, Vol. 235, n 3, 624635.

ORTh, u., BOuZdinE-ChAmEEvA, T., & BRAnd. K. (2013) trust during Retail encounters: A touchy proposition. Journal of Retailing, Vol. 89, Issue 3, 301-314.

pARAnquE, B. & willmOTT, h. (2014)cooperatives - Saviours or Gravediggers of capitalism? critical performativity and the John lewis partnership. organization, Vol. 21, Issue 5, 604-625.

RussO, m., guO, l., & BARuCh, y. (2014)Work attitudes, career success and health: evidence from china. Journal of vocational behavior, Vol. 84, 248-258.

TChAKOuTE TChuigOuA, h. (2014)institutional framework and capital structure of microfinance institutions. Journal of business Research, Vol. 67, Issue 10, 2185-2197.

vAEREnBERgh, y.v. & hOlmqvisT, j. (2013)Speak my language if you want my money: Service language influence on consumer tipping behavior. european Journal of Marketing, Vol. 47, n 8, 1276-1292.

KEDGE Business School Journals

Research

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shARE

AnnE-CAThERinE guiTARd

Undergraduate programmes

Director

KEDGE Bachelor is now the first Bachelor programme in France.

EvER mORE ATTRACTivE pROgRAmmEsKeDGe Business School post-secondary programmes are being constantly refined, with two key priorities: the quality and flexibility of our educational offer, and a clear focus on internationalisation.

CEsEmEd: ThE mOsT inTERnATiOnAl BAChElOR pROgRAmmE in fRAnCEThe CeseMED international programme -the Groups future Global BBA- welcomes ever increasing numbers of international students. This programme enables students to spend 2 years in France and 2 years abroad, at the end of which they can pass either a single or a dual degree. We aim to strengthen the visibility of our CeseMED programme, the first international Bachelor programme in France (SMBG ranking, 2014-2015). As part of the renewal of our VISA which guarantees the top quality of our programmes , English content will be greatly increased from the first year. Various teaching path options will be offered from the second year. This programme will also be the spearhead of our development strategy in Asia.

EBp inTERnATiOnAl: An EvER inCREAsing numBER Of inTERnATiOnAl pARTnERsWe have developed our EBP partner network: 11 on the Bachelor side, 11 at Master level, with a range of very attractive destinations for our students: Argentina, USA, Korea, Russia... Other partnerships are currently considered with emerging countries.We will extend courses which are most closely related to market realities, in order to best prepare our students for expatriation, and we will create specialised courses in year 5. We foresee a promising future for this flagship programme, closely attuned to the realities of the job market.

in June 2014, our VISA was delivered for 3 years and for all KEDGE Business School campuses. The merger brought about a renewed focus on enhancing our pedagogy.Thanks to a new business game, our first-year students now get immediate

exposure to the realities of the corporate world. Systematic embedding of our Action Learning approach (through Pro Act projects) throughout the programme was also a priority.In order to strengthen the international profile of our students and encourage them to go study abroad with our partner universities, we offer them the possibility to complete half of their curriculum in English. A business game run in English is also scheduled before graduation.Finally, all students are required to take the Sustainability Literacy Test both at the beginning and at the end of their curriculum, in order to track their progress in this area. A Sustainable Development & CSR module is also mandatory during the second year.The same core modules are delivered on all our campuses. Our multi-campus operation (7 campuses to date, including Dakar) enables us to offer a range of 12 specialisation options, each closely linked with local sectorial and economic specificities. Our various initiatives have been highly successful since KEDGE Bachelor is now the first Bachelor programme in France, according to the Le Figaro ranking table.Moving forward, we want to extend the work/study options in the third year, and offer our students the ability to start their curriculum programme on a given campus and complete it on another, depending on their selected specialisations. The strengthening of Action Learning and E-learning will also make our courses more flexible and more accessible to wider range of profiles, including international students.

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TRAining nEw mAnAgERs fOR ThE fuTuRE Of BusinEssThis year, the active pedagogical approach of the KeDGe Business School Grande ecole programme renewed its focus on interactivity, responsiveness and creativity, in order to help students maximise their potential and navigate the knowledge revolution.

A fully flExiBlE lA CARTE AppROAChThis allows our students to design their own curriculum based on their particular professional project and time constraints, with the support of lecturers-researchers and coaches. This flexibility enables students to build their personal branding. As businesses increasingly operate online to hire new employees, students have to think beyond their presence on social networks, and build up a business-like profile as they accumulate experiences throughout their KEDGE BS curriculum. Our students can now take full advantage of a range of excellence modules (e. g. soft power and media, wines and management, geo-strategy, etc.) in order to develop a dual profile (completing an engineering degree with a partner institution, for example) or a specialisation (thanks to one of the MS or MSc programmes offered in Bordeaux and Marseille).

pEdAgOgiCAl innOvATiOnThe Internat du management (Management boarding school) is a high-value scheme whereby 40 students were selected this year to complete a strategic mission for a company, with the possibility of a formal job offer at the end if the experience has proved positive.

CsR: A CORE TOpiC Of OuR CuRRiCulumCSR is fully embedded into our curriculum and is explored in a core and compulsory module, in addition to a range of elective modules. Furthermore, every single one of our 250 course modules contains a CSR dimension so that our students are fully aware of the key challenges ahead in this field. The Sustainability Literacy Test is also compulsory.Moving forward, we intend to strengthen the cross-disciplinarity of our programme through a range of seminars and workshops, notably with our Innovation Lab which aims to foster interaction between our students and engineers and designers: our objective is to train future managers who will be able to take on the new challenges of the 21st century business world.

At the heart of our mission is our commitment to enable our students to link the various teachings received, to connect the dots between the various

skills required to manage a project or between the different businesses within a corporation, and to develop non-academic skills such as creativity, interpersonal flair and team work. Internships, apprenticeships, associative life, Action Projects, behavioural simulations, business games, corporate missions, junior consulting: all these tools and initiatives place our students at the heart of our approach and contribute to making them fully accountable for their own progression.

nAThAliE hECTOR Grande Ecole Programme

Director

Flexibility enables students to build their personal branding.


spECiAlisEd pROgRAmmEsOur MS and MSc programmes are renowned for their educational excellence and acclaimed by the most prestigious companies, both nationally and internationally.

New programmes have been introduced (MSc Purchasing and Innovation Management) or extended to other campuses (MACI in Marseille and MSc Marketing in Bordeaux). We are also planning a wide-ranging overhaul of the MACI programme, which will notably feature a new educational approach. Students will be able to specialise from Semester 2, with elective courses specific to each campus: Wines & Spirits and International Operations Management in Bordeaux; Luxury & Brand Management and Sports & Events Management in Marseille.For Semester 3, they will have the choice between the Open Source Seminar or the French Touch Tour, an educational innovation that will explore specific local economic strengths on each campus (e.g.; wine industry in Bordeaux, Sea Cruising in Provence, Culture and Luxury in Paris).In September 2015, we will introduce a new programme entitled International Business from Europe to Asia, which will be sanctioned by a dual degree: KEDGE BS MSc International Business and KUBS MBA. This programme will be a unique opportunity for students to maximise their employability on the Asian market, through total immersion in both Europe (Bordeaux) and Asia (Seoul and Suzhou).

nEw ChAllEngEs AhEAdWe must improve even further our attractiveness internationally, strengthen our relationships with the business sector with a view to capitalise on the specific economic resources of our local regions, and maintain our commitment to maximising our students employability across all our campuses.

They offer a wide range of vocational courses, which all embed core modules dedicated to CSR. All students are also required to take the Sustainable Literacy Test.- The ISLI programme includes

a module entitled SCM & Sustainability and requires students to complete various company assignments (Sustainable Supply Chain in the Wine sector). Students are tasked with writing professional theses on topics such as What are the sustainable supply chain best practices and their impact on performance, Ethics and procurement...- At ISMQ, students are required to carry out a CSR review, complete with conclusions and recommendations, for a host company, with a view to promote or initiate best practices in this field.- The MVS programme includes a module presented by a practising psychiatrist and aimed at raising students awareness about the need for a responsible approach when dealing with wine as a commercial product, tackling notably alcohol abuse.

nEw pROgRAmmEs One of the highlights of last year was the roll-out of a new harmonised architecture across all campuses and programmes, for both M1 (academic, international and vocational courses) and M2 (specialisation) courses. On the MSc side, we created the Open Source Seminar, a 90-hour learning experience covering a wide range of transversal topics (Business Management with SAP, Sustainable Entrepreneurship, Open Innovation, Creative Thinking, Doing Business as Unusual, Doing Business in Emerging Countries, Crisis Management).

dOminiquE BillOn Associate Dean

for Post-Graduate Programmes

In 2015, well introduce a new dual degree programme entitled International Business From Europe to Asia.

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fRAnOisE lAssAllE-COTTin

Executive Education Director

Our Global MBA ranked in the French top 3.

lEARning dOEs nOT sTOp OnCE A pERsOn jOins ThE pROfEssiOnAl wORldprofessionals must continually update and widen their skill sets. KeDGe Business School enables them to do so with its executive education, with a range of widely recognised certifications, focused on excellence, integration of emerging best practices and personal development. for highly specialised tenders.Improving ones skills and competencies

in a rapidly changing world is a life-long effort commitment. KEDGE Business School has placed Executive Education at the heart of its development plans by implementing its activities on the new Paris campus in 2015. Executive Education greatly contributes to the Schools strategic approach by articulating our 3-prong positioning in the adult learning sector: not only do we SHARE our knowledge and our professional networks, we also CREATE new ways of learning to help experienced individuals strengthen their skills and businesses improve their performance, and we CARE about life-long employability.Executive Education is set to become a key driver of innovation for the School. This strategic extension of our Executive Education activity, both nationally and internationally, will take various forms: broadening the range and scope of upper level part-time degree programmes; emphasis on sectorial niches (supply chain, shipping, social & health services, wealth management, purchasing, non-state & non-market organizations, wine industry); and General Management programmes. The School also intends to pursue further the internationalisation of its bespoke programme activity.

The Executive Education team actively works on integrating sustainability and CSR issues into its graduation requirements and the design of its curriculum.

After adapting the General Management Programme (Marseille) and our general campus infrastructure in order to accommodate the needs of visually impaired students, a certificate programme was designed for those wishing to specialise in CSR strategy and deployment. Two specific Majors were also created in the Global MBA(Resource Management & Sustainable Entrepreneurship),in addition to a compulsory course on Business Ethics. The Schools reputation in this field now enables us to bid

The KEDGE Business School Global MBA is now ranked third amongst

French Executive MBAs, just behind HEC and ESCP, and before ESSEC and EM Lyon, according to the Financial Times table. Having gained 16 places since 2013, it is ranked 27th in the 2014 Global Executive MBA table.

Orange commissioned KEDGE Business School to co-create a bespoke training initiative to raise awareness of new CSR issues amongst its executives in the Africa Middle East Asia regions. So far this year, 30 international managers have taken part in a 4-day workshop in Senegal, Jordan and the Ivory Coast. The initiative will soon be rolled out in Europe. The programme is tailored to the specificities of each region. Each participating Orange executive receives a certificate delivered by the School, following the formal presentation of a CSR / SD internal initiative planned for their territory.

KEDGE BS Global MBA Orange: bespoke international training programmes


p. 16-17

sTAKEhOldERs: CRiTiCAl AlliEs Of mOdERn mAnAgEmEnTStakeholders are individuals or groups that affect or could be affected by an organisations activities, products or services and associated performance*.

KEDGE Business School and Volkswagen Group France have engaged in a partnership to improve social inclusion for students with disabilities, with an agreement signed in November 2013 and backed by a 20,000 dotation. The partnership has three key objectives: provide support to students with disabilities, raise awareness of inclusiveness issues amongst future managers, design a new course on the topic of HR management and disability.

For the first time ever, a South-Korean university has opened a representation office in our country, choosing KEDGE BS as their local partner to develop their activities in France and Europe. This unique partnership goes way beyond the scope of a traditional academic exchange agreement and will, in return, enable KEDGE BS to open its own premises in Seoul.

nOT jusT CusTOmERsStudents are our partners in development. Through the creation of KEDGE Business School, student representation bodies have reached a new level of integration into the Schools governance and management. During the merger, students were invited to contribute to the new identity. As a global education institution, KEDGE Business School needs to take into account local, national and international stakeholders and show commitment in the way it promotes responsible management values.

This principle applies to the three key levels of stakeholding. Impacting virtually every aspect of business from products and processes, to company practices and governance stakeholders are the critical allies of modern management. Research and training activities have also been shaped in order to respond to stakeholder demands. Teaching risk management, showing how one can find harmony within the constraints and realities of the workplace, and raising awareness about occupational stress, we teach our students how to handle setbacks whenever they may occur and to think critically and collectively.

Working in a spirit of part-nership with our stakehold-ers is not only responsible; it is a sound and sustaina-ble approach to the conduct of our business.

level

1

level

2

level

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SECONDARY STAKEHOLDERSparents / French Higher education Institution / Associations (CGe & CpU) / Unions / Secondary & prep Schools / Accrediting Bodies / prospective Students / Suppliers & Subcontractors / Investment Banks

PRIMARY STAKEHOLDERSStudents / Staff / Faculty Board / Alumni /Student Associations / Academic partnersChambers of Commerce / Businesses / local Government

SOCIETAL STAKEHOLDERSGovernment Bodies / Competitors / Civil Society NGO & Associations / press / Calanques National park Division / International Networks / ecosystem

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* From Freeman, 1984, Mitchell, Agle & Wood, 1997.

A permanent representation office for Korea University Business School

A partnership with Volkswagen

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COmmuniTy invOlvEmEnTlike any organisation, KeDGe Business School has an impact on its communities. It is the Schools responsibility to mitigate, reduce and compensate for its negative externalities. In other words, KeDGe BS seeks to have a responsible and sustainable impact on its various communities.

OuR digiTAl ECOsysTEm: ThE hEART And BlOOd Of ThE KEdgE BusinEss sChOOl COmmuniTyKEDGE Business School students and alumni study and work in many different countries and from a wide range of campuses, offices and home set-ups. Digital media enable us to keep in contact with our different communities and communicate with all our stakeholders. That is why KEDGE Business School put in place a digital media service which provides online content and supports students throughout their projects. Social networks, both internal and public, have become the heart of the Schools communication. Whether tweeting with the Dean or facebooking with the Community Manager, this new form of communication enables KEDGE Business School to break through the barriers of classic academia.

From Aquitaine to the Cte dAzur and Paris, KEDGE Business School is committed to local community development. Through our Business Nursery initiative, student entrepreneurs receive support in creating and launching their own businesses. With projects such as ETHOMED, the School helps identify, accompany and fund social entrepreneurship projects in the region. Through Corporate Projects and Missions, KEDGE Business School brings together local businesses and students to help improve their financial and social performance. By participating in local working groups and scientific committees, KEDGE BS reinforces local expertise, notably in the field of CSR. KEDGE Business School faculty members participate in a wide range of international joint research projects. Each year we organise the MENA Economic Forum to promote economic relations in North Africa. KEDGE BS also works actively on the promotion of sustainability in higher education.

OveR

30,000 FaCebOOk FanS

OveR

15,000 TwiTTeR FOllOweRS

Some of our contributions

inTERnATiOnAl- equal Board- FeMISe- Sustainability literacy Test- platform for Sustainability performance in Higher education

- eTHOMeD- IFlA- ASlIB- AIRl- OCeMp- UNGC Working Groups- pRMe Working Groups- IFC (Franco-Chinese Institute)- GRlI- AASHe- Academic Impact- GUpeS - UNep- SCC - Supply Chain Council- elA - european logistics Association

nATiOnAl- CeeG- CGe- CGe - Sustainability Commission and Working Groups

- ACIeGe- public Service Institute- ApM (Association for the progress of Management)

- MeDeF- Responsible Management Network- Responsible Campus project groups- Comit 21- ORSe- National environmental- Circular economy Institute- AFNOR- ASlOG

lOCAl- AGeSM (local branch of the CGe)- Training Job Seekers- Tutoring & Mentoring (Cordes de la Russite)

- Company Research projects- Grand luminy Incubator- Impulse Incubator- Regional Working Group & projects on sustainability/CSR

- Upe 13- Universit des entreprises MeDeF Gironde

- National Calanques parc- RSe pACA- Wiki 2D- CReR- Business Nursery- Rseau documentaire (education, training, employment)


p. 18-19

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CORpORATE RElATiOns AT KEdgE BusinEss sChOOlKeDGe Business School counts many companies amongst its key stakeholders. These organisations are more than partners: they are active members of a community and play a central role within the School.

all there, as were a number of major Chinese corporations (Bank of China, Shanghai Bank...), who had been invited by our partner Ren Min University.

philAnThROpy in ACTiOnActing under the aegis of the Fondation de France, the Foundation for Sustainable Leadership promotes access to higher education and has put in place a responsible management training scheme for French and foreign students, with the help of private businesses.

flAgship BusinEss pARTnERship iniTiATivEsSupporting the inclusion of students with disabilities. In November 2013, KEDGE Business School and Volkswagen Group France signed a partnership agreement to improve access to educational excellence for students with disabilities. Volkswagens financial commitment (20,000 per year over 3 years) will support a wide range of actions, including personalised coaching and dedicated classroom equipment.The Work and Well-being research chair was launched in June 2014, under patronage of the Caisse dEpargne Provence-Alpes Corse bank. Its aim is to promote innovative management methods and reconcile the -sometimes- conflicting interests of the various stakeholders within an organisation.The MENA Forum is the first business event dedicated to trade relations between Europe and the Middle East and North Africa region (MENA). Since 2011, this annual conference has been bringing together more than 400 policy makers, business leaders and researchers and enabling them to exchange their views and experiences on trade with the MENA region.

firstly, these partners notably contribute to the shaping of our governance and pedagogy. Their second major area of contribution is financing, which enables us to set up think tanks, Research Chairs and projects.

They also cooperate with the School through the development of our Executive Education programmes.As part of our commitment to foster innovation and the creation of sustainable value, we also seek to support entrepreneurs across the globe. We can provide support in developing bespoke partnerships for companies seeking to improve their human resource management.In April 2014, we organised our first business forum. Our French partners, such as Axa, Mazars, Sodexo, Pernod-Ricard, BioMerieux, Sanofi and Ernst & Young were

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ChRisTOphE mOuyssETCorporate

Relations Director

These part-ners notably contribute to the shaping of our governance and pedagogy.

OvER 1,100 CORpORATE RElATiOnsTeaching business and management without seeking support from the private sector would make no sense. private businesses know best what their workforce requirements are and how these are likely to evolve. Their input is also essential in our efforts to maximise our graduates employability. That is why KeDGe Business School has integrated the corporate world into every step of the learning process.

Be-U, which has already been adopted by high profile organisations such as Sodexo, Adecco, Deloitte, La Banque Postale and Volkswagen Group France.

CORpORATE AssignmEnTs As pART Of ThE suZhOu ifC pROgRAmmECreated in collaboration with the Renmin Franco-Chinese Institute, this postgraduate course enables elite Chinese students to learn about

activity and sustainability report (version complète)

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