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Mobilizing Next

Generation

Jose Cebrian

Insert Rendering by Device

(slide from Mark French)

Time Shift, Place Shift, Device Shift

Mobile Traffic

13% of Internet Traffic

Mobile Experiences at a premium

Android 6X iPhone

Diversified Device Market

(B2C, B2B)

Device Optimization by User Type (Business, Consumer).

iPad is the “I” in Apple”

iPad leaves siblings in

the dust

29& of adults have an iPad17% of electronic purchases during holidays are “tablets”

Mobile Makes $

67% Apps, 33% Apps

Adapt to the new web and new cross device , transient consumer experience

Better

Connections

Start with

Better Data.

Begin

with....

Mobile Experience

• 50% of email production is creative

• Site, Device, Channel – ALL IN ONE

• Iterate NOT Optimize

Technology

• Cross Channel Insight

• Adaptive Design (Native)

• Realtime & Dynamic Content

Data & Insights

• Need more than email and web traffic data

• Predictive and Propensity

Jose CebrianJose.cebrian@acxiom.com