ad campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · ad campaigns. we will be...
TRANSCRIPT
![Page 1: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/1.jpg)
Ad Campaigns
![Page 2: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/2.jpg)
We will be looking at ads for sports, hair salons, lotteries and music.
• You will be placed in a group of 4, within that group you will take turns modeling.
• Each of you will be responsible for handing in 1 image per above category therefor you will need 2 models per category.
• You will be using the studio for this.
• If heavily booked, feel free to do one of the above ads outside.
![Page 3: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/3.jpg)
The other ½ will be photographing black and white one last time!
![Page 4: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/4.jpg)
Lighting demo
• A lighting demo will be given for each category together with a strategy.
• Take notes when your teacher does this.
![Page 5: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/5.jpg)
Sports Person
• Aggressive, energetic, cool – hip.
• No catalogue. No need to have the ball thrown if doing basketball, soccer or anything else with equipment.
• Normal – commercial skin tones.
![Page 6: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/6.jpg)
Images
• The following images are from Mrs. Gilder’s ‘other job’ her night job –Langara College 2 year Professional Photography Program.
• Works by L. Mastromonaco is Mrs. Gilder.
• Models provided by Dusty’s Talent or Charles Stuart.
![Page 7: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/7.jpg)
Sports – Matt Law Photography, Langara College. Lighting, L.
Mastromonaco
![Page 8: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/8.jpg)
Kea Mowatt, Photography, Langara College. Lighting, L. Mastromonaco
![Page 9: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/9.jpg)
• Next four are some of L. Mastromonaco’s billboards.
![Page 10: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/10.jpg)
Billboard 1, Planet Superstar – today’s Sports Chek.
![Page 11: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/11.jpg)
Billboard 2.
![Page 12: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/12.jpg)
Metrotown
![Page 13: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/13.jpg)
More action type shots – L. MastromonacoPhotography – Metrotown, billboards, television, pamphlets.
• All photographed in an afternoon, then the art director combined everything in photoshop.
• The bobsled never moved. Fan usage and comedic actor in the back.
![Page 14: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/14.jpg)
Black background
• Side lights are higher than the
key light.
Back light – glow needs to show
up to separate the talent from
the background.
![Page 15: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/15.jpg)
Lotto Winner
• EXPRESSION IS KEY…
![Page 16: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/16.jpg)
Lotto Winner Continued
![Page 17: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/17.jpg)
Lotto Winner
• Over the top happiness.
• Comedy – IF ITS OVER THE TOP, GREAT!
• Lens distortion allowed.
• No gobos in the shot, and no bounce fill in the shot. But gobos are needed.
• Waist up. Or chest up.
• Skin tone, commercial.
• No jumping as our ceilings are not high enough.
![Page 18: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/18.jpg)
• Next two lotto shots, courtesy of Langara students. L. Mastromonaco lighting.
![Page 19: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/19.jpg)
Lotto Winner – Arshdeep Bandarhi, Langara College.
![Page 20: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/20.jpg)
Lotto Winner – Photography by Kayla Isomura, Langara College.
![Page 21: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/21.jpg)
• Show the ticket, the front of it.
• Make sure it doesn’t have any sheen issues, no shine, have it show up clearly. Use a shorter lens and/or higher f stop to have both the face and ticket in focus.
• Happy camper.
• Make sure the background is all white, no go bos /beauty boxes in the shot. But use both.
• Male winner, the beauty box with have black sides.
![Page 22: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/22.jpg)
Lotto Winner Lighting – white background.
• Lights in the back should be more powerful than the front key light to bring emphasis to white.
• Both black gobos will cause a shadow onto the person to ensure no backdrop flare.
![Page 23: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/23.jpg)
Rock Star – Nick Marshall, Langara College, lighting L.Mastromonaco.
![Page 24: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/24.jpg)
Music Photography• Unsigned artists – someone starting out.
• Indie label artists – someone with a label you do not recognize.
• Large label, can charge a day rate, bigger production, makeup and hair, clothing, your rate, in studio, food for the artist a Sarah M shoot can have a budget of $40,000 for 1 day. (day rate + expenses) – Nettwerk pricing, 2014.
![Page 25: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/25.jpg)
Genres• Dance - Pop - beauty photography. These artists sell their works through their
beauty. Lighter than normal skin tones. Think Japan.
![Page 26: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/26.jpg)
Pop – Dance – Male – On both, note the blasted out whites? This is what happens when you lighten the skin tones.
![Page 27: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/27.jpg)
Rock – no Image type Image.
• Trying their best to appear as though they do not care about their image – in actual fact a clothing stylist was hired. Note the new boots and clothes, most likely paid in the upwards of 2-3 thousand for the day shoot. Again, lighter skin tones.
![Page 28: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/28.jpg)
Alternative – stylized image- rock• Beauty with eccentricity…highly dependant on wardrobe and makeup/hair
and interesting lighting. If someone cannot face the camera looking relaxed, have them look away.
![Page 29: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/29.jpg)
Genres• Country music, female beauty photography, male, same idea. Sometimes the
looks can be outdated, again about beauty…Note diffuse glow and gaussian blur on Taylor’s face, don’t do this…a little over the top as the woman doesn’t have skin issues. Lighter skin tones.
![Page 30: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/30.jpg)
Jazz
• Beauty once again…
![Page 31: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/31.jpg)
• Yes, when Mrs. Gilder started photography, there was no internet.
• Imagine…
![Page 32: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/32.jpg)
• This is what we won’t be doing…
![Page 33: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/33.jpg)
Alternative
• Um…let’s not go there…
![Page 34: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/34.jpg)
• Next series, L. Mastromonaco’s music work.
![Page 35: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/35.jpg)
80’s Metal Queen Update, multi platinum, junowinning artist – Photos by, L.Mastromonaco.
• Shot on film in one afternoon.
• Rock/Jazz.
• Can do head flipping, but make sure the expression is there.
![Page 36: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/36.jpg)
More Music New Artists – L. Mastromonaco Photography
![Page 37: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/37.jpg)
Paolo Scardillo, Langara College, L. Mastromonaco lighting.
![Page 38: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/38.jpg)
Chloe Aigner, Langara College, L. Mastromonaco lighting.
![Page 39: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/39.jpg)
Rockstar lighting, can use this or go with the sports lighting. Have a black background.
![Page 40: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/40.jpg)
Pop Star / Beauty Lighting – white background.
![Page 41: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/41.jpg)
Hair Salon
• You can do a number of things here, have the fan in the front, behind, and have someone lift the hair and let go.
![Page 42: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/42.jpg)
Hair Flip Cont.
be aware of facial expression. Remember the beauty box.
![Page 43: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/43.jpg)
Lighting
• We have no real diffusers, so can go with pop star lighting or lotto winner, white gobos.
![Page 44: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/44.jpg)
L. Mastromonaco Photo – Model Portfolio Work
![Page 45: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/45.jpg)
L. Mastromonaco Photo – hair salon.
![Page 46: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/46.jpg)
Use a fan.
![Page 47: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/47.jpg)
Rubrics – Peer Assessment – assessing those in your group. This is worth 5% of your grade.
A B C Incomplete /
D
Acted as a team leader, had much knowledge. Able
to troubleshoot.
Good team player.
Needed to be told what to do.
No show.
Brought all that was needed. Even some props/clothes for others in their
group.
Brought all they needed.
Didn’t bring everything needed. Forgot a few items.
Didn’t bring anything.
Easy to work with. Had positive energy.
Good to work with. Okay to work with. Brought the group down with complaints. A energy drain.
Participated well, didn’t slack or play with their phone.
Was on task. Needed reminders to do their work and participate.
Didn’t participate.
![Page 48: Ad Campaignslgilder.weebly.com/uploads/2/4/0/7/24074936/ad_work.pdf · Ad Campaigns. We will be looking at ads for sports, hair salons, lotteries and music. •You will be placed](https://reader035.vdocuments.net/reader035/viewer/2022071214/6041da72ea038850371dd0c6/html5/thumbnails/48.jpg)
Rubrics
A B C Incomplete/ D
Had correct skin tones for all. Post production done well, tonal range looks great / modern. Detail in blacks and whites.
Good skin tones. Post production looks good.
Needed assistance with skin tones and exposure. Post production, needed a lot of help with.
The teacher had to supervise closely.
Caught strong / high energy expressions –even eyes, natural moods. Used strategies taught in class.
Caught good energy, even eyes, natural –genuine expression. Used strategies taught in class.
Expressions a bit off. Low energy.
The teacher had to re teach all.
Lighting – followed what was needed. No
hot spots, unless purposeful, grids/fill card usage obvious. Looks professional.
Lighting – came close to what was needed.
Used appropriate fill cards/go bos.
Lighting – lacking fill card usage. Some hot
spots and odd shadows.
The teacher had to do the lighting.
Clothing and props show effort.
Clothing and props used.
Not a lot of effort shown with props and
clothing.
No props brought.
Wow factor. Good work overall. Work is acceptable. Incomplete, not done, no participation or the teacher had to do it all.