The average person has the potential to see 1,500 pieces of content daily.

A tiny fraction will been seen, clicked, read and shared.

40000

Bleacher Report BBC NYTimes Slate.com Huff Po NPR The Atlantic Elite Daily The Blaze Buzzfeed Upworthy

40000

Bleacher Report BBC NYTimes Slate.com Huff Po NPR The Atlantic Elite Daily The Blaze Buzzfeed Upworthy

Upworthy delivers massive social actions per post

(Newswhip February)42x

Top 50 avgTop 50 Avg is 742

Bleacher Report BBC NYTimes Slate.com Huff Po NPR The Atlantic Elite Daily The Blaze Buzzfeed UpworthyBleacher Report BBC NYTimes Slate.com Huff Po NPR The Atlantic Elite Daily The Blaze Buzzfeed Upworthy

4%

We do this with a modest volume of content

(Newswhip February)

Top 50 Avg is 7,145

The power of purpose

The significance of quality

Blueprint for brands

31,000 social actions per post(Newswhip February)

#1 reason for sharing…

“to draw attention to something important.”

(Google Consumer Survey)

Meaningful life,

Meaningful work,

Meaningful media.

80% Reach to Social Web

78%50M Total Readership

50M+Big, rising groupof people who haven't given up on the world

7M Core Community

8M

Source: Internal data, Facebook data, February

O77% Core Community

74% Total Readership

45% Entire Web

Active and influential in discussions on social issues

77% 74% 45%

Source: Internal survey, Google Consumer Survey

O77% Core Community

74% Total Readership

45% Entire Web

To buy products they have to connect to brands’ social values

98% 69% 47%

Source: Internal survey, Google Consumer Survey

1

a little

a lot

not at all

93%

Brand values make me care.

1

a little

a lot

not at all

98%

Brand values make me buy.

I will only recommend if brands’ values

reflect mine.

85%

Source: Internal survey, Google Consumer Survey

35M

70M

Q2, 2012 Q3, 2012 Q4, 2012 Q1, 2013 Q2, 2013 Q3, 2013 Q4,2013 Q1,2014

Our growth is a proof point for the power of purpose

(Upworthy Reach Quarterly ’12 - ’14)

+60%

Q2, 2012 Q3, 2012 Q4, 2012 Q1, 2013 Q2, 2013 Q3, 2013 Q4,2013 Q1,2014

7.8M Core Community

50M

Source: Internal data

Fewer than 3 in 10 graduates in science, technology, engineering,

and mathematics are women. !

And barely 1 in 10 engineers are women.

or

Link to Video!http://www.upworthy.com/move-over-barbie-youre-obsolete

I’m starting this year as an engineering major at GW. This, I love to see.

Jenny, check this out - amazing idea to inspire girls to

beat the statistics… Goldieblox!

I’ve been looking for something like this for Giovanna since

she started to ‘tinker’!

2 Million Views$100k / 23,000 orders

12 Million Views200,000 Votes

Superbowl.

Source: Stratechery “Five-Thirty-Eight End Average”

Articles Consumed

Low QualityHigh Quality

Low QualityHigh Quality

Source: Stratechery “Five-Thirty-Eight End Average”

Articles Consumed

Headlines are this part

Curation is a Craft

Distribution is a Science

Attention Minutes Tell A Bigger Truth About Quality

Interest Consumption Sharing

A new barometer for content.Re

ader

s

Attention Minutes

Just looking at page views

A new barometer for content.Re

ader

s

Attention Minutes

10 minute French documentary on gender

roles with English sub-titles

7 minute cartoon on bullying with a slam

poetry voice-over

Just looking at page views

Attention Minutes

Visitors

New insights on distribution .

Visitors

Attention Minutes

Source: Internal referral data

Makes them stay

A new lens for behavior.

Thought ProvokingHappy

Inspiring

Funny

Shocking

Troubling

Touching

Makes them share

Source: Internal referral data

Quality is the through-line

Interest Consumption Sharing

Compelling

Transparent

Mission-aligned

60000

Upworthy The Atlantic The Blaze Slate.com Elite Daily NPR Buzzfeed NYTimes BBC Bleacher Report Huff Po

73xBrands like…

Promoted Post delivered a message of connectedness and serious owned & earned.

10k Likes

7.3k Shares

2.3 k Comm

30000

DuringAfter

247k Views

300000

+30%

+130%

+150%

+200%

Sponsored curation delivers the reach of healthy-sized website.18M

Unique Visitors

100M Social Reach

Millions of Attention Minutes

!

Promoted Posts of brand content that fits mission.

1Sponsored Curation on important themes

2Content Consultation for crafting content and shared learning.

3

Brand Values

Important, Meaningful

Content

Upworthy Collaborations

Blueprint for Brands

Promoted and curated content aligned with the top topics our community asked to see in 2014

Better more sustainable

world

Important messages,

compelling content

Brand Values

Important, Meaningful

Content

Upworthy Collaborations

The power of purpose

The significance of quality

Blueprint for brands