ad agencies need to get mobile

“I never bothered to learn about mobile.”

Assistant Account Executive. Aged 42.

Tuesday, November 15, 11

40,000 12


Everything and everyone

will be mobile


Search will be mobile


Content will be mobile


Travel will be mobile


Retail will be mobile


Payments will be mobile


By 2012 50 percent of all Fidelity Investment customer trades and transfers will be made from a mobile device.”

“

Banking will be mobile

- Joe Ferra, Chief Wireless Officer, SVP, Fidelity Investments


Social media will be mobile


The physical world will be mobile


support

loyalty

advocacy

awareness

consideration

intent


What do advertising agencies have to do?

GOMO PLAYBOOK


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Embrace the mobile mindset


Think utility over messages


Consider context over demographic


Change the team and the brief

CWAD

Mobile SocialUXTech


Learn from the start ups

gaming dynamics deferred intent inspired sharing

Learn from the start ups


Make your ideas collaborative


Find new sources of inspiration


Think beyond the app


Do it to get it


Take advantage of this site


100Tuesday, November 15, 11

Percentage of clients who will insist that their agencies understand mobile


0Tuesday, November 15, 11

Percent of agencies that will still be around if they fail to learn about mobile


a lotTuesday, November 15, 11

Money to be made by agencies who learn to think, market and create in the mobile space


It may be too late to be earlyBut it’s still early enough not to be late


ad agencies need to get mobile

Business

mobile mindsetdressing

mobile spacetuesday

percent of agencies

ak anne klein

tons of brands

chief wireless officer

joe ferra

start ups gaming dynamics