ad buyers resource guide
TRANSCRIPT
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
2
DISCLAIMER AND TERMS OF USE AGREEMENT
The author and publisher of Placement Intelligence and the accompanying materials have used their bestefforts in preparing this Guide. The author and publisher make no representation or warranties withrespect to the accuracy, applicability, fitness, or completeness of the contents of this Guide. Theinformation contained in this Guide is strictly for educational purposes. Therefore, if you wish to apply
ideas contained in this Guide, you are taking full responsibility for your actions.
EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT'SPOTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIROWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEYUSING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOTTO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL ISENTIRELYDEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOTPURPORT THIS AS A GET RICH SCHEME.
ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPONREQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS
DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOURFINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TOINDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WERESPONSIBLE FOR ANY OF YOUR ACTIONS.
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ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL AREINTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BEIMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOUWILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADETHAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.
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As always, the advice of a competent legal, tax, accounting or other professional should be sought. Theauthor and publisher do not warrant the performance, effectiveness or applicability of any sites listed orlinked to in Placement Intelligence or the accompanying materials.
All links are for information purposes only and are not warranted for content, accuracy or any otherimplied or explicit purpose. This information is copyrighted by PlacementIntelligence.com. No part ofthis may be copied, or changed in any format, sold, or used in any way other than what is outlined withinthis Guide under any circumstances.
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
3
Table of Contents
Introduction . 5
24-7 Real Media . 6
Accelerator Media . 7
AdBrite . 8
AdOn Network . 9
Adster . 10
Adtegrity . 11
Ad Jungle . 12
Ad Knowledge . 13
Ad Marketplace . 14
Ad Smart . 15
Ad Toll . 16
Bidvertiser . 17
Blue Lithium . 18
Bravenet Media . 19
ClickRiver . 20
Crisp Ads . 21
Etology . 22
Exact Seek . 23
Find It Network . 24
Hyper Bidder . 25
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
4
InterClick . 26
Media Traffic . 27
Morning Falls . 28
My Customers Direct . 29
Quigo . 30
Real Cast Media . 31
Real Tech Network . 32
Specific Media . 33
StumbleUpon Ads . 34
Target Point . 35
Trafficvance . 36
Traffiq . 37
Tribal Fusion . 38
ValueClick Media . 39
Vibrant Media . 40
Zango Ad Services . 41
Offline Advertising Resources:
Nationwide Newspapers . 42
RPI Classifieds . 43
Wolf Enterprises . 44
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
5
Introduction
Welcome to the Ad Buyers Resource Guide.
The purpose of this guide is to give you an idea of other enormous traffic sources
across the internet. Many businesses rely solely on search engines, and in my opinionthey are limiting their reach, results and profits.
Dont get me wrongI love the search engines! Pay Per Click and SEO are a large partof my business. However, once a tested and proven offer is in my handsI want todrive as much targeted traffic to it as possible.
Now granted most traffic sources dont convert as well as PPC or Organic Traffic, but inmany cases what is lost in quality is made up for in volume when using ad networks.
Keep in mind, none of these sources below are the Golden Goose by any meansthemajority of them can deliver an insane amount of traffic fairly quickly. Now if you donthave a tried and tested offer, dont start setting up monstrous run of network adcampaigns and just hope for the best.
You will lose more than your shirt in a very short period of time!
Howeverwhen you do have a tried and tested offer and you have refined theconversions down to a science, then why not scale up the traffic?
(Remember, when adding a new traffic source always track and test its performance)
Now depending on your market, this can be hard to do using PPC or SEO. There areonly so many searches and money keywords that your product or service can useso ina way, again depending on your market and offer, the search engines put somewhat ofa ceiling over you.
Ad Networks, dont have much of a ceiling because they are constantly adding newsites to their networks and expanding their reachWhich equals more available traffic.Not to mention there is only one Google, one Yahoo and one MSNhowever there aretons of ad networks across the internet. Below is a sampling of whats available.
One more thing, some ad networks are as simple to use as Google Adwordsand somerequire insertion orders, monthly minimums, deposits, credit checks, contracts, etc. Doyour own due diligence when choosing an ad network to work with!
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
6
24-7 Real Media
URL:http://www.247realmedia.com
Alexa Rank: 8,071
Online Advertising Network offering: Banners Video and Rich Media Advertising Search Marketing
Targeting Options Include: Behavioral Demographic (such as race, age, income, sex, employment, education, and
home ownership)
Technographic (web browser, browser version, operating system) Retargeting (Flags Visitors based on what they did on their last visit, and then
retarget them when they return)
Geo-dem (Overlay geographic data such as country, state or zip code withdemographic information)
Day of Week / Time of Day Content (Choose specific sites, sections or positions on a page) Keyword/search (Ads based on specific keywords) Custom Targeting Options based on your goals and offer
Pricing Model: Varies
Reach: Over 950 Websites internationally
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
7
Accelerator Media
URL:http://www.accelerator-media.com
Alexa Rank: 16,558
Online Ad Network Offering: Banners Skyscrapers Pop-ups Pop-unders
Primary Channels:
Automotive, Business and Finance, Community, Entertainment, Ethnic, Family, Female,Finance & Investment, Health, Hobbies & Interests, Male, Property, News & Information,Over 50s, Property, Shopping, Sports, Technology, Travel
Targeting Options (As Stated on Site):Accelerator's network evaluates and learns user behavior. Rather than running advertsin a specific channel, which can limit the reach, Accelerator's network intelligentlytargets individuals, based on their previous surfing behavior.
Pricing Model: Varies
Reach: 20+ Billion Impressions
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
8
AdBrite
URL:http://www.adbrite.com
Alexa Rank: 669
Ad Network offering: Text Ads Inline Ads Banners In Video Ads Full Page Ads BritePic which is an exclusive AdBrite Technology
Pricing Model: Pricing Varies by Format and ChannelCPC (Cost Per Click), CPA(Cost Per Action), CPM (Cost Per One Thousand Impressions)
Monthly Reach: This changes as more sites are added to their networkcurrentlycapable of serving 317 million impressions per day
Notes: No Contracts or Minimum Terms for CampaignsOne Time Service fee of $4.95 when placing a CPC, CPM or Full
Page ad for the first time.
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
9
AdOn Network
URL:http://www.adonnetwork.com
Alexa Rank: 16,779
Online Ad Network Offering: Banners Pop-unders Transition Ads Search Listing Ads
Targeting Options Include:
Contextual or Behavioral Targeting Keyword, Category or Run of Network Advertiser Retargeting Geo-Targeting (US and International)
Pricing Model: CPM and CPC for Search Listings
Notes: No Contracts, Minimum to Open an Account is $50
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
10
Adster
URL:http://www.adster.com
Alexa Rank: 56,990
Marketplace to Purchase Text AdsAbility to Run Ads Across the Entire Adsternetwork or target specific channels/categories
Pricing Model: CPC or Flat Rate Time Based
Monthly Reach: Varies by Channel
Notes: Offers Geo Targeting and Ad Scheduling
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
11
Adtegrity
URL: http://www.adtegrity.com
Alexa Rank: 12,728
Ad Network offering the following ad formats:BannersSkyscrapersPop-upsLeaderboardsRectangles
Pricing Model: CPM (Cost Per Thousand)CPC (Cost Per Click)
Monthly Reach: Serving over 12 billion impressions per month with 75 millionunique.
Notes: Minimum $5,000 for Network Campaigns
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
12
Ad Jungle
URL:http://www.adjungle.com
Alexa Rank: 153,366
Online Advertising Network specializing in small adruns and niches.
Serves Graphic, Text and Rich Media Ads in theFollowing Formats:Full BannerLeaderboard
SkyscraperWide SkyscraperRectangle Ads
Pricing Model: CPM and/or CPCVaries by Publisher
Monthly Reach: Varies by chosen site
Notes: Minimum buy of $20No extra fees, exclusivity/volume contracts or ad serving charges
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
13
Ad Knowledge
URL:http://www.adknowledge.com
Alexa Rank: 28,796
Ad / PPC Network
Targeted Traffic comes from their networkchannelsemail, search, display and socialadvertising.
Advertisers bid in an auction environment to receive traffic for their text ads.
Ad Knowledge offers the following Targeting Options:Behavirial targeting by matching similar response patterns.Traditional Targeting / Geographic
Pricing Model: Bids start as low as $0.10
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
14
Ad Marketplace
URL:http://www.ampkeywords.com
Alexa Rank: 314,528
Ad Marketplace offers PPC Services thatintegrate with Tier 1 (Google, MSN, Ask, etc)and Tier 2 Search Engines as well asContextually Targeted Websites to display yourkeyword based advertising.
Pricing Model: CPC
Notes: No Setup Fees, Currently Running a promotion for newaccounts$25 freeWhen adding funds the minimum is $20
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
15
Ad Smart
URL:http://www.us.adsmart.net
Alexa Rank: 438,836
AdSmart is an Online Advertising Network alsooffering Mobile Advertising through AdSmartMobile.
Pricing Model: Varies
Notes: Contact AdSmart Directly for more details.
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
16
Ad Toll
URL:http://www.adtoll.com
Alexa Rank: 11,059
Ad Toll is basically a directory of sites that allowyou the purchase ads in the following formats:
PicText AdsBanners
Video AdsPeel Away Ads
Targeting Options Include:GeographicCategories / Verticals
Pricing Model: Pricing Varies per site and format. Ad Toll also offers Ad Bundlesand Run of Network Campaigns.Rates cards are available at the site level for each listing.
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
17
Bidvertiser
URL:http://www.bidvertiser.com
Alexa Rank: 4,029
Bidvertiser offers site targeted pay per clickadvertising in the following ad formats:
BannersButtonsInline AdsSkyscrapers
Targeting options include category/channel and geographic.You can view their directory of sites and choose only ones that you feel fit yourbusiness or offer and also your geographic preference.
Top Categories:Arts & Humanities, Automotive, Business, Computer & Internet, Education &Reference, Entertainment & Leisure, Games, Health & Fitness, Lifestyle & Family,
Money & Finance, Movies & TV, Music & Radio, News & Media, Pets Home &Garden, Science, Shopping, Society, Travel and Web 2.0 / Online Communities.
Pricing Model: CPC
Notes: No minimum spending limit, add any amount of funds that fits yourbudget
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
18
Blue Lithium
URL:http://www.bluelithium.com
Alexa Rank: 101,802
Behavioral Ad Network owned by Yahoooffering Performance Based Campaignssuch as:
Lead GenerationEmail MarketingCPA Network
Another interesting and somewhat uniqueservice offered by Blue Lithium is Clinical Trial Recruitment to locate qualified subjectsthrough the massive reach of their network and HIPAA compliant online screening.
Pricing Model: Performance Based
Monthly Reach: 155 Million Users
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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Bravenet Media
URL:http://adbuy.bravenetmedianetwork.com
Alexa Rank: 186,342
Ad / Media Network owned by Bravenet WebServices
Bravenet Media Offers:BannersCo-RegistrationEmail
Variety of Ad Placement Options across multiple channels such as Webmasters,Technology, Women, General Audience and Youth to name a few.
Other advertising offers include what they call Budget Buys.You can purchase keyword click campaigns which allows you to basicallypurchase keywords that are displayed across their media network which reaches40+ million unique visitors per month. Your keywords can be shown topotentially millions of people per day.
Also in the Budget Buys offerings are Targeted Traffic Campaigns, which sends
traffic to your site from categorized sites and pages that are targeted bycategory such as Arts/Hobbies, Health/Wellness, Home/Garden and more.
Pricing Model: CPM, CPC & Flat RateBudget Buys
Keyword Click Campaigns start as low as $0.10 per clickTargeted Traffic Campaigns start as low as $19.95
Monthly Reach: 40+ Million Per Month
Notes: Media Kit available on site.
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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ClickRiver
URL:http://clickriver.com
Alexa Rank: 263,915
ClickRiver allows you to place texts ads thatappear next to search results and productdetail pages on the Amazon.com Marketplace.Basically ClickRiver allows you to place yourads in front of customers as they shop on
Amazon.com
Pricing Model: CPC
Monthly Reach: Stated on Site: You can create targeted and relevant ads that reachover 44 million visitors every month on Amazon.com*
Notes: No Setup or Registration Fee, Set Daily Budgets per campaign
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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Crisp Ads
URL:http://www.crispads.com
Alexa Rank: 190,044
Blog Advertising Network, currently with3,896 blogs in their network offeringgraphical ads.
Pricing Model: CPM
Monthly Reach: 439,288,314 Page Views
Notes: Google Adsense Friendly
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
23
Exact Seek
URL:http://www.exactseek.com
Alexa Rank: 21,201
Offers Paid Inclusion across 100+ SearchEngines and Directories
Pricing Model: Flat Rate (Varies byNumber of Listings and Keywords)
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
24
Find It Network
URL:http://advertising.finditt.com
Alexa Rank: 41,063
Online Ad Network Offering the FollowingServices:
Targeted Banner Ads4 Sizes Offers:
Skyscraper - 160px x600pxLeaderboard - 728px x 90px
Large Panel Top - 300px x 250pxLarge Panel Bottom - 300px x 250px
3 Page LocationsTop RightRight ColumnFooter
Pay Per Click Search on FindIt and the Ad Network
Advertising Packages
Offer Flat Rate Prices on Banners and Multiple Sizes
Pricing Model: Varies
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
25
Hyper Bidder
URL:http://www.hyperbidder.com
Alexa Rank: 231,645
Ad Auction Marketplace that lets you nameyour price for online ad space throughbidding.
The process is fairlystraightforwardupload your banner,publishers approve it, you place a bid andyour ad is served instantly.
Pricing Model: CPC or CPM
Monthly Reach: Varies by Site
Notes: No Minimums to Get Started
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
26
InterClick
URL:http://www.interclick.com
Alexa Rank: 2,204
Contextual Ad Network
Targeting Options Include:Site categorySite contentCountry and state
Time of dayDay of weekDesired eCPABy individual/specific Website(s)
Notes: Unique to InterClick is giving advertisers the ability to where theirsads get displayed at all times.
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
27
Media Traffic
URL:http://www.mediatraffic.com
Alexa Rank: 17,377
CPV (Cost Per View) AdvertisingService
Similar to Zango Advertising, MediaTraffic displays your advertisements tousers who have installed their ad supported software. You can choose to have your ads
displayed as either pop-ups or pop-unders
They offer Targeting by URL, Keywords and Countries.
Pricing Model: CPV (Cost Per View) Currently the minimum CPV starts at $0.01CPM for Broad Targeted and Run of Network Campaigns/Traffic
Notes: Deposit a Minimum of $100 to start a campaign
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
28
Morning Falls
URL:http://www.morningfalls.com
Alexa Rank: 31,760
Ad Network offering multiple pricing options (seebelow) and targeting options including:
Geographics Language Channel Demographics (Age , Gender)
Pricing Model: CPM (Cost Per Thousand Impressions), eCPM (Effective Cost PerThousand Impressions), CPC, CPL, CPA
Monthly Reach: Billions of Monthly Impressions and 100K+ Leads Delivered
Notes: Regarding eCPMthis is calculated by dividing the total earnings bythe total number of impressions.
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
29
My Customers Direct
URL:http://www.mycustomersdirect.com
Alexa Rank: 1,819,346
CPV Advertising Servicesimilar to Zango andMedia Traffic.
My Customers Direct displays your page tovisitors as a full 800 x 600 page in theirbrowser.
You have the option to target keywords and orurls. Also the ability to target entire catogories.
Pricing Model: CPV
Notes: No Setup FeesNo Contracts
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
30
Quigo
URL:http://www.quigo.com
Alexa Rank: 85,857
Online Ad Network offering 2 different services:
1. AdSonarContent Targeted Advertising thatis relevant to the content of apage/site.
Target by:
Vertical Page or Section Geography Topic
2. FeedPointPay Per Click Management Services, Paid Inclusion and ComparisonShopping
Pricing Model: AdSonarCPC, Minimum Bid Varies. Usually around $0.20 to $1.00
range
Notes: Get started with AdSonar for as little as $100
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
31
Real Cast Media
URL:http://www.realcastmedia.com
Alexa Rank: 107,207
Online Ad Network
Ad Formats Include: Layer Ads Pop-unders Banners
468 x 60
728 x 90 120 x 600
Text Links
Targeting Options Include: Country State Day of week, hour Browser type Operating system Domain name IP address Language
Monthly Reach: Currently represents over 500 websites serving 300 millionimpressions across the following categories:
Automotive, Business and Finance, Computer and Internet, Culture and Society,Education, Entertainment, Games, Health, Home and Garden, Movies, Music, News,Science and Technology, Shopping, Sports, Television, Travel
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
32
Real Tech Network
URL:http://www.realtechnetwork.com
Alexa Rank: 231,518
Online Ad Network Serving a Wide Rangeof Ad Formats.
Their network is able to serve the mostpopular creative ad sizes. Currently, theyaccept and run the following creative adsizes:
Behavorial - In-Page, Mobile Web
Contextual - In-Page, In-Text, Mobile Web Banners - 468X60 Leaderboards - 728X90 Rectangles - 300X250 Skyscrapers - 120X600 Wide Skyscrapers - 160X600 In-Page Video - 300X250, 728X90 Expandables - 120X600, 160X600, 300X250, 728X90 Video Rolls - (Pre/Mid/Post) Mobile Web - Contextual, Behavioral, Buttons, Click-To-Call, SMS
Primary Network Categories Include:Art, Automotive, Business & Finance, Computer Hardware & Software, Education,Entertainment, Games, Home & Garden, Internet Resources, Movies & Music, News &Society, Shopping, Sports, Technology, Travel
Targeting Options:Geo-Targeting by Country, Region, Providence, State, City
Pricing Model: Varies
Monthly Reach: Serving over 26.8 billion impressions
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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Specific Media
URL:http://www.specificmedia.com
Alexa Rank: 93,582
Ad Network offering the following ad formats: Skyscrapers Wide Skyscrapers Pop-unders Leaderboards Rectangles
Specific Media offers some of the best and most advanced targeting options in theindustry: Demographic Behavioral Contextual Geographic Retargeting
Monthly Reach: 140+ Million Consumers
Notes: Ranked in the top 5 ad networks in the US with 450+ Major BrandPublishers
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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StumbleUpon Ads
URL:http://www.stumbleupon.com/ads
Alexa Rank: 349
StumbleUpons Proprietary AdvertisingService
How It Works (As Stated on Site): Whena person clicks the "Stumble!" button ontheir StumbleUpon toolbar, we send apersonally relevant website to them, displaying it in their web-browser. Content
delivered to people is targeted to their personal interests and demographic profile.
When you use StumbleUpon to promote your website (or other content), we send yoursite directly to people who match your targeting criteria, and specifically to those whohave expressed an interest in similar sites before. We display your content directly inthe user's browser - not as an ad, but as the sole and entire focus. Each unique URL isdisplayed only once to each member.
Targeting Options Include: Category (Over 500 to choose from) Location Demographics (Age, Gender)
Pricing Model: Starts at $0.05 per targeted visitor
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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Target Point
URL:http://beta.targetpoint.com
Alexa Rank: 32,938
One of the largest contextual ad networkstoday.
Offer text and images ads. Their systemmatches your ads to targeted web pages withrelated content.
Target Point offers an in depth campaignmanagement interface and comprehensive online reports.
Pricing Model: CPC and other pricing models as well
Monthly Reach: 5000+ websites in their networkOver 2.6 Billion monthly page views
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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Trafficvance
URL:http://www.trafficvance.com
Alexa Rank: 169,985
Contextual Advertising System
Trafficvance offers Display and Text LinkAdvertising.
Their display ads insert your page in front of the visitor in a 800 x 600 display using anew browser window.
All members of the Trafficvance Network are 100% opt in.
Pricing Model: CPV
Notes: $500 Account Minimum
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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Traffiq
URL:http://www.traffiq.com
Alexa Rank: 194,591
Ad Space Trading / Auction Platform
Allows users to place bids and/orbuyer requests for ad space.
For each listing you can view the number of impressions available, ad size, dates
available to run campaign and CPM price.
Listings can also be filtered by Category, Ad Size, Demographic Informationsuch asage, gender, education level, income and geography.
Now this site caters to a wide range of budgetsyou will see in the listings that somead space hits $100K+ per month, but you will also find many more affordable ad spacelistings as well.
Pricing Model: CPM in most casesTotal Cost based on available impressions &CPM price
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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Tribal Fusion
URL: http://www.tribalfusion.com
Alexa Rank: 135,459
Ad Network offering the following adformats:
Banners Pop-unders In-Page Ad Units Interstitials Expandable Ads Floating Ads
Place ads targeted by channel or run of network.
Offers 15 main channels with multiple sub channels.
Pricing Model: CPM (Cost Per Thousand)Ranges from an estimated $1 to $14 CPM depending on chosenformat and channel.
Monthly Reach: 19 billions impressions with 118 million US users
Notes: Minimums are $10,000 for channel specific buys and $15,000 forRun of Network
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
39
ValueClick Media
URL:http://www.valueclickmedia.com
Alexa Rank: 13,099
Online Ad Network Offering:
Display Advertisingo Behavioral Targeting
In-Stream and In-BannerVideo Advertising
Lead Generation through two channelso
Registration Pathwayo Network of Publishers
Pricing Model: Varies
Reach: 137 million unique users, 34 billion impressions, 13,500+ sites
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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Vibrant Media
URL:http://www.vibrantmedia.com
Alexa Rank: 37,999
Vibrant Media offers In Text Advertisingthrough a variety of methods including:
Video Images Flash / Animated GIF
Pricing Model: Currently Offers CPC Pricing
Monthly Reach: Delivers over 300 Million Video Ads Per MonthStated on Site: Reach 1 in 3 internet users*
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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Zango Ad Services
URL:http://adservices.zango.com
Alexa Rank: 641
CPV (Cost Per View) AdvertisingService
Browser Window Custom Slider Ads Toolbars Content Sponsorship
Zango displays your advertisements to users who have installed their ad supportedsoftware.
They offer Targeting by URL & Keywords.
Pricing Model: CPV (Cost Per View)
Notes: Basic Setup Requires $200 minimum deposit
Premium Setup Requires $750 minimum depositDeposits are credited to your account balanceno setup fees.
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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Offline Advertising Resources:
Nationwide Newspapers
URL:http://www.nationwideadvertising.com
Alexa Rank: 247,151
Nationwide Newspapers offers classified anddisplay advertising in over 21,000 newspapersnationwide.
Pricing Model: Varies by type of publication
(Pennysavers, ClassifiedAdvertising Networks,Magazine Adverts, etc.) Pricing information can be found on thesite for each type of publication offered. They also offer severaladvertising packages to increase the reach and lower the cost.
Weekly Reach: Total Circulation over 60 million papers
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Ad Buyers Resource Guide Copyright 2009 Placement Intelligence.comAll pricing and services stated in this guide are under no control of PlacementIntelligence.com and can
change at any time. We make no guarantees to profits or losses through using any of the mentionedservices and are not responsible in anyway for the outcomes of using such services.
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RPI Classifieds
URL:http://www.rpiclassifieds.com
Alexa Rank: 2,549,443
RPI Classifieds is a national media salescompany that specializes in small space andclassified advertising in consumer, businessand general media publications such asBudget Travel, Entrepreneur, Fast Company,Travel & Leisure Golf and Several otherpopular magazines.
Pricing Model: Pricing varies bypublication, ad type(Word Ad or Display Ad)
Rate Cards are available on site for each publication offers as wellas online ordering.
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Wolf Enterprises
URL:http://www.wolfenterprises.net
Alexa Rank: 463,057
Offers Newspaper Advertising in USA Today,Investors Business Daily & SCAN. AlsoClassified and Display Magazine Advertising,Card Deck Placement, Leads and Mailing Lists.
Pricing Model: Varies by type of advertising, the majority of pricing is located on
sitein some instances you will need to call to get the most up todate rates.