By Shaun Winegardner & Christian Steinberg

Advertising Campaign Proposals for:

as prepared by:

PRINT ADVERTISING:Brochure

• The brochures’ two sides focus on two separate target markets:– Recreational use-primary target market– Professional use-secondary target market

• Brochure can be folded or reverse folded, allowing you to strategically choose which target market is showcased on the front.

Each brochure page features:Clear and concise

information or catch phrases that draw attention as well as inform the reader of product features and

benefits.

Supporting picture.

Product logo to reinforce brand recognition.

Side A: Recreational Use

Must-have for outdoorsmen

Market Segmentation• Caucasian male

• 20 – 55 years old

• Single or married

• Blue collar, middle class

• Cost conscious sell convenience and time-saving benefits

• Hunters, fishermen, campers, explorers, and adventurers

For Everything That Doesn’t

Fit! Universal fit Easy and fast install Easy side access Custom privacy curtains Keep everything safe One-person removal

Shows value, benefits, and abilities of TopperEZLift

Ordered to reflect target market

Build your personal camper

Many value-added benefits portrayed in one picture:

• Versatility• Customizability• Privacy curtains• Roof rack• Spacious

Appeal to outdoors demographic

Custom Installation Available

11380 Xeon St NW Coon Rapids, MN 55448

(763) 754-3445

The option of having the product custom installed is

displayed on Side A:Recreational Use

because those people in this market are less likely to have the will or ability to install the product on their

own.

Side B: Professional Use

Great for construction

Market Segmentation• Focus on construction and

service industries.

• 20 – 55 years old

• Single or married

• Blue collar, middle class

• Cost conscious sell convenience and time-saving benefits.

• Show them how it helps with day-to-day operations

For Everything That Doesn’t Fit!

One person removal Keep everything safe Custom tool curtains Easy side access Easy and fast install Universal fit

To maintain overall consistency and symmetry, this page mirrors the second page of Side A. The only differences are:

• A more suitable picture for the Professional Market Segment

• Inversion of the list of benefits

Allows Sides A and B to be both complimentary and

different from each other

Saves space, time, & money

Create a greater incentive to buy while introducing bonus product features that instill a stronger sense of utility about the product in the

customer.

The on-board air system is helpful to customers in the professional market because it may replace another air compressor that takes up

space and money.

This added feature can benefit other markets with the ability to inflate tires

or air mattresses.

Bonus on-board air system

DIY InstallationNo Drilling into your

truck

www.EZliftsystems.com

1351 Sibley Memorial HWYMendota, MN 55150

651-207-5634

Topper EZ lift installation video at:http://youtu.be/JU4mHQ1OR0M

Self-installation page is included here on Side B: Professional Use

because those people in this market are more likely to be able

and willing to install the product on their own

Refer customer to installation video URL

Picture shows air system and extra space benefits offered by

TopperEZLift.Also shows how simple the system

is with few components, all compact in size.

Show company's website URL to increase internet traffic. This helps to get more potential customers to have increased

awareness of your company and its various products.

Include company’s address for reference.

This concludes our

recommendations for the Print

Advertising segment of your

Advertising Campaign.

Before proceeding to the next

segment of the proposal, have

you any questions or comments

about our Brochure

recommendations?Proceed to Radio Advertising

RADIO ADVERTISING

Hi, this is Don B of EZLiftSystems and I am here to tell you about our great new product that is sure to revolutionize the way you haul your gear.

Whether you are hauling your recreational gear for an outdoors adventure or transporting tools and equipment to a job site, TopperEZLift will make your life much easier.

TopperEZLift is the one-and-only system that raises and lowers your truck topper, effectively doubling your storage space without the need for a trailer, at the same price or less, so that you can haul anything. TopperEZLift is a pneumatic kit that installs in most trucks and is operated by

controls in the truck bed. …

1 Minute Ad

… With TopperEZLift installed in your truck, you can effectively eliminate the need to haul a trailer, or haul even more by using the system in conjunction with your trailer, eliminating the

need to take extra vehicles or make multiple trips to a job site.

Does this sound like something you would benefit from? Visit www.ezliftsystems.com or like us on Facebook to see for yourself why we say “For everything that doesn’t fit, use TopperEZLift.”

Place your order now and receive a bonus accessory!

1 Minute Ad

30 Second AdFor everything that doesn’t fit, TopperEZLift! TopperEZLift is the one-and-only system that raises and lowers your truck topper so that you can haul anything. TopperEZLift is a pneumatic kit that

installs in most trucks and is operated by controls in the truck bed.

Get a flat tire while you’re driving? Unplug TopperEZLift and fill your tires. It’s so easy to install, do it yourself or have it installed by experts.

TopperEZLift is a must-have for outdoorsmen and construction workers everywhere. Save time, money, and hassle. Never make more than one trip.

Remember, for everything that doesn’t fit, TopperEZLift.

15 Second Ad

TopperEZLift, the new one-and-only system that raises your truck topper at the push of a button.

Haul it all the first trip! Stop wasting time and money.

Remember, if you don’t like more than one trip, you must TopperLift.

This concludes our

recommendations for the Radio

Advertising segment of your

Advertising Campaign.

Before proceeding to the next

segment of the proposal, have

you any questions or comments

about our Radio Ad

recommendations?Proceed to TV Advertising

TV ADVERTISING

1 Minute Ad

For everything that doesn’t fit, TopperEZLift. TopperEZLift is the one-and-only system that raises and lowers your truck topper at the push of a button.

TopperEZLift is a pneumatic kit that installs easily into most trucks. The lift’s arms carefully raise and lower the truck topper. Allowing you to haul anything.

Topper lift is a must have for construction workers.

Save time, money, and hassle on the job site. The easy to load side access means less time organizing, and more time working. …

1 Minute Ad

… TopperEZlift is great for the outdoors too.

Bring the house to the outdoors. Perfect for all your recreational needs.

Call now and get free side skirts. Turns your topper into a camper.

We’ll also include the free on board air system. Get a flat while your driving? Don’t worry, the air system can fix it in a jiffy.

30 Second Ad

Have you ever wished that you could haul and organize all of your gear without the need to haul a trailer or make multiple trips?

Your wish is a reality in the form of TopperEZLift, the lift system that pneumatically adjusts the height of your pickup truck’s topper.

Make your wish a reality now, and receive a free set of privacy curtains! Visit www.EZLiftSystems.com.

15 Second Ad

Can’t fit all your gear in your truck? Check out the great new product TopperEZLift now, and receive a bonus compressed air hose attachment for free! Visit www.EZLiftSystems.com.”

This concludes our

recommendations for the TV

Advertising segment of your

Advertising Campaign.

Before proceeding to the next

segment of the proposal, have

you any questions or comments

about our TV Ad recommendations?Proceed to Website & Social Media Recommendations

WEBSITE &SOCIAL MEDIA

RECOMMENDATIONS

This concludes our

recommendations for the Website

& Social Media segment of your

Advertising Campaign.

Having presented our full

proposal to you, we would now

like to ask if there are any

segments that you would like to

navigate back to in order to

discuss and address any ideas,

questions and concerns of yours.

Refer back to Radio Advertising

Refer back to Print Advertising

Refer back to TV Advertising

Refer back to Website & Social Media Recommendations

THANK YOU!